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GTM Strategy Proposal

This document outlines a 5-step GTM strategy proposal when entering a market with a dominant existing product. The steps include: 1) Understanding customer needs and market segmentation; 2) Evaluating product, pricing, and partnership strategies; 3) Conducting financial projections and risk assessments; 4) Analyzing products and competitors; and 5) Implementing marketing, sales, and customer engagement plans. Some of the steps have already been implemented, so the proposal requests a report on progress and suggestions to further improve the strategy.

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Nikita Gulgule
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307 views

GTM Strategy Proposal

This document outlines a 5-step GTM strategy proposal when entering a market with a dominant existing product. The steps include: 1) Understanding customer needs and market segmentation; 2) Evaluating product, pricing, and partnership strategies; 3) Conducting financial projections and risk assessments; 4) Analyzing products and competitors; and 5) Implementing marketing, sales, and customer engagement plans. Some of the steps have already been implemented, so the proposal requests a report on progress and suggestions to further improve the strategy.

Uploaded by

Nikita Gulgule
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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GTM Strategy Proposal

I have chalked out the steps we could follow in the GTM strategy when a dominant
product exists.
Step 1: Understanding the Customer segment and the market
 Customer Journey Mapping and Voice of Customers
 Market Research Plan
 Building Buyer personas and Use Cases
 Understanding the market segmentation
 Feasibility analysis
 Product development charter
Step 2: Evaluating the Product and pricing strategies
 Product features description
 Product development budget
 Product Lifecycle
 Pricing strategy
 Marketing partnership strategy
 Product business case
Step 3: Financial Projections and Risk Assessment
 Break Even Analysis
 Financial Projections
 Risk Analysis
 Risk Assessment
 Risk Mitigation Plan
Step 4: Product GAP analysis
 Product GAP
 Product features competitive analysis
 Competitive advantage use cases
 Product release schedule
Step 5: Implementation phase
 Buying and Sales Process mapping
 USP
 Content marketing plan
 Lead generation plan
 PR and Analyst plan
 Social Media platforms Reach plan
 Sales Enablement Plan
 Customer Engagement plan
Since some of the steps have already been implemented, I would need a detailed report
on those points so that we can work on strategizing further steps. Please have a look at
the above approach and
 Highlight the steps and sub-steps already already implemented
 Suggest changes in the approach
 Please provide the necessary reports related to the work already done

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