Boston Children Project
Boston Children Project
The case describes a pilot project on applying activity-based costing to measure the cost of treating
patients. After an overview of Boston Children's Hospital and its local health care market environment,
the case presents process maps and financial data relating to patients making office visits to a plastic
surgeon for three different diagnoses. Students use the hospital's existing cost system and a proposed
new system, based on time-driven activity-based costing, to calculate and compare costs and margins of
the three types of office visits.
It will also assist the management of the company to improve the approach and
strategies of the organization in order to generate more value by attracting more
and more traffic of the patients and customers with impressive services and
excellent costing approaches that are more in line with the affordability and
purchasing power of the society in the target markets of the organization.
This will assist the management of the company in achieving the long term goals
and objectives of the entity including the short term targets of greater revenue and
market share in the health care industry of the country.
PRIMARY PROBLEM:
“The primary problem of the management of the organization is the present
costing principles and approaches that are being pursued by the organization.
These policies of the organization are a contributor for the reduced value and
performances of the organization than what it could actually achieve”.
The comprehensive analysis of the case study has revealed that the present policies
and approaches of the business being practiced by the management of the
company fail to identify and trace the direct costs being incurred for providing
services to the individuals and patients of the organization.
Due to this critical issue, the management of the company has failed to introduce
the cost leadership strategy and culture within the organization and this has
resulted in a minimized target segment for the organization.
Strengths
Well-established.
Brand acknowledgement.
Positive recognition of the organization among the patients and customers in
terms of its health care services.
Sophisticated and resourceful.
Financially resourceful and stable.
Comprehensive healthcare services to the patients.
Weaknesses
Identify and eliminate those products and services that are unprofitable and lower the prices
of those that are overpriced (product and service portfolio aim)
Or identify and eliminate production or service processes that are ineffective and allocate
processing concepts that lead to the very same product at a better yield (process re-engineering
aim)