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Business Research Methods: Project (Part 1)

This document outlines a marketing research problem to determine consumer awareness and preference for menstrual cups in India. It identifies 5 research questions and corresponding hypotheses to address how to increase usage of menstrual cups at IIM Rohtak. The research questions focus on awareness levels and preferred products, important factors considered, preferred products based on different factors, barriers against menstrual cups, and preferred products based on demographics.

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65 views1 page

Business Research Methods: Project (Part 1)

This document outlines a marketing research problem to determine consumer awareness and preference for menstrual cups in India. It identifies 5 research questions and corresponding hypotheses to address how to increase usage of menstrual cups at IIM Rohtak. The research questions focus on awareness levels and preferred products, important factors considered, preferred products based on different factors, barriers against menstrual cups, and preferred products based on demographics.

Uploaded by

ssagr123
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Business Research Methods: Project (Part 1)

By Group 3:
Bhavana Chapule
Deeksha Singh
Deny Sai Abhishek Darla
Kasina Tejaswini
Sandeep Agarwal

Management Decision Problem (MDP): How to increase the usage of menstrual cups in IIM Rohtak?
Marketing Research Problem (MRP): To determine the consumer awareness and preference for menstrual cups in India.
Research Questions Hypothesis
R What are the products for menstrual R1H1 Women are well aware about menstrual cups.
1 cycle that women are aware about and R1H2 For one segment, the awareness medium is through
through what mediums? friends/family/colleagues, i.e., word of mouth.
R1H3 For another segment, the awareness medium is online or TV
commercials.
R1H4 For another segment, the awareness medium is educational
programs/campaigning.
R1H5 For another segment, the awareness medium is through displays
in shops/malls, etc.
R What are the important factors that R2H1 For one segment, availability is preferred over all other factors
2 women consider in a product used in R2H2 For one segment, ease of use is preferred over all other factors
menstrual cycle? R2H3 For one segment, price is preferred over all other factors
R2H4 For one segment, safety is preferred over all other factors
R2H5 For one segment, dryness/leakage is preferred over all other
R2H6 factors
R2H7 For one segment, comfort is preferred over all other factors
For one segment, reusability is preferred over all other factors
R Which product is preferred for R3H1 For one segment, Sanitary Napkins is preferred over other
3 menstrual cycle based on different options based on availability and other factors
factors mentioned above? R3H2 For one segment, Menstrual cups is preferred over other options
based on availability and other factors
R3H3 For one segment, Tampons is preferred over other options
based on availability and other factors
R3H4 For one segment, Clothes is preferred over other options based
on availability and other factors
R What are the barriers faced by women R4H1 Women are unaware about menstrual cups
4 against the usage of menstrual cups? R4H2 Women are unwilling to use them because of fear of its usage
R4H3 way
Women are unwilling to discuss openly
R Which products are preferred to use R5H1 Younger women prefer to use menstrual cups or Tampons.
5 based on the demographic and R5H2 Older and middle-aged women prefer to use Sanitary Napkins
psychographic characteristics? and clothes

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