Data Analytics in Cloud (Bragas, Romo)

DATA ANALYTICS
 It refers to qualitative and quantitative techniques and processes used to enhance
productivity and business gain.
 The data is extracted and categorized to identify and analyze behavioral data and patterns,
and techniques vary according to organizational requirements.

ANALYTICS APPLICATIONS

1. SOCIAL MEDIA
 A popular use for cloud data Analytics is compounding and interpreting social media
activity.
 Before cloud drives became practical, it was difficult processing activity across various
social media sites, especially if the data was stored on different servers.
 Cloud drives allow for the simultaneous examination of social media site data so
results can be quickly quantified and time and attention allocated accordingly.

2. TRACKING PRODUCTS
 Long thought of as one of the kings of efficiency and forethought, it is no surprise
Amazon.com uses data analytics on cloud drives to track products across their series
warehouses and ship items anywhere as needed, regardless of items proximity to
customers.
 Alongside Amazon’s use of cloud drives and remote analysis, they are also a leader in
big data analysis services thanks to their Redshift initiative. Redshift gives smaller
organizations many of the same analysis tools and storage capabilities as Amazon and
acts as an information warehouse, preventing smaller businesses from having to spend
money on extensive hardware.

3. TRACKING PREFERENCE
 Over the last decade or so, Netflix has received a lot of attention for its DVD deliver
service and the collection of movies hosted on their website.
 One of the highlights of their website is its movie recommendations, which tracks the
movies users watch and recommends others they might enjoy, providing a service to
clients while supporting the use of their product.
 All user information is remotely stored on cloud drives so users’ preferences do not
change from computer to computer.
 Because Netflix retained all their users’ preferences and tastes in movies and
television, they were able to create a television show that statistically appealed to a
large portion of their audience based on their demonstrated taste.
 Thus in 2013, Netflix’s House of Cards became the most successful internet-television
series ever, all thanks to their data analysis and information stored on clouds.

4. KEEPING RECORDS
  Cloud analytics allows for the simultaneous recording and processing of data
regardless of proximity to local servers.
 Companies can track the sales of an item from all their branches or franchises across
the United States and adjust their production and shipments as necessary.
 If a product does not sell well, they do not need to wait for inventory reports from
area stores and can instead remotely manage inventories from data automatically
uploaded to cloud drives.
 The data stored to clouds helps make business run more efficiently and gives
companies a better understanding of their customers’ behavior.

SCIENTIFIC COMPUTING AND DATA MANAGEMENT

SCIENTIFIC COMPUTING 
 is part of the School of Computer Science that tackles numerical algorithms, modelling and
simulation and bioinformatics
 is the science of solving problems with computers. The problems themselves usually arise
from other disciplines such as mathematics, engineering, biology, physics, chemistry and
other natural sciences. As a consequence, scientific computing is interdisciplinary by
nature.
Computational science (also scientific computing or scientific computation (SC)) is a rapidly
growing multidisciplinary field that uses advanced computing capabilities to understand and
solve complex problems. It is an area of science which spans many disciplines, but at its core it
involves the development of models and simulations to understand natural systems.

 Algorithms (numerical and non-numerical): mathematical models, computational

models, and computer simulations developed to solve science (e.g., biological, physical,
and social), engineering, and humanities problems
 Computer and information science that develops and optimizes the advanced
system hardware, software, networking, and data management components needed to
solve computationally demanding problems
 The computing infrastructure that supports both the science and engineering problem
solving and the developmental computer and information science
In practical use, it is typically the application of computer simulation and other forms
of computation from numerical analysis and theoretical computer science to solve problems in
various scientific disciplines. The field is different from theory and laboratory experiment which
are the traditional forms of science and engineering. The scientific computing approach is to
gain understanding, mainly through the analysis of mathematical models implemented
on computers. Scientists and engineers develop computer programs, application software, that
model systems being studied and run these programs with various sets of input parameters. The
essence of computational science is the application of numerical
algorithms and/or computational mathematics. In some cases, these models require massive
amounts of calculations (usually floating-point) and are often executed
on supercomputers or distributed computing platforms.

Many scientists would love access to large-scale computational resources but find that the
programming demands of using a supercomputer—as well as the cost and queuing time—are
too daunting. Privately owned cloud computers—large data centers filled with computers that
mainly run their company's software—are now becoming available to outside users, including
scientists and educators. Companies are leasing their computing resources on demand from a
large shared pool to individuals who run their own software on a pay-as-you-go basis. This
approach is an example of cost associativity (1): 1000 computers used for 1 hour costs the same
as one computer used for 1000 hours. If your problem can be computed in a way that takes
advantage of parallel processing, you can now get the answer 1000 times as fast for the same
amount of money.

CLOUD DATA MANAGEMENT

 is a way to manage data across cloud platforms, either with or instead of on-premises
storage.
 The cloud is useful as a data storage tier for disaster recovery, backup, and long-term
archiving.
 With data management in the cloud, resources can be purchased as needed. Data can also
be shared across private and public clouds, as well as in on-premises storage.
 A cloud-based data management system takes on the functions required of a traditional
data management system modified for the needs of the cloud.
 While some platforms can manage and use data across cloud and on-premises
environments, cloud data management takes into account that the data stored on-
premises and the data stored in the cloud can be subject to completely different practices.
 Data stored in the cloud has its own rules for data integrity and security. Traditional data
management methods may not apply to the cloud, so having management in place
designed for the particular requirements of the cloud is vital.
 As with cloud storage, the functions of a cloud data management system will vary between
vendors and the conditions outlined in the service-level agreement between the vendor
and user.

CHALLENGES AND OPPORTUNITIES

 The majority of cloud data management challenges are the same drawbacks cited for cloud
technologies in general, particularly security and costs.

 As long as security is a concern with cloud technologies, it will be considered a barrier to

cloud data management adoption.

 However, as more strides are made in cloud-based technologies and it becomes more
secure, that reluctance could fade.
 The benefits of using cloud data management include consolidation of processes such as
backup, disaster recovery, archiving and analytics, and cost savings.

 Some cloud data management companies also offer ransomware protection, keeping data

and applications native to the platform in a secure, immutable format.

• BIG DATA MANAGEMENT AND ANALYTICS

Big data management

 is the organization, administration and governance of large volumes of both structured
and unstructured data
 The goal of big data management is to ensure a high level of data quality and accessibility
for business intelligence and big data analytics applications.

Corporations, government agencies and other organizations employ big data management

strategies to help them contend with fast-growing pools of data, typically involving
many terabytes or even petabytesof information saved in a variety of file formats. Effective big
data management helps companies locate valuable information in large sets of unstructured
data and semi-structured data from a variety of sources, including call detail records, system
logs and social media sites.

Most big data environments go beyond relational databases and traditional data

warehouseplatforms to incorporate technologies that are suited to processing and storing
nontransactional forms of data. The increasing focus on collecting and analyzing big data is
shaping new platforms that combine the traditional data warehouse with big data systems in a
logical data warehousing architecture. As part of the process, the must decide what data must
be kept for compliance reasons, what data can be disposed of and what data should be kept
and analyzed in order to improve current business processes or provide a business with a
competitive advantage. This process requires careful data classification so that ultimately,
smaller sets of data can be analyzed quickly and productively. 

Big data analytics

 examines large amounts of data to uncover hidden patterns, correlations and other
insights. With today’s technology, it’s possible to analyze your data and get answers from it
almost immediately – an effort that’s slower and less efficient with more traditional
business intelligence solutions.

Why is big data analytics important?

Big data analytics helps organizations harness their data and use it to identify new
 opportunities. That, in turn, leads to smarter business moves, more efficient operations, higher
profits and happier customers.

Benefits data analytics:

1. Cost reduction. Big data technologies such as Hadoop and cloud-based analytics bring
significant cost advantages when it comes to storing large amounts of data – plus they can
identify more efficient ways of doing business.
2. Faster, better decision making. With the speed of Hadoop and in-memory analytics,
combined with the ability to analyze new sources of data, businesses are able to analyze
information immediately – and make decisions based on what they’ve learned.
3. New products and services. With the ability to gauge customer needs and satisfaction
through analytics comes the power to give customers what they want. Davenport points out
that with big data analytics, more companies are creating new products to meet customers’
needs.
How it works and key technologies

There’s no single technology that encompasses big data analytics. Of course, there’s advanced
analytics that can be applied to big data, but in reality several types of technology work
together to help you get the most value from your information. Here are the biggest players:

Machine Learning. Machine learning, a specific subset of AI that trains a machine how to learn,
makes it possible to quickly and automatically produce models that can analyze bigger, more
complex data and deliver faster, more accurate results – even on a very large scale. And by
building precise models, an organization has a better chance of identifying profitable
opportunities – or avoiding unknown risks.
Data management. Data needs to be high quality and well-governed before it can be reliably
analyzed. With data constantly flowing in and out of an organization, it's important to establish
repeatable processes to build and maintain standards for data quality. Once data is reliable,
organizations should establish a master data management program that gets the entire
enterprise on the same page.

Data mining. Data mining technology helps you examine large amounts of data to discover
patterns in the data – and this information can be used for further analysis to help answer
complex business questions. With data mining software, you can sift through all the chaotic and
repetitive noise in data, pinpoint what's relevant, use that information to assess likely
outcomes, and then accelerate the pace of making informed decisions.

Hadoop. This open source software framework can store large amounts of data and run
applications on clusters of commodity hardware. It has become a key technology to doing
business due to the constant increase of data volumes and varieties, and its distributed
computing model processes big data fast. An additional benefit is that Hadoop's open source
framework is free and uses commodity hardware to store large quantities of data.

In-memory analytics. By analyzing data from system memory (instead of from your hard disk
drive), you can derive immediate insights from your data and act on them quickly. This
technology is able to remove data prep and analytical processing latencies to test new
scenarios and create models; it's not only an easy way for organizations to stay agile and make
better business decisions, it also enables them to run iterative and interactive analytics
scenarios.

Predictive analytics. Predictive analytics technology uses data, statistical algorithms and

machine-learning techniques to identify the likelihood of future outcomes based on historical
data. It's all about providing a best assessment on what will happen in the future, so
organizations can feel more confident that they're making the best possible business decision.
Some of the most common applications of predictive analytics include fraud detection, risk,
operations and marketing.

Text mining. With text mining technology, you can analyze text data from the web, comment
fields, books and other text-based sources to uncover insights you hadn't noticed before. Text
mining uses machine learning or natural language processing technology to comb through
documents – emails, blogs, Twitter feeds, surveys, competitive intelligence and more – to help
you analyze large amounts of information and discover new topics and term relationships.

• Storage, Data, and Analytics Clouds

• IoT Cloud
IoT Cloud is a platform from Salesforce.com that is designed to store and process Internet of
Things (IoT) data. The IoT Cloud is powered by Thunder, which Salesforce.com describes as a
"massively scalable real-time event processing engine." The platform is built to take in the
massive volumes of data generated by devices, sensors, websites, applications, customers and
partners and initate actions for real-time responses. For example, wind turbines could adjust
their behavior based on current weather data; airline passengers whose connecting flights are
delayed or cancelled could be rebooked before the planes they are on have landed.

In another context, IoT Cloud can provide business users with much a much more
comprehensive and integrated perspective on customers, without requiring technical expertise
or the services of a data analyst. The platform can take in billions of events a day and users can
build rules that specify events to act on and what actions to take. IoT cloud is data format-
and product-agnostic; output connectors allow communication with Salesforce clouds or third-
party services.
Salesforce.com is a San Francisco-based customer relationship management (CRM) and social
enterprise software-as-a-service (SaaS) provider. The company launched IoT Cloud in the fall of
2015, at its annual Dreamforce user conference.

References

DATA ANALYTICS IN CLOUD COMPUTING

https://technologyadvice.com/wp-content/uploads/2013/05/Data-Analytics-in-Cloud-
Computing_TechnologyAdvice.pdf
1/16/2019
4:29 PM

DATA ANALYTICS
https://www.techopedia.com/definition/26418/data-analytics
2/16/2018
2:25 PM

BIG DATA ANALYTICS

https://www.researchgate.net/publication/263563679_Tutorial_Big_Data_Analytics_Concepts_
Technologies_and_Applications
03/01/2019
02:15 PM

IoT
https://searchsalesforce.techtarget.com/definition/IoT-Cloud
03/01/2019

SCIENTIFIC COMPUTING
https://en.wikiversity.org/wiki/Scientific_computing
03/02/2019
06:02 PM

COMPUTATIONAL SCIENCE
https://en.wikipedia.org/wiki/Computational_science
03/02/2019
06:03 PM

Cloud Computing
http://science.sciencemag.org/content/331/6016/406.full?
ijkey=O3dG1uenzzKYQ&keytype=ref&siteid=sci
03/06/2019
06:08 PM

CLOUD DATA MANAGEMENT

https://searchstorage.techtarget.com/definition/cloud-data-management
03/06/2018
06:13 PM

BIG DATA MANAGEMENT

https://searchdatamanagement.techtarget.com/definition/big-data-management
03/06/2018
06:17 PM

BIG DATA ANALYTICS

https://www.sas.com/en_ph/insights/analytics/big-data-analytics.html
03/06/2018
06:19 PM