STACKS BRAND GUIDELINES

Th e N ew L i b ra r y E x p e r i e n ce
v 3.0
STACKS BRANDING

The Stacks brand is more than just a logo. It is a

collection of our ideas, our designs and our goals…
it is our identity.
This guide will give you an idea of who we are so you
will be able to communicate your concepts while
retaining the vision of Stacks.
The Stacks brand is a powerful tool in differentiating
us from our competitors and other businesses.
TABLE OF CONTENTS WHAT IS THE PURPOSE OF OUR BRAND

1. Logos “We connect through consistency.”

2. Lingo & Voice Our goal is to show the strength of our brand
3. Fonts & Typography by defining our values, our understanding, our
4. Brand Elements relationships and our professionalism.
5. Images & Icons

WHAT MAKES UP OUR BRAND

Our brand is our identity, a promise, instructions

and a collection of resources. We strive to inspire
while giving direction and clarity.

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LOGOS
Our logo is important to us. We want it on all
appropriate material. To make it simple we have
included some basic rules and easy access to all our
logo assets.
You can find all our downloadable resources on our
website.

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THE LOGO

EBSCO has become an important part of our

Co-branding colored
brand and logo.
There are three different color versions of our
logo. Your color palette might not work well
with ours so we have added a light and dark
alternative.
The “Co-branding colored” logo is the preferred
Co-branding dark
choice, please use it when possible.
Use the “dark” or “light” logo when there isn’t a
high enough contrast ratio to read the logo.

Co-branding light
 SPACING & SIZE CONSIDERATIONS

SPACING | White Space SIZING | Minimum Size

The white space around the logos are These rules are “perfect world” and not
approximately the width of the “S” in always possible. Make our logo readable,
EBSCO. other than that; use your best judgment.
 PARTNER LOGO SIZING
The partner logo should never be larger than EBSCO.
Scale the partner logo to fill either the height or width of the area displayed below.
(covering the muted EBSCO)
 THE LOGO COLORS

EBSCO Blue Stacks Green

Hex: #002f56 Hex: #69bc45
HSV: 206, 100, 72% HSV: 100, 62, 72%
RGB: 0, 47, 86 RGB: 105, 188, 69
CMYK: 100%, 85%, 39%, 34% CMYK: 62%, 0%, 100%, 0%
Pantone: PMS 540 C Pantone: 364 U

Stacks Icon | Light Gray Stacks Icon | Dark Gray

Hex: #b8b7b8 Hex: #5e5f5e
HSV: 299, 0, 72% HSV: 120, 0, 37%
RGB: 184, 183, 184 RGB: 94, 95, 94
CMYK: 28%, 23%, 22%, 0% CMYK: 62%, 53%, 53%, 25%
Pantone: Cool Gray 3 U Pantone: Cool Gray 9 U
 IMPROPER USAGE

•• Never alter the logo •• Do not change the font style

•• Do not add drop shadows or effects •• Do not add imagery or words
•• Do not stylize or add stroke •• Do not alter the colors
•• Do not stretch, distort or skew •• Do not add a background
•• Do not move icons or text •• Do not adjust the alpha or opacity

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SPECIALIZED LOGOS
PREMIUM

Stacks has a number of logos and variations

used for specific product lines and services.

PRODUCT LOGOS

Our product lines have features tailored to a

specific need. These logos represent that. MOBILE

•• The logo is paired with the “co-branding

colored” logo
•• The Stacks product name is centered
below the actual Stacks text

LITE

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 SERVICE LOGOS

Service logos ARE NOT paired with EBSCO but

SUPPORT
retain centering of text below the logo.
Internal logos are in this format as well.

HORIZONTAL LOGO

ACADEMY
The horizontal logo is only to be used in email
campaign headers.

NEWS RELEASE

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LINGO & VOICE
OUR TAGLINE

“The New Library Experience” is our slogan.

This tagline can be used alone or with our logo.
When placing with the logo the preferred location
is below, left aligned and in the proper font. The
font size should be readable but not so large that it
overpowers the logo.

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The New Library Experience
WRITING
Our brand is written to sound as single source.

FORMATTING RULES

•• All titles and content are to be written in APA style

•• Do not Capitalize or UPPERCASE random words
(this includes headings and body copy)
•• Use bold/italics when necessary but not to excess
•• US spelling *subject to localization
•• We do not use Oxford comma
•• Left-aligned text

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 NAMING & WRITING CONVENTIONS

•• “Stacks” not STACKS (excluding EBSCO •• “Online” not on-line

documents) •• Login - “enter your login”
•• “Stacks Mobile” not StacksMobile, Stacks- •• Log in - “please log in to your account”
mobile, etc •• One space after period, not two
•• “Easy Forms” not Easy forms or Easy- •• Ellipsis should be three periods no more
forms, etc
•• Limit use of exclamation marks
•• “Onboarding” not on-boarding or on
•• Use simple language
boarding
FONTS & TYPOGRAPHY
OUR TYPOGRAPHY

Our brand uses a single font family. It has been

chosen carefully, as it allows for many variations and
works well on different mediums. It should be used in
all cases.
It can be downloaded and installed freely from
Google Fonts.

https://fonts.google.com/specimen/Montserrat
* See Google for instructions for installation instructions.

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 FONT VARIANTS

Montserrat comes with many font variants but we stick to three (Extra-Light, Regular
and Black).

•• Extra-Light is used for main/body text

•• Regular is used for bold or drawing emphasis
•• Both Black and Extra-Light are used in headings
FONT COLORS

Our font color choice is simple; Hex: #ffffff

black and white. HSV: 0, 0, 100%
RGB: 255, 255, 255
This follows classic conventions
CMYK: 0%, 0%, 0%, 0%
and provides the maximum
contrast so all users can read
with ease.

Hex: #000000
HSV: 0, 0, 0%
RGB: 0, 0, 0
CMYK: 100%, 100%, 100%, 100%
 FONT ALTERNATIVE

On rare occasion you might need an alternative font. Verdana is our choice as it is the
closest safe font on Windows and Mac operating systems.

* This font is only to be used if you do not have administrative rights to install our
font on your computer.

** Use Verdana when sending email campaigns from MailChimp.

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BRAND ELEMENTS
To add excitement and as an homage to our home
and the place of our inception, we have included
geometric shapes that represent Canada’s Rocky
Mountains. Add them in to break up any monotony
but use them sparingly.
The colors are inspired from our Co-branded logo.
* Find the downloadable assets on our website.

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 BRAND ELEMENT RULES

Our mountain brand element comes in two versions:

Full element comes with a “lake” Crop element does not have the bottom
reflection below the mountain range. triangle.
Use this for headers (paired with our logo) Only to be used at the bottom of blank
or to provide content breaks. pages if there is a lack of color. It must be
centered to the page.
 BRAND ELEMENT COLORS

Our Co-branding colored logo inspired the color tones in our brand element.

Hex: #abd494 Hex: #76b558 Hex: #469a45 Hex: #368341 Hex: #2b7237 Hex: #266231

Hex: #6d9dd3 Hex: #5b8ac8 Hex: #4974b9 Hex: #305694 Hex: #203569
 ELEMENT COLOR MEANINGS

The blue tones in the mountains represent the large and solid foundation that is
EBSCO. Stacks is a part of the mountain range represented by the green tones.
Green indicates products and section separations (as seen in this booklet). Blue
indicates features and sub-elements.
When using colors as background, use the second lightest tone from either of the
green or blue color scales; with white text.
PRODUCTS & FEATURES

PREMIUM
IMAGES & ICONS
The best way to display Stacks is by using screen-shots
of Stacks in action. Both Stacks and Stacks Mobile are
to be displayed within devices. These assets can be
found on our website.
•• Images are intended to display our product, no
backgrounds should be used behind the devices
•• Devices should be modern
•• Devices should be straight on

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OUR SYMBOLISM

Icons are a simple way of adding visual recognition and context to

subjects. We use Google’s material design expanding icon library as
our icon set. Icons work on all platforms, web, Android and iOS.
Here are some rules to follow:
•• Use icons to highlight or emphasize important elements
•• Icons should be related to the message and not abstract
representations (they should be able to stand on their own)
•• Icons are only to use our branding colors
•• Do not overuse icons
GOOGLE MATERIAL DESIGN ICONS

http://google.github.io/material-design-icons

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MAP ICONS & COLORS

Talk about how each market has a different color.

• Country - Black - Star Icon
• Public - Light Blue - Reading Icon
• Corporate - Green - Briefcase Icon
• Academic - Orange - Graduation Hat Icon
• Healthcare - Red - Care + Kit Icon
• Government - Yellow - Institution Icon
• Schools - Purple - Kids Crossing Icon
 Government Academic

Healthcare Public
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Schools Corporate
NEED HELP?
[email protected]

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