Amazon Services Quick Start Style Guide (READ SURELY!

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amazon.com/images/G/01/Lite_Inventory_Templates/Selling_on_Amazon_Quick_Start_Style_Guide.
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Title
Amazon recommendations and requirements:

Numbers and symbols:

● Spell out measurements ( 6 inches not 6" )

● Don't use symbols, such as ~ ! * $ ?
● Don't use Type 1 High ASCII characters (Æ, ©, ô, etc.)

Formula (Use “-” between the items):

1)Brand name
2)Name of the product
3)Main features of the product, included elements (keywords)
4)Bonuses (carrying bag, premium/gift pacckaging, Free E-book, Free Extra elements)
5)Garantee

Example:
White hat:
Camden Gear Hydration Running Belt - Fits iPhone 6 Plus - with 2 BPA Free Water Bottles
Running Belt Waist Pack,EOTW Outdoor Sweatproof Reflective Belt Waist Bag for iPhone
6S/6/6 PLUS Transparent Touch Screen Window, Universal Sports Waist Belt with
Additional Extender

Black hat:
Kinzi™ - Jump Rope - Fast Speed Cable for Mastering Double Unders - Best For Cross Fitness
Training - WOD's - Boxing - MMA - Exercise and Fitness - Carry Case - 100% Lifetime Guarantee -
LIMITED TIME OFFER

#1 Best Running Belt / Waist Pack Belt - No Uncomfortable Straps or Buckles Unlike Most
Runners Belts, Fitness Belts or Hydration Belts - Great for Cell Phones, Keys & Cards -
Lifetime Guarantee - SALE

Key features / Bullet points (5 bullets must be):

Amazon recommendations:

You can create up to five Feature Bullets for a powerful tool to help increase your conversion rate.
Include a precise description of what the customer will get if he or she purchases the item. Here are
some tips for writing good feature bullets:
● Make each bullet point brief yet descriptive; This is not the place for paragraphs
● If the item is a set, list what's included in the set and the size (if appropriate) of each item
● For every feature, include a benefit
● Include warranty information or included accessories as the last bullet point
● Use semi-colons to separate phrases within a single bullet point
● Always use numerals, never spell out numbers, in bullet points
● Write bullets in sentence case (no punctuation); 500 characters maximum (can vary by
product category)
Important: Some subcategories have additional requirements for Feature Bullets. Review the Subcategory
Specifications for more information.

Examples
● Powerful 18-volt rechargeable battery [FEATURE] delivers more power and longer run-
time [BENEFIT]
● Extended 22-inch blade [FEATURE] provides a smooth and level cut [BENEFIT]
● 50-minute run-time [FEATURE] trims up to 1200 square feet per charge [BENEFIT]
● Low vibration, dual-action blades [FEATURE] improve comfort and reduce fatigue
[BENEFIT]
● Includes carrying case [ACCESSORY]; 2-year manufacturer warranty

If there are no included accessories or warranty, just use the last bullet to surface more features:

● Garage ceiling storage attachment

● 45- by 45-inch storage unit holds 250 pounds
● Shelf easily adjusts in height from 16 to 34 inches
● Wire design doesn't conceal stored items
● Stores large and odd-shaped items

Formula 2:
Benefits (CAPITAL LETTERS) - How these benefits were achived

Example:
EASILY ADJUSTABLE FOR EVERYONE - 9ft Cable that's Easily and Quickly Adjustable to your
Desired Length within Minutes. Appropriate for Adults - Men - Women - Children - Kids - Boys and
Girls for almost any Calorie Burning Workout Programs. WIRE CUTTERS may be needed to cut the
rope.

Description (HTML):
Amazon recommendations:

Requirements:
● Required: No
● Type: Alphanumeric String
● Minimum Length: 1
 ● Maximum Length: 2000

You need to use HTML tags in description:

<p> </p> - new paragraph

<b> </b> - bold text
<br> - new line. Do not need to close
Example:

Formula 1:
1)Bold headlines
2)Solving cuctomer’s problems in a list format
3)Bold garantee
4)Bold Call to action

Example:
ARE YOU TAKING YOUR WORKOUT TO THE NEXT LEVEL BY USING THE BEST JUMP ROPE
TODAY?

Discover the Way to Burning Calories & Getting that Healthy Lean Body with FITNESS DYNAMO -
DOUBLE UNDERS MADE EASY!
Getting that healthy body can be difficult when you need to work and spend time with family. This
jump rope lets you say goodbye to those long boring gym workouts!

Check Out The Benefits Of This Innovative Jump Rope Below!

- Perfect for beginners to advance level workouts like WOD's, Cross Fitness Training, Boxing, MMA
Training and Much More!
- Short intense rope jumping circuits are effective way to burn calories and helps in muscle toning.
- 10 mins of rope jumping can provide the same calorie burn as 30 mins of slow cardio.
- Rope jumping improves cardiovascular health as it improves the heart beat rate, thus it is beneficial
for blood pressure patients. It's also known to help in improving bone density.
- Rope jumping is one of the best cardio and HIIT (High-Intensity Interval Training) workout.

GET YOUR FITNESS MASTER SPEED JUMP ROPE TODAY

ADJUSTABLE LIGHTWEIGHT WIRE CABLE - For Ultra Fast Spinning to easily master those
Double Unders AND fit all heights too!
HIGHLY DURABLE - Developed with Thermoplastic Polyurethane (TPU) Black Coated Wire for
Maximum Protection.
NO TANGLING - Perfect stress-free workout All The Time.
PORTABLE AND SMALL - Get your workouts done Anytime, Anywhere!

100% SATISFACTION GUARANTEED - if there is an issue with your product for any reason, we will
REFUND you and SEND YOU A NEW ONE.

CLICK THE BUY BUTTON - Get one for your family members too!

LIFEHACK:
Use CAPS to the words on the text of discription and make the sentence of these words. People
ussually don’t read all the text in description and will pay attention on these words. So you can make
the sentence of these word to tell the customers the main reason to buy!

Formula 2:
1)Bold headlines
2)The story about the product (aspecialy if it is antient)
2)How/where to use the product
3)Bold garantee
4)Bold Call to action

Example:
Looking for an excellent quality Antique Style Singing Bowl set for an unmatched price?
Then our Antique Style Singing Bowl Set is your best choice. The bowl is made in Nepal using high
quality metal alloys and comes with a durable wooden mallet and an eye catching silk cushion.
Singing bowls are one of the ancient Tibetan meditation tools. They were historically made throughout
Asia, especially Nepal, China and Japan. In some Buddhist practices, singing bowls are used as a
signal to begin and end periods of silent meditation. According to ancient Feng Shui practices,
rhythms created by bowl scares away all the evil spirits and ghost.
The fascinating blend of vibrational harmonics produced by Tibetan Singing Bowls are widely used for
meditation and space clearing. This pleasant and long-lasting sound also helps to reduce stress, alter
consciousness and create a deep sense of peace, well-being and better health.
Singing bowls are widely used by professionals around the world, including health care professionals,
psychotherapists, massage therapists, school teachers, musicians and spiritual teachers.
Also, people use this as a music instrument or like to keep it as modern home décor. You can easily
play the bowl either by rubbing the mallet around the rim or by gently tapping the sides of the bowl.
These two methods produce quite distinctive sounds.
We always care about the quality and the durability of our singing bowl sets. Our goal is 100%
satisfied customers. But, if you are not satisfied for any reason, just return the product within
30 days for a full refund.
So just click on the "ADD TO CART" button at the top of this page order your Tibetan Singing
Bowl today!

Formula 3:
1)Bold headlines
2)Emotional text what customer will do with the product when purchase it in a list format
3)Bold garantee
4)Bold Call to action

Example:
When you purchase your Zen Garden today here's what you should do...

1. Wait with bubbling excitement for that little brown box to arrive at your door.
2. Now...when your box arrives... Place it on your favorite surface and open it up.
3. Take out the Zen Garden and place it right in front of you. You now have your own personal Zen
space that you can escape to any time you wish.
4. Now let's make your Zen Garden come alive. Open the bag of sand and pour it evenly onto the
wooden base.
5. Now take the bamboo rake and place it in your hand. Notice the incredible quality of the bamboo.
6. Next place the rocks on the sand in your favorite pattern and have fun with it!

You are backed by our SUPER MONEY-BACK GARANTEE! Amazon Buyers Trust Our Lovable
Body & Mind Brand to be Quality Premium Products.

So, ORDER NOW and when you do, consider getting two and get free shipping!... one for you
and one for a friend. Have peace and relaxation wherever you are.