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Table of Contents 2

This business plan outlines the objectives, mission, products, market analysis, and strategy for OzHouse Clean, a startup residential cleaning business. The plan details the company's ownership structure, product offerings of residential cleaning services, target market segmentation of homeowners, competitive advantages over other cleaning companies, and marketing and sales strategies including an emphasis on website marketing. It concludes with management and leadership summaries and a SWOT analysis.

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Joanne Navarro Almeria
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© © All Rights Reserved
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34 views

Table of Contents 2

This business plan outlines the objectives, mission, products, market analysis, and strategy for OzHouse Clean, a startup residential cleaning business. The plan details the company's ownership structure, product offerings of residential cleaning services, target market segmentation of homeowners, competitive advantages over other cleaning companies, and marketing and sales strategies including an emphasis on website marketing. It concludes with management and leadership summaries and a SWOT analysis.

Uploaded by

Joanne Navarro Almeria
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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OZHOUSE CLEAN

BUSINESS PLAN
Table of Contents
I. Executive Summary 1
I.1 Objectives 1
I.2 Mission 1
I.3 Strategic Objectives 2
II. Company Summary 2
II.1 Company Ownership 2
II.2 Start-up Summary 3
III. Products 4
III.1 Product Description 4
III.2 Distribution Channels 4
III.3 Pricing Structure & Strategy 4
III.4 Sources of Competitive Advantage 5
IV. Market Analysis 6-7
IV.1 Market Segmentation 7
IV.2 Target Market Strategy 8
IV.3 Market Needs 8
IV.4 Industry Analysis 9
V. Strategy and Implementation Summary 10
V.1 Pricing options 10-11
V.2 Supplier relationships 12
V.3 Competitive Edge 13
V.4 Pricing Strategies 13
V.5 Website Marketing Strategy 14
V.6 Positioning Statement 14
V.7 Marketing Program 15-16
V.8 Sales Strategy 16
V. 9 SWOT 17-18
VI. Management Summary 19
VII. Conclusion 20

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