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The Sales Strategy Template

The document provides an outline for a sales strategy template, including 6 sections: 1. The sales strategy template outline assesses the customer's business and prioritizes opportunities. 2. Strategic market planning involves assessing the customer's business through a SWOT analysis and developing value statements for business initiatives. 3. The sales strategy plan focuses on high-value opportunities for both the account and vendor.

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920 views9 pages

The Sales Strategy Template

The document provides an outline for a sales strategy template, including 6 sections: 1. The sales strategy template outline assesses the customer's business and prioritizes opportunities. 2. Strategic market planning involves assessing the customer's business through a SWOT analysis and developing value statements for business initiatives. 3. The sales strategy plan focuses on high-value opportunities for both the account and vendor.

Uploaded by

Fadi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Sales Strategy Template

Download the Sales Strategy Template


fourquadrant.com/product/strategic-account-plan-template/
Sales Planning – Sales Strategy Template

1 Sales Strategy Template

2 Strategic Market Planning

3 Sales Strategy Plan

4 Marketing & Sales Strategy

5 Sales Tactics

6 Market Development Strategy


1

Sales Strategy Template


The outline for s sales strategy plan
should include an assessment of the
customer’s business, opportunities that
are prioritized, a summary of the team’s
capabilities, an evaluation of
relationships and a sales action plan.
2

Strategic Market Planning


Assessing a customer’s business is a
fundamental element of strategic market
planning. Start with a basic SWOT and
then drill down to develop value
statements that specific to specific
business initiatives.
3

Sales Strategy Plan


The sales strategy plan should be
centered around the opportunity area
that provides high value to both the
account and the vendor. Other
opportunities may exist but win / win’s
are the best possible outcome.
4

Marketing & Sales


Strategy
Document the sales strategies and
capabilities required to penetrate and or
expand into the account.
5

Sales Tactics
The identification of key customer
contacts required to advance the
strategic and tactical aspects of the sales
are key sales tactics. Formalize the
collection of this information for the
entire account team to leverage.
6

Market Development
Strategy
The market development strategy must
document the tangible, objective,
quantitative measures of success. These
sales metrics are typically expressed as
subscription, bookings or revenue.
Sales Strategy Template

Download the Sales Strategy Template


fourquadrant.com/product/strategic-account-plan-template/

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