BCG Matrix
BCG Matrix
Selectorized
250.5 361.6 278.6 159.6 194.4
Equipments
Plate Loaded
452.5 424.5 393.6 266.8 183.4
equipments
Multi Gym
354.5 382.9 406.5 302.6 194.6
equipments
Cardio Fitness
Nil 474.6 556.2 324.5 252.4
Equipments
Market Share
Products and brands Body shape Health works Muscle fitnes Fit King Relax
Selectorized
17.22% 24.86% 19.15% 10.97% 13.37%
Equipments
Plate Loaded
23.39% 21.94% 20.34% 13.79% 9.48%
equipments
Multi Gym
19.11% 20.64% 21.91% 16.31% 10.49%
equipments
Cardio Fitness
27.43% 32.14% 18.75% 14.59%
Equipments
0.69 4%
1.07 12%
0.93 12%
0.64 3%
0.00 14%
0.00 11%
1.02 5%
Products and Body
brands shape
Selectorized Equipments. 2.4
Plate Loaded equipments 15.5
Multi Gym 5.5
Benches and racks equipment 2.6
Cardio Fitness Nil
Spa equipments Nil
Fitness Accessories 10.9
1454.5
1934.7
1855.3
1173.1
1730.3
14.42%
1 0.67
11.06%
1 1.26
11.55%
1 0.84
8.33%
1 0.62
7.09%
1 0.00
15.03%
1 0.00
12.17%
1 1.06
Health Muscle
fitness Fit King Relax Excer
works
6.6 7 1.6 9.4 -2.8
-2.5 3 6.8 1 9
6.5 8.9 -3.6 9.6 2.5
4.5 4.6 7.5 -2.9 5.7
4.6 -5 -2.5 5.4 2.5
2.4 9.5 8.7 9.8 8.9
3.5 7 -3.5 4.5 5.6
Health works Muscle fi Fit King Relax Excer Products aBody shap Health wor
Selectoriz
ed
23.8656 19.502 2.5536 18.2736 -5.8744 256.512 385.4656
Equipmen
ts
Plate
Loaded
-10.6125 11.808 18.1424 1.834 19.251 522.6375 413.8875
equipmen
ts
Multi
Gym
24.8885 36.1785 -10.8936 18.6816 5.355
equipmen 373.9975 407.7885
ts
Benches
and racks
15.6825 9.5496 12.8625 -3.6598 5.5689 equipmen 227.3616 364.1825
t
Cardio
Fitness
21.8316 -27.81 -8.1125 13.6296 3.065 496.4316
Equipmen
ts
Spa
5.4576 18.4775 10.8489 10.6624 10.3151 equipmen 232.8576
ts
Fitness
8.3475 19.572 -6.279 5.2875 8.5456 Accessori 317.0631 246.8475
es
Market
Share
Market Growth Rate Products aBody shap Health wor
Selectoriz
ed
16.89% 25.38%
Equipmen
ts
5%
Plate
Loaded
25.55% 20.24%
equipmen
ts
13%
Multi
Gym
19.19% 20.92%
equipmen
ts
13%
Benches
and racks
18.65% 29.88%
equipmen
t
4%
Cardio
Fitness
0.00% 28.65%
Equipmen
ts
15%
Spa
equipmen 0.00% 28.15%
12% ts
Fitness
Accessori 24.02% 18.70%
6% es
Muscle fi Fit King Relax Excer
100.00%
19.82% 13.93% 9.06% 11.40%
100.00%
100.00%
100.00%
100.00%