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Assignment Jamuna

Jamuna Future Park is the largest shopping mall in Bangladesh located in Dhaka. It contains over 160,000 square feet of retail space with national and international brands. Products at Jamuna Future Park are generally high quality but high priced due to the branded stores. Promotion strategies include TV advertisements featuring celebrities using the mall as well as seasonal discounts and lotteries. The mall benefits from its location near affluent areas and universities which attract customers able to afford the premium prices.

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Redwan Afrid Avin
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101 views

Assignment Jamuna

Jamuna Future Park is the largest shopping mall in Bangladesh located in Dhaka. It contains over 160,000 square feet of retail space with national and international brands. Products at Jamuna Future Park are generally high quality but high priced due to the branded stores. Promotion strategies include TV advertisements featuring celebrities using the mall as well as seasonal discounts and lotteries. The mall benefits from its location near affluent areas and universities which attract customers able to afford the premium prices.

Uploaded by

Redwan Afrid Avin
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Assignment

On
Jamuna Future Park

Submitted by:
Redwan Afrid Avin – 19104022
Sadia Akter Ria – 19104138
Kawser Jamil – 19104019
Sazid Hossain – 19104100

Submitted to:
Asheka Mahbub
Lecturer
BRAC Business School

Submission Date:
February 19, 2020
Introduction:

Jamuna Future Park is a shopping mall in Dhaka and the largest shopping mall in Bangladesh with
a gross leasable area of 16,14,586 square feet. It is located in the commercial hub of Baridhara and
Airport Road point over one of the main artery of the capital city. It is relatively close to Shahjalal
International Airport, offices of multinational companies, major embassies and other offices.

In under one roof, we can find lot of national and international brands, shops, food courts and
cinema hall, bowling alley, health & fitness club, banquet hall, amusement theme park etc.

We can easily spend our whole day in this shopping mall. Though the price range here of
everything is high, but still it is a place which is incomparable.

Jamuna Future Park was inaugurated in August 2013. The construction began in 2002.

Product:

Products of Jamuna Future Park shopping mall contain good quality and variety. People come here
from different places not only for hangout, but also they come here for buying different products.
People have trust on the products of Jamuna Future Park. Reason behind this is that Jamuna Future
Park is the South Asia’s largest shopping mall. So, this shopping mall itself is a brand. Another
reason is that all kind of branded product people get here. Automatically, these things get a place
in people’s mid. Whenever people want to buy a branded good quality product, they come here.
Though they can go to brand’s outlet, they prefer to come here as they are getting all the branded
shops under one roof. Mainly, Jamuna Future Park has got a strong place in customers’ mind by
their reputation and serving good quality products.

Product Price:

Price of the products of Jamuna Future Park is pretty high. Because of branded products are sold
here and shops are also costly. So, it’s quite normal that price would be higher. Also, there are
other shops which are not a particular brand shop. Normally, most of the shops’ prices are fixed.
Very few shop people can negotiate. Though fixed price shops are more in number, these shops
give discounts, gifts and sale for their customer.
Promotion:

Basically, Jamuna Future Park promote themselves by advertising on Jamuna TV. In this
advertisement, they show that a lot of renowned person such as celebrities, idols etc. go there for
shopping. Moreover, they showed new life-style product, rides and food court. Sometimes, Jamuna
TV make TV shows in Jamuna Future Park to promote this place.

Based on different seasons, Jamuna Future Park offers discounts, lotteries etc. to attract their
customers. Furthermore, they have the best quality cinema hall in Bangladesh. By using this kind
of strategy, they promote their market.

Place:

The location of the shopping mall is around high class society. Moreover, there are many renowned
private universities beside the shopping mall. This creates more opportunity to sell their product
because in the shopping mall, most of the product are so expensive. But most importantly, the
location helps the customers to find the shopping mall easily.

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