Scribd
Upload
182 views

MBA - Marketing Distribution Channels (Short Quiz 1)

The document defines various marketing distribution channel terms in a short quiz format with answers. It covers terms like wholesaler, retailer, rack jobber, direct/indirect distribution, integrated/exclusive/intensive distribution, and digital/e-commerce distribution channel concepts. The quiz defines 24 distribution channel terms and concepts in the marketing and retail industry.

Uploaded by

Peregrin Took
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
182 views

MBA - Marketing Distribution Channels (Short Quiz 1)

The document defines various marketing distribution channel terms in a short quiz format with answers. It covers terms like wholesaler, retailer, rack jobber, direct/indirect distribution, integrated/exclusive/intensive distribution, and digital/e-commerce distribution channel concepts. The quiz defines 24 distribution channel terms and concepts in the marketing and retail industry.

Uploaded by

Peregrin Took
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 3

MBA MARKETING – Marketing Distribution Channels

Short Quiz 1 (With Answers)

Define the following terms:

1. Rack jobber

One who owns the merchandise they sell but never physically handles the merchandise

2. Retailer

They sell goods to the final consumer

3. Wholesaler

A business that obtains the goods from manufacturers/producers in large quantities and resell them to
other businesses.

4. Drop shipper

One who manages the inventory and merchandising for retailers by counting stock, refill inventory, and
maintaining displays

5. Direct distribution

A type of distribution that used no intermediaries

6. Indirect distribution

A channel of distribution where one or more intermediaries are used

7. Selective distribution

A type of distribution where there is a limited number of outlets used to sell a manufacturers products

8. Intensive distribution
Distribution that involves all suitable outlets to place their goods for sale

9. Integrated distribution

A type of distribution where the manufacturer serves as its own wholesaler and retailer. They have their
own retail stores.

10. Exclusive distribution

Distribution that involves distributing a product to one retailer in a protected territories in a given
geographic location

11. Brick and mortar retailer

A traditional retailer who sells goods to customers from physical store

12. Intensity of distribution

The degree in which the number of outlets are used to sell a product

13. E-tailing

Online retailing that involves selling goods over the internet

14. E-marketplace

An online shopping outlet

15. Channel of distribution


The path a product takes from producer to final user

16. Agent

One who acts a s an intermediary and brings buyer and sellers together

17. Intermediary

Another name for a middleman


18. Pipeline

His mode of transportation is used to mostly carry oil and natural gas

19. Truck

The most common form of transportation in the US (if you own it, a _________ brought it)

20. Distribution management/ channel management/ distribution planning

The activities that make up transporting the right of amount of product to the right place at the right
time

21. 4 P's

Product place price promotion

22. What is digital distribution?

Distribution over the internet. ex: Amazon kindle books

23. Ex: Volvo cars, jewelry sold at Tiffany's, one of a kind dresses
Exclusive

24. Ex: Victoria secret, Gap clothes

Integrated

25. Ex: Coke products, printer paper, everyday shampoo (everyday products)

Intensive

26. Ex: Salon shampoo, Michael Kors purses

Selective

You might also like