A Summer Internship Project on

Comparative Analysis &Research

– PEPSI COLA Vs COCA COLA

A report submitted to delhi business school, New Delhi

As a part fulfillment of
MBA + Post graduate programme (Industry Integrated) in
Entrepreneurship and business

Submitted to: Submitted by:

Director Academics Sandeep Yadav
Delhi business school Spring Batch (08-10)
New Delhi DBS/0810/S101
2nd Semester
PTU
Internal guide:
Dr. Ravi Parkash
Delhi Business School
New Delhi

B-11/58, M.C.I.E, Mathura road, New Delhi

Website: www.dbs.edu.in
 \

Comparative Analysis
And Research –
Pepsi cola Vs Coca cola
Summer Internship Report

Sandeep Yadav
MBA+PGP
DELHI BUSINESS SCHOOL
ACKNOWLEDGEMENT

Well to say this is my project would be totally untrue. At best this was my
dream. There are people in this world, some of them so wonderful, that made
this dream become a project. I would like to thank all of them, and in particular:

Especially, MR.Arvind Rathore Franchise manager - who trained us about

products and services of PEPSICO and taught us how to deal with customer,.
All the TDM, CE and Sachin, Umer, Deepti (Coordinator) – whose off time
discussions with me always encouraged and motivated me for the project, he
was the one who helped me in understanding the market in a better and easier
way.

Dr.Ravi parkash and Mr. Ramesh Kumar (internal faculty guide) and Ms
Sweta Seth (Program director) teacher cum mentor, they helped me right from
the beginning to the end of my project in every aspect,
Mr. Shelesh and Ms. Taruna, Placement cell – After all without their support I
would have never got a chance to do my project in my dream topic.
My friends and colleagues, Prashant, Ravindra, Laleet, Pawan, Vinod, Vikas and
others that surround me, love me and make life fun to reduce stress and
tiredness.

And lastly, it is only when one writes and realizes the true power of MS word
2007, from grammar checks to replace-alls. It is simple. And the power of
Windows XP the OS where MS Office is …. Thank you Mr. Bill Gates and
Microsoft Corp!

DECLARATION

I Sandeep yadav declare that this project report entitled comparative analysis
of market share Pepsi cola verses coca cola is an original piece of work done and
submitted by me towards partial fulfillment of my post graduate programme in
 MBA, under the guidance of Mr. Arvind Rathore (FM) Pepsi food private
limited.

DATE: SIGNATURE:

PREFACE
 Marketing plays vital role in today’s business scenario in consumer
product Company, when there is such a high competition in the market.

The emphasis in the project is providing the study and an insight into

Indian FMCG Business Scenario. The Summer Project is designed to

provide participation of MBA program as on the job experience. This

has given a chance to try and apply the academic knowledge and gain

insight into corporate culture. This helps in developing decision-making

abilities and emphasizes on active participation by the student.

We gained valuable experience & knowledge during the survey. The

Project consists of our findings after data analysis & then conclusions

were drawn and finally recommendations were put forward.

CONTENT
 Certificate………………………………………………………………..……..…………..2
Acknowledgement……………………………….………………………..…..……………3
Declaration……………………………………… ………………………..….……….……4
Executive Summary………………… …………..………………………………………….6
Introduction… …………………… …………....................................................................7
1.1. History of PEPSICO and COCA-COLA……………………….…………………..….……….....7
1.2. Product of PEPSICO and COCA-COLA..……..………………………………….. ………….…12
1.3. PEPSICO and COCA-COLA IN INDIA………………………………….…...….……………….12
2. Compare sales and distribution……………………………………………………………………….16
2.1. Channel type.…………………………………………………………..……………………...….….……17
2.2. Distribution service….…………………………………………….……..…………………….….…19
2.3. Distribution of visi…………………............................................................................................21
2.4. Service vehicle…………………………………………………………………………………………….22
2.5. Weekly service……………………………………………………………………………………………23
2.6. Advertisement…………………………………………………………………………………………….24
2.7. Discount and schemes…………………………………………………………………………………25
2.8. Product……………………………………………………………………………………………………….26
2.9. Average monthly volume …………………………………………………………………………….27
2.10. Market share……………………………………………………………………………………..28
2.11. Feedback and Remark………………………………………………………………………..29
3. Objective of study……………………………………………………………………………………………..30
4. Methodology ………………………….………………………………………………………………………...31
4.1. Data processing and analysis………………………………………………………………………32
4.2. Fundamental analysis…………………………………………………………………………………33
4.3. Economic analysis………………………………………………………………………………………34
4.4. Industry analysis………………………………………………………………………………………...35
4.5. Company analysis……………………………………………………………………………………….36
4.6. Technical analysis………………………………………………………………………………………37
4.7. Limitations…………………………………………………………………………………………………38
5. Analysis of data………………………………………………………………………………………………..39
5.1. About brewage industry……………………………………………………………………………40
5.2. Current scenario and prospectus………………………………………………………………41
5.3. Global comparison……………………………………………………………………………………42
5.4. Company
6. Recommendation and suggestions

EXECUTIVE SUMMARY
 PepsiCo is the world's premier consumer products company focused on convenience food and
beverages. We seek to produce healthy financial reward to investors as we provide opportunities
for growth and enrichment to our employee

PepsiCo India and its partners have invested more than U.S.$1 billion since the company was
established in the country. PepsiCo provides direct and indirect employment to 150,000 people
including suppliers and distributors

The group has built an expansive beverage and foods business. To support its operations,
PepsiCo has 43 bottling plants in India, of which 15 are company owned and 28 are franchisee
owned. PepsiCo’s business is based on its sustainability vision of making tomorrow better than
today. PepsiCo’s commitment to living by this vision every day is visible in its contribution to
the country, consumers and farmers.

Performance with Purpose articulates PepsiCo India's belief that its businesses are intrinsically
connected to the communities and world that surrounds it. Performance with Purpose means
delivering superior financial performance at the same time as we improve the world.

To deliver on this commitment, PepsiCo India will build on the incredibly strong foundation of
achievement and scale up its initiatives while focusing on the following 4 critical areas that have
a business link and where we believe that we can have the most impact.

Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines
internationally. The Coca-Cola Company claims that the beverage is sold in more than 200
countries. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers
throughout the world. The bottlers, who hold territorially exclusive contracts with the company,
produce finished product in cans and bottles from the concentrate in combination with filtered
water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail

stores and vending machines

HISTORY OF ‘PEPSICO’
Pepsi is a soft drink produced and manufactured by PepsiCo. It is sold in many places such as
retail stores, restaurants, schools, cinemas and from vending machines. The drink was first made
in the 1880s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was
trademarked on June 16, 1903. There have been many Pepsi variants produced over the years
since 1898.

It was first introduced in North Carolina in 1898 by Caleb Bradham who made it at his
pharmacy which sold the drink which was known back then as "Brad's Drink", and was later
named Pepsi Cola possibly due the digestive enzyme pepsin and kola nuts used in the recipe.
[1]
Bradham sought to create a fountain drink that was delicious and would aid in digestion
and boost energy.[2]
In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented
warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in
six-ounce bottles, and sales increased to 19,848 gallons. In 1926, Pepsi received its first logo
redesign since the original design of 1905.

In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression- in large part due
to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World
War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.[3] Eight years later,
the company went bankrupt again. Pepsi's assets were then purchased by Charles Guth, the
President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda
fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him
a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula.

During the Great Depression, Pepsi gained popularity following the introduction in 1936 of a
12-ounce bottle. Initially priced at 10 cents, sales were slow, but when the price was slashed
to five cents, sales increased substantially. With a radio advertising campaign featuring the
jingle "Pepsi cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel,
too / Pepsi-Cola is the drink for you," arranged in such a way that the jingle never ends.

Pepsi's success under Guth came while the Loft Candy business was faltering. Since he had
initially used Loft's finances and facilities to establish the new Pepsi success, the near-bankrupt
Loft Company sued Guth for possession of the Pepsi-Cola company. A long legal battle, Guth v.
Loft, then ensued, with the case reaching the Delaware Supreme Court and ultimately ending in a
loss for Guth.

Rivalry with Coca-Cola

Main article: Cola Wars
According to Consumer Reports, in the 1970s, the rivalry continued to heat up the market. Pepsi
conducted blind taste tests in stores, in what was called the "Pepsi Challenge". These tests
suggested that more consumers preferred the taste of Pepsi (which is believed to have more
lemon oil, less orange oil, and uses vanillin rather than vanilla) to Coke. The sales of Pepsi
started to climb, and Pepsi kicked off the "Challenge" across the nation. This became known as
the "Cola Wars."

In 1985, The Coca-Cola Company, amid much publicity, changed its formula. The theory has
been advanced that New Coke, as the reformulated drink came to be known, was invented
specifically in response to the Pepsi Challenge. However, a consumer backlash led to Coca-Cola
quickly introducing a modified version of the original formula (removing the expensive Haitian
lime oil and changing the sweetener to corn syrup) as Coke "Classic".

According to Beverage Digest's 2008 report, PepsiCo's U.S. market share is 30.8 percent, while
The Coca-Cola Company's is 42.7 percent.[14] Coca-Cola outsells Pepsi in most parts of the U.S.,
notable exceptions beings central Appalachia, North Dakota, and Utah. In the city of Buffalo,
New York, Pepsi outsells Coca-Cola by a two-to-one margin.[15]

Overall, Coca-Cola continues to outsell Pepsi in almost all areas of the world. However,
exceptions include India; Saudi Arabia; Pakistan (Pepsi has been a dominant sponsor of the
Pakistan cricket team since the 1990s); the Dominican Republic; Guatemala the Canadian
provinces of Quebec, Newfoundland and Labrador, Nova Scotia, and Prince Edward Island; and
Northern Ontario.[16].

Pepsi had long been the drink of Canadian Francophones and it continues to hold its dominance
by relying on local Québécois celebrities (especially Claude Meunier, of La Petite Vie fame) to
sell its product.[17] PepsiCo use the slogan "here, it's Pepsi" (Ici, c'est Pepsi) to answer to Coca-
cola publicity "Everywhere in the world, it's Coke" (Partout dans le monde, c'est Coke).

By most accounts, Coca-Cola was India's leading soft drink until 1977 when it left India after a
new government ordered The Coca-Cola Company to turn over its secret formula for Coke and
dilute its stake in its Indian unit as required by the Foreign Exchange Regulation Act (FERA). In
1988, PepsiCo gained entry to India by creating a joint venture with the Punjab government-
owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. This joint venture
marketed and sold Lehar Pepsi until 1991 when the use of foreign brands was allowed; PepsiCo
bought out its partners and ended the joint venture in 1994. In 1993, The Coca-Cola Company
returned in pursuance of India's Liberalization policy.[18] In 2005, The Coca-Cola Company and
PepsiCo together held 95% market share of soft-drink sales in India. Coca-Cola India's market
share was 52.5%.[19]
A sticker from a USSR-produced Pepsi bottle.

In Russia, Pepsi initially had a larger market share than Coke but it was undercut once the Cold
War ended. In 1972, Pepsico company struck a barter agreement with the then government of the
Soviet Union, in which Pepsico was granted exportation and Western marketing rights to
Stolichnaya vodka in exchange for importation and Soviet marketing of Pepsi-Cola. [20] [21] This
exchange led to Pepsi-Cola being the first foreign product sanctioned for sale in the U.S.S.R. [22]

Reminiscent of the way that Coca-Cola became a cultural icon and its global spread spawned
words like "coca colonization", Pepsi-Cola and its relation to the Soviet system turned it into an
icon. In the early 1990s, the term "Pepsi-stroika" began appearing as a pun on "perestroika", the
reform policy of the Soviet Union under Mikhail Gorbachev. Critics viewed the policy as a lot of
fizz without substance and as an attempt to usher in Western products in deals there with the old
elites. Pepsi, as one of the first American products in the Soviet Union, became a symbol of that
relationship and the Soviet policy.[23] This was reflected in Russian author Victor Pelevin's book
"Generation P".

In 1989, Billy Joel mentions the rivalry between the two companies in the song We Didn't Start
The Fire. The line "Rock & Roll and Cola Wars" refers to Pepsi and Coke's usage of various
musicians in their advertising campaigns. Coke used Paula Abdul,while Pepsi used Michael
Jackson. They then continued to try to get other musicians to advertise their beverages.

In 1992, following the Soviet collapse, Coca-Cola was introduced to the Russian market. As it
came to be associated with the new system, and Pepsi to the old, Coca-Cola rapidly captured a
significant market share that might otherwise have required years to achieve. By July 2005,
Coca-Cola enjoyed a market share of 19.4 percent, followed by Pepsi with 13 percent.[
Slogans

A large advertisement made to resemble a Pepsi cup at Nickelodeon Universe in the Mall of
America.

 1939-1950: "Twice as Much for a Nickel"

 1950: "More Bounce to the Ounce"
 1950-1957: "Any Weather is Pepsi Weather"
 1957-1958: "Say Pepsi, Please"
 1958-1961: "Be Sociable, Have a Pepsi"
 1961-1963: "Now It's Pepsi for Those Who Think Young"
 1963-1967: "Come Alive, You're in the Pepsi Generation".
 1967-1969: "(Taste that beats the others cold) Pepsi Pours It On".
 1969-1975: "You've Got a Lot to Live, and Pepsi's Got a Lot to Give"
 1975-1977: "Have a Pepsi Day"
 1977-1980: "Join the Pepsi People (Feeling Free)"
 1980-1981: "Catch That Pepsi Spirit" David Lucas composer
 1981-1983: "Pepsi's got your taste for life"
 1983-1984: "Pepsi Now! Take the Challenge!"
 1984-1991: "Pepsi. The Choice of a New Generation" (commercial with Michael
Jackson, featuring Pepsi version of Billie Jean)
 1986-1987: "We've Got The Taste" (commercial with Tina Turner)
 1987-1990: "Pepsi's Cool" (commercial with Michael Jackson, featuring Pepsi version of
Bad)
 1990-1991: "You got the right one Baby UH HUH" ( sung by Ray Charles for Diet
Pepsi )
 1991-1992: "Gotta Have It"/"Chill Out"
 1992-1993: "Be Young, Have Fun, Drink Pepsi"
 1993-1994: "Right Now"Van Halen song for the Crystal Pepsi advertisement.
 1994-1995: "Double Dutch Bus" Pepsi song sung by Brad Bentz.
 1995: "Nothing Else is a Pepsi"
 1995-1996: "Drink Pepsi. Get Stuff." Pepsi Stuff campaign
  1996-1997: "Pepsi:There's nothing official about it" (During the Wills World Cup
(cricket) held in India/Pakistan/Sri Lanka)
 1997-1998: "Generation Next" - with the Spice Girls.
 1998-1999: "It's the cola" (100th anniversary commercial)
 1999-2000: "For Those Who Think Young"/"The Joy of Pepsi-Cola" (commercial with
Britney Spears/commercial with Mary J. Blige)
 2000-2003: "Aazadi dil ki" (Hindi - meaning "Freedom of the Heart")(India)
 2003: "It's the Cola"/"Dare for More" (Pepsi Commercial)
 2003-2005: "Yeh Pyas Hai Badi" (Hindi meaning "This thirst is too much")(India)
 2005-2006: "An ice cold Pepsi. It's better than sex!" (Larry Sypolt)
 2006-2007: "Why You Doggin' Me"/"Taste the one that's forever young" Commercial
featuring Mary J. Blige
 2007-2008: "More Happy"/"Taste the once that's forever young" (Michael Alexander)
 2008: "Yeh hai Youngistaan Meri Jaan!" (Hindi)(Urdu - meaning "This is the Young era
my dear" (India and Pakistan)
 2008: "Pepsi Stuff" Super Bowl Commercial (Justin Timberlake)
 2008: "Рepsi is #1" Тv commercial (Luke Rosin)
 2008: "Pepsify karo gai!" Commercial (Urdu (Hindi - meaning "Wanna Pepsify!")
(Pakistan) (Featuring. Adnan Sami and Annie)
 2008-2009: "Something for Everyone."
 2009-present: "Refresh Everything" and (during many commercials) "Every Generation
Refreshes The World"

PEPSICO IN INDIA
PepsiCo entered India in 1989 and has grown to become one of the country’s leading food
and beverage companies. One of the largest multinational investors in the country, PepsiCo has
established a business which aims to serve the long term dynamic needs of consumers in India.

PepsiCo India and its partners have invested more than U.S.$1 billion since the company was
established in the country. PepsiCo provides direct and indirect employment to 150,000 people
including suppliers and distributors.

PepsiCo nourishes consumers with a range of products from treats to healthy eats, that deliver
joy as well as nutrition and always, good taste. PepsiCo India’s expansive portfolio includes
iconic refreshment beverages Pepsi, 7 UP, Mirinda and Mountain Dew, in addition to low calorie
options such as Diet Pepsi, hydrating and nutritional beverages such as Aquafina drinking water,
isotonic sports drinks - Gatorade, Tropicana100% fruit juices, and juice based drinks – Tropicana
Nectars, Tropicana Twister and Slice. Local brands – Lehar Evervess Soda, Dukes Lemonade
and Mangola add to the diverse range of brands.
PepsiCo’s foods company, Frito-Lay, is the leader in the branded salty snack market and all Frito
Lay products are free of trans-fat and MSG. It manufactures Lay’s Potato Chips, Cheetos
extruded snacks, Uncle Chipps and traditional snacks under the Kurkure and Lehar brands. The
company’s high fibre breakfast cereal, Quaker Oats, and low fat and roasted snack options
enhance the healthful choices available to consumers. Frito Lay’s core products, Lay’s, Kurkure,
Uncle Chipps and Cheetos are cooked in Rice Bran Oil to significantly reduce saturated fats and
all of its products contain voluntary nutritional labeling on their packets.

The group has built an expansive beverage and foods business. To support its operations,
PepsiCo has 43 bottling plants in India, of which 15 are company owned and 28 are franchisee
owned. In addition to this, PepsiCo’s Frito Lay foods division has 3 state-of-the-art plants.
PepsiCo’s business is based on its sustainability vision of making tomorrow better than today.
PepsiCo’s commitment to living by this vision every day is visible in its contribution to the
country, consumers and farmers.

Findings on the basis of history:

 The ad campaign has been Indianised with a lot money being spent on advertising.
Brand has been kept alive by effective promotional schemes.
 Coca Cola in the initial years of it’s incorporation had spent a lot of money on
advertising. Coke is the longest surviving sponsored of The Olympics. To reach at this
position advertising and effective event marketing have played a major role for Coca
Cola.
 "To be the world's premier consumer Products Company focused on convenience foods
and beverages. We seek to produce healthy financial rewards to investors as we provide
opportunities for growth and enrichment to our employees, our business partners and the
communities in which we operate. And in everything we do, we strive for honesty,
fairness and integrity."
 PepsiCo is a world leader in convenience foods and beverages, with 2007 revenues of
more than $39 billion and more than 185,000 employees across the world. Its world
renowned brands are available in nearly 200 countries and territories.
 PepsiCo entered India in 1989 and has grown to become the country’s largest selling food
and beverage companies. One of the largest multinational investors in the country,
PepsiCo has established a business which aims to serve the long term dynamic needs of
consumers in India.
 PepsiCo India and its partners have invested more than U.S.$700 million since the
company was established in the country in 1989. In India, PepsiCo provides direct
employment to 4,000 people and indirect employment to 60,000 people including
suppliers and distributors.
 PepsiCo India’s expansive portfolio includes iconic refreshment beverages Pepsi, 7 UP,
Mirinda and Mountain Dew, in addition to low calorie options– Diet Pepsi and 7Up
Light; hydrating and nutritional beverages such as Aquafina drinking water, isotonic
sports drinks - Gatorade, and 100% natural fruit juices and juice based drinks –
Tropicana, Tropicana Twister and Slice. Our local brands – Lehar Everess Soda, Dukes
Lemonade and Mangola complete our diverse spectrum of brands.

Pepsi's Slice launches

'Aamsutra'

PepsiCo’s popular mango juice drinks

brand - Slice - kicked off the 2009
season with its new 'Aamsutra'
concept. According to Homi
Battiwalla, business head – juice and juice drinks, PepsiCo India, Slice had seen
powerful consumer momentum post relaunch of 2008.

"South Indiais the leading market for mango drinks in the country. Andhra
Pradesh is the biggest mango market and also the fastest growing market for
Slice and other mango drinks in the country. Tamil Nadu is among the top three
states and Slice is the market-leader in Tamil Nadu," he added.

Pepsi has now opted for a new brand ambassador, Katrina Kaif. "The creative
thought behind the new communication was to further enhance the Slice
experience into dimensions of pleasure, sensuality and indulgence. Last year's
commercial was about enumerating the principles of 'Aamsutra' - the art of
experiencing pure mango pleasure - with the new Slice. This year, the
commercial portrays the next level to bring alive the mango indulgence," stated
Hari Krishnan, vice president, JWT - the agency responsible for Slice's campaign.

The company has now opted for a 360o multimedia campaigns involving digital,
print, radio, impact outdoors and sampling in core markets.
 PepsiCo’s snack food company, Frito-Lay, is the leader in the branded.
 Potato chip market and was amongst the first companies to eliminate the use of
trans fats and MSG in its products. It manufactures Lay’s Potato Chips; Cheetos
 extruded snacks, Uncle Chipps and traditional namkeen snacks under the
Kurkure and Lehar brands. The company’s high fibre breakfast cereal, Quaker
Oats, along with Lehar Lites, low fat and roasted snack options enhance the
choices available to the growing health and wellness needs of our consumers.
Frito Lay’s core products, Lay’s, Kurkure, Uncle Chipps and Cheetos are cooked
in Rice Bran Oil to significantly reduce saturated fats and all of its products
contain voluntary nutritional labeling on their packets.
 The group has built an expansive beverage, snack food and exports business and
to support the operations are the group’s 38 bottling plants in India, of which 15
are company owned and 22 are franchisee owned. In addition to this, PepsiCo’s
Frito Lay snack division has 3 state of the art plants. PepsiCo’s business is based
on its sustainability vision of making tomorrow better than today. Our
commitment to living by this vision every day is visible in our contribution to
our country, consumers, farmers and our people
 Performance with Purpose articulates PepsiCo India's belief that its businesses
are intrinsically connected to the communities and world that surrounds it.
Performance with Purpose means delivering superior financial performance at
the same time as we improve the world.
 To deliver on this commitment, PepsiCo India will build on the incredibly strong
foundation of achievement and scale up its initiatives while focusing on the
following 4 critical areas that have a business link and where we believe that we
can have the most impact.

HISTORY OF ‘COCA-COLA’

The first Coca-Cola recipe was invented in a drugstore in Columbus, Georgia by John
Pemberton, originally as a cocawine called Pemberton's French Wine Coca in 1885.[6] He may
have been inspired by the formidable success of Vin Mariani, a European cocawine.

In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton responded
by developing Coca-Cola, essentially a non-alcoholic version of French Wine Cola.[7] The first
sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886.[8] It was initially sold as a
patent medicine for five cents[9] a glass at soda fountains, which were popular in the United
States at the time due to the belief that carbonated water was good for the health.[10] Pemberton
claimed Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia,
headache, and impotence. Pemberton ran the first advertisement for the beverage on May 29 of
the same year in the Atlanta Journal.[11]
By 1888, three versions of Coca-Cola—sold by three separate businesses—were on the market.
Asa Griggs Candler acquired a stake in Pemberton's company in 1887 and incorporated it as the
Coca Cola Company in 1888.[12] The same year, while suffering from an ongoing addiction to
morphine[citation needed], Pemberton sold the rights a second time to four more businessmen: J.C.
Mayfield, A.O. Murphey, C.O. Mullahy and E.H. Bloodworth. Meanwhile, Pemberton's
alcoholic[citation needed] son Charley Pemberton began selling his own version of the product.[13]

John Pemberton declared that the name "Coca-Cola" belonged to Charley, but the other two
manufacturers could continue to use the formula. So, in the summer of 1888, Candler sold his
beverage under the names Yum Yum and Koke. After both failed to catch on, Candler set out to
establish a legal claim to Coca-Cola in late 1888, in order to force his two competitors out of the
business. Candler purchased exclusive rights to the formula from John Pemberton, Margaret
Dozier and Woolfolk Walker. However, in 1914, Dozier came forward to claim her signature on
the bill of sale had been forged, and subsequent analysis has indicated John Pemberton's
signature was most likely a forgery as well.[14]

In 1892 Candler incorporated a second company, The Coca-Cola Company (the current
corporation), and in 1910 Candler had the earliest records of the company burned, further
obscuring its legal origins. By the time of its 50th anniversary, the drink had reached the status of
a national icon for the USA. In 1935, it was certified kosher by Rabbi Tobias Geffen, after the
company made minor changes in the sourcing of some ingredients.[15]

Coca-Cola was sold in bottles for the first time on March 12, 1894. The first outdoor wall
advertisement was painted in the same year as well in Cartersville, Georgia.[16] Cans of Coke first
appeared in 1955.[17] The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the
Biedenharn Candy Company in 1891. Its proprietor was Joseph A. Biedenharn. The original
bottles were Biedenharn bottles, very different from the much later hobble-skirt design that is
now so familiar. Asa Candler was tentative about bottling the drink, but two entrepreneurs from
Chattanooga, Tennessee, Benjamin F. Thomas and Joseph B. Whitehead, proposed the idea and
were so persuasive that Candler signed a contract giving them control of the procedure for only
one dollar. Candler never collected his dollar, but in 1899 Chattanooga became the site of the
first Coca-Cola bottling company. [18] The loosely termed contract proved to be problematic for
the company for decades to come. Legal matters were not helped by the decision of the bottlers
to subcontract to other companies, effectively becoming parent bottlers.[19]

Coke concentrate, or Coke syrup, was and is sold separately at pharmacies in small quantities, as
an over-the-counter remedy for nausea or mildly upset stomach.

New Coke

Main article: New Coke

On April 23, 1985, Coca-Cola, amid much publicity, attempted to change the formula of the
drink with "New Coke". Follow-up taste tests revealed that most consumers preferred the taste of
 New Coke to both Coke and Pepsi, but Coca-Cola management was unprepared for the public's
nostalgia for the old drink, leading to a backlash. The company gave in to protests and returned
to the old formula under the name Coca-Cola Classic on July 10, 1985.

21st century

On February 7, 2005, the Coca-Cola Company announced that in the second quarter of 2005 they
planned to launch a Diet Coke product sweetened with the artificial sweetener sucralose
("Splenda"), the same sweetener currently used in Pepsi One.[20][21] On March 21, 2005, it
announced another diet product, "Coca-Cola Zero", sweetened partly with a blend of aspartame
and acesulfame potassium.[22] Recently Coca-Cola has begun to sell a new "healthy soda": Diet
Coke with vitamins B6, B12, Magnesium, Niacin, and Zinc, marketed as "Diet Coke Plus."

On July 5, 2005, it was revealed that Coca-Cola would resume operations in Iraq for the first
time since the Arab League boycotted the company in 1968.[23]

In April 2007, in Canada, the name "Coca-Cola Classic" was changed back to "Coca-Cola." The
word "Classic" was truncated because "New Coke" was no longer in production, eliminating the
need to differentiate between the two.[24] The formula remained unchanged.

In January 2009, Coca-Cola stopped printing the word "Classic" on the labels of 16-ounce
bottles sold in parts of the southeastern United States.[25] The change is part of a larger strategy to
rejuvenate the product's image.[25]

PRODUCT

PRODUCT OF PEPSCO PRODUCT OF COCA-COLA

1. PEPSI 1. COKE
2. MIRINDA 2. THUMS-UP
3. MIRINDA LEMON 3. SPRITE
4. MOUNTAIN DEW 4. LIMCA
5. NIMBOOZ 5. FENTA
6. SLICE 6. MAZZA
7. 7 UP 7. KINLEY
8. AQUAFINA
DELHI MARKET

PEPSI IN DELHI

Pepsi is a soft drink produced and manufactured by PepsiCo. It is sold in many places
such as retail stores, restaurants, schools, cinemas and from vending machines. PepsiCo is
working with one head quarter and three territories. PepsiCo is working with more than one lakh
people those are joint directly and indirectly with the company. There are 56 distributors and 33
root agents always connect with the company and joint each and every corner of Delhi with the
company. Every year more than ten lakh people take the test of Pepsi.
 Hierarchy of Pepsi and Coke

General Manager (GM)

Franchisee Manager (FM)

Territory Development Manager (TDM)

Area Development Manager (ADM)

Customer Executive (CE)

PEPSICO IN DELHI
Delhi is a metro city and it is the capital of India. In Delhi there are more than one lakh
soft drink outlets. PepsiCo cover all the outlets through their distribution channel for supply.. In
PepsiCo all the management work done by Gurgoan office and all the delhi is divide into three
major area jai drinks private limited(JDPL) , Pearl drinks limited(PDL) and Trasent Yamuna
(TY) for the distribution of PepsiCo

.
PEPSICO IN DELHI

JAI DRINKS PRIVATE PEARL DRINKS TRASENT

LIMITED LIMITED YAMUNA

DISTRIBUTOR OF THE DIRECT SUPPLY OR

AREA ROOT AGENT
 MARKET OF COCA-COLA
Delhi is a metro city and it is the capital of India. In Delhi there are more than one
lakh soft drink outlets. Coca-Cola covers all the outlets through their distribution
channel for supply.. In Coca-Cola all the management work done by Gurgoan office
and all the Delhi is divide into three major area Hindustan drinks private
limited(HDPL) , City drinks limited(CDL) and Varun drinks private Ltd. (VDPL)
for the distribution of Cola-Cola

COCA-COLA IN
DELHI

HINDUSTAN DRINKS CITY DRINKS VARUN DRINKS

PRIVATE LIMITED LIMITED LIMITED

DISTRIBUTOR OF THE DIRECT SUPPLY OR

AREA ROOT AGENT

COMPARE SALES AND DISTRIBUTION

AREA COVERED Sangam Vihar (JDPL)- 397
Moti bagh, Neta ji nagar (JDPL) 30
Anand vihar (TY) 125
Uttam Nagar (PDL) 525
Burari, Nathupura, Mukundpur (PDL) 130
 125 130
397

30

525

CHANNEL TYPE

In the channel type we find which type of shop is there like grocery shop, eatery shop, and
convenience shop.
Grocery 706
Eatery 260
Convenience 94

Chart Title
9%

25%
GROCERY
CONVIENCE
EATRY

67%
Distribution Services
In the distribution services we find , the shop keeper how get the Pepsi and coke. Like direct
supply by the company, by the wholesaler, by the distributor, by the presale order.

1. Direct service-79
2. Distributor-308
3. Presale-259
4. Wholesaler-532

79

308

259

own pepsi cock

Distribution of visi (Freeze)
1. Visi of Pepsi 198
2. Visi of coke 152
3. Own freeze 782

Visi of PCI Visi of CCX Own visi

17%

14%

69%
Demand of product of Pepsi

In the Pepsi, There are eight product in the Beverage industry in Delhi, Like Pepsi, Miranda,
7up, Miranda lemon, Mountain dew, Nimbooz, Slice, Aquafina

Chart Title
30
25
20
15
10
5
0
i a oz ce a p
ps nd de
w on Sli fin 7u
Pe ri a in em bo a
M ta al Ni
m
A qu
n nd
ou ir a
M M
DEMAND OF PRODUCT OF COCA-COLA

In the Coca-Cola, There are seven product is going on in the market in the brewage industry.
Like coke, Thums-up, Sprite, Limca, Maaza, Fanta, kinley Water.

Chart Title
40

15 15
12 10
5 6 7 6 8
2 3 4
1 1 1

la ca za rit
e p er od
a
nt
a
Co Lim aa Sp su wat S Fa
a M m
Co
c
Th
u ey ley
inl K in
K
 OVERALL MARKET SHARE OF PEPSI AND COKE

Overall market share of PepsiCo and Coca-Cola in Delhi.

PepsiCo 53%
Coca-cola 47%

Chart Title

Cock
47%

Pepsi
53%

LEVEL OF SATISFACTION

I have survey of more than 1400 outlets in Delhi. I found that level of satisfaction of customer
and need of customer. Which services they wants , which product they like, which schemes they
preferred , those who are not interested in PepsiCo and or coca cola, Pepsi monopoly market and
coke monopoly market, whose who are ready to sell the soft drinks but they do not get it, those
who are satisfied customer etc.
 level of satisfaction in pepsi
VISI PROBLEM
PEPSI MONOPOLY 2%
8%
SATISFIED
READY TO BUY 31%
1%
SCHEME ISSUE
17%

SUPPLY PROBLEM
41%

LEVEL OF SATISFACTION IN COCA-COLA

READY TO SELL VISI ISSUE
2% 4%
SCHEME ISSUE
8%
SATISFIED
46%

SUPPLY ISSUE
27%

MONOPOLY
13%

OBJECTIVE OF THE STUDY

The main objective of the study of PepsiCo and coca-cola is to find the market share ,
identification gap between sales and distribution, satisfaction level of customer, services
 provided by the company , span of control through hierarchy level, distribution channel, how
company covered the market, stock supply by the company, increasing market share, sustain and
maintain quality, product and services.

PEPSICO coca-cola
Type Cola Coca-Cola

Manufacturer Pepsico. Type Cola

Country of origin United States Manufacturer The Coca-Cola Company

Introduced 1898 (as Brad's Drink) Country of origin United States

June 16, 1903 (as Pepsi-Cola)
1961 (as Pepsi) Related products Pepsi
RC-Cola
Related products Coca-Cola City-Cola
Website
RC-Cola http:cocacola.cpm
City-Cola

Website http://pepsi.com
PEPSI COKE
MARKET SHARE 57% 43%
SATISFIED 42% 58%
SERVICE PROBLEM 35% 65%
SCHEME PROBLEM 38% 62%
VISI PROBLEM 58% 42%
SUPPLY PROBEM 71% 29%
MONOPOLY MARKET 55% 45%
DEMAND OF PRODUCT 59% 41%
PRODUCT QUALITY 45% 55%
WHOLESALER MARKET 80% 20%
METHODOLOGY AND ANALYSIS OF DATA
REASEARCH METHODOLOGY

Research methodology is a way to systematically solve the research problems. It may be

understood as a science of studying how research is done scientifically. We study the
various steps that are generally adopted by a researcher in studying his research
problem along with the logic behind them. It is necessary for the researcher to know not
only need to know how to develop certain indices or tests, how to calculate the mean,
the mode, the median, standard deviation and chi – square, how to apply the particular
research techniques, are relevant and which are not and what would they mean and
indicate and why? Researchers also need to understand the assumptions underlying
various techniques and they need to know the criteria by which they can decide that
certain techniques and procedures will be applicable to certain problems and others will
not.

What type of research design was used?

Exploratory Research Design

Why was this type of design used?

Exploratory research is a type of research conducted because a problem has not been
clearly defined. Exploratory research helps determine the best research design, data
collection method and selection of subjects. Given its fundamental nature, exploratory
research often concludes that a perceived problem does not actually exist.
Exploratory research often relies on secondary research such as reviewing available
literature and/or data, or qualitative approaches such as informal discussions with
consumers, employees, management or competitors, and more formal approaches
through in-depth interviews, focus groups, projective methods, case studies or pilot
studies. The Internet allows for research methods that are more interactive in nature:
E.g., RSS feeds efficiently supply researchers with up-to-date information; major search
engine search results may be sent by email to researchers by services such as Google
Alerts; comprehensive search results are tracked over lengthy periods of time by
services such as Google Trends; and Web sites may be created to attract worldwide
feedback on any subject.
The results of exploratory research are not usually useful for decision-making by
themselves, but they can provide significant insight into a given situation. Although the
results of qualitative research can give some indication as to the "why", "how" and
"when" something occurs, it cannot tell us "how often" or "how many."Exploratory
research is not typically generalizable to the population at large.

What data collection methods were used?

Primary Data
Secondary Data
Survey
Primary Data Collection Methods:
In primary data collection, you collect the data yourself using methods such as interviews and
questionnaires. The key point here is that the data you collect is unique to you and your research
and, until you publish, no one else has access to it.
There are many methods of collecting primary data and the main methods include:
Questionnaires
Interviews
Focus group interviews

Secondary Data Collection Methods:

All methods of data collection can supply quantitative data (numbers, statistics or financial) or
qualitative data (usually words or text). Quantitative data may often be presented in tabular or
graphical form. Secondary data is data that has already been collected by someone else for a
different purpose to yours.

Survey:
Surveys are used to collect quantitative information about items in a population. Surveys of
human populations and institutions are common in political polling and government, health,
social science and marketing research. A survey may focus on opinions or factual information
depending on its purpose, and many surveys involve administering questions to individuals.
When the questions are administered by a researcher, the survey is called a structured interview
or a researcher-administered survey. When the questions are administered by the respondent, the
survey is referred to as a questionnaire or a self-administered survey.

What Data Collection Devices were Used?

In primary data:
Questionnaire (Mixed)
Close ended
Open ended
Optional
Semantic Differential Scale
Personal Interview

In Secondary Data:
Search Engines
Wikipedia & Encyclopedia
Google
WWW.pepsiindia.com
 WWW.cokeindia.com

I am using primary data for data processing and analysis. I have surveyed in many areas
of Delhi. Like Sangam vihar, Uttam nagar, Anand Vihar for finding market share of Pepsi and
coca-cola, supply system, hierarchy level, span of control, maintain quality and quantity, market
demand, feedback etc.

I am using some statistical tool and techniques for data processing and analyzing like
mean, correlation, regression, time series, index number, sampling and sampling distribution,
estimation, hypothesis testing and other testing etc, on collected primary data and market share
of Pepsi and coca-cola.

Market share of PEPSICO AND COCA-COLA

YEAR MARKET SHARE OF PCI MARKET SHARE OF CCI
2000 43% 57%
2001 47% 53%
2002 44% 46%
2003 42% 58%
2004 48% 52%
2005 51% 49%
2006 58% 42%
2007 55% 45%
2008 57% 43%
2009 58% 42%

Total market share of pepsico 503

Total market share of coca-cola 497

Mean value of pci =sum of Pepsi/ number of year

=sum of Pepsi= 503
=number of year 10
=503/10
=50.3
Mean value of ccx = sum of coke/ number of year
= num of coke=497
= number of year =10
=497/10
=49.7

Correlation coefficient
Year Production of Market share of Production of Market share of
Pepsico(in cr.) pepsico Coca-cola(in Coca –cola
cr.)
 2000 100 43% 115 57%
2001 102 47% 112 53%
2002 104 44% 113 46%
2003 107 42% 111 58%
2004 105 48% 112 52%
2005 112 51% 112 49%
2006 103 58% 119 42%
2007 99 55% 126 45%
2008 96 57% 123 43%
2009 95 58% 121 42%

SWOT ANALYSIS OF PEPSICO

STRENGHT WEAKNESS
BIG BRAND NAME IN INDIA  SUPPLY IS WEAK IN TY AREA
 OUTSTANDING REPOTATION  NO ONE IS RESPONSIBLE FOR
 BRODER PRODUCT LINE SCHEMES
 SPAN OF CONTROL HIERARCHY  COMMUNICATION GAP BETWEEN
 GOOD SCHEMES DISTRIBUTOR AND RETAILOR
 INCREASING MARKET SHARE  LEAKAGE PROBLEM
 60% MARKET COVERED IN INDIA  DISTRIBUTOR DOES NOT WORK
 STRONG DISTRIBUTION OF PROPERLY IN SEASON
CHANNEL  STOCK SHORTAGE PROBLEM IN
 GOOD ADVERTISENT SEASON
 SUPPLY OF NIMBOOZ IS
 ADVERTISEMENT
 BIG MARKET SHARE GAP B/W
PEPSI AND COKE IN
INTERNATIONAL MARKET
SWOT ANALYSIS OF PEPSICO
OPPORTUNITY THREAT
 NIMBOOZ IS A GOOD OPTION FOR  COMPETITOR (COCA-COLA, RC,
LIMCA CITY)
 OFFICIAL SPONCERSHIP FOR  LIMCA
COMMON WEALTH GAMES AND  WHOLESELLER
ICC WORLD CUP-2011, OLYMPIC  CONSISTENT IN TEST
GAMES-2011  CHANGE DEMAND
 EXPEND THE MARKET IN TY
AREA
 ATTRACTIVE SCHEMES
 NUMBER OF RETAIL COMPANIES
ARE COMING IN INDIA LIKE
WOLL-MART
 INCREASE NUMBER OF
DISTRIBUTORS
 INCREASE NUMBER OF VISI AND
CREAT PEPSI MONOPOLY MARKET

SWOT ANALYSIS OF COCA-COLA

STRENGTH WEAKNESS
  BIG BRAND NAME IN INDIA AND  SUPPLY IS WEAK IN HDL AREA
ABROAD  SCHEMES IS A BIG ISSUE
 OUTSTANDING REPOTATION  COMMUNICATION GAP BETWEEN
 BRODER PRODUCT LINE DISTRIBUTOR AND RETAILOR
 SPAN OF CONTROL HIERARCHY  PURIFICATION PROBLEM
 GOOD SCHEMES  DISTRIBUTOR DOES NOT WORK
 INCREASING MARKET SHARE PROPERLY IN SEASON
 45% MARKET COVERED IN INDIA  STOCK SHORTAGE PROBLEM IN
AND 60% MARKET IN ABORAD SEASON
 STRONG DISTRIBUTION OF  SUPPLY OF LIMCA IS
CHANNEL  ADVERTISEMENT
 GOOD ADVERTISEMENTS  BIG MARKET SHARE GAP B/W
PEPSI AND COKE IN
INTERNATIONAL MARKET

SWOT ANALYSIS OF COCA-COLA

OPPORTUNITY THREAT
 LIMCA IS A GOOD OPTION FOR  COMPETITOR (PEPSICO, RC, CITY)
PEPSI  NIMBOOZ
 OFFICIAL SPONCERSHIP FOR  WHOLESALER
COMMON WEALTH GAMES AND  CONSISTENT IN TEST
ICC WORLD CUP-2011, OLYMPIC  CHANGE DEMAND
GAMES-2011
 EXPEND THE MARKET IN ALL
AREA
  ATTRACTIVE SCHEMES
 NUMBER OF RETAIL COMPANIES
ARE COMING IN INDIA LIKE
WOLL-MART
 INCREASE NUMBER OF
DISTRIBUTORS
 INCREASE NUMBER OF VISI AND
CREAT COKE MONOPOLY MARKET

ANALYSIS OF SANGAM VIHAR

 GOOD MARKET SHARE OF PEPSI

 OVERALL MARKET SHARE OF PEPSI IS 53%
 ALL THE MARKET CAPTURED BY WHOLESALER
 WHOLESELLER CHARGE LOW PRICES AS COMPARE TO DISTRIBUTOR
THAT’S WHY DEMAND IS HIGH OF PEPSI
 DISTRIBUTOR AND CE PROBLEM IN PEPSI AND COKE
 33 VISI OF PEPSI AND 23 VISI OF COKE IN 397 OUTLETS
 NO SUPPLY BY DISTRIBUTOR PEPSI AND COKE
 DUPLICACY OF PEPSI
 LARGE MARKET AND DEMAND IS HIGH
 SUPPLY IS THE MAJOR PROBLEM
 SCHEME ISSUE
 REPOTATION IS NOT GOOD
 ROOT AGENT IS NOT WOKING PROPERLY
 IT MAY BE A GOOD OPPORTUNITY FOR BOTH PEPSI AS WELL AS COKE
 83% SHOPKEEPERS IS NOT SATISFIED WITH SERVICE OF BOTH PRODUCT
 65% SHOPKEEPERS IS FACING SCHEMES PROBLEM
 DEMAND IS HIGH OF PEPSI, MIRINDA AND LIMCA.
 EXPIRY STORE IS AVAILABLE IN THIS MARKET OF PEPSI
 DIFFERENT TEST IN SAME PRODUCT
 CONSISTENCY PROBLEM
 LEAKAGE PROBLEM
 REPLACEMENT PROBLEM
DEMAND IS HIGH OF NIMBOOZ BUT THERE IS NO SUPPLY

ANALYSIS OF UTTAM NAGAR

  UTTAM NAGAR HAS A VERY GOOD MARKET OF PEPSI.
 OVERALL MARKET SHARE 53% OF PEPSI AND 47% OF COKE
 80% RETAILOR IS SATISFIED FROM PEPSI
 12% RETAILOR IS SATISFIED FROM COKE
 11% PEPSI MONOLOPY AND 2% COKE MONOPOLY MARKET
 ALL THE MARKET IS COVERED BY WHOLESELLER IN PEPSI AND COKE
 DEMAND IS HIGH FOR THE PEPSI, MIRINDA AND LIMCA
 84 VISI OF PEPSI AND 45 VISI OF COKE ARE AVAILABLE THERE IN THE
MARKET
 REQUIRED ADVERTISEMENT
 SCHEMES ISSUE
 SERVICE IS MAJOR PROBLEM WITH COKE
 DISTRIBUTOR AND CE IS NOT WORKING PROPERLY IN COKE
 GOOD REPUTATION OF PEPSI IN THIS MARKET
 SUPPLY IS TOO GOOD IN PEPSI
 DEMAND FOR NIMBOOZ AND LIMCA IS HIGH BUT SUPPLY IS NOT THERE
PROPERLY
 PEPSI VECHILES DOES NOT STOP THEIR VECHILE ON ROOT.
IT IS A VERY LARGE MARKET, THERE ARE MORE THAN 1000 SHOPS, GOOD
MARKET CONDITION, DEMAND AND SUPPLY MISMATCH IS THERE IN THIS
MARKET.

SUGESSION AND RECOMMENDATIONS

CONCLUSION

 After surveying the 150 respondents if we compare the data Pepsi has an edge over coke.
 Pepsi has less market share due to its sweeter taste than other beverages brand and most of
the people are in favor of strong taste.
 General stores sell more soft drink rather than other stores.
 300 ml is a more consumable size by the consumer compare to other sizes.
 People really are more health conscious still they believe soft drinks contains pesticides.
 Elders in family prefer less strong drinks like mazza, slice and fruity.
 Soft drinks become trends among friends.
 The advertisement of Pepsi is good which influence the purchasing behavior of
consumers.
 T.V. has more impact to get update people about the Pepsi and brands.

RECOMMENDATIONS

 PEPSI, the choice of youth is not providing the first choice of young generation. Youth
want something strong in cold drinks & thus prefers strong taste. Pepsi should come out
with some extra strong taste to catch up maximum young generation & to become exactly
Generation Next drink.

 The distribution Channel should be focused on General Stores because most of the people
purchase soft drinks from general stores.

 The company should update the people about pesticides time to time because most of the
people still afraid of pesticides.

 Most of the elders in the family take soft drinks but not Pepsi they considered more
orange and less strong taste company should come up with new taste keeping elders in its
mind to increase sale and market share.

 People are confused about the role of Pepsi in health company should clear the soft drink
role whether it is beneficial for health or not.

 Pepsi co should improved its advertisement quality, it should be realistic not imaginary.
 People get updated by T.V. Pepsi co should increase the updation by publicity as well as
by Hoardings

 CONSISTENCY ( PEPSI BLUE, NIMBOOZ, COKE DIET )

 INCREASE NUMBER OF DISTRIBUTORS
 INTERCHANGE STAFF IN THE MARKET
 EMOTINAL ADVERTISEMENT
 NUMBER OF VISI
 SERVISES OF VISI
 DEMAND EFFECTIVENESS IMPROPER
 RETAILOR DEPEND ON SUPPLIER
 CREATE MONOPOLY MARKET WITH THE HELP OF VISI
 SCHEMES ATTRACT TO RETAILOR (MY CAN)
 PARTICIPATION IN OLYMPIC GAMES, COMMON
  WEALTH GAMES, ICC WORLD CUP

LIMITATIONS

 Findings are based on the views expressed by the consumers. So it may suffer from
biased prejudices.
 Weather conditions were not favorable.
 Some of the respondents were not co-operative & many seem to be having no interest.
 The study has not been intended on a very large scale, have the possibility of errors,
which cannot be ruled out.
 Time limitations.
 Area was specified.
 I had lack of knowledge about the product of the local market.
 The sample size was very short for this kind of marketing survey
 Money Limitation was over there.

BIBLIOGRAPHY

WEBSITES:

www.pepsi.com
www.pepsicoindia,com
www.cocacola.com
www.cocacolaindia.com
www.wikipedia.com
www.encyclopedia.com
BOOKS:
Research Methodology- C.R.Kothari
Marketing Research- B. S. Bedi
Principles of Marketing- P. Kotler & Armstrong