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TicketSmarter Partner Brand Guide

This guide should be used when building partnership activation elements and other creative pieces not provided by the design department at TicketSmarter. Ask the design department with any questions.

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Michael Duntz
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
123 views10 pages

TicketSmarter Partner Brand Guide

This guide should be used when building partnership activation elements and other creative pieces not provided by the design department at TicketSmarter. Ask the design department with any questions.

Uploaded by

Michael Duntz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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PARTNER BRAND GUIDE

PARTNER BRAND GUIDE TicketSmarter 2

ABOUT THIS GUIDE


This guide should be used when building partnership
activation elements and other creative pieces not provided
by the design department at TicketSmarter. Ask the design
department with any questions.

NAMING CONVENTION
TicketSmarter should ALWAYS been written with
a capital T and S and should always be one word.

Never use TICKETSMARTER, Ticketsmarter, or ticketsmarter.

Do not abbreviate TicketSmarter without prior permission.


PARTNER BRAND GUIDE TicketSmarter 3

COLOR GUIDELINES

PRIMARY SECONDARY

C=91 C=82
R=4 M=59 R=0 M=13
G=105 Y=1 G=160 Y=64
B=178 K=0 B=127 K=1

FUCHSIA WHITE

C=30 C=0
R=180 M=80 R=255 M=0
G=85 Y=2 G=255 Y=0
B=157 K=0 B=255 K=0
LIMITED USAGE TO FUCHSIA:
SHOP TICKETS
WEB BANNERS AND EMAIL
PARTNER BRAND GUIDE TicketSmarter 4

PRIMARY LOGO - TicketSmarter

PRIMARY CMYK LOGO

WHITE LOGO

BLACK LOGO

DO NOT ALTER, STRETCH, OR ROTATE THIS LOGO.


Only scale this logo proportionally.

The black TicketSmarter logo should only be used on black


and white activation elements. The white TicketSmarter logo
should only be used on dark color or busy backgrounds.
No other colors are permitted without prior approval.

The TicketSmarter logo should only be used on clickable


items, like social media posts, web banners, menu buttons,
emails blasts, etc. If the TicketSmarter logo will appear
online, use this logo.
PARTNER BRAND GUIDE TicketSmarter 5

PRIMARY LOGO - TicketSmarter.com

PRIMARY CMYK LOGO

WHITE LOGO

BLACK LOGO

DO NOT ALTER, STRETCH, OR ROTATE THIS LOGO.


Only scale this logo proportionally.

The black TicketSmarter.com logo should only be used on black


and white activation elements. The white TicketSmarter.com
logo should only be used on dark color or busy backgrounds.
No other colors are permitted without prior approval.

The TicketSmarter.com logo can be used on press releases, any


print pieces, branded promotional materials, or all non clickable
activation elements. Artwork must receive prior approval.
PARTNER BRAND GUIDE TicketSmarter 6

FONTS

Roboto Condensed Light Roboto Condensed is the primary


sans serif typeface for TicketSmarter.

Roboto Condensed Light Italic This font should be set with a track
amount of 20 pts.
Roboto Condensed Regular
Roboto Condensed Italic
Roboto Condensed Bold
Roboto Condensed Bold Italic
Myriad Pro Regular Myriad Pro can be used as a
substitute for Roboto Condensed.

Myriad Pro Italic


Myriad Pro Bold
Myriad Pro Bold Italic

Experience the Power and Excitement of Live Events


OFFICIAL SECONDARY TICKET MARKETPLACE
OFFICIAL SECONDARY TICKET PARTNER
OFFICIAL TICKET RESALE PARTNER
OFFICIAL TICKET RESELLER When using the tagline, “Experience the
Power and Excitement of Live Events”,

OFFICIAL PARTNER the entire copy should be in italic with


the words “Power” and “Excitement”
in bold italic. The text should be
SHOP TICKETS capitalized as indicated above.
PARTNER BRAND GUIDE TicketSmarter 7

SOCIAL MEDIA
FOLLOWING TicketSmarter
As our partner, we would like to invite you to “like and follow”
the TicketSmarter social pages on Facebook, Twitter, and
Instagram. We also have a LinkedIn account, but LinkedIn
currently does not allow “company pages” to follow another
company.

@TicketSmarter on Facebook
www.facebook.com/TicketSmarter
@TicketSmarter on Twitter
www.twitter.com/TicketSmarter
@TicketSmarter on Instagram
www.instagram.com/TicketSmarter
@TicketSmarter on LinkedIn
www.linkedin.com/company/TicketSmarter

FACEBOOK

To “Like” our page on Facebook, please go to


www.facebook.com/TicketSmarter and you will see four
buttons with Like, Follow, Share, and •••. Click on ••• and you
will see an option to “Like As Your Page,” click on that link and
then a pop-up window will appear. Hit submit on the pop-up
window and your page will now “Like” TicketSmarter.

TWITTER

To follow TicketSmarter on Twitter, please go to


www.twitter.com/TicketSmarter and you will see three
buttons with •••, , and Follow. Click on Follow and your
page will now be following TicketSmarter on Twitter.

INSTAGRAM

To follow TicketSmarter on Instagram, please go to


www.instagram.com/TicketSmarter and towards the
top of the page you will see a blue button that says Follow.
Click on that button and you will now be following
TicketSmarter on Instagram.
PARTNER BRAND GUIDE TicketSmarter 8

SOCIAL MEDIA, cont.


TAGGING TicketSmarter
FACEBOOK

When posting about TicketSmarter on Facebook, please


remember to appropriately tag us by using the @ sign followed
by manually typing in TicketSmarter. When doing this,
Facebook will offer a suggestion to tag the TicketSmarter
page. Upon clicking that suggestion, Facebook will create a
link to the TicketSmarter Facebook page as well as notifying
us that a partner has mentioned us in their post. Tagging
TicketSmarter in images or graphics is also suggested.

TWITTER

When posting about TicketSmarter on Twitter, please tag us


using our handle @TicketSmarter. When using our handle,
always be sure that the T and S are capitalized. Twitter should
default to that style when the handle suggestion is clicked.
Tagging @TicketSmarter in images or graphics is also
suggested.

INSTAGRAM

When posting about TicketSmarter on Instagram, please tag


us using our handle @TicketSmarter. When using our handle,
always be sure that the T and S are capitalized. Instagram will
not default to that style when the handle suggestion is clicked,
so it must be manually typed with a capital T and S. Tagging
TicketSmarter in images or graphics is also suggested.

LINKEDIN

When posting about TicketSmarter on LinkedIn, please


remember to appropriately tag us by using the @ sign
followed by manually typing in TicketSmarter. When doing
this, LinkedIn will offer a suggestion to tag the TicketSmarter
page. Upon clicking that suggestion, LinkedIn will create a link
to the TicketSmarter LinkedIn page as well as notifying us
that a partner has mentioned us in their post.
PARTNER BRAND GUIDE TicketSmarter 9

SOCIAL MEDIA, cont.


GENERAL SOCIAL MEDIA
RECOMMENDATIONS
• Use the hashtag #TicketSmarter at the end of posts on
Twitter and Instagram.
• Feel free to use your page to like, comment, retweet, quote
tweet, or share TicketSmarter posts that mentions your
social media channels.
• If tagging @TicketSmarter at the beginning of a tweet,
please place a period in front of the @ symbol, otherwise
Twitter will place the tweet in your replies and not on the
main feed.
• If sharing a link provided by TicketSmarter, please keep the
tracking UTM parameters attached to the URL so we are able
to measure results from the link click.
• Bitly.com can be used to shorten tracking URLs so they do not
take up a large portion of the text field when creating a post.
• When posting a URL to Facebook, please add the image we
provide to the link as displayed on the right. This allows the
image on the post to be clickable to our website.
© 2020 TicketSmarter

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