Quality Function Deployment (QFD): House of Quality

Project: Karachi Aero Club

Date: 1-May-20
Correlation matrix scale and symbols used Scale
Strong Positive Correlation ++ +0.5 to +1.0
Positive Correlation + +0.0 to +0.5
Negative Correlation − -0.5 to 0
-1.0 to -0.5
No Correlation
++
Relationships
− +
Strong Relationship - 9 ● + − −
Moderate Relationship - 3 ○ ++ + − −
Weak Relationship - 1 ▽ − ++ + − ++
Direction of Improvement + − ++ − − +
Objective is to Maximize ▲ + + − + − ++ +
Objective is to Hit Target ◇ + + + + + ++ + −
Objective is to Minimize ▼ ++ − + − + ++ + − +
++ ++ + − + + − + + ++
Column # 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Direction of Improvement:
(Maximize, Minimize or Hit Target) ▲ ▲ ▲ ▲ ▲ ▼ ▲ ▲ ▲ ◇ Customer Competitive Assesment

Requirements
Functional

Knowledge & Qualified Flight Instructors

Weight Chart

Customer Importance

Competitor # 2: PIA Flying Academy

Maximum Relationship
Row # 1

Competitor # 4: Multan Flying Club

Competitor # 1: SkyWings Limited
Performance evaluation

Competitor # 3: LHR Flying Club

Our Product: Karachi Aero Club
Learning Environment
Communication skills

Course Development
Relative Weight

Customer

Quality Standards
Requirements

Encouragement
value in Row

Flexible Hours

Fee Structure

4 - Very Good
(Explicit and

Methodology

0 - Very Poor
Flying Skills

5 - Excellent
Implicit)

3 - Good
1 - Poor

Row # 2
2 - Fair
1 |||| 9% 9 9 Knowledge and IQ level of Enrolled Pilots ● ○ ● ● ○ ○ ○ ▽ ● ● ● 5 2 4 5 4 16
1
2 || 4% 4 9 Use of instructional material ● ● ▽ ● ● ● ● ● 3 4 3 3 5 2
3 || 5% 5 9 Practical skills of students ● ● ○ ○ ● ● ○ ▽ ● ● ● 4 3 4 4 3
14
3
4 | 3% 3 9 Appreciation from Flight Instructors and CFI ● ● ○ ● ● ○ ● ○ ● ● ● 4 3 4 3 5 4
● ● ▽ ● ● ● ○ ● ○
12

5 || 4% 4 9 Motivation from Flight Instructors 4 5 5 3 5 5

6 ||| 7% 7 9 Practical experience ○ ● ▽ ○ ● ○ ○ 3 2 4 2 4 6
● ● ● ○
10

7 ||| 7% 7 9 Opportunities for Pilots ▽ 4 3 3 2 5 7

8 | 3% 3 3 Self regulated learning ○ ○ 3 4 2 5 5 8
Series1 8
9 |||| 9% 9 9 Pilots Fees and Feed back ● ● ○ ○ ○ ● ▽ ○ ● ● 4 3 2 5 1 9
10 ||| 6% 6 9 Flight Instructor Temperament ○ ○ ● ▽ ○ ○ ▽ ○ 4 3 2 2 3
6
10
11 ||| 7% 7 9 Flight Instructor Course ● ○ ● ● ▽ ● ● ▽ 5 5 4 4 3 11
▽ ○ ▽ ▽ ○ ▽
4

12 ||| 6% 6 3 Support for Pilot 3 4 4 4 3 12

13 |||| 9% 9 9 Location ○ ○ ▽ ○ ● 5 3 5 5 2 13
● ● ● ○ ○ ○ ● ● ●
2

14 |||| 9% 9 9 PCAA recognized 5 5 5 5 5 14

15 |||| 8% 8 9 Classroom based teachings & Practical Learning ● ○ ▽ ○ ○ ● ▽ ● ○ ● 4 4 4 2 5 0 15
● ● ○ ● ○ ○ ● ●
-1 1 3 5

16 || 4% 4 9 Multi Engine Rating 5 1 1 1 1 16

Organizational Difficulties:
Where;
0 = Easy to Accomplish, and 8 6 7 2 5 8 7 10 8 10 10
10 = Extremely Difficult,
Maximum Relationship 9 9 9 9 9 9 9 3 9 9 9
Technical Importance Rating 597 384 441 257 327 399 447 56 513 600 584
Relative Weight 13% 8% 10% 6% 7% 9% 10% 1% 11% 13% 13%
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Weight Chart
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Our Product: Karachi Aero Club 3 3 4 2 3 3 4 4 5 5 4
Technical Competitive Assesment

Competitor # 1: SkyWings Limted 2 3 5 1 3 4 5 4 4 4 4

Competitor # 2: PIA Flying Academy 3 0 4 5 2 3 3 4 4 3 4
Competitor # 3: LHR Flying Club 4 1 5 4 1 1 1 3 3 2 3
Competitor # 4: Multan Flying Club 5 5 2 1 4 5 5 5 4 5 5
Excellent - 5 5
4.5
Series1
Very Good - 4 4
3.5
Series2
Good - 3
3
2.5
2
Series3
Fair - 2 1.5
1
Series4
Poor - 1 0.5
0
Series5
Very Poor - 0 0 2 4 6 8 10 12 14 16

Column # 2 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16