Activity Optimization Techniques
Activity Optimization Techniques
You are the manager of a firm that sells specialized natural-organic soap in the world. Your goal is to
determine the number of soap (S) that must be produced each month in order to maximize profits. The
total benefits (revenues) and costs to your firm of producing various quantities of soap are given in the
first three columns of the following table. Based on this scenario, complete the table and answer the
accompanying questions:
Q TR ($) TC ($) VC ($) Profit ($) MR ($) MC ($) AFC AVC ATC
0 0 5 - - - - - - -
1 200 10 5 190 200 10 190 5 10
2 380 30 25 350 180 20 160 12.5 15
3 540 60 55 480 160 30 130 18.33 20
4 680 100 95 580 140 40 100 23.75 25
5 800 150 145 650 120 50 70 29 30
6 900 210 205 690 100 60 40 34.17 35
7 980 280 275 700 80 70 10 32.29 40
8 1,040 360 355 680 60 80 -20 44.375 45
9 1,080 450 445 630 40 90 -50 49.44 50
10 1,100 550 545 550 20 100 -80 54.5 55
2. What level of soaps will the firm produce in order to maximize profit? (2 points)
By using the MR=MC concept, the firm should produce 7 units of soaps to
maximize the profit
4. How much does it cost to produce per unit of the good at the profit maximizing level? (1 point)
It will cost $40 to produce a unit of the good.
5. How much will it cost to maintain the inputs that are fixed at the profit maximizing level? (1
point)
It will cost $280 to maintain the inputs that are fixed at the profit maximizing level.
6. Graph the total cost and total revenue in one graph and highlight the section in which the firm is
maximizing profit. (5 points)
MAXIMIZING PROFIT
TR-TC CURVE
7. J
TC TR u
1800
s
1100
1080 t
TOTAL REVENUE AND TOTAL COST
1600
1040
1400 980
1200 900
800
1000
680
800
540 550
600 450
380 360
400 280
200 150 210
200 60 100
0 10 30
05
0 1 2 3 4 5 6 7 8 9 10
QUANTITIY
below graph of #2, graph MR and MC curves (let the horizontal axis be parallel to the horizontal
axis of the graph in #2, with the same values of Q just as the one drawn in #2). (5 points)
MR-MC CURVE
MR Column1
250
200
MARGINAL COST AND MARGINAL
200 180
160
140
150
120
100 100
90
100 80 80
70
60 60
50
REVENUE
40 40
50 30
20 20
10
0
1 2 3 4 5 6 7 8 9 10
QUANTITY