Executive Summary

Siri Digital Networks Pvt Ltd key markets for Digital TV are Urban and Rural analog cable networks in
Central Andhra Pradesh. Siri Digital Networks Pvt Ltd key markets for Premium programs are households in
their network area who can afford to pay extra to watch HD channels, Premium movies, sports etc.

Digital TV (DTV) is the transmission of audio and video by digital signals, in contrast to the analog signals
used by analog TV. DTV enables to transmit multiple channels in a frequency with a very low transmission
loss resulting in a better picture quality than that in the present analog TV. According to Telecom Regulatory
Authority of India (TRAI) Order Cable Networks in this area have to be Digitalized before end of 2014.
Currently, DTV mostly in the form of satellite DTH is rapidly growing denting the highly penetrated analog
Cable TV. Pay TV Households estimate about 123 mn in India in 2011 of which 91 mn is Analog TV, 29mn
is DTH and 3 mn is Digital Cable. The Hongkong-based Media Partners Asia (MPA) estimates that the DTH
market will grow by nearly 30% in the coming years, and will reach 43 mn by 2015 in India leaving the
balance 100 mn potential for Digital Cable.

India – DTH expectations

• Pay DTH to grow from 3.2 mn in 2007 to 43 mn by 2015, with 30% share of Pay TV

TV Households Pay TV HHs Pay DTH HHs

180
161
155
160 148 145
136 136
140
123
120 105
100
80

60
38 43
40 29
18
20

-
2009 2011 2013 2015

Source : MPA report

1.1 Mission
The mission of Siri Digital Networks Pvt Ltd is to provide quality Digital TV services including Pay TV to
Cable Networks adhering to the Digital Addressable System (DAS) regulations of TRAI.
Company Summary
Legal Business Description

Siri Digital Networks Pvt Ltd is specially founded in 2013 by strategic alliance of Major MSOs in this area.
The company is a private limited company with principal office located in Vijayawada.

2.1 Company History

Siri Digital Networks Pvt Ltd begins as a Digital cable TV provider. The company has a highly-skilled and
experienced personnel dedicated to developing a system to offer Operators and Subscribers the greatest
degree of reliability and more number of channels with superior picture quality at a more affordable price.
Siri Digital Networks Pvt Ltd, with its in-depth knowledge of Cable industry, is now evolving into a large,
specialized, Digital Cable TV provider.

Past Performance (Consolidated figures of 3-way & Mega Satellite)

2008 2009 2010

Sales

Gross Margin

Gross Margin %

Operating Expenses

Collection Period (days)

Balance Sheet

Current Assets
Cash

Accounts Receivable

Other Current Assets

Total Current Assets

Long-term Assets

Long-term Assets

Accumulated Depreciation

Total Long-term Assets

Total Assets

Current Liabilities

Accounts Payable

Current Borrowing

Other Current Liabilities (interest free)

Total Current Liabilities

Long-term Liabilities
Total Liabilities

Paid-in Capital

Retained Earnings

Earnings

Total Capital

Total Capital and Liabilities

Other Inputs

Payment Days

Sales on Credit

Receivables Turnover

Services
Main services provided by Siri Digital Networks Pvt Ltd are outlined below.

1. Digital TV for Cable. All Television programs in the present cable TV are Digitized and transmitted
in Digital format for a superior viewing experience of the subscriber. The Digital service will have
Conditional Access (CAS) and EPG services.
2. Premium Programs. HD channels, Premium movies & sports channels etc. that are affordable by
a section of only niche subscribers.
3. Joint-Ventures. Joint ventures will be formed with existing MSOs and cable operators by investing
in their companies to offer them technical expertise and better management of business.
4. Acquisition of Networks. Networks of MSOs and cable operators who are willing will be acquired
100% and such networks will be upgraded and maintained at the best industry standards.

When Digital Services are provided to any MSO or cable operator, the same will be immediately available to
all the households connected to their network. Customers demanding more channels with quality picture and
willing to pay extra monthly subscription for that can instantly subscribe to Digital services buying a Set top
box (STB).

3.1 Future Services

Having already established the relationships and infrastructure, Siri Digital Networks Pvt Ltd will continue to
search for emerging and existing technologies to improve and expand lines of business. As advances in
technology continue, Siri Digital Networks Pvt Ltd will upgrade to meet specific objectives of present and
future clientele.

Siri Digital Networks Pvt Ltd plans to respond to market needs by keeping abreast of all new technologies
and updates to be first to market using it’s already established lines of business as a market vehicle. Siri
Digital Networks Pvt Ltd will move quickly on plans for next generation products/services like IPTV, Internet
over Cable, Pay-per View etc.

Market Analysis Summary

Siri Digital Networks Pvt Ltd key markets for Digital TV are Urban and Rural analog cable networks in
Central Andhra Pradesh. Siri Digital Networks Pvt Ltd key markets for Premium programs are households in
their network area who can afford to pay extra to watch HD channels, Premium movies, sports etc.

Within these markets, Siri Digital Networks Pvt Ltd will first focus on making the Digital TV carried on as
many urban networks as possible because that will create less overhead and an opportunity to quickly seed
STBs in households. Additionally, these markets require less service-intensive efforts and create more profit
by higher and faster conversion of subscribers from analog to Digital.

Subscribers improve their viewing experiences 

In the last 20 years, cable TV has provided every home with number of channels, importantly regional
language channels. The urban cable networks presently carry around 100 channels in analog format utilizing
the complete spectrum available on the cable. More and more channels are emerging day by day due to
which several channels are being left out uncarried. Also the patchy last mile cable to homes has a severe
limitation on the number of channels reaching homes with quality picture. Digital TV is the ideal solution for
all these drawbacks of analog TV. It enables to transmit around 1000 Digital channels in the same cable
spectrum that presently permits only 100 analog channels. The transmission losses of Digital signals are so
low that even the present patchy last mile cable can flawlessly carry hundreds of channels all with equally
good quality. Obviously, subscribers who start watching Digital TV will have a much different experience
than they would watching the present analog TV. Subscribers will have the option of pick and choose
channels with CAS feature of Digital TV. The EPG feature will enable subscribers to know the programming
guides of channels so that they can plan their viewing. Subscribers can also record programs and watch
them later.
Analog Networks get consolidated 
The phenomenal growth of Satellite DTH is an indicator of analog TV MSOs and Cable operators losing out
their subscribers gradually for want of more channels and better quality digital picture. By carrying Digital TV
feed through their networks along with analog TV, MSOs and cable operators can secure their subscribers
from migrating to DTH. Due to low transmission losses of Digital signal, carrying Digital TV feed is much
easier than analog TV particularly for last mile operators who don’t need to invest on upgrade of their
networks for offering more channels to subscribers with quality picture. Digital TV will generate new revenue
for MSOs and cable operators whose analog TV business is already saturated and is slowly on decline
gradually losing to DTH. Digital TV will also help Operators to get back their lost subscribers to DTH.

Carrying Digital TV and converting analog subscribers to Digital will prepare Operators to easily face the
upcoming challenge by the way of TRAI regulation to stop analog transmissions by 2013 and enforce CAS
all over the country.

Market Analysis (To be changed)

2010 2011 2012 2013 2014

Potential Customers Growth CAGR

Online E-trading 15%

Entertainment 10%

Global Corporations 15%

Corporations 10%

Total 12.74%

4.1 Market Segmentation

Siri Digital Networks Pvt Ltd is aiming to establish itself in markets that it believes will define the future of
cable TV. The company is pursuing MSOs to make them carry the Digital TV because they need it to stop
their subscribers seeking more channels with better picture quality from migrating to DTH.

Though the company's target customers are cable TV subscribers, they can be achieved only if the Digital
TV is made available to them through their present cable operator. So MSOs are the primary customers.

The Cable TV

As of year-end 2010, almost 1 million subscribers are using cable TV in the target area of operation of Siri
Digital Networks Pvt Ltd Krishna and Guntur Districts. The overall DTH estimates by MPA hint that the
penetration of DTH service could be around 150,000, the majority of which is obviously from analog cable
TV. Clearly, the demand for Digital TV presently available only through DTH is in an exceptional growth
phase. This growth has pushed the capacity of existing analog cable network infrastructure to its limits,
resulting in frustration by cable TV users with the poor picture quality.

Still, consumers have found the analog cable TV to be a useful means of Television entertainment because
of the availability of all the 30-35 Telugu language channels in it compared to about 15 Telugu channels on
the DTH platform. Consumers also have found that while the cable TV has its flaws; it also offers significant
advantages of lower pricing, better service, easy payment mode, ability to watch on additional TV sets at the
same price, that makes them fully embrace the medium.

4.2 Market Trends

Exceptional growth

By any measure, the cable TV has emerged as one of the necessities by Indian society. MPA estimates 123
million households for cable TV and 29 million households for DTH in India by the year 2011. During the
same time period, the number of websites roared to more than 5 million from only 3,000.

A key factor in the recent growth of the DTH is fall of STB prices. Rapidly falling component prices have
allowed STB manufacturers to pass cost savings on to their customers, resulting in a more attractively
priced product. Also DTH Company’s subsidy on STB by the way of free monthly subscription has appealed
cable subscribers in lower income families too. Because of the more affordable prices and attractive
schemes, DTH penetration in India is now approximately 25% of cable TV.

The Telecom Regulatory Authority of India is pushing cable operators to stop analog transmissions and
convert them into Digital with Conditional access by 2013. Even if it is delayed due to billions of investment
required on Digital STBs, the migration to Digital is inevitable at the latest by 2015. So the potential of Digital
cable TV in India in more than 100 million in the coming 4-5 years.

4.3 Market Growth

Digital Set top box cost worry for the subscribers...

Digital TV can be watched by subscribers only through a Set top box (STB). Present analog TV directly
plugs into subscriber’s Television set and so the set up cost for the subscriber is nominal. But the Digital TV
service set up will cost around Rs.1500 since an STB needs to be supplied to the subscriber. Analog TV can
be watched undeclared on multiple Television sets in a household without additional costs to a subscriber.
But with Digital TV every Television set needs an STB and a subscriber will not be able to watch on
additional Television sets without declaring to the operator thereby increasing his monthly subscription
charges.

Adding to this hurdle the giant DTH operators are not only offering their Digital services set up cost at a
subsidized price but also luring the subscribers with free monthly subscription offers for 6 months to 1 year.
...But there are solutions

Digital Set top boxes offered to subscribers will be of 2 types. One is a basic STB with optimized pricing for
the common man which nevertheless receives all the channels except premium services like HD channels.
The second STB is the High-end model which receives all the services offered and has latest outputs like
HDMI, 5.1 Dolby decoding etc.

 Easy payment schemes. Customers can buy STBs on 24 months installment schemes. These
schemes can be outsourced to Financial institutions
 Low STB cost with higher monthly subscription. STBs can be offered for a small sign-up fee and
the cost of STB to be recovered from life-time higher monthly subscription. Ownership of STB will
remain with Siri Digital Networks Pvt Ltd.
 Subsidize the STBs. STBs can be sold at reduced prices with the loss recovering from market
capitalization or through sponsorships or advertisements.

Limitations

Aside from STB cost constraints, another more serious problem is the mistrust subscribers have on the
mostly unprofessional LMOs to invest money on the STBs. Most of the subscribers are skeptical about the
reliability of LMOs service and might think of investing on DTH if Digital TV is to be considered. This will be
overcome by Siri Digital Networks Pvt Ltd brand image with assurance of reliability and services to the end
subscribers.

4.4 Competition and Buying Patterns

Competitive threats come from DTH & other Digital Cable companies with large amounts of operating
capital. DTH companies weaknesses are, however, even with strong brand awareness, they cannot afford to
transmit all the regional language channels comprehensively. Also the local News channel is the strength of
the Cable Industry and will not be available to DTH subscribers. DTH technology has rain outage and their
companies lack adequate technical personnel to render quick service. Other Digital cable companies will not
have a great impact since Siri Digital Networks Pvt Ltd being pioneers of Cable Industry in this area will
clinch the early bird advantage with their long term relationship with the existing MSOs and Cable operators.

Digital TV. Siri Digital Networks Pvt Ltd competitors include DTH & other Digital Cable companies.

Joint Ventures. Siri Digital Networks Pvt Ltd competitors include other Digital and analog Cable companies.

Acquisition of Networks. Siri Digital Networks Pvt Ltd competitors include other Digital and Analog cable
companies.

Strategy and Implementation Summary

Marketing

Siri Digital Networks Pvt Ltd markets its Digital TV in 2 steps. The first step as a solution to MSOs whose
subscriber base and network is critical to the business. The next step is to convert the subscribers of those
MSOs to Digital TV from Analog.

Sales to MSOs are made through Siri Digital Networks Pvt Ltd advertising campaign. Then sales to the end
subscribers are made through the MSOs and the process involves several steps which include:

1. The technical personnel of the Last mile operators will visit every household in their network area
and brief them the relative advantages of Digital TV over analog TV.
 2. A Digital Set top box will be instantly fixed at the home of the curious customers to their already
existing cable connection to physically view the difference on Television Set between Digital and
analog TV.
3. The customer can then call the sales line of Siri Digital Networks Pvt Ltd where a trained
representative will answer questions and proceed with initiating service. This approach will be used
because each customer's concerns and needs will be met immediately to capture the customer at this
point of contact.

The average sales cycle from first contact to closing the sale is between one and seven days.
Sales Forecast

2011 2012 2013

Sales

All Services

Other

Total Sales

Direct Cost of Sales

All Services

Other

Subtotal Direct Cost of Sales

5.1 Value Proposition
Siri Digital Networks Pvt Ltd Digital TV product and services offer the following advantages to Operators.

 Consolidation of Network.
 Reliability.
 Service.
 Ease of Operation of Network
 Strength to fight DTH
 New revenues

Siri Digital Networks Pvt Ltd Digital TV product and services offer the following advantages to Subscribers.

 Better Picture quality.

 More channels.
 Competitive price.
 Reliability
 Premium Services

5.2 Competitive Edge

Presence in the market --The 2 constituent companies of Siri Digital Networks Pvt Ltd, Mega Satellite
Services and 3-way communications are already providing their analog TV services to several rural
networks in the districts of Krishna and Guntur. Digital TV services can be instantly added to their analog
feed and made available to all the households of their OFC networks with a small increase of about 10%
over the present price of their analog feed.

OFC Network--The present OFC network of 3-way communications extends to about 70% of Guntur District
and the OFC network of Mega Satellite services extends to about 30% of Krishna District. This network can
be easily connected to other OFC networks in the 2 Districts bridging short gaps. 100% redundancy to all
the networks can be built with little effort.

Strong relations with other Urban and Rural Operators—Being the pioneers of Cable Industry, the promoters
of Siri Digital Networks Pvt Ltd have strong long standing relations with MSOs in all major towns of the 2
Districts like Vijayawada, Guntur, Tenali, Gudivada, Machilipatnam, Sattenapalli, Chilakaluripet, Ponnur,
Mangalagiri, Vuyyuru, Nandigama, Jaggayaapet, Tiruvuru etc. This will enable Siri Digital Networks Pvt Ltd
to offer their Digital TV services to almost 80% of households in the 2 Districts.

Price--Siri Digital Networks Pvt Ltd solution for Digital TV is most economical and is offered at a lowest price
which no competitors will be able to offer.

Technical expertise -- The promoters of Siri Digital Networks Pvt Ltd not only have ample expertise in analog
TV and OFC networks but also have successful experience in Integrating and Operating a Digital TV Head-
end with Irdeto CAS & EPG service in Colombo, Srilanka for the last 5 years.

5.3 Marketing Strategy

The Siri Digital Networks Pvt Ltd strategy is to advertise key competitive advantages in an effective
advertising campaign through their already existing popular local channels on their analog TV feed. The
company plans to develop a larger clientele and maintain a price advantage through rapid growth. The
company's goal in the next year is to grow its core customer base quickly and efficiently while focusing on
the most profitable sector of the market. The company's goal in the 2-5 years is to grow through acquisitions
of smaller networks, forming Joint-Ventures with key networks and separate itself from the competition by
price and services.

5.3.1 Distribution Strategy

Siri Digital Networks Pvt Ltd uses its long standing relationship with other MSOs to carry their Digital TV feed
for a nominal price to reach the households. The MSOs through their Last Mile Operators (LMO) who have
been providing analog cable TV services to households for the last 20 years will promote Digital TV services
to their subscribers as a new business proposition. The technical personnel of the LMO will extensively do a
door to door campaign of Digital TV services.

5.3.2 Marketing Programs

The key message associated with the company's Digital TV services is better picture quality, more number
of channels for a small increase in price. The company's promotional plan is diverse and includes a range of
marketing communications:

1. Public relations. Press releases will be issued to all leading Telugu and English Daily
Newspapers.
2. Domestic Goods exhibitions. Company representatives will attend and participate in Domestic
goods and furniture exhibitions and campaign about cable Digital TV by displaying the digital quality
picture on large LCD and LED Television sets.
3. Television media. Siri Digital Networks Pvt Ltd will extensively advertise its key advantages on
their popular local channels as well as on several other regional language channels.
4. Print advertising and article publishing. The company's print advertising program includes
advertisements in Daily Telugu & English Newspapers, direct mails, brochures, and other print media.
5. Website. The company currently has plans to develop its own website describing all the key
advantages of Digital TV to web savvy subscribers.

5.4 Strategic Alliances

The company will look for strategic alliances that will strengthen them to acquire or venture in other networks
so that their market is secured forever.

Management Summary
The company's management philosophy is based on responsibility and mutual respect. Siri Digital Networks
Pvt Ltd has an environment and structure that encourages productivity and respect for customers and fellow
employees.

Officers and Key Employees

Siri Digital Networks Pvt Ltd management is highly experienced and qualified. Key members of the
management team, their backgrounds, and responsibilities are as follows.

Sai Babu Potluri, Managing Director. Brother of the Founder of the present Cable TV system in Andhra
Pradesh Late Sri Potluri Ramakrishna. Has been with his brother right from the inception of MSO system in
Cable TV industry. Presently Managing Director of Master Channel Community Network Pvt Ltd (Siticable,
Vijayawada). Highly experienced in the cable industry with strong relations with other MSOs in the industry.
Krishna Mohan Dandamoodi, Joint Managing Director. Presently Managing Director of Guntur
Communications Pvt Ltd (Siticable, Guntur). One of the key persons in the growth of cable industry.

Suryanarayana Guduru, CTO. Engineer by qualification. Has abundant technical

knowledge in OFC networks, Integration and Operation of Digital cable head-end.
Successfully implemented Irdeto CAS and EPG services in Digital Network.

Personnel Plan
 2011 2012 2013

Marketing and Sales

Technical Services

Accounting

Administrative and HR

Total People

Total Payroll

Financial Plan
Funding Requirements and Uses

The company is raising significant new investment for the purpose of growth and operations. This funding
will cover operating expenses, aggressive STB deployment and acquisition of networks.

7.1 Important Assumptions

The company operates as a Private Limited Company. The following financial projection is based on sales
volume at the levels described in the revenue section and presents, to the best of management's knowledge
and belief, the company's expected assets, liabilities, capital, revenues, and expenses. The projections
reflect management's judgment of the expected conditions and its expected course of action given the
hypothetical assumptions.

The table below provides significant assumptions that drive the company's financial projections.

General Assumptions

2011 2012 2013

Plan Month 1 2 3

Current Interest Rate 10.00% 10.00% 10.00%

Long-term Interest Rate 10.00% 10.00% 10.00%

Tax Rate 25.42% 25.00% 25.42%

Other 0 0 0

7.2 Break-even Analysis

The following chart and table provide the Break-even Assumptions for Web Services Provider.

Break-even Analysis

Monthly Revenue Break-even

Assumptions:

Average Percent Variable Cost

Estimated Monthly Fixed Cost

7.3 Projected Profit and Loss

Siri Digital Networks Pvt Ltd is in the early stage of development, thus initial projections have only been
made on accounts that are believed to most drive the income statement. 
Pro Forma Profit and Loss

2011 2012 2013

Sales

Direct Cost of Sales

Other

Total Cost of Sales

Gross Margin

Gross Margin %

Expenses

Payroll
Sales and Marketing and Other Expenses

Depreciation

Repairs and Maintenance

Bank Charges

Insurance

Rent

Depreciation

Software

Product Development

Payroll Taxes

Other

Total Operating Expenses

Profit Before Interest and Taxes

EBITDA

Interest Expense

Taxes Incurred
Net Profit

Net Profit/Sales

7.4 Projected Cash Flow

The chart and table below depict the projected cash flow for the company.
Pro Forma Cash Flow

2011 2012 2013

Cash Received

Cash from Operations

Cash Sales

Cash from Receivables

Subtotal Cash from Operations

Additional Cash Received

Sales Tax, VAT, HST/GST Received

New Current Borrowing

New Other Liabilities (interest-free)

New Long-term Liabilities

Sales of Other Current Assets

Sales of Long-term Assets

New Investment Received

Subtotal Cash Received

Expenditures

Expenditures from Operations

Cash Spending

Bill Payments

Subtotal Spent on Operations

Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out

Principal Repayment of Current Borrowing

Other Liabilities Principal Repayment

Long-term Liabilities Principal Repayment

Purchase Other Current Assets

Purchase Long-term Assets

Dividends

Subtotal Cash Spent

Net Cash Flow

Cash Balance

7.5 Projected Balance Sheet

Projected Balance Sheets for 2000 - 2002 can be found in the table below, and in the appendices.

Pro Forma Balance Sheet

2011 2012 2013

Assets

Current Assets

Cash

Accounts Receivable

Other Current Assets

Total Current Assets

Long-term Assets

Long-term Assets

Accumulated Depreciation

Total Long-term Assets

Total Assets

Liabilities and Capital

Current Liabilities

Accounts Payable

Current Borrowing

Other Current Liabilities

Subtotal Current Liabilities

Long-term Liabilities

Total Liabilities

Paid-in Capital

Retained Earnings

Earnings

Total Capital

Total Liabilities and Capital

Net Worth

7.6 Business Ratios

The following table outlines some of the more important ratios from the information retrieval industry. The
final column, Industry Profile, details specific ratios based on the industry as it is classified by the Standard
Industry Classification (SIC) code, 7375.

Ratio Analysis
 2011 2012 2013 Industry Profile

Sales Growth

Percent of Total Assets

Accounts Receivable

Other Current Assets

Total Current Assets

Long-term Assets

Total Assets

Current Liabilities

Long-term Liabilities

Total Liabilities

Net Worth

Percent of Sales

Sales

Gross Margin

Selling, General & Administrative Expenses

Advertising Expenses

Profit Before Interest and Taxes

Main Ratios

Current

Quick

Total Debt to Total Assets

Pre-tax Return on Net Worth

Pre-tax Return on Assets

Additional Ratios

Net Profit Margin

Return on Equity

Activity Ratios

Accounts Receivable Turnover

Collection Days

Accounts Payable Turnover

Payment Days
Total Asset Turnover

Debt Ratios

Debt to Net Worth

Current Liab. to Liab.

Liquidity Ratios

Net Working Capital

Interest Coverage

Additional Ratios

Assets to Sales

Current Debt/Total Assets

Acid Test

Sales/Net Worth

Dividend Payout

Appendix

Sales Forecast

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Sales

All Services

Other

Total Sales

Direct Cost of Sales

All Services

Other

Subtotal Direct Cost of Sales

Personnel Plan

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Marketing and Sales 0%

Technical Services 0%

Accounting 0%

Administrative and HR 0%

Total People

Total Payroll

General Assumptions

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12

Current Interest
Rate

Long-term Interest
Rate

Tax Rate

Other

Pro Forma Profit and Loss

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Sales

Direct Cost of Sales

Other

Total Cost of Sales

Gross Margin

Gross Margin %

Expenses

Payroll

Sales and Marketing and

Other Expenses

Depreciation
Repairs and
Maintenance

Bank Charges

Insurance

Rent

Depreciation

Software

Product Development

Payroll Taxes 15%

Other

Total Operating
Expenses

Profit Before Interest and

Taxes

EBITDA

Interest Expense

Taxes Incurred

Net Profit

Net Profit/Sales

Pro Forma Cash Flow

 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Cash Received

Cash from Operations

Cash Sales

Cash from Receivables

Subtotal Cash from Operations

Additional Cash Received

Sales Tax, VAT, HST/GST Received

New Current Borrowing

New Other Liabilities (interest-free)

New Long-term Liabilities

Sales of Other Current Assets

Sales of Long-term Assets

New Investment Received

Subtotal Cash Received

Expenditures

Expenditures from Operations

Cash Spending

Bill Payments
Subtotal Spent on Operations

Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out

Principal Repayment of Current Borrowing

Other Liabilities Principal Repayment

Long-term Liabilities Principal Repayment

Purchase Other Current Assets

Purchase Long-term Assets

Dividends

Subtotal Cash Spent

Net Cash Flow

Cash Balance

Pro Forma Balance Sheet

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Assets Starting Balances

Current Assets

Cash

Accounts Receivable

Other Current Assets

Total Current Assets

Long-term Assets

Long-term Assets

Accumulated Depreciation

Total Long-term Assets

Total Assets

Liabilities and Capital

Current Liabilities

Accounts Payable

Current Borrowing

Other Current Liabilities

Subtotal Current Liabilities

Long-term Liabilities

Total Liabilities

Paid-in Capital

Retained Earnings

Earnings

Total Capital
Total Liabilities and Capital

Net Worth
Road Map of Implementation

Company setup and obtaining necessary

licenses including Import
Digital equipment order finalization
including CAS, EPG and STB orders
Ordering Dishes, Fibre, Transmitters etc
Analog Head-end setup
Laying Fibre to connect Vijayawada-
Guntur, Vijayawda-Tenali, Guntur-Tenali,
Vijayawada-Gudivada
Digital Head-end setup and Trails
Digital Services Launch in
Vijayawada(except Hathway), Guntur
Siticable, WWIL Tenali, Mega Satellite
Vijayawada Rural, 3-way Guntur Rural