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QM 1st Sem

The document is a report analyzing data from Hindustan Unilever to test their assumption about average customer expenditure on soap. It summarizes the company profile, states the objective is to test their assumption of Rs. 120 average expenditure, and describes the methodology as analyzing primary and secondary data from a sample of 30 using a t-test. The analysis finds the average expenditure from the sample is Rs. 175, with a t-value higher than critical t-value, so the null hypothesis that the average is Rs. 120 is rejected in favor of the alternative hypothesis. In conclusion, Hindustan Unilever's original assumption is not true based on the analysis.

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Subash
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236 views

QM 1st Sem

The document is a report analyzing data from Hindustan Unilever to test their assumption about average customer expenditure on soap. It summarizes the company profile, states the objective is to test their assumption of Rs. 120 average expenditure, and describes the methodology as analyzing primary and secondary data from a sample of 30 using a t-test. The analysis finds the average expenditure from the sample is Rs. 175, with a t-value higher than critical t-value, so the null hypothesis that the average is Rs. 120 is rejected in favor of the alternative hypothesis. In conclusion, Hindustan Unilever's original assumption is not true based on the analysis.

Uploaded by

Subash
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 14

ICFAI UNIVERSITY TRIPURA

QUANTITATIVE METHODS’ REPORT

(HYPOTHESIS TESTING)
MBA BATCH OF 2019-2021

NAME : SUBASH TRIPURA


ID NO. : 19IUT0160022
SECTION : A
NAME OF THE COMPANY : Hindustan Lever. LID
DATE OF SUBMISSIN : 25/11/2019
SUBMITTED TO : Dr. Sujit Deb Sir

[1]
ACKNOWLEDGEMENT

I would like to express my sincere gratitude to my project


supervisor, Dr.Sujit Deb Sir (Asst. Professor, FMS) for providing his
invaluable guidance, comments and suggestions in completing my project
on “Hypothesis testing on Hindustan Unilever assumption”

I would also like to extend my gratitude to Head of the Department Dr.


Dhananjoy Datta for providing me with all the facility that was required..

Thanking You!!

Date : 26/11/2019 Subash Tripura

MBA (General) 1st Semester

[2]
DECLARATION

The research project on “Hypothesis testing on Hindustan Unilever


assumption” has been undertaken as a partial fulfillment of the requirement
for the award of the degree of Master of Business Administration of ICFAI
University, Tripura. I hereby declare that this Research Project is my original
work and the analysis and findings are for academic purposes only. This project
has not been submitted by the any student earlier to any other institution/
university.

Subash Tripura

MBA (General) 1st Semester

ID No. 19IUT0160022

[3]
CONTANT

SL Contents Page No.


NO.
1. Introduction 0-01

2. Objectives 02-02

3. Research Methodology 03-03

4. Data Analysis 04-013

5. Findings 14-14

6. Conceptual Relevance 15-15

7. Conclusion 16-16

[4]
INTRODUCTION

A hypothesis is an assumption about a population parameter. It is a statement about the


population that may or may not be true. Hypothesis testing aims to make a statistical
conclusion about accepting or not accepting the hypothesis.

So, a statistical hypothesis is an assertion or conjecture concerning one or more


populations. To prove that a hypothesis is true, or false, with absolute certainty, we would
need absolute knowledge. That is, we would have to examine the entire population.
Instead, hypothesis testing concerns on how to use a random sample to judge if it is
evidence that supports or not the hypothesis.

[5]
COMPANY PROFILE
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer
Goods company with a heritage of over 80 years in India. On any given day,
nine out of ten Indian households use our products to feel good, look good
and get more out of life – giving us a unique opportunity to build a brighter
future.

HUL works to create a better future every day and helps people feel good,
look good and get more out of life with brands and services that are good
for them and good for others.

The Company has about 18,000 employees and has sales of INR 37660
crores (financial year 2018-19). HUL is a subsidiary of Unilever, one of the
world’s leading suppliers of Food, Home Care, Personal Care and
Refreshment products with sales in over 190 countries and an annual sales
turnover of €51 billion in 2018. Unilever has over 67% shareholding in
HUL.

[6]
OBJECTIVS

Objectives of the study is to test the assumption made by Hindustan


Unilever Ltd. committee member regarding customer average
monthly expenditure towards Soap whether it is correct or not..

[7]
METHODOLOGY

The study in based on both Secondary as well as primary data which will be
collected through Convenience, personal interview, company reports, web sites etc.
Area of the Study: The research study was done by given a problem.
Sample size:- The sample size of this study is 30

Sampling technique:- Convenience sampling .


Source of Data: Secondary data and Primary data has been used for this study.
Statistical Tools: Analysis of Variance (t test one Tailed) method is used to
calculate the data.

[8]
DATA ANALYSIS
Calculation of mean from 30 sampling data:-

SL No Expenditures
1 255
2 205
3 220
4 195
5 180
6 230
7 185
8 200
9 170
10 150
11 170
12 190
13 180
14 100
15 180
16 230
17 160
18 150
19 200
20 195
21 175
22 155
23 105
24 110
25 205
26 220
27 140
28 125
29 115
30 130
Total ƩX=5225

[9]
=

= 175
Now,

H :µ = Rs 120
0
µ- Mean
H :µ ≠ Rs 120
1
H0- Null Hypothesis
H1- Alter native Hypothesis
SD = 8
/-Divide
= 175
∞-Alfa

t=

t=

t=

t=
[10]
t = 37.67

tα = .05
= 1.96

So here t is bigger then t α (37.67 >1.96)


means Null Hypothesis is rejected and alternative hypothesis
is accepted.

[11]
Conclusion

The assumption made by the committee that the average expenditure on soap per month
was Rs 120 is not true (Ho:µ=Rs120) that is alternative hypothesis accepted which is
H1:µ≠Rs120.

[12]
CONCEPTUAL RELEVANCE

T-Test
Student t test is a statistical test which is widely used to compare the mean of
two groups of samples. It is therefore to evaluate whether the means of the two
sets of data are statistically significantly different from each other. ... The paired
t-test, used to compare the means between two related groups of samples.A z-
statistic, or z-score, is a number representing how many standard deviations
above or below the mean population a score derived from a z-test is.

Why we use t test


We use the t test to find out if there is a significant difference between the two
populations by only comparing the sample mean of the population and the
sample size is also more than 30.

[13]
REFERENCES

Websites:
www.wikipedia.com
Www.Google.com

[14]

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