Assignment Maed Abraham
Assignment Maed Abraham
Maslow‟s theory of motivation and its nature of hierarchy of needs lays down a
systematic approach a manager can apply to motivate his subordinates. It will be
seen that needs are generally in the order. Maslow has suggested that when a worker is
employed he is concerned about his basic need of food, water, shelter and clothes and
wants a minimum level of rewards so that the above need is fulfilled (physiological
need). Once the first need is satisfied, a manager must strive to fulfill second need
(security need) of his subordinates by providing them physical security, job security and
laying down various policies, which are required for smooth running of an organization.
Management must enjoy cordial relationship with employees and ensure free flow of
communication so that employees devote maximum attention towards organizational
work. Workers can “belong” to a particular organization (social need). By creating work
groups and extending facilities for social interaction so that esteem need and self-
actualization needs, which are of intrinsic nature can be accomplished by workers.
Maslow has laid down that individual has a particular pattern and hierarchy of needs
which may not be true. There are craftsmen, poets, sculptures, painters who have
devoted their entire life towards fulfillment of self- actualization need without having
satisfied physical, safety or even social needs. Renowned poet Galib was a poor person
and always had the problem for two squire meals a day. Though he was deprived of
lower order needs but tried all his life to accomplish self-actualization need. To some
people esteem need may be more important than social need. Therefore, they may
seek self-assertion. There is alack of direct cause and effect relationship between need
and behaviour as propagated by Maslow. A person feeling thirsty may not always drink
water but he may switch over to cold drinks soda or even a glass of beer to squint thirst.
Level of need satisfaction generally differs from person to person hence the theory
cannot be universally applied. Maslow has been criticized for laying down needs in
particular order. But in reality it may not be so. For Example a person may like to
„belong‟ to a particular organization or a social group and his social need may be
dominant as compared to the physical need or the safety needs. On the other hand a
worker who is a sole income earner for the whole family may feel job security as his
most dominant need. It is therefore fair to state that we may not find the needs in the
given order and that the strength of particular need is situation-based. It is therefore
necessary that the contingency approach should be adopted by various managers while
applying the model to real life situations in the organization. Only when the lower order
needs of us is motivated by needs. Our most basic needs are inborn, having evolved
over tens of thousands of years. Abraham Maslow's Hierarchy of Needs help to explain
how these needs motivate us all. Maslow's Hierarchy of Needs states that we must
satisfy each need in turn, starting with the first, which deals with the most obvious needs
for survival itself. Only when the lower order needs of physical and emotional well-being
are satisfied are we concerned with the higher order needs of influence and personal
development.