[ADAPTIVE SHADES]

[SUBMITTED BY:]
[HASHIR JAMSHAID ;1F16BBAM0315
ROHAIL ASGHAR L1F16BBAM0342
HAIDER SALMAN L1F16BBAM0323
MUHAMMAD ZAIN L1F16BBAM0331
SAMAQ SALEEM L1S15BBAM0084]
]

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 Table of Contents

BUSINESS PLAN......................................................................................... 2
YOUR BUSINESS IDEA..............................................................................3
Team – Management & Organisation........................................................4
Opportunity, Industry & Market...................................................................5
YOUR BUSINESS IDEA..............................................................................6
FINANCES..................................................................................................... 8
CAPITAL REQUIREMENTS........................................................................ 8
Already Own Approximate value.....................................................................8
Need to acquire Approximate value....................................................8
START UP EXPENSES..................................................................................9
POTENTIAL INCOME/TURNOVER..........................................................10
MARKET RESEARCH............................................................................... 12
COMPETITOR ANALYSIS........................................................................14

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 BUSINESS PLAN

Business Name: ADAPTIVE SHADES

Address: UCP

We aim to provide convenient car shade solution to the car owners that will roll up and down
as you move the car’s mirrors without the hassle of putting them on and off again and again.

Our major strength is that we are going to sell a shade that will roll up and down without the
trouble of putting it back and forth and issue of bending that reduces its life. Apart from that, it
will also help in reducing the UV radiations coming from the sun to directly affect the
passengers. This USP would be our core competency as well.Moreover, we would be the
pioneer of this production in Pakistan giving us a edge over others.

Our idea is to produce adaptive car shades that would be a solution of putting the shades on
car windows again and again which gradually causes the bending of it as well.. our shades
will role up and down with rolling of windows. There would be a rod attached on the lower of
window and there would be hook that would be attached to the upper of the window.

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 YOUR BUSINESS IDEA

What Small Business experience do you have?

We currently do not have any small-scale experience since we are going to launch an innovative business. But
we do have some basic knowledge of how businesses operate in practical world and being the business students
we know what a business requires.

List the skills you need to operate this business.

We need to have people who are:

 Passionate to work under pressure
 Can communicate and convince people about a product.
 Have marketing related information/experience.
 Able to collect data and analyse information and comprehend its results from that data.
 Can arrange funds by attracting investors.
 Can manage and allocate resources.
 Can develop financial reports.
 Can handle social media for marketing purposes.
 Have good networking skills.

What skills do you have now that will allow you to produce your proposed product or provide your service?

We currently possess:
 Social media handling skills. (Best initial tool of marketing)
 Communication skills.
 Negotiation skills
 Presentation skills
 Convincing power.
 Capability and passion to work under pressure.
 Time management

What skills do you need to gain to further develop your product or provide your service?

We want people who:

 Can attract potential investors and arrange funds
 Financial skills.
 Networking skills.
 Data handler and analyzer
 Researching skills
 Interpersonal skills.

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Tick areas that you currently hold business management skills in
 Bookkeeping  Record Keeping
 Marketing  Personnel Management
 Time Management  Motivation
 Communication skills  Planning and Goal Setting
 Insurance  Business Licensing and regulation
 Customer Service  Other
We recommend that you attach your current resume and relevant qualifications.

Team – Management & Organisation

• A list the founders including their qualifications and experience

 Hashir jamshaid Under graduate doing BBA, works as an Marketing intern in Takleeq has worked with 2
start ups
.
 Haider Salman Under graduate Doing BBA ,worked as a content writing intern in Takleeq

 Rohail asghar currently doing BBA.

 Muhammad zain doing BBA

 Samaq saleem Doing BBA

• A description of who will manage the business on a day-to-day basis. What experience do these
individuals bring to the business? What special or distinctive competencies do they offer?

All of the founder have some core competencies and each of the member would be given a different task to
perform and collectively they would be working for a single objective, Haider Salman having experience in content
writing would deal with all the contents requiredf or the company not only this he would manage raw material.
Zain being an expert of developing websites and of social media would be working for online promotion of our
product. Samaq would be dealing with all financial activites and Hashir and rohail being Marketer would deals
with all tactical and strategical planning of the product not only this but they will be responsible for collaborating
with the car event organizers so that we can tell the audience about our product existence. Labor would be hired
at the initials bases that would be performing tasks of manufacturing the shades with hands Later with the
development we will focus upon the .machine work.

CEO
Hashir
Jamshaid
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 Marketing/Sales Supply Chain Finance Manager
Directer Manager &
Content Writer Samaq saleem
Rohail Asghar
Haider Salman

SMM Labor
Muhammad Zain

Opportunity, Industry & Market

 Where is the gap in the market? What has given rise to this gap? How was this gap
identified? How will the gap be filled?

Shades have already been in market but their is a hassle of putting shades on and off windows
again and again that gradually cause the bending of it. You have to take them off when you
wanna talk to someone or wanna pay your petrol bill. There are number of problems with the
typical shades coming up this idea resolves all of these problems which was not been considered
before us in Pakistan. Being a daily user of car in this hot weather of Lahore I have faced all this
problems. Shades have been my necessity same as any other necessity (seats belts, brakes). The
global warming has been the cause of rise in temperature and it would keep rising until or unless
we plant trees. This rising of the temperature had made shades necessary. With our shades all
problems of sun rays (ultra violent rays) with many other problem discussed above would be
sorted out.

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 YOUR BUSINESS IDEA

What are your reasons for wanting to start your own small business?

Since most people in Pakistan are having automobiles and this trend is rising, we take this project as
a service benefit not only as a product (i.e. shades itself) as it will benefit millions of car owners who
would love to incorporate such type of innovative and novel shade solution. According to a report
published in Dawn Newspaper, there are 300,000 cars registered in Lahore. And a report from
Pakistan today suggests that the younger drivers are 4 time more than the older drivers which means
Out of these 300,000 cars, more than 180,000 cars are in the hands of youth/young drivers. Such
active, sporty people and daily user of car (universities students ) find it hectic to attach and detach
sunshades again and again and would be in an owe to find a solution to this issue. We find this gap
as an opportunity and so worked on it to be a viable solution. Since such millennial try innovative and
fancy products, our product would be targeting to those. It does not mean that others cannot use it.
People who want it can try it. And with that we can grab a major chunk of our target
market.Moreover, our market is big enough that can generate repetitive sales and generate profits.
If we only target 1/3 youngsters which drivers more than 180,000 cars than still we have 60000 to
80000 potential customers in Lahore market.
In addition to this, since temperature is rising, these adaptive sunshades would lower the internal
temperature of the car when they will be properly set on the window screens. With that, they will
reduce the UV radiations coming from the sun as well and will act as a shield.

What are your objectives for your business over the next twelve months?

We want to have at least a major portion of target market to be benefited by our sunshade solution.
If at least 1/3rd of the youth will give it a try, we can almost cover 60K-80K of the youth of Lahore only
out of 180,000 above registered car users in the area which is a good estimate to start with initially.
With this much potential customers we can have repetitive sales which are our objective and will
generate profit which is our main objective.

What are your objectives for your business over the following two years?

Well, our objective for the business for the two years is to at least recognize our all cost and identify
points where these cost can be cut down with the smooth functioning of the business. We would also
be keen to at least recover our half cost of the main investment of the business all cost used in the
buying of assets. Within these two years we would be looking for to cover the main markets of cars
such as cars market in model town , modgumni . Moreover, we would look forward to build a
positive image in the mind of the customer for our business by social media pages which surely
would help us grow in no time because trust is the most important for the customers loyalty.

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……………………………………………………...
List all the products and/ or services that you plan to provide at the commencement of the business.

We will be providing car’s adaptive sunshades that will be convenient compared to the traditional
sunshades that bend over their usage. The sunshades are our tangible product but the shady comfort
we will be providing to car users is the intangible service..

List all the products and/ or services that you plan to provide in the future.

The main thing is to identify the gap in the market we will keep working on searching the gap in the
market and the requirement of the product related to the cars. We will be working on providing the
washable stickers for the cars. Stickers that would be removed with specific material mixed with
water. Helping people to decorate the car and they would change it easily when they would want to
giving no rough look on car.

Who will operate the business?

We all team member have some core competencies and we will divide our work according and the
manufacturing would be done by labor. Other processes have been discussed above

Who else will be employed by the business immediately? Who else will be employed by the business in the
future?

The labor would be hired immediately after the start of the business and later as our business would progress we
would need more employees for the computer work and labor for machinery work when we will move towards
proper machinery. If we will launch a new product than we will require another brand manager that alone would
have to deal with the marketing of that product other task would be performed by the same persons.

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 FINANCES

CAPITAL REQUIREMENTS

We will require a place were our labor can perform a task we would have an adjacent office with labor working
place so we can have less expense of place, moreover we will require some office furniture to make a sitting
place and some typical tools such as hammer. We would require a single laptop to do smm and do deal with
websites. Some stationary would be required to note down daily tasks we had to perform and some specific
strategies..

We will get loan from HBL small business finance or Prime minister loan scheme if investors of venture capital
would not show interest in our product.

Already Own Approximate value

Nothing 0

Total Rs0

Need to acquire Approximate value

Office/ workplace 25 lac

Office furniture 30,000

Laptop 20,000

Tools 10,000

Stationary 1500

Total Rs 2561500

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FINANCES cont.

START UP EXPENSES
What are your Start Up Expenses?

Complete the following checklist of Business start up expenses.

Business Name Rs 1000

Registration

Insurance Rs 188700

Initial Stock Rs 100000

Labor Rs336000

Advertising and Promotion Rs 100000

Printing and Stationery Rs12000

Telephone - Landline Rs 36000

TOTAL Rs 773700

What finance do you need to raise now?

We need to raise about 25 lac to start up our business other than that we can arrange 10 lac that would
be 2 lac per founder. If we couldn’t arrange 10 lac than we need to raise aleast 35 lac in total to start up
our business.

How do you intend to raise the Finance?

 Personal
 Bank Loan
 Find a =n investor

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FINANCES cont.

POTENTIAL INCOME/TURNOVER

Pricing
Explain how you calculated the cost of producing your product/service

Well, the raw material includes plastic hooks, adhesive stickers, Black net , rolling mechanism tube kind structure.
We can order the rolling mechanism of shades from ali express (similar to the phenomena of inch e tape) they
are available there. Costing about 30 to 50 rs per piece. The net is easily available in the market near railway
station.. costing about 15 rs square feet adhesive sticker are 2 rs per sticker ans hook are 5 rs. Small office in
commercial area would cost round about 25 lac. Second hand laptop in hafeez center cost about 15 to 20
thousand. Ptcl gives a package of 3000 with internet and calls about 3000 resulting in 35000 per year, registering
the name of the company from official website says that it would cost 1000 rs Insurance has been converted
from dollar to pkr from the official resources.Monthly expense for stationary would be 1000 to 1500 and resulting
in 12 to 15000 per year. Advertising would be basically from the social media I.e online marketing and other than
that pamphlets, brochairs and standy would be designed and the logo stickers for the shades would cost about
less than 50 thousand some other marketing effort would result in round about 1 lac per year initially. Labor with
14000 per month and 2 labors would cost 336000 per year.

Turnover
Expected turnover in the 1st year – How did you calculate this?

There are 3 lacs car registered in Lahore this facts comes from dawn news article an other article from Pakistan
today suggests that about young drivers are 4 times more than the old driver. This makes that about 2 to 2.2 lac
cars are driven by young drivers which are our target market. Even we target the 1/3 of this we get 60 to 80
thousand of the potential customers initially. So if we sell our product to 800 to 1200 to almost even 1500
customer in an year we can generate revenue of 150000 1500000. but we can get more customers as our market
is bigger than we think.

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FINANCES cont.

WHAT EXPENSES WILL YOU INCUR OVER THE FIRST 12 MONTHS OF OPERATION

Complete the following checklists of projected business expenses for the first 12 months of operation of your
business. .

Advertising Rs 100000
Fuel, Light & Power Rs 120000

- Registration Rs1000

Postage Rs
Printing Rs 50000
Purchases
- Raw materials Rs 200000
Building Rs2500000
Stationery Rs12000
Telephone/ internet Rs 36000
-
Labor Rs 336000
TOTAL Rs3019000.

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 MARKET RESEARCH

Market research involves collecting information about your market segment – where they live, what their income
is, what they spend their income on – anything about them that will help you ensure your product is attractive to
them.
Market research will involve:
Being a UCP student we can take help from takleeq we can get incubated in Takleeq and we can be there
for 6 months until we get graduated from there. Our target market is the young drivers in the region of lahore
initially later we would target other cities so getting intractions with potential customer and from a convince
sampling we have reached to the result that most of them are fed up of typical shades and want some
convenient shades they have to put it on and off but with our shades we can solve there problem and help
them to get ease.
Takleeq incubation center would surely help us to do networking and would help to get market knowledge
from. The industry..
We have searched for the dynamics related to cars and got some facts about them.

1. Why would you choose this product/service?

The product resolve a problem of putting in and off shades regularly and resolve a bending problem. It provide
easiness of rolling up and down with window.

2. How would describe most people who buy this product/service?

Younger energetic driver ready to use new car gadgets and try new stuff in market.

3. Where would you look to find this product/service?

We would be available to find this product on online website our website and daraz. Pk and other car related
websites moreover it would be available on car tuning shops and car gadgets shops mainly in model town and
mudgumni.

4. What would you expect to pay for this product/service?

Typical shades cost about 400 to 500 rs per set, people would be ready to pay more for convenience that we are
providing to them we will be providing them with this set for 800 to 1200 depending upon the model.

5. How often would you buy this product?

This product would be long lasting so it might be 2 years or more but our marketing is big enough to generate
repeatative sales.

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MARKET RESEARCH cont.

Number of questionnaires/online research details Results

Online research for number of car in LAHORE 300000

Young drivers 4 Times more young drivers than older

Cars to target 1/3 of total cars driven by youngster

Person consulted

Dice judge (working in motors industry ) It would cost about 200 Rs

Summarize the information collected during this consultation.

That person commented that if we get are raw material from chine we will cost for set would be about 200 we can
save 20 rs or more if we can get all materials from Pakistan

Profile your prospective customer or “market segment”

(i.e.:- where do they live? how much do they earn? how old are they? are they men? women? etc.)

 What is the total size of the market?

Round about 60 to 80 thousand in the market of Lahore . if we target all cars then 3 lacs cars only in lahore.

 How fast is the market growing?

About 11% increase in the cars per anum according to the article released in Pakistan today

 What are the major trends in target market – trends in consumer preferences, demographic shifts and
product development?

Young drivers are looking for new gadgets for their cars moreover they try to cover the window as much as
possible. There is a trend of modifying cars and this would be included in that.

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 COMPETITOR ANALYSIS

If there are other businesses providing your product or service, then you need to establish very clearly that there
is an unsatisfied demand in the market place which your business will target.

It is important that you know your competition. Learn from what they do well, identify what you can do better.

Competition does not just come from businesses that are the same or similar to yours, you are competing for the
dollars that people spend in that “market segment”.

Report your findings.

Who is your competition?

With some of our research we came to know that there are one website sheghal motors.pk that are providing
similar product but still there some point of differences. Other than that our competition is with the typical shades
that are being provided in the market.

What do they do well?

Well shegal being in the market before has good dealing in the social media marketing and typical shades are
widely spread through ou pakistan.

What can you do better/differently?

We with are product better than their product.their product are curtain like and that can create legal issue
sometime our shades would have 75% transparency from outside that would save us from any kind of ban. We
beinng pioneer of this product can achieve more than others. We have differentiated us from product point of you
and we would provide home delivery with installation I.e product with better services.

How does your business address unsatisfied market need?

Even that curtain kind of shades can cause some issues whileld rolling down the windows and sometime children
in there pull them off aur shades would get all in with in the rods and if some child detaches it it could be put on
again with new set of adhesive sticker that we will provide the.

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