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Product Report On Feasibility of Coco Cola: S. K. School of Business Management Hngu, Patan

This document provides a feasibility report on introducing Coca Cola in Nepal. It includes a brief history of Coca Cola as a global beverage company, an analysis of the Nepali beverage industry including strengths, weaknesses, opportunities and threats, an overview of Porter's Five Forces model as applicable to the industry, and a conclusion that past trends can inform future feasibility. The report analyzes the external factors in the Nepali market that would impact Coca Cola's entry and success.

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chthakor
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178 views

Product Report On Feasibility of Coco Cola: S. K. School of Business Management Hngu, Patan

This document provides a feasibility report on introducing Coca Cola in Nepal. It includes a brief history of Coca Cola as a global beverage company, an analysis of the Nepali beverage industry including strengths, weaknesses, opportunities and threats, an overview of Porter's Five Forces model as applicable to the industry, and a conclusion that past trends can inform future feasibility. The report analyzes the external factors in the Nepali market that would impact Coca Cola's entry and success.

Uploaded by

chthakor
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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PRODUCT REPORT ON

FEASIBILITY OF
COCO COLA

S. k. School of Business Management


HNGU, PATAN.

Name : Bhola Aabid Ali


Roll No : 01
Submitted to : CP Thakor Sir
HISTORY OF NEPAL
 The history of Nepal is intertwined with history of the
broader Indian subcontinent and the surrounding regions,
comprising the areas of south asia and East asia.
 Nepal experienced a struggle for democracy at times in
the 20th century and early 21st century.
 Nepal is named for the Kathmandu Valley.
 Where the nations founder established a capital in the
late eighteenth century.
 Nepali culture represents a fusion of Indo-Aryan and
Tibeto-Mongolian influences.
 The result of ong history of migration, conquest, and
trade. Location and Geography.
 The first kingdom of Nepal was founded on 25th
September, 1768 by Prithvi Narayan Shah.
 Nepal has never been conquered by other nation like
India been captured by the British.
 The first President – Ram BaranYadav
 Current President – Bidhya Devi Bhandari
 Current Prime minister – KP Sharma Oli
Nepal Profile
 Nepal officially the federal Democratic Republic of

Nepal, is a landlocked country in South Asia.

 Capital- Kathmandu

 Large City – Kathmandu

 Population of Nepal –2.93 crores (2017)

 Area – 1,47,181 km2

 Official Language – Nepali

 Major Religion -Hidusiam , Budhdhism, Islam, other

 Life Expectancy – 68.98 years (Men), 72.25 years

(women)

 Currency – Indian Rupees

 GDP – 2,447.2 crores USD (2017)


India – Nepal Relations
 As close neighbours, India and Nepal share a unique
relationship of friendship and cooperation characterized
by open borders and deep-rooted people-to-people
contacts of kinship and culture.
 There has been a long tradition of free movement of
people across the borders. Nepal has an area of 147,181
sq.
 The Indo-Nepal border is open; Nepalese and Indian
nationals may move freely across the border without
passports or visas and may live and work in either
country.

  There are regular exchanges of high level visits and


interactions between India and Nepal.
 Nepalese Prime Minister ShriSushilKoirala visited India
to attend the swearing-in ceremony of Prime Minister
ShriNarendraModi on 26 May 2014.
 Familiarization visits to India by Nepalese
journalists/editors and short term training in India for
Nepalese editors/journalists/experts/officials in the field
of print & electronic media and archaeology are also
arranged.
Bilateral Trade
 Nepal and India have a history of age-
old relations in trade and commerce. 
 India's exports to Nepal petroleum products, vehicles &
spare parts, M.S. billet, Other Machinery & parts,
cement, Rice, Medicine, Hot rolled Sheet in coil,
Agriculture equipment and electrical equipment.
 Nepal mainly exports carpets, beverage, textile, tea and
plastic.
 India and Nepal have several bilateral institutional
dialogue mechanisms, including the India-Nepal Joint
Commission co-chaired by External Affairs Minister of
India and Foreign Minister of Nepal.
  During that year, Nepal's imports from India amounted
US $2.71 billion (NPR 217.11 billion), and exports
to India remained about US $0.50 billion (NPR 39.99
billion).
Membership of Nepal in Different
Organization
 World Bank – 1961
 United Nation – 1955
 WHO – 1953
 Food and agriculture organization – 1951
 SAARC – Dec, 1985
Key Cities
Kathmandu – the city of peace – Population is 975453
Pokhara – Gateway to the Himalayas – Population is
426759
Janakpur – City of Ponds – Population is 284922
Lumbini – Birth place of Lord Budhdha – Population is
282531
Bharatpur – The city of the Wilderness – Population is
280502
Patan – the Handicraft city of Nepal – population is 30
Bhaktaour – Nepal’s Best preserved medieval city –
population is 81728
Itahari – A small nepali metro life – population is –
140517
Narayangarh – Gateway to chitwan national park –
population is
Introduction of Industry
 Coca cola is one of the leaders in the beverages
industry.

 This Presentation contains valuable information


about the company profile, the company’s marketing and
advertising compaign development since 1900 and the
company’s position.

 It mainly captures the company’s strategies in


global marketing and advertising from 1900 to the
present. There is a timeline for marketing and advertising
purposes.
SWOT Analysis of Industry
 Strengths : Brand value $77,839 billion

Word’s largest bever age company


Strong marketing and advertising

 Weaknesses : Relliance on car bonated drinks

Lack of diversification
Negative publicity

 Opportunities : Growth in beverage consumption

Increasing bottied water demand


Reduced price of production material

 Threats : Changing user demand for competitior

drinks
Increased competition in carbonated
drinks
Local brands in different countries
Porter’s Five for Analysis
 Threat of new entry :

R&D
Credibility
Corporate image

 Buyer Power :

Individual
Supermarkets, retailers
Grocery and convenience store
Restaurants

 State :

The right to compete


Rights of certificates
Law about con sumption

 Threat of Substitution :

Lot of substitute but they the leader

 Supplier Power :

Manufacturing company need them


Pastel Analysis
 Coca cola company and other organizations have
their own weaknesses and strengths.

 Analyzing the future constraints is an advantage for


the companies.

 Pastel analysis is a popular method that focuses in


the external factors of the business and environment.
Thank You

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