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Chapter 5 Quiz

This document is an excerpt from a digital marketing textbook. It contains the title and introduction, a table of contents listing 13 chapters, and a sample quiz for Chapter 5 on off-site SEO. The quiz contains 10 multiple choice questions about topics related to off-site SEO such as link building, editorial links, and content marketing.

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234 views

Chapter 5 Quiz

This document is an excerpt from a digital marketing textbook. It contains the title and introduction, a table of contents listing 13 chapters, and a sample quiz for Chapter 5 on off-site SEO. The quiz contains 10 multiple choice questions about topics related to off-site SEO such as link building, editorial links, and content marketing.

Uploaded by

Arun
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Welcome,Shivakumar!
HomeBooksGradesHelp

Digital Marketing Essentials


November 2019
Larson & Draper
Digital Marketing Essentials
Chapter 1: Digital Marketing Foundations
Chapter 2: Web Design (Desktop and Mobile)
Chapter 3: Analytics
Chapter 4: On-Site SEO
Chapter 5: Off-Site SEO
Introduction
1: Links
2: Popularity Metrics
3: Link Building
4: Content Marketing
Chapter 5 Quiz
Expert Sessions
Student Resources
Chapter 6: Paid Search Marketing
Chapter 7: Display Advertising
Chapter 8: Email Marketing
Chapter 9: Social Media 1
Chapter 10: Social Media 2
Chapter 11: Online Reputation Management (ORM)
Chapter 12: Mobile Marketing
Chapter 13: Digital Strategy
Acknowledgments
Book Information
Expert Sessions
Student Resources

DIGITAL MARKETING ESSENTIALS

Chapter 5: Off-Site
SEO
Chapter 5 Quiz

Due Date: Sunday, April 5, 2020 8:30


PM
Time
None
Limit:
Status: Incomplete

What is the anchor text of this link: <a href=“http://jane.com”>Fashion deals</a>

Fashion deals

“http://jane.com”

</a>

<a href>

I place the following link on my website: <a rel=“nofollow” href=“http://jane.com”>Fashion

deals</a>. How will this link be treated differently by the search engines?

Instead of navigating the current window to jane.com, it will create a new window for jane.com.

The link will be used for an image rather than show anchor text.

The link will show up as an ‘unsecured’ link.

The link will not pass link authority to jane.com.


You have a website that sells widgets, and you have a category page specifically for blue widgets.

After some extensive outreach efforts, you are able to gain 100 links to your blue widgets category

page, but no links to your homepage. How will these new links affect the rankings of your homepage

on relevant searches?

They will improve homepage rankings on searches for red widgets but damage rankings on searches for

yellow widgets

They will improve homepage rankings

They will damage homepage rankings

They will have no effect on homepage rankings

Two competing websites have the same number of links. Website A received all of its links between

January 2016 and January 2017. Website B received its links from January 2016 to the present.

Which website is likely to rank higher today for a search that is equally relevant to both sites?

Website A, because of legacy rankings (it was ranked higher in the past, and Google will continue to rank

it higher regardless of current status).

They will be equally ranked, so Google will determine the higher-ranking site by random selection.

Website A, because it initially had a faster pace of link generation.


Website B, because it has higher link freshness.

Why is receiving 100 links from 10 different websites better than receiving 100 links from the same

website?

Links from 10 websites mean a higher link diversity than links from one website

Links from 10 websites are more likely to generate social sharing

Search engines only register one link from any given domain, so they only count the 100 links from the

same site as a single link.

Many links from the same website are a signal of black-hat SEO

An editorial link is

a link created voluntarily by another website owner because he/she values the website’s content

a link created by a newspaper editor

a link created in a quid pro quo agreement with another website owner

a link created by submitting one’s own site to a directory or local business archive
Sending out press releases to entice news organizations to do a story about a company can result in

links from these news organizations’ websites. These links would be considered

manual links

manufactured links

nofollow links

editorial links

Writing a blog post for someone else’s blog and including links to one’s own site would give a

website what kind of links?

manufactured links

nofollow links

manual links

editorial links

Content marketing differs from advertising in that

advertising content requires more time and energy to create


content marketing is meant to entice readership/viewership on its own merits

content marketing cannot contain calls to action

it is illegal to pay for distribution of content marketing

A major advantage of creating content specifically with the goal of ranking well for a popular search

phrase is that

earning high organic rankings typically happens instantaneously

the content will have built-in distribution

a high conversion rate is almost guaranteed from search engine traffic

the content is not likely to have any competition


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