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Toyota Efe Matrix: No: Opportunities Weight Rating Weighted Score

This document discusses opportunities and threats for Toyota in various markets based on an opportunities and threats analysis. Some key opportunities identified include developing sportier models to increase sales in Pakistan, capturing growing global markets by expanding plants internationally, and benefiting from increasing demand for more fuel efficient and environmentally friendly hybrid vehicles. Important threats mentioned are competition from cheaper local brands in Pakistan like Pak Suzuki, potential downward pressure on prices from lower cost competitors, and decreasing demand from global inflation and permission for used car imports.

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2K views2 pages

Toyota Efe Matrix: No: Opportunities Weight Rating Weighted Score

This document discusses opportunities and threats for Toyota in various markets based on an opportunities and threats analysis. Some key opportunities identified include developing sportier models to increase sales in Pakistan, capturing growing global markets by expanding plants internationally, and benefiting from increasing demand for more fuel efficient and environmentally friendly hybrid vehicles. Important threats mentioned are competition from cheaper local brands in Pakistan like Pak Suzuki, potential downward pressure on prices from lower cost competitors, and decreasing demand from global inflation and permission for used car imports.

Uploaded by

Saifi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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TOYOTA EFE MATRIX

No: Opportunities Weight Rating Weighted


Score
1 Toyota should make Sporty 4
version in cars like Honda CIVIC
in PAKISTAN to increase sales.
2 Growing markets. 4
3 Toyota can capture the global 4
market by expanding Plants in
other countries.
4 The demand to buy luxurious 2
cars has more increased recently
in countries like India and
Pakistan
5 Innovative work practices. 4
6 Extra market can be captured by 3
introducing Company fitted CNG
Kitts in the car and provide them full
workshop facilities as well.
7 Changing customer preferences. 3
8 Due to rise in fuel prices will benefit 4
Toyota to produce cars that are
more fuel efficient and is less
harmful to the environment like
HYBRID type technology.

No: THREATS Weight Rating Weighted


Score
1 Unknown new markets. 3

2 Currently Pak Suzuki is posing a 4


threat as Pak Suzuki is producing
cheap cars and is targeting the
lower-middle- and middle-income
group consumers.
3 New labor laws. 3
4 Those car manufacturers who sell 1
cars in cheaper rate has forced
Toyota to put it prices down
which can be a risk to its
organization’s financial position.
5 Increase in demand of technology 3
other cars may result in
downward trend of the brands
goodwill
6 Global inflation due to increase in 1
population and high oil prices may
result in decrease in demand of cars
7 Permission given by the Government 2
to the overseas Pakistanis to import
used cars in Pakistan

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