Index

Topic

Introduction 02

Company Profile 06

Objectives 15

Hypothesis 17

Scope of study 19

Research Methodology 21

Data Analysis and Interpretation 24

Hypothesis Testing 38

Findings 40

Conclusion 42

Suggestion 44

Limitations 46

Bibliography 48

Appendix 50

“Study of customer satisfaction towards lakme products with reference to gondia city 1
 Introduction

“Study of customer satisfaction towards lakme products with reference to gondia city 2
INTRODUCTION OF CUSTOMER SATISFACTION

Customer satisfaction is a key factor in formation of customer’s desires for future purchase
(Mittal & Kamakura, 2001). This fact, especially in the Middle Eastern cultures, where the
social life has been shaped in a way that social communication with other people enhances
the society, is more important (Jamal & Naser, 2002). Although satisfaction has been defined
as the difference between expectation and performance, but there are differences between
quality and satisfaction. For example, parasuraman et al. (1991) say that satisfaction is a
decision made after experience while quality is not the same. Expectations for goods are
“would”, while in service quality literature, expectation for goods “should”.

Cadotte & Turgeon (1988) have introduced another group of factors known as neutral
factors. Besides, Lilander & Strandvik (1993) say that experience is not needed for
evaluating service quality, and service can be evaluated on the basis of the knowledge about
service provider, while satisfaction is an inner view, resulted from customer;s own
experience from the service. Finally, several researches have been done on the relation
between service quality and satisfaction: findings of some of these researches show that
satisfaction results in service quality.

FACTORS AFFECTING CUSTOMER SATISFACTION

Customer satisfaction is overall impression of customer about the supplier and the products
and services delivered by the supplier. Following are the important factors that could affect
customer satisfaction:

 Department wise capability of the supplier.

 Technology and engineering or re-engineering aspects of products and services.
 Type and quality of response provide by the supplier.
 Supplier’s capability to commit on deadlines and how efficiently they are met.
 Customer service provided by the supplier.
 Complaint management.
 Cost, quality performance and efficiency of the product.
“Study of customer satisfaction towards lakme products with reference to gondia city 3
  Supplier’s personal facets like etiquettes and friendliness.
 Supplier’s ability to manage whole customer life cycle.
 Compatible and hassle free functions and operations.

The above factors could be widely classified under two categories i.e. suppliers behavior
and performance of product and services. The supplier’s behavior mostly depends on the
behavior of it’s senior subordinates, managers and internal and employees. All the functional
activities like customer response, direct product and maintenance services, complaint
management etc. are the factors that rely on how skillful and trained the internal and human
resources of the supplier are. The second category is regarding all the products and services.
This depends on the capability of supplier to how to nurture the products and services
efficiently and how skilled the employees are. It’s all about how the skills are implemented
to demonstrate engineering, re-engineering and technological aspects of the products and
services. The quality and efficaciousness of the product is also an important factor that
enables compatible and hassle free function and operations. This bears to lower maintenance
and higher life of the product which is highly admired by the customers.

If the product is having some problem or compatibility issues and requires frequent
maintenance and support than the customers could get irritated and possibilities of sudden
divert is there which lead to supplier’s financial loss. In the same way if the product is
expecting huge amount of financial and manual resources then customers could get a feeling
of dissatisfaction and worry. However, if these aspects are handled efficiently by giving class
services and dealing with complaint effectively then dissatisfied customers could be
converted into long time satisfied customers and retaining then becomes easy.

LAKMÉ

Lakmé is an Indian cosmetics brand which is owned by Hindustan Unilever. Having

ShraddhaKapoor as the ambassador, it ranked at number 1 among the cosmetics brands in
India. Lakme started as a 100% subsidiary of Tata Oil Mills (Tomco). It was named after the
French opera Lakme, which itself is the French form of Lakshmi (the goddess of wealth)
who is renowned for her beauty. It was started in 1952 famously, because the Prime Minister
“Study of customer satisfaction towards lakme products with reference to gondia city 4
Jawaharlal Nehru was concerned that Indian women were spending precious foreign
exchange on beauty products and personally requested JRD Tata to manufacture them in
India. Simone Tata joined the company as director and went on to become the chairperson.
In 1996, Tata sold off their stakes in Lakmé Lever to HLL, for PRs 200 Crore million
In the Brand Trust Report 2012, Lakme was ranked 104th among India's most trusted
brands and following the next year it was ranked 71st among India's most trusted
brands. In 2014, Lakme was ranked 36th among India's most trusted brands according
to the Brand Trust Report 2014. The company is the title sponsor for Lakme Fashion Week
(LFW) a bi-annual fashion event which takes place in Mumbai.

“Study of customer satisfaction towards lakme products with reference to gondia city 5
“Study of customer satisfaction towards lakme products with reference to gondia city 6
INTRODUCTION OF ORIFLAME

Oriflamme is one of the fastest growing cosmetics companies in the world. A

segment leader in 30 of the 59 countries in which it operates. Oriflamme offers a high
– quality, natural cosmetics product range which includes care for the skin body and
hair, perfumes and makeup. These natural Swedish cosmetics find their way to
customers thanks to a worldwide network of two million independent consultants.

The cosmetics industry is growing rapidly and worldwide sales of beauty

products represent approximately Euro 250 billion in annual sales volume, with year-
on-year growth at 8% in recent annual growth in the Czech Republic is 4%

Oriflamme has been one of the most successful players on the market since
1990. The direct sales distribution method is advantageous to everyone involved in the
process; customers shop from the comfort of their own home and the have assistance
“Study of customer satisfaction towards lakme products with reference to gondia city 7
and advice available to them when selecting products direct sales help the company
keep price levels low, and cometics consultants have the opportunity to make
unlimited income & have Oriflamme’s overall support of their business.

Oriflamme is working in India since 1995. It manufactures high quality skin

care, toiletries, fragrances and colour cosmetics. It offers the leading business
opportunity for people who want to start making money from day one & work
towards fulfilling their personal dreams and ambitions through its unique business
concepts. Make money today & fulfill Your Dream Tommorro

offers Lakmé sold its brands (and the 50 per cent it owned in the JV) to HLL,
renamed itself Trent and entered a different business (retail). Only, the years between
1995 and 2000 saw HLL wrestling with several issues with a bearing on Lakmé's
future. A brand that has over 5 decades talked of beauty is none other than Lakmé.
Launched in 1952, it offered a range of cosmetics with nail polishes & lipsticks from
the early 80’s. Lakmé also understands the importance of maintaining and
accentuating a women’s natural beauty, for this it has introduced a range of skincare
products from 1987. These ranges have been constantly innovated to bring specialized
beauty care and complete the range for the definitive women.

“Study of customer satisfaction towards lakme products with reference to gondia city 8
 A brand that has over 5 decades talked of beauty is none other than Lakmé.
Launched in 1952, it offered a range of cosmetics with nail polishes & lipsticks from
the early 80’s. Lakmé also understands the importance of maintaining and
accentuating a women’s natural beauty, for this it has introduced a range of skincare
products from 1987. These ranges have been constantly innovated to bring specialized
beauty care and complete the range for the definitive women.

Chopra accepts that distribution has been the company's Achilles heel for some time:
''The supply-chain hasn't been as robust as it should have been, but that has been the
result of our efforts to reposition and reintroduce the brand.'' The

Positioning bit, although complex, is clear: Ponds is Lever's primary skincare brand;
Lakmé, its aspirational colour cosmetics brand, which also has a presence in skincare.

The 'aspirational' qualification would mean Lakmé would compete at what the
company terms the 'upper-mass' (premium) end of the colour cosmetics spectrum
“Study of customer satisfaction towards lakme products with reference to gondia city 9
(products priced between Rs 85 and Rs 250) where a slew of competitors, ranging
from Revlon (through Modi Revlon) to Chambor, are already slugging it out. Says
Meghna Modi, 26, Executive Director, Modi Revlon: ''The numbers say it all.
According to ORG-MARG's retail audit, we have an 84 per cent share of the premium
end of the colour cosmetics market.'' Chopra is quick to rubbish this claim; he says
ORG-MARG does not have a representative sample of the 60,000 outlets through
which colour cosmetics are sold in India.

Still, it is conceivable that Lakmé's new-found aspirational strategy could have

been brought about by competitors like Revlon and Maybelline, which targeted this
segment. Indeed, the company's non-transfer lip-colour range follows in the wake of
Maybelline's launch of a similar range, and its new nail-enamel colours come soon
after Maybelline and Revlon launched their nail-enamel range. The company's defense

“Study of customer satisfaction towards lakme products with reference to gondia city 10
is that it takes at least 15 months from the conceptualization to the actual launch of
products.

INTRODUCTION OF LAKME UNILEVER PVT. LTD.

“Lakme is the Indian woman’s Beauty Sutra” – inspiring expression of her

unique beauty and sensuality. Lakme brings expert products and services that are
borne out of true understanding of the needs of the Indian woman. They help the
Indian woman in expression of her best self – sensual, original, expressive, alive and
intuitive. Lakme inspires her to unleash the potency of her femininity, beauty and
sensuality

Our vision

“Study of customer satisfaction towards lakme products with reference to gondia city 11
 Unilever products touch the lives of over 2 billion people every day – whether
that's through feeling great because they've got shiny hair and a brilliant smile,
keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal
or healthy snack.

Our Mission

The four pillars of our vision set out the long term direction for the company –
where we want to go and how we are going to get there:

 We work to create a better future every day

 We help people feel good, look good and get more out of life with brands and
services that are good for them and good for others.

LAKME’S POSITIONING IN TERMS OF PERSONALITY AND SELF

CONCEPT

Lakme is a product range that caters to the beautification needs of not only
women in their adult age but in today's context teenagers also. It has a brand
personality of someone who takes care of you and your beauty needs. It tries to
position itself amongst its consumers as a product range that will help them look
beautiful as is evident from its catchphrases:

1. On top of the world!

2. Source of radiant beauty1!

Lakme has a range of beauty products to offer to its consumers. Some of the
ways in which it tries to position it:

1. Lakme Hair Color: magic of colors (collage).

2. Lakme (versatile eye shadow collection): rich, long lasting and healthy make up.

“Study of customer satisfaction towards lakme products with reference to gondia city 12
“Study of customer satisfaction towards lakme products with reference to gondia city 13
“Study of customer satisfaction towards lakme products with reference to gondia city 14
“Study of customer satisfaction towards lakme products with reference to gondia city 15
OBJECTIVES

1) To know about awareness level of nivea products.

2) To study the impact of nivea products among customers.
3) To study factors which influence the customers more.
4) To know about the satisfaction level of customers about nivea products.
5) To know about the brand loyalty of nivea products among customers.
6) To study about how advertisement attract customers for buying nivea products.

“Study of customer satisfaction towards lakme products with reference to gondia city 16
 HYPOTHESIS

“Study of customer satisfaction towards lakme products with reference to gondia city 17
HYPOTHESIS:-

 Awareness level of nivea products is high.

 There are effective impacts of nivea products among customers.
 Price is a major factor which influences customers more.
 Customers are highly satisfied with nivea products.
 There is lots of brand loyalty of nivea products among customers.
 The celebrity endorsements in advertisement attracts customers for buying
products.

“Study of customer satisfaction towards lakme products with reference to gondia city 18
 SCOPE OF THE STUDY

“Study of customer satisfaction towards lakme products with reference to gondia city 19
SCOPE OF STUDY

 The scope of study is limited up to Gondia region.

 The scope of study is limited due to time and money constraints.
 The scope of study is limited due to limited sample size, i.e, 60.

“Study of customer satisfaction towards lakme products with reference to gondia city 20
RESEARCH AND METHODOLOGY
RESEARCH METHODOLOGY

The methodology that was adopted for the study includes both primary source data as well as
the secondary source of data. The methodology of the study can be explained as follows :

DATA COLLECTION

Data collection refers to a purpose gathering of information relevant to the subject matter
under study and methods depend mainly on nature, purpose and scope of the enquiry to be
undertaken on the available resources and time.

Data collection is one of the methods of research. There are mainly two methods of
the data collection.

 PRIMARY DATA COLLECTION

 SECONDARY DATA COLLECTION

PRIMARY DATA :

The primary data are those which are collected afresh and for the first time, and thus happens
to be original in character. We can obtain primary data either through observation or through
direct communication with respondents in one form or another or through personal
interview.

SECONDARY DATA :

Secondary data means data that are already available i.e. they refer to the data which have
been already been collected and analyzed by someone else. When the researcher utilizes
secondary data, then he has to look into various sources from where he can obtain them.

 Internet
“Study of customer satisfaction towards lakme products with reference to gondia city 21
  Company manuals and booklets
 Books etc.

The source of information is generally classified as primary and secondary .

According to payline V. young The source of information can be classified into
documentary sources and field sources.

a) Primary data :-

The information given/ collected by individual or groups constitute primary

source.

Methods of generating primary data

i. Survey
ii. Personal interview
iii. Observation
iv. Questionnaire

b) Secondary data :-

Books, diary, manuscript, letter, magazine, internet etc. are the secondary or documentary
source. The researcher for this dissertation has decided to use primary source as
questionnaire and secondary sources as books and internet for data collection.

Tools Of Data Collection :

a) Questionnaire and observation was used as tool for primary source of data collection.
b) Books and internet was used as tool for secondary source of data collection.

Pre-study :

After careful study of literature and expert consultation the researcher still may have only a
rather vague idea about the critical element in his problem. As pilot study sometimes may be

“Study of customer satisfaction towards lakme products with reference to gondia city 22
launched as a step preliminary to the form scale before original study are carried out in order
to gain some preliminary information of the main project.

Pretesting:-

Pretesting is the process of an advance testing of study design after the interview schedule
has been prepared. The researcher referred books and internet to get prepared literature for
this project and report.

Processing:-

Once the collection of data is over the main step top arranged for processing and analysis of
data.

Editing:-

The preparation of the data forms for the tabulations must include on operational procedure
for accepting, modifying or resection individual questionnaire.

Tabulation:-

Tabulation is a process of summarizing raw and display it in compact forms for further
analysis. Analysis of data is made possible through tables. These tables sre made for
different variables and to show relationship with each other.

Interpretation of data:-

Analysis and interpretation are central step in research process. The goal of analysis is to
summarize collected data in such a way that they provide answer to the and triggered the
researcher. Interpretation is the research for the broader meaning of research finding.

“Study of customer satisfaction towards lakme products with reference to gondia city 23
 DATA ANALYSIS & INTERPRETATION

“Study of customer satisfaction towards lakme products with reference to gondia city 24
DATA ANALYSIS AND INTERPRETATION

QUE 1: Do you use Lakme products?

particular No. of respondent total

YES 30 100%
NO 0 0%

YES NO

100%

ANLYSIS:-100 % respondents are using LAKME products.

INTERPRETATION:-

From the above graph; it can be interpreted that all respondents are using lakmeproducts.

“Study of customer satisfaction towards lakme products with reference to gondia city 25
QUE 2: If yes which products do you use ?

Particular No. of respondent total

BODY LOTION 0 0%
LIP CARE 15 50%
FACE CREAM 15 50%
FACH WASH 0 0%

BODY LOTION LIP CARE FACE CREAM FACEWASH

50% 50%

ANLYSIS:- 0%respondents are using Body lotion,50% Lip care, 50% face crème and 0%
face wash.

INTERPRETATION:-

From the above graph; it can be interpreted that maximum number of respondents are using
face crème and lipcare.

“Study of customer satisfaction towards lakme products with reference to gondia city 26
QUE 3: Are you satisfied with the quality of products?

particular No. of respondent Total

Yes 30 100%

No 0 0%

YES NO

100%

ANLYSIS:-100 % respondents are satisfied with the quality.

INTERPRETATION:-

From the above graph; it can be interpreted that all respondents are satisfied with the quality.

“Study of customer satisfaction towards lakme products with reference to gondia city 27
QUE 4: Which features of Lakme product influence ypu to use ?

particular No. of respondent total

QUALITY 24 80%
PRICE 0 0%
PACKGING 2 20%
SIZE 0 0%

QUALITY PRICE PACKGING SIZE

20%

80%

ANALYSIS:-100 % respondents are satisfied with the quality.

INTERPRETATION:-

From the above graph; it can be interpreted that all respondents are satisfied with the qualit

“Study of customer satisfaction towards lakme products with reference to gondia city 28
QUE 5 Which size do you prefer to use for your family?

particular No. of respondent total

SMALL 15 50%

MEDIUM 15 50%

LARGE 0 0%

VERY LARGE 0 0%

Column1

SMALL
MEDIUM
LARGE
VERY LARGE

ANLYSIS:-10% respondents prefer small size, 70% respondents prefer medium size, 20%
preferlarge size and 0%prefers very large size.

INTERPRETATION:-

From the above graph; it can be interpreted that maximum number of respondents
prefermedium size for their family

“Study of customer satisfaction towards lakme products with reference to gondia city 29
QUE 6: Which promotion tools attract you to purchase lakme product?

particular No. of respondent total

ADVERTISMENT 24 80%
NEWSPAPER 0 0%
HODINGS 0 0%

MAZGINES 6 20%

ADVERTISMENGT NEWSPAPER HODINGS MAZGINES

20%

80%

ANLYSIS:-80 % respondents attract by advertisement, 0% respondents attract by

newspaper, 0% respondents attracts by hooding and 20% attracts by magazines.

INTERPRETATION:-

From the above graph; it can be interpreted that maximum number of respondents are attracts
towards advertisement for purchasing

“Study of customer satisfaction towards lakme products with reference to gondia city 30
QUE 7: Are you satisfied with the price of lakmeproduct ?

particular No. of respondent total

YES 24 80%

NO 6 20%

YES NO

20%

80%

ANLYSIS:-80 % respondents are satisfied with the price and 20% are not satisfied with
price.

INTERPRETATION:-

From the above graph; it can be interpreted that maximum number of respondents Are
satisfied with price.

“Study of customer satisfaction towards lakme products with reference to gondia city 31
QUE 8: Since how long have you been using an lakmeproducts ?

particular No. of respondent total

LAST 6 MONTHS 24 80%
LAST 6 MONTHS TO 1 YEAR 6 20%
FROM 1 TO 3 YEAR 0 0%
FROM MORE THAN 3 YEAR 0 0%

LAST 6 MONTHS LAST 6 MONTHS TO 1 YEAR

FROM 1 TO 3 YEAR FROM MORE THAN 3 YEAR

20%

80%

ANLYSIS:-

80 % respondents are using lakme products from last 6 months , 20%respondents from last 6
months and 1 year,0% respondents from 1 to 3 year and 0% from more than 3 year

INTERPRETATION:-

From the above graph; it can be interpreted that maximum number of respondents are using
lakme products from last 6 month..

“Study of customer satisfaction towards lakme products with reference to gondia city 32
QUE 9: Is there any side effects of lakmeproducts ?

particular No. of respondent total

HARMFUL 0 0%

NOT HARMFUL 30 100%

YES NO

100%

ANLYSIS:-100% respondents are

INTERPRETATION:-

From the above graph; it can be interpreted that there is no side affect of lakme products.

“Study of customer satisfaction towards lakme products with reference to gondia city 33
QUE 10: Are you brand loyal to lakme ?

particular No. of respondent total

YES 15 50%

NO 15 50%

NO YES
50% 50%

ANLYSIS:-50 % respondents are brand loyal and 50% are not.

INTERPRETATION:-From the above graph; it can be interpreted that maximum number

of respondents Are brand loyal.

“Study of customer satisfaction towards lakme products with reference to gondia city 34
QUE 11: Do celebrity endorsements in advertisement attract you to towards lakmeproducts ?

particular No. of respondent total

YES 24 80%

NO 6 20%

YES NO

20%

80%

ANLYSIS:-

80 % respondents attract by celebrity endorsement in advertisement and 20% are not attracts.

INTERPRETATION:-

From the above graph; it can be interpreted that maximum number of respondents attracts by
celebrity endorsement in advertisement

“Study of customer satisfaction towards lakme products with reference to gondia city 35
QUE 12: Is there anything you dislike about lakmeproducts ?

Particular No. of respondent Total

YES 0 0%

NO 30 100%

yes
no

ANLYSIS:-0 % respondents dislike and 100% are not dislike anything about lakmeproducts.

INTERPRETATION:-From the above graph; it can be interpreted that maximum number of

respondents not dislike anything about lakme products.

“Study of customer satisfaction towards lakme products with reference to gondia city 36
QUE 13 :Is there any changes you would like to see in the lakme products ?

Particular No. of respondent Total

YES O 0%

NO 30 100%

yes
no

ANLYSIS:-0 % respondents like to see changes and 100% not to like to see changes.

INTERPRETATION:-

From the above graph; it can be interpreted that maximum number of respondents not want
to see changes in lakme products

“Study of customer satisfaction towards lakme products with reference to gondia city 37
 Hypothesis
testing

“Study of customer satisfaction towards lakme products with reference to gondia city 38
HYPOTHESIS TESTING

 H1:- IS ACCEPTED; Awareness level oflakme products is high.

 H2:-IS ACCEPTED; There are effective impacts of lakme products among customers.

 H3:-IS REJECTED; Price is a major factor which influences customers more.

 H4: -IS ACCEPTED; Customers are highly satisfied with lakme products.

 H5:- IS ACCEPTED; There is lots of brand loyalty of lakmeproducts among

customers.

 H6:- IS ACCEPTED; the celebrity endorsements in advertisement attract customers

for buying products.

“Study of customer satisfaction towards lakme products with reference to gondia city 39
 FINDINGS

“Study of customer satisfaction towards lakme products with reference to gondia city 40
FINDINGS

 It can be interpreted that all respondents are using lakme products.

 It can be interpreted that maximum number of respondents are using face
crème and lipcare.
 It can be interpreted that all respondents are satisfied with the quality.
 It can be interpreted that all respondents are influencing with the quality to
use it.
 It can be interpreted that maximum number of respondents prefers small
and medium size for their family.
 It can be interpreted that maximum number of respondents are attracts
towards advertisement for purchasing.
 It can be interpreted that maximum number of respondents Are satisfied
with price.
 It can be interpreted that maximum number of respondents are using lakme
products from last 6 month..
 It can be interpreted that there is no side affect of lakme products.
 It can be interpreted that maximum number of respondents Are brand
loyal.
 It can be interpreted that maximum number of respondents attracts by
celebrity endorsement in advertisement.
 It can be interpreted that maximum number of respondents not dislikes
anything about lakme products.
 It can be interpreted that maximum number of respondents not wants to see
changes in lakme products.

“Study of customer satisfaction towards lakme products with reference to gondia city 41
 CONCLUSION

“Study of customer satisfaction towards lakme products with reference to gondia city 42
CONCLUSION

 Company has aims to create a brand image in the mind of customers.

 The company adopts mass advertising media & brand ambassador to promote their
product.
 Most of the customers generally prefer Lakme skincare & shampoos.
 Company has opened new service center in metro & other cities.

“Study of customer satisfaction towards lakme products with reference to gondia city 43
 SUGGESTIONS

“Study of customer satisfaction towards lakme products with reference to gondia city 44
SUGGESTIONS

 Lakme should concentrate on the rural areas and make their management proper
by giving employment to the educated people.
 The company should distribute magazines, house journals to the consumers to
aware them about new schemes and offers.
 New promotional strategies should be adopted by company, like personal services
etc.
 The company should start taking feedback from consumers about their product
through the way of prescribed forms.

“Study of customer satisfaction towards lakme products with reference to gondia city 45
 LIMITATIONS

“Study of customer satisfaction towards lakme products with reference to gondia city 46
 LIMITATIONS

The limitations are as follow:

 While analysis the primary data Human error may occurred.

 The time for the study is very limited.
 Whatever the data available in the books and internet are the limited source
of information for the customer satisfaction of Lakme product.

“Study of customer satisfaction towards lakme products with reference to gondia city 47
 Bibliograph
y

“Study of customer satisfaction towards lakme products with reference to gondia city 48
BIBLIOGRAPHY

Websites:

 www.Lakme india.com
 www.google.com
 www.hindustanunilever.com

Books:

 Modern Marketing ( Philip Kotler )

 Services Marketing ( S. M. Jha )
 Research methodology (William Zikmud)

Magazines:

 Business Today
 Business World

“Study of customer satisfaction towards lakme products with reference to gondia city 49
Que.no-1:–Do u use lakmeproducts?
“Study of customer satisfaction towards lakme products with reference to gondia city 50
  Yes
 No

Que.no-2:–If yes which product do u use?

 Body lotion
 Face cream
 Lip care
 Face wash

Que.no-3:- Areusatisfiedwiththe quality ofproducts?

 Yes
 no

Que.No-4whichfeaturesoflakmeproductsinfluence

Youtouseit?

 quality
 price
 packging
 size

Que.no-5 :- which size do you prefer to use for your family ?

 Small
 Medium
 Large
 Very large
Que.no-6:- which promotion toolsattractyoutopurchaselakmeproducts?

 Advertisement
 Newspaper
 Hoding
 Magzines

Que.no-7:- Are you satisfied with the price of lakme products?

 Yes
“Study of customer satisfaction towards lakme products with reference to gondia city 51
  NO
Que.no-8:-Since how long have you been using anlakme products?

 Last 6 months
 Last 6 months to 1 year
 From 1 to 3 year
 From more than 3 year
Que.no-9:- Is there any side effect of lakme products?

 Harmful
 Not harmful
Que.no-10:-Are you brand loyal to lakme ?

 Yes
 No
Que.no-11:-Do celebrity endorsements in advertisement attract you towards
lakmeproducts ?

 Yes
 No
Que.no-12:-Is there anything you dislike about lakme products?

 Yes
 No
Que.no-13:-If yes then specify


Que.no-14:-Is there any changes you would like to see in the lakmeproducts ?

 Yes
 No
Que.no-15:-If yes then give any suggestion

“Study of customer satisfaction towards lakme products with reference to gondia city 52