Region VIII
Republic of the Philippines
UNIVERSITY OF EASTERN PHILIPPINES
University Town, Catarman, Northern Samar
NAME: ERICA SOPHIA VILAN
DATE: FEBRUARY 17, 2020
TEACHER: MS. JIANN BALANLAY
TWITTER
Overview
Twitter is an online micro-blogging platform that enables you to post short updates with images
and videos attached. The social network was launched in 2006 and has more than 300 million
monthly active users around the world.
Twitter users share their thoughts, news, real-time information and jokes in 280 characters of
text or less.
The most successful Twitter users don't just broadcast messages. They engage with other Twitter
users by asking and responding to questions, sharing interesting links and monitoring what
people say about them.
Businesses use Twitter to engage audiences within their sector; not only posting information
about themselves but encouraging discussion, gathering useful feedback about products or
services and offering helpful customer service.
Twitter's unique language
Over the years, Twitter users have established their own language to make the most out of the
280 character limit on each tweet.
Use the @ symbol and a user name to mention another person or business in a tweet - ie
@marketingdonut. When you do this, they'll see a notification that they've been mentioned.
Keep in mind that messages sent this way are still public.
You can also retweet (RT) messages to rebroadcast a tweet to everyone following you.
Retweeting can be a good way of building connections and relationships.
If you want to save someone's tweet for later, you can like it using the heart symbol below the
message.
A topic with a hash symbol (#) at the start is known as a hashtag. Twitter hashtags like
#followfriday help spread information on Twitter while also helping to organise it. Hashtags are
regularly used around industries and sectors, events and breaking news stories, and around
brand campaigns.
Twitter can seem confusing when you first start using it. The secret is to give it a proper go, and
to give it some time. The more you do it, the more you'll understand what works for you.
Building a Twitter following
Twitter is all about the connections you can make - who you follow, and who's following you.
Don't get too fixated on the number of followers you have. It's more important to build a network
of people and other businesses who are relevant.
To establish a successful community on Twitter, you have to build credibility in your niche.
Through the content you share and the discussions you take part in, you are developing a
reputation as a trusted source of information. Many businesses aim to become an expert in a
particular subject matter on Twitter and they do this by sharing content and insight around a
topic.
You won't succeed in building your Twitter community by pushing out one-way marketing
messages about your product. Instead ask your followers questions, be personal and engage with
people naturally.
Using Twitter for customer service
Many customers also use Twitter as a quick and easy way to complain about a business. To make
sure you spot any complaints, check your Notifications regularly to see if anyone has tagged or
retweeted you and do a brand search every day by simply typing your company name into Twitter
search.
History
The first Twitter prototype, developed by Dorsey and contractor Florian Weber, was used as an
internal service for Odeo employees and the full version was introduced publicly on July 15, 2006.
In October 2006, Biz Stone, Evan Williams, Dorsey, and other members of Odeo formed Obvious
Corporation and acquired Odeo, together with its assets — including Odeo.com and Twitter.com
— from the investors and shareholders. Williams fired Glass, who was silent about his part in
Twitter's startup until 2011. Twitter spun off into its own company in April 2007. Williams
provided insight into the ambiguity that defined this early period in 2013.
Advantages of Twitter:
Through tweeting, we can express emotions, sentiments and other concerns using this social
media device. That’s so far, just the main intent of this app.
Disadvantages of Twitter:
Security Breach. Of all SNS or Social Media devices, Twitter is the most common application
prone to security breach. It is the most accessed media by the hacker’s forum. And according to
some findings from the Russian State Intelligence and Anti-Cybercrime Unit, there are about 35
Million mugshot photos of almost 38.1 Million Twitter users including celebrities. So, Therefore,
Twitter is not that safe platform for social media usage.
