APPLICATION OF TRIZ MODEL ON SEARCH ENGINE
1. SEGMENTATION
According to Triz model segment the product into independent parts is important for innovation.
Google segment its search engine into different
parts such as google scholar or g-mail etc.
2. EXTRACTION
Extract a disturbing part or property from an
object and/or single out the only necessary part
or property
Jughead: Searched file names and titles in Gopher index systems, but only searched a single
server at a time in 1993 while Veronica: Searched file names and titles stored in Gopher index
systems in 1992.
3. LOCAL QUALITY
By changing the structure of products in a specific place, the desired product is created
Increasing size of yahoo influenced them to become a searchable directory in 1994.
4. MERGING
By merging functions, properties or parts of a product in space or time, a new or unique result is
created.
In 1997 AOL buys WebCrawler in 1995 and Excite buys out WebCrawler .
5. UNIVERSALITY
Make a product more uniform, universal,
extensive and multi-functional
A Google update to deliver more useful,
relevant, and accurate local search results in
2014.
6. NESTED DOLL
Place multiple objects inside others .
AltaVista in 1995 1:Unlimited bandwidth (for the first time) 2:First to allow natural language
queries 3:Advanced searching techniques 4:Add or delete your own URL within 24 hours
4:Search tips and new features.
7. COUNTERWEIGHT
Compensate the negative property of the product by combining it with another object that
provides a lifting force.
For reducing typing time google introduce google speaker.
8. PRELIMINARY ACTION
Place object before it is needed so that it can go into action immediately .
Formerly Goto.com, it was the first company to successfully provide a pay-per-click placement
search service 1994
9. CUSHION IN ADVANCE
Because nothing is perfectly reliable, prepare emergency measures in advance
Google introduce google drive to save data for emergency purpose.
10. EQUIPOTENTIALITY
Eliminate tension in or around an object’s environment
In 1995 LookSmart Competed with Yahoo! by increasing inclusion rates back and forth.
11. THE OTHER WAY ROUND
Implement an opposite or reverse action.
Google’s beginnings: BackRub a search engine which
utilized backlinks for search in 1996.
12. DYNAMICS
Make a product or property temporarily flexible or flexible.
Google provide option to search result according to location i.e Google Pakistan and Google
UK etc.
13. PARTIAL OR EXCESSIVE ACTIONS
Use a little more than necessary or use a little less of the same product .
In 2009 In line search introduced suggestions for related searches directly in result set..
14. TRANSITION INTO ANOTHER DIMENSION
Change the orientation of a linear product from vertical to horizontal etc. Use a different
dimension or multi-storey arrangement
In 2010 Caffeine: A web indexing system, released by Google, that delivers 50% fresher search
result.
15. MECHANICAL VIBRATIONS
Use vibrations to achieve a positive effect (massage cushion).
Google released new guidelines telling employees that if they behave badly online, they could be
disciplined, demoted, or even fired.
16. PERIODIC ACTION
Instead of continuous actions use periodical or
pulsating actions .
In 2010 Google Instant Users receive real-
time search results as they type their queries.
17. BLESSING IN DISGUISE
Use harmful factors to add value.
Google and YouTube also help us to learn how to hack system.
Select a Yahoo product you'd like to give feedback for.
Click Give product feedback.
18. INTERMEDIARY
Merge one object temporarily with another (oven bag for cooking chicken).
AOL selects Google as a search partner 1999
LookSmart buys WiseNut 2002
Inktomi is bought out by Yahoo! for $235 million 2003
Overture plans to purchase AltaVista for $80 million in stock, $60 million in cash 2003
AllTheWeb bought by Overture for $70 million 2003
19. SELF-SERVICE
Make an object serve itself by performing auxiliary helpful functions
Yahoo! starts working on their search engine again, beginning to acquire other search
directories. Until this time, they had outsourced their search services2002.
20. COPYING
Instead of a valuable or fragile object, use
inexpensive copies
Yahoo began to put the advertiser first. Google copy
the basic concept of yahoo to develop adverts.
21. REPLACE MECHANICAL SYSTEM
Replace a mechanical system with a different shape, action or function.
Semantic search in 2015 has been design ed to be a search service for journal articles, using a
combination of machine learning and semantic analysis to offer relevant results. In this way, the
engine is called a “smart” engine.
22. FLEXIBLE SHELLS
Replace traditional constructions with flexible shells
yahoo and google have flexible front page according to current events.
23. COLOUR CHANGES
Change the colour or other optical property of an object
Youtube provide colour changing facility.
24. FEEDBACK
Introduce feedback by using output as a means of
input, output audits can be improved .
yahoo get feedback through following process:
Go to Yahoo Help Central.
25. HOMOGENEITY
Make objects interact with a given object with identical properties.
Oscobo is a privacy-focused search engine that made its debut in late 2015. Its landing page is
almost identical to Google, showing results similar to what you would see on Google.
26. DISCARDING AND RECOVERING
By making objects or parts of objects that have fulfilled their usefulness go away and by
subsequently restoring them, they can be reused.
By using google drive we can restore our losted data.
27. PARAMETER CHANGES
Change the properties of an object
firstly google was used to just only search but now adverts got more attraction of business class
