CAPTIVNET SOLUTION

OVERVIEW
CONTENTS

3 About Captivnet

4 Captivnet Features & Benefits

5 Dashboard & Admin Reporting

6 Portal Editor

7 Guest & Visitor Engagement

8 Location Based Services

9 Conference Tool

10 Personal Area Networks

11 Sectors
ABOUT CAPTIVNET
Captivnet is an advanced WiFi solution for venues and businesses who
wish to provide their customers with a branded WiFi experience that
enables data capture, customer engagement, analytics and reporting,
revenue generation, and is simple to use and manage.

The Captivnet cloud-based platform is designed to work with almost any

wireless infrastructure and can be activated with just a few configuration
changes to existing hardware, or by installing one of our cloud-managed
routers (CMRs).

We combine our extensive experience with best-of-breed technologies to

make sure our platform offers a flexible, tailored and future-proof solution,
built around the ever-changing demands of your business. Our team of
technology experts behind Captivnet have a sole purpose - to stay on
the cutting edge of advancements in WiFi. By combining our in-depth
knowledge of the guest WiFi market and industry-leading development
skills, our experts create new and exciting solutions to constantly exceed
customer needs.

The Admin Portal at the heart of the Captivnet platform is an easy-to-use

management tool that gives you the ability to design how your guests, or
visitors access the Internet and informs you precisely what is happening on
your network.
CAPTIVNET FEATURES
AND BENEFITS

The WiFi service provides a branded experience which truly enhances the guest experience with a focus on removing friction.
The Captivnet allows guests to get online with ease using various login methods, including social media, further enhancing the
company’s ability to generate brand exposure and engage with customers as they gain Likes and Follows when users log in.

With Captivnet the WiFi service becomes an invaluable source of information. By collecting customer data and by having
the means to view detailed analytics, venue owners can create targeted marketing campaigns and send timely customer
communications to the guest and visitor. These can also be triggered based on their location or dwell times within the venue.

• Guest access the Internet from a portal branded with the • Guest engagement - change portal page content (status
company’s logo, promotions and localized content. page), create surveys and/or send content via SMS or
• A way for visitors to log in using their favorite social e-mail. These campaigns can be triggered by recurrence,
network, traditional form, or membership number guest data, tiers and tags.
• Bespoke portals for specific events, sites, or zones to • Location Based Services – Monitor user movements and
deliver highly tailored and relevant content location in the venue and trigger actions and alerts based
• Detailed analytics and reports about WiFi users, including on their location and dwell times
demographics, frequency of visits, and type of Internet • Roaming – guests are recognized and can be connected
access automatically when visiting other venues in the same
• A robust WiFi infrastructure designed to handle peaks chain or brand
and troughs in usage • Full compliance with legislation for Lawful Intercept,
• Control over charges for WiFi and any limits required on ensuring you are not liable should illegal activity be
duration and bandwidth carried out by guests on your network
• Full integration with Property Management Systems • Security - Peace of mind that your network is protected
(PMS), CRM, and email marketing platforms • QoS control
• A fully documented API to allow for integrations with
other business systems and database driven platforms

MANAGE CONNECT
• Set up and manage venues • Display marketing messages and login pages
• Configure and manage hardware • Display different portals in zones, rooms or conference areas
• Create & Design branded login pages • Email, social, SMS, registration forms and auto-connect
• Add floor plans & maps for location analytics • Redirect users to marketing landing pages, customer
• Platform Integrations: PMS, CRM, Email Marketing experience surveys, & promotions
• Set up payment options • Collect user data and device information
• Create access packages • 802.1X
• QoS control • Hotspot 2.0

ENGAGE ANALYSE
• Export customer email addresses into email marketing • User contextual data and contact details
platforms • Network usage, monitoring and reporting
• Generate staff alerts from presence and location activity • Location data and presence analytics
• Display key info and marketing messages on login • Repeat vs new visitors
portals • View experience survey results
• Collect likes and follows from social login options
• Triggered welcome emails
• Customer experience surveys
DASHBOARD ADMIN
AND REPORTING

At the heart of the solution is the cloud-based Captivnet admin and reporting dashboard. Venue operators or managed
service providers are given full control over the guest WiFi service and can view detailed reports about both the guest activity,
demographic data, plus WiFi network performance reports.

Admin and Reporting Guest Reports

• Estate and hardware management tools • Average users per day
• Central administration – single • Average hours a guest is logged into
dashboard for groups/chains with network
strategic overview of sites, drill-down • Busiest day of data usage
per site • Average data usage of guests
• Bandwidth management • Most used devices
• Service tier management • Customer loyalty – repeat vs new
• Portal editor • Authentication method guests use to log
• Conference manager into network
• Networking performance reports
• User reports and contextual data
• Marketing tools
• Export user contact details

Network Reports
• Average gateway latency
• Average traffic
• Highest latency
• Browser trends
• Browser usage
• Data transferred
• OS Usage
• OS Trends
PORTAL EDITOR
The Captivnet portal editor is designed so that venues can easily set up and edit their portal. From here venue managers
can create multiple portals where they can choose how guests login to the network and assign it to time of day, room, or
geolocation.

The interface is easy to use with helpful instructions to aid the user even if they have no prior experience in HTML web design.

Guest Journey
Captivnet allows venue managers to choose and customise which captive portal pages and login methods are presented
guests. We know that most users want to get online as quickly as possible, with the least amount of form filling and friction.
That’s why we have designed our system to get guests online with ease. Our login options include email, one click, social, and
auto-connect, where return visitors connect automatically as soon as they walk in.

For each new and returning visitor that connects to the system, we collect data such as email address, device details - including
MAC address, number of previous visits, publicly available demographic data (if social login is selected), and the other venues
visited in the same group or chain.

The data collected can be seen in graphic report form, exported into CSV, and more importantly is available via our API. By
augmenting the information already stored in the central database with the WiFi data, enables organisations to create a single
guest profile. By integrating with marketing platforms, CRM, PMS, and guest engagement apps, triggered actions can occur
such as sending welcome emails, notifying staff when guests arrive, or personalising information displayed on screens. The
sky’s the limit.
GUEST & VISITOR
ENGAGEMENT

Targeted Marketing Campaigns

The Captivnet solution provides a suite of marketing tools that enable venue operators to engage better with guests and visitors
either while they are on-property, or in follow-up campaigns to encourage repeat visits and customer loyalty. The system
supports email, SMS, and webhooks to allow triggers from external systems.

Targeted campaigns can be created and automated based on visitor and guest location or dwell time within the premises,
user profile information and contextual data, such as gender or age group, visit recurrence, or simple welcome messages as
users login to the WiFi network. All of the contact data collected can be exported via CSV, or integrated via the API, directly
into existing email marketing platforms, CRM systems, and other engagement applications. The data can be used for ongoing
marketing campaigns and to gain insight into how external marketing campaigns affect visits to the venue. This is made
possible by matching WiFi user data with campaign recipients.

Guest and Visitor Surveys

The survey tool can be used to gain valuable feedback about customer service and the guest experience and is a useful method
for completing guest profiles. People are often put off from using a WiFi service if the login process requires them to answer
lots of questions and complete long forms.

Without the log in form data, or if users do not share information about themselves on social media, the ability to collect
valuable data is lost. Guests are more likely to share this information if they are asked for it as part of a questionnaire, if they
feel they have something they wish to share, or if there is an incentive to do so.

In addition to the above, targeted messages can also be triggered based on the answers and results of the feedback from or
questionnaire to either the user or an alert to the venue managers. This feature is invaluable for recovering guest satisfaction
ratings if problems can be identified and dealt with swiftly. The tool can also be used to trigger rewards for completing the
survey.

Social Media Engagement

As users log in using social media, there is an option to ask them to provide a ‘Like’ or a ‘Follow’ for your social media pages.
This provides a powerful means of expanding the social reach of your organisation and enables you to engage with your
Digital
customers via their social feeds getting you more eyes on your messages as they are liked and shared.
Signage

Email
Marketing
CRM

PMS

Engagment
apps

API
LOCATION BASED
SERVICES

With supported hardware, Captivnet can be used to provide rich insight into how visitors and guests interact with the physical
space of the venue, store, or hotel.

Floor plans can be uploaded into the Captivnet platform and the precise location of the WiFi access points can be plotted onto
the map. Each zone at the site can be marked out and labelled accordingly, allowing detailed reports that highlight precisely
how visitors and their devices move through the space, and where they dwell. The reports show authenticated users and
anonymous devices. This is particularly useful for generating more accurate footfall counts.

Email marketing messages and SMS can be triggered based on the user location or as they roam through the property.
Information and promotions can be delivered in realtime and be relevant to their surroundings. In an exhibition space, this
information could relate to what is on in the specific hall they have entered. In a retail environment, this could be offers and
promotions relative to the department where they are located.

Operational efficiencies
Notifications and webhooks can be set to alert staff, or trigger actions in other business systems, to improve services and
operational efficiencies. For example, if there is a number of people forming a queue in a particular zone, an alert can be sent
to management to deploy additional staff or open extra desks. With webhooks and API integrations, the possibilities of what
can be achieved are truly endless, from dynamically updating digital signage an based on user profiles, right through to alerting
managers when a VIP enters the building.
CONFERENCE TOOL
With our conference manager tool, event organisers can offer secure and
encrypted WIFi that is simple to administer. SSIDs can be personalised for
specific events and can provide monetisation options. Multiple conferences
and events can be catered for, each having their own private network
allocated to their own rooms, halls and zones. The bandwidth can be set to
accommodate the number of expected users ensuring a consistent quality
of service for all attendees.

Login pages, custom SSIDs, and URL redirects can be created and allocated
to each event, providing sponsorship opportunities where 3rd parties or
event organisers can promote their brand and content.

With the event schedule tool, conferences and their specific requirements
can be created in advance and set to automatically activate on the day of
the conference.

After the event, organisers can see usage reports, monitor how the network
performed, view location data, and export user contact details.
PERSONAL AREA
NETWORKS
The Personal Area Networking (PAN) feature is designed mainly for Hotels
and multi-tenant buildings to replicate as closely as possible a home WiFi
type service. Most people are now familiar with creating their own WiFi
“name” (SSID) and password (PSK) for their home network, PAN lets them
simply replicate that environment in their hotel room or apartment and thus
use their own technology to create that at home experience. If the hotel has
installed devices such as Apple TV or Chromecast in the rooms, then these
can seamlessly become available to the guest as part of their network
without the need for them to enter any personal information on the in-room
Apple TV box or do any further setup.

How does PAN work?

A guest connects to the hotel wireless network and gets redirected to the
hotels landing page. Once they have authenticated they are asked if they
would like to enable a personal WiFi network for their room. If they select
“Yes”, then they are asked to provide a network name (SSID) and password
(PSK).

If available, they could use the same SSID and password that they use at
home and make connecting their devices to the PAN seamless. The SSID
and password is stored in their guest profile so that it is automatically
activated the next time they visit a hotel from the same chain. When
a guest roams from the PAN to the standard WiFi network they are
immediately recognized and authenticated.

Benefits
• Guest have their own personal SSID no matter which hotel they visit
• The guest’s devices work just like at home allowing them to instantly
connect when they arrive
• Better in-room entertainment
• Guests would no longer need to rely on using the traditional remote
control hotel TV entertainment systems
• Guests can cast their on-line media to the room smart TV, or connect
their gaming console
• Increased satisfaction from having a better WiFi experience
• API - connect to other platforms and share data to enable a better and
personalized digital experience for residents
SECTORS

Healthcare Conference Centres Stadia

Provide patients with access to the Generate customizable SSIDs for Set tiered service levels and manage
internet, send automated updates multiple conference areas and zones. QoS for a consistent user experience.
to promote hospital services, and Set tiered service levels and manage Send marketing emails to promote
send vital information to patients QoS for a consistent user experience. ticket and concession stand sales.
and visitors. In addition, our Location Detailed network reports for better Location Based Services to improve
Based Services to improve operational capacity planning. operational efficiencies. App
efficiencies. integration

Universities Hospitality Leisure & Retail

Provide guest WiFi access in public Integrate with PMS & loyalty databases Improve omni-channel approach by
areas. Access permissions can be for access control and allocate tiered connecting WiFi users with existing
integrated with existing campus service levels. Generate revenue with customer databases. Set up automated
databases. Collect contact data on premium access or reward loyal guest marketing messages to promote offers
open days and at events. Personal Area with additional benefits. Personal and services. Location Based Services
Networks can provide a better ‘home’ Area Networks provide a better ‘home’ and Presence Analyics provide better
experience in student residencies. experience. Location Based Services to insights into customer behaviour and
improve operational efficiencies. movement around the retail space.
 UK Head Office,
The Beacons,

Warrington Road

Birchwood Park,

Warrington

WA3 6GP

Tel: +44 (0) 1925 611 061

Dubai Office,
Level 27,

Marina Plaza,

Dubai Marina,

Dubai,

United Arab Emirates

Tel: +971 4 562 0577

European Office,
Frans van Cauwelaertlaan 157

9100 Sint-Niklaas

Belgium

Tel: +32 3 369 07 72

www.captivnet.com