NEW ERA UNIVERSITY

No.9 Central avenue New Era Quezon City

“FRANCHISING PLAN”
College of Business Administration

“Mr. Quickie Franchising Plan”

In partial fulfillment
of the subject

Franchising

Del Rosario, Kian Led

Limjoco, Nadine Kate
Lumanta, Saint Lepin
Naoe, Sharlene Angelica
Panaligan, Angela

Prof. Mark Malabuyoc

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I. Business Review

Mr. Quickie started in 1981 when Mr. Emiliano R. Caruncho III noticed that a
number of shoe cobblers was around in a famous mall way back then. He then discovered
the need for highly skilled restorers of shoes and bags. At that time, shoe cobblers were
found mainly on the streets or near public markets. They were seen lugging around with
their box of tools peddling their shoe repair services to people on the streets. They were
the only people then who can repair the shoes.

However, Mr. Caruncho’s main concern was trust and craftsmanship on how
to meet the customers’ expectations and to surpass it… can a good craftsmanship gain
the respect and trust of the people? And can a simple repairman be trustworthy of
repairing an expensive item? These were the uncertainties that Mr. Caruncho
encountered. The need for skilled shoemakers was evident and the idea was further
reinforced by the existence of shoe repair shops around Asia and in Europe.

The notion of a repair shop with trustworthy staff possessing exceptional shoe
repair skills working to extend the life of shoes was developed. It was then when Mr.
Caruncho established a Shoes and Bags Hospital. The concept was not new but the idea
to professionalize the industry was. A repair shop that you can be trusted with a legacy of
good craftsmanship in quick and very accessible way that can be found in one place with
one name and he called it “Mr. Quickie”.

His determination was tested when his first shop at Harrison Plaza was burned but
never his conviction. He took it as a challenge instead and pursued his vision believing it
would serve every Filipino. For years, Mr. Quickie has become a household name. For shoes
and bag emergency, the name every Filipino knows is Mr. Quickie. His apparent value for the
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customers and employees is one of the factors of his success. He shared his accomplishments
to some of his deserving employees by awarding a number of franchise shops as a reward for
loyalty
and hardwork.

In 1995, the leadership was entrusted to his son, Mr. Emiliano Caruncho IV. That was
when Mr. Quickie aims to expand its number of shop by awarding franchisee to aspiring
Filipino entrepreneurs. The number of the shops continued to multiply and helped many
entrepreneurs through its franchise program. Today, it has reached more than 200 shops
nationwide and still continuously growing.

As they continue to innovate and meet the needs of its loyal customers, new services
were added such as rubber stamping, embroidery, and clothing alteration. Through the
inclusion of these new services, Mr. QUICKIE attained the recognition as a “One-Stop Quick
Repair Shop”. To continue the legacy, they consistently identify the needs in fast changing
market. New concepts were made with distinct characteristics that matches modern market.
New concepts, such as, Royal Restore, Kwikeys, and Sneakerlab are created under the
umbrella of Mr. Quickie. Brands that enrich what has already started.

Royal Restore is the repair specialist originated from the demand of the customers
with superior taste of perfection. A repair provider for much valued items that needs
premium service and handling while Kwikeys is the key specialist that offers a wide variety of
key services. Shortly, is the introduction of Sneakerlab. Shoe expert focused on innovative
restoration service for all types of sneakers and designed to satisfy the needs of every
sneakers lover.

Today, Mr. Quickie is still the number one brand when it comes to quality yet
affordable repair for shoes and bags, quick and accurate key duplication. They continue to
reach out by adding more accessible branches. Designing researches, trainings, and building
partnership to reach the highest quality in products and services. Their unstoppable growth
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is shared with their employees through continuous awarding of franchise, giving numerous
motorcycle loan, and timely livelihood trainings, and more projects in the years to come that
will enhance the lives of its employees who are always at your service.

II. Services
Some of the services of Mr. Quickie that are in demand are the following:
1. Shoe Services
i. Shoe Repairing
ii. Shoe Dry Cleaning
iii. Width Expanding
iv. Leather Recoloring
v. Installing of accessories
2. Bag Services
i. Bag Repairing
ii. Bag Shining
iii. Bag Cleaning
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iv. Bag Re-coloring
v. Installing of Accessories
3. Key Services
i. Key Duplicating
ii. Locksmithing Services
iii. Dimple Keys
4. Other Services
i. Rubber Stamping
ii. Leather Holing
iii. Umbrella Repairing

III. Promotions
1. Mr. Quickie Rescue Card – Clients can get this card for ₱1,000 single receipt or
₱2,000 cumulative receipts transactions. Card can be used for a 20% off
discount on all regular services for every ₱300 min. single transaction.
i. Free services – this can also be acquired for on every purchase. The
following are:
1. Adding Belt hole (Maximum of 2 belts)
2. Slider Adjustment
3. Key Ring (For a min. of 3 pcs. Key duplication)
4. Shoe Shine (₱150 minimum worth on imported item)
5. Sewing Hole (half sole replace on imported item)
2. Mr. Quickie Mobile app

Mr. Quickie will soon be launching “Mr. Quickie Mobile App” initially for
Android Users. Benefits of this application to its clients are the following.
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i. All access to news – Clients will get notifies on the latest Mr. Quickie
Products and Services, Updates and Promotions.
ii. All access to offers and perks – Clients will Receive special coupons
exclusive to Mr. Quickie E-Rescue Card holders and more.
iii. All access to exclusive member benefits
iv. All access to shops – Clients and Possible clients will find the nearest Mr.
Quickie with the hep of the app’s store location.
v. Locksmith Service Job Orders – Clients and Possible clients may contact
locksmiths in the app.
IV. Objectives
1. Service – Mr. Quickie is committed in delivering their services at the promised
time; otherwise, they reduce the price by half.
2. Product Quality
i. Mr. Quickie is committed in using the best quality Products.
ii. Mr. Quickie guarantee its durability and dependability; otherwise, they
will replace it within the warranty period.
3. Workmanship – Mr. Quickie is committed in providing the customers their best
craftsmen to handle their repair needs and they will accommodate the clients’
concerns within 24 hours.
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V. Mission
1. To provide quick, useful, innovative, convenient, practical, affordable, superior
and world-class quality products and services that use the highest quality
materials and state-of-the-art technology for competitive advantage.
2. To achieve awareness and availability of our products and services at
convenient and accessible locations all over the Philippines.
3. To be an organization that cultivates a culture of Total Quality Management
achieving the highest standard of quality in our products, services, structure
and business processes.
4. To be an employer of choice fostering a culture that values total quality, hard
work, innovations, empowerment, respect and service to its customer.
5. To be instrumental in enriching the quality of life of our employees and uplift
and dignify the profession of a Q-repair man. To maximize creation of wealth,
value and satisfaction for our franchisees and owners.

VI. Vision
To be the premier provider of quick, useful, innovative, convenient, practical,
affordable, superior and world-class quality products and services that will achieve
the highest level of customer satisfaction available in convenient and accessible
locations in the Philippine and in Asia.
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VII. Awards and Recognition

• 2000 - Franchise Excellence Award

• Most Promising Filipino Franchise of the Year
• 2002 - Year Ender Excellence Awards
• Top Innovative Business Venture of the Year
• 2002 - National Consumers Quality Awards
• Most Outstanding Shoe Repair Shop
• 2003 - 11th Philippine International Franchise Conference & Expo
• Best Decorated Booth
• 2003 - The 18th Annual National Consumers Excellence Awards
• Outstanding recognition of exemplary contribution to the economic
progress of the Philippines and ingenuous service to consumers
• 2004 - National Consumers Quality Awards
• Most Outstanding Shoe Repair Shop
• 2004 - Philippine Business Excellence Awards
• Recognition of excellence in promoting product quality and consumer
services
• 2004 - Consumer's Choice & Dangal ng Pilipinas Annual Awards
• Most Outstanding Repair Services Company
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VIII. Social Responsibility

Driven by the company’s mission Mr. Quickie will reach out to kids nationwide and
be able to:

1. Spread learning through exposures to various fun-filled learning activities

such as proper grooming

2. Give joy to kids by giving a brighter step to their future thru shoe donation
3. Engage in positive solutions for a sustainable future

The "DONATE A SHOE PROGRAM" is the flagship of Mr. Quickie's Corporate Social
Responsibility program wherein we give joy to kids by giving a brighter step to their future
thru shoe donation. Mr. Quickie started this program year 2012 with our partner schools in
our quest to bring back the concept of "proper grooming" to kids. Mr. Quickie seek assistance
from schools to collect shoes for donation and at the same time teach students to share and
care for their fellow students.

The beneficiaries of the shoes collected are the people of Isla Pulo - a deserted island
with communities located in one of the island of Navotas. There are people living off the sea
and the land with main source of income are fishing and production of charcoal, which are
sold to neighboring communities.
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IX. Franchising

In franchising Mr. Quickie, the company ensures that:

1. Franchisee’s Investment is Secured. Mr. Quickie has been in the business since
1981 and has been franchising since 1995
2. Mr. Quickie continues the legacy of providing quality service to the growing
demands of our market by offering quality products and services and ensure
continuous research to provide innovation in technology and market trends
3. Mr. Quickie continues the legacy of providing quality service to the growing
demands of our market by offering quality products and services and ensure
continuous research to provide innovation in technology and market trends
4. Mr. Quickie shop only requires small space which will be cheaper for you to
invest
5. Return of Investments, at an average will only take 1 – 3 years.
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a. Services offered to Franchisees

The company will provide hassle-free start-up for the company’s franchisees,
Inclusions are:
1. Site- Evaluation

2. Assistance during the construction of Mr. Quickie outlet

3. 2 years of In-house financing program or through BPI- Kanegosyo Program

4. 360-degree shop opening support

5. Free Pre- Marketing to 6 months Post marketing efforts

6. Shop management training to the franchisee

7. Manpower Training for the first bath of shop personnel

Sapatero -30 days training period

Cahiser – 15 days of training period

8. Easy order and delivery system

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b. Franchise Fees Quotation

Franchise Fee ₱ 400,000
Machinery ₱ 1,000,000
Cash Bond ₱ 25,000
Royalty 7% Monthly
Ad fee 1% Monthly
Term 4 years
Space Req. 10 sqm. (minimum)

Franchise fee ₱ 450,000

Machinery ₱ 1,100,000
Cash Bond 25,000
Royalty 7% Monthly
Ad Fee 1% Monthly
Term 4 Years
Space Req. 20 Sqm. (minimum)
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c. Mr. Quickie Shop Layout

1. Counter Type
- average flr. area 10-14 sqm
- 15-21 construction days
- ideal for smaller areas like minimart, mall supermarket, etc

2. Parlor or Walk in Type

- average flr. area 15-25 sqm
- with front waiting area for 3-4 customers
- 21 – 30 construction days
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3. Parlor Walk in Type (Plus Shop)

- average flr. area 16-25 sqm.
- with front waiting area for 3-4 customers
- 21-30 construction days
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X. References

Source: https://mrquickie.com/about-mr-quickie/ Retrieved May 19, 2020.

Source: https://mrquickie.com/why-franchise-mr-quickie/ Retrieved may 19, 2020.