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Phase 1-Categories That Would and Wouldn't Survive Post Covid and Why?

The document outlines a two-phase project on analyzing brick and mortar retail categories during and post-COVID. Phase 1 involves identifying categories that would survive, categories that would not survive, and categories that would remain consistent, and whether they are essential or non-essential. Phase 2 examines user sentiments toward retail shopping during and after lockdown. The report should include the research question, background, methods, observations, insights, and recommended qualitative and quantitative research methods.

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Reshmi Varma
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50 views

Phase 1-Categories That Would and Wouldn't Survive Post Covid and Why?

The document outlines a two-phase project on analyzing brick and mortar retail categories during and post-COVID. Phase 1 involves identifying categories that would survive, categories that would not survive, and categories that would remain consistent, and whether they are essential or non-essential. Phase 2 examines user sentiments toward retail shopping during and after lockdown. The report should include the research question, background, methods, observations, insights, and recommended qualitative and quantitative research methods.

Uploaded by

Reshmi Varma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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What is brick and mortar retail?

What are the categories coming under brick and mortar retail?

Which category seems interesting?

Dividing the whole project into two phases:

Phase 1- Categories that would and wouldn’t survive post covid and why?

What are the reasons for a few categories that couldn’t survive?

What are the reasons for a few categories to thrive immediately post lockdown?

What are the reasons for a few categories to remain consistent pre-during-post lockdown?

Do these categories fall under essentials or non-essentials?

Phase 2 – User sentiments towards these categories.

 What are some user sentiments towards retail shopping and how would it change?
 What are the types of behaviour and sentiments identified during lockdown?
 What would be the immediate reaction/response of the users once the lockdown is lifted?
Will this continue or was it an impulsive behaviour?
 What have been the user sentiments in other parts of the world during lockdown or while it
was lifted?
 User sentiments towards essentials and non-essentials

What should the report include?

 Key Research Question/s and background of the topic (secondary research, numbers or top
quotes)
 Your project plan, Methods used, Sampling
 Respondents (in case of survey mention the criteria and in case of in-depth interviews or
opinion maker interviews, mention the specific participants. Make sure of privacy concerns
of respondents, and mask real identities if required).
 Key observations
 Insights
 Recommended research methods to be used

1. Secondary research 

2. Primary research

3. Observation method (at least one)

4. Interview/ probing method (at least one)

5. Qualitative output

6. Quantitative output
My process

1. Document Research

User Persona

Research Methodology

Route that you take

Look at the geography – A cities,

Jio Mart – Strategy

Patanjali – Strategy

How India was dependent on China for consumer goods?

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