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The Business Model Canvas StellerFringe Niranjan R 15 May 2020 1.0

Business Model Guide

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Key Partners Key Activities Value Propositions Customer Relationships Customer Segments and paste it to the
Who are our Key Partners? What Key Activities do our Value Propositions What value do we deliver to the customer? What type of relationship does each of our For whom are we creating value? canvas.
Who are our key suppliers? require? Which one of our customer’s problems are we Customer Segments expect us to establish and Who are our most important customers?
Which Key Resources are we acquiring from Our Distribution Channels? helping to solve? maintain with them?
partners? Customer Relationships? What bundles of products and services are we Which ones have we established? Mass Market
Which Key Activities do partners perform? Revenue streams? offering to each Customer Segment? How are they integrated with the rest of our Niche Market
Which customer needs are we satisfying? business model? Segmented
MOTIVATIONS FOR PARTNERSHIPS CATEGORIES How costly are they? Diversified
Optimization and economy Production CHARACTERISTICS Multi-sided Platform
Reduction of risk and uncertainty Problem Solving Newness EXAMPLES
Acquisition of particular resources and activities Platform/Network Performance Personal assistance This is a post it! Copy
Customization Dedicated Personal Assistance and paste it to the
“Getting the Job Done” Self-Service canvas.
Design Automated Services
Brand/Status Communities
Price Co-creation
Cost Reduction
Risk Reduction
Accessibility
Convenience/Usability

Key Resources Channels This is a post it! Copy

What Key Resources do our Value Propositions Through which Channels do our Customer
and paste it to the
require? Segments want to be reached? canvas.
Our Distribution Channels? Customer How are we reaching them now?
Relationships? How are our Channels integrated?
Revenue Streams? Which ones work best?
Which ones are most cost-efficient?
TYPES OF RESOURCES How are we integrating them with customer
Physical routines?
Intellectual (brand patents, copyrights, data)
Human CHANNEL PHASES
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Financial 1. Awareness
2. Evaluation and paste it to the
3. Purchase canvas.
4. Delivery
5. After sales

Cost Structure Revenue Streams

What are the most important costs inherent in our business model? For what value are our customers really willing to pay?
Which Key Resources are most expensive? For what do they currently pay?
Which Key Activities are most expensive? How are they currently paying?
How would they prefer to pay?
IS YOUR BUSINESS MORE How much does each Revenue Stream contribute to overall revenues?
Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)
Value Driven (focused on value creation, premium value proposition) TYPES: Asset sale, Usage fee, Subscription Fees, Lending/Renting/Leasing, Licensing, Brokerage fees, Advertising
FIXED PRICING: List Price, Product feature dependent, Customer segment dependent, Volume dependent
SAMPLE CHARACTERISTICS DYNAMIC PRICING: Negotiation (bargaining), Yield Management, Real-time-Market
Fixed Costs (salaries, rents, utilities), Variable costs, Economies of scale, Economies of scope