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Research Intent - Husband

This document contains guidelines for submitting a research intent proposal for an MBA program. It requests the candidate's details in Part A and the proposed research intent in Part B, including the title, research area, research questions, objectives, and target group. The research intent proposal examines how behavioral beliefs, subjective norms, and perceived behavioral control impact the purchase intention of green products in Sri Lanka's Western Province. The candidate must sign and submit the document by March 15th, 2020 to confirm their research intent.

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Maithri Vidana Kariyakaranage
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86 views1 page

Research Intent - Husband

This document contains guidelines for submitting a research intent proposal for an MBA program. It requests the candidate's details in Part A and the proposed research intent in Part B, including the title, research area, research questions, objectives, and target group. The research intent proposal examines how behavioral beliefs, subjective norms, and perceived behavioral control impact the purchase intention of green products in Sri Lanka's Western Province. The candidate must sign and submit the document by March 15th, 2020 to confirm their research intent.

Uploaded by

Maithri Vidana Kariyakaranage
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Cambridge College of Business Management

GUIDELINES &SUBMISSION OF RESEARCH INTENT FOR MBA PROGRAM

PART A :CANDIDATE’s DETAILS

Name

Student ID

Email Address

Mobile No.

PART B :PROPOSED RESEARCH INTENT

1. TITLE
The Impact of Green Attitudes on Purchase Intention of Green products in Western
Province, Sri Lanka

2. RESEARCH AREA
Theory of Reasoned Action (TRA) and Theory of Planned Behaviour (TPB )
3. RESEARCH QUESTION
Does consumer’s behavioral beliefs impact on purchase intention of Green products in
Western Province, Sri Lanka?
Does consumer’s subjective norms impact on purchase intention of Green products in
Western Province, Sri Lanka?
Does consumer’s perceived behavioral control impacts on purchase intention of Green
products in Western Province, Sri Lanka?

4. RESEARCH OBJECTIVES
To examine how consumer’s behavioral beliefs impact on purchase intention of Green
products in Western Province, Sri Lanka.
To examine how consumer’s subjective norms impact on purchase intention of Green
products in Western Province, Sri Lanka.
To examine how consumer’s perceived behavioral control impacts on purchase intention of
Green products in Western Province, Sri Lanka
5. TARGET GROUP
Potential consumers who have the ability to purchase domestic Green products in the
Western Province including the general public in Colombo, Gampaha and Kalutara

PART C:CONFIRMATION BY CANDIDATE

Signature & Date

This document needs to be submitted by 15th March 2020

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