ORGANIZATION STUDY AT HYPER CITY INDIA PVT.

LTD

CHAPTER-01
1.1 INTRODUCTION OF INTERNSHIP:

The internship provides an opportunity to get introduced to the practical world and seek information
in the organization to discover about subject knowledge and skills in a particular area.

This internship made me to understand the concept of shelf spacing, difference between private and
multinational brands, in HyperCity Retail India Private Limited. I took the customer feedback and
the same data was entered in the data base of the organization.

I learned about the importance of shelf spacing among customers. Being a part of the team I have
learned to handle many promotional activities in the store. In duration of 4 weeks I have not only
gathered information about my project but also collected information about competitors, retail store
function, and many other activities associated to the retail segment.

During my project I interacted with the customer and I got real life experience about many
theoretical concepts as segmentation, choice making, and preference by the customers.

It was really a great opportunity to understand the concept of marketing in depth. I spoke to
customer and learnt how to handle to motivate them to buy the product (selling technique) handling
complaints and quires.

I have inculcated problem solving skill, time management skills, and event management skills. Few
results have come out with great difficulty.

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1.2 INDUSTRY PROFILE

INTRODUCTION
In India the retail sectors the second greatest service provider after agriculture. It is incredibly
fragmented and consists predominantly of small, independent and proprietor-managed stores.
Besides, the country is also dotted with inexpensive kiosks and pushcarts. There are some 12
million stores of which almost 5 million promote meals and associated products. The retail in India
biggest enterprise, according for over 10 percentage of the country’s GDP and round 8 percentage
of employment. Retail in India is on the crossroads. It has emerged as one of the most dynamic and
fast paced industries with a few gamers getting into the market.
The retailing means goods and services are the major marketable entities in most commercial
activities. As the growth in the market for goods in the world got saturated, their attention has
turned towards services. This is due to the growing importance of services in the gross domestic
product (GDP) of many countries around the world. Many developed countries seem to have 70
percent of higher of their GDP coming from services, even in India; around 50 percent of the GDP
now comes from the service sector.
The major retailing formats in the US, where organized retailing has developed the most, are the
following:

1. Specialty store:

Specialty store is a small retail outlet that focuses on selling a particular product range and
associated items. Most specialty store business operates will maintain considerable depth in the type
of product that they specialize in selling, usually at premium prices, in additional to providing
higher service quality and expect guidance to shoppers. The specialty stores specialize in a
particular category on sub-category of goods such footwear, saris, dress material and jeweler. These
are of smaller size compared to bigger formats and focus on quality and variety of the chosen
category.

2. Departmental stores:

A departmental retailer is an enormous retail buying and selling group. It has a number of
departments that are classifies and organized thus. Departments are made as per special varieties of
goods to be bought. For example, man or woman departments are founded for promoting packed
meals, goods, groceries, garments, stationery, cutlery, cosmetics, drug treatments, physical activities
and many others., in order that patrons can purchase all common family requirement beneath one

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roof. If supplies them highest looking convenience and as a result, also called as ‘universal
providers’ or ‘one spot shopping’.

3. Convenience stores:

Convenience store is a small store that stocks a range of day by day items such as groceries, snack
food, candy, milk, eggs toiletries, soft drinks, tobacco products, and newspapers. They are
comparatively smaller stores located near residential areas. They are opened for long house for the
convenience of customers, and have l limited variety of stock and expediency products. These shops
are open seven days a week and offer a limited line of convenience products.

4. Super market:

The super market is a giant-scale retail college specializing in necessaries and comfort goods. They
have got premises and almost always deal in food and non-food articles. Tremendous markets are
big, low price, low margin, high volume, self service operation designed to fulfill the wants for
food, groceries and different non meals objects like wellness and nail cutting merchandise.

5. Hypermarket:

Hypermarket is superstores combining a grocery store and a division retailer. The outcomes is an
pricey retail facility caring a broad range of product below one roof, including full groceries strains
and basic merchandise. In conception, hypermarket makes it possible for consumers to fulfill all
their movements looking desires in one shuttle.

6. Discount outlets:

A discount store is a retail retailers which sells products at costs slash than the typical market price.
A discount retailer may offer a vast assortment of items with a focus on rate as an alternative than
carrier, display, or extensive alternative. Discount retailer may specialize in distinct merchandise
similar to jewelry, electronic gear, or electrical home equipment, counting on bulk buy and effective
distribution to maintain down fee.
Retailing in India has seen the emergence of several organized retailing formats, from departmental
store like shopper’s stop to discount stores like big bazaar. We also have niche stores like music
world, barista, and coffee day and planet grocery stores like food world, subhiksha but there are still
unexplored areas: for instance sari supermarkets.
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As the retailing scenario evolves In India, we will see many changes in their store size and the
competitive strategies.

Major Indian retailers:

 REI AGRO LTD RETAIL: a) 6 TEN and 6 TEN stores.

 Future groups-Formats: a) Big Bazaar b) Food bazaar c) Pantaloons d) Central Fashion
Station e) Brand Factory f) E-Zone
 Raymond ltd: a) The Raymond shop b) Park Avenue c) Color plus
 Reliance ADAG Retail-Format: a) Reliance World
 K Raju Corp Group-Formats: a) Shoppers Stop b) Crossword c) HyperCity d)In orbit Mall
 The Tata Group-Formats: a) Star India Bazaar b) Titan industries c) Tanishq outlets d)
Croma

Government Initiatives:
Sooner or later paving approach for foreign retailers like Wal-Mart, Tesco and Carrefour to open
independent retail stores in India, the federal government has initiated steps in the direction of
enabling 51 percentages FDI in multinational brands retail and raising FDI limit in single brand
retail from 61 percent to 100 percentage.

Challenges of Retailing:
 High cost of retail land.

 Lack of sufficient infrastructure.

 Multiple and difficult taxation structure.

 Threat of substitute.

 Lack of data integrity.

 Lack of trained manpower.

 Inability in selecting right location.

 Excessive shrinkage.

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Benefits of Indian retailing:

 They provide better life style as well as better quality products for the customers.

 There are major players in the retail industry is an opportunity to increase the export due to
greater sourcing.

 In the terms of logistics production and distribution channels the technology would be
upgraded to a larger extent.

 There is an opportunity for the market retail sector to be flourished and developed.

 There is an employment opportunity to a larger number of people and also the skill and
manpower will be developed.

 Tourism can be better promoted with the help of a strong retailing sector.

 Economies of scale will increase the purchasing authority of the consumer and also help in the
lowering the consumer prices.

 It will be helpful in the up gradation of agriculture and small scale and medium scale industry
in the long term.

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CHAPTER-02

ORGANISATION PROFILE
2.1 Background

HyperCity Retail India ltd is a part of one of the leading Indian retail sector that is K. Raju
Corporation. K. Raju Corporation has helped to create a retail boom in India with establishment of
shopper stop crosswords and orbit mall apart from their successes in reality and hospitality.

In the true sense HyperCity is a hypermarket and it offers customers dominating assortment of
standards goods value, modern and existing format other value added services such as consumer
finance ATM facility, telecom services, pharmacy, bakery and restaurants are provided by
HyperCity under one roof in order to make customer experience shopping in a more rich convent
store Malad, Mumbai, which is extended over 1.20.000 sq. ft more than 44.000 products are offered
by HyperCity sourced both local and global market to choose from boats of distinctive quality,
dominant assortment at a very good value. Convince of everything less than one area and
international shopping ambience is promised by HyperCity. They are playing well than their rivals
in the world.

They are spread over 7 locations across the country example Malad, Vashi, thane, Bangalore more
than 6.00.000 customer visit their store every month and they are proud.
The 1st store of India’s finest Hypermarket chain used to be launched in Amritsar the spraining of
1.20.000 sq. Toes retailer is placed at alpha one on foremost G. I street Amritsar and extensive
choice of innovation products both sourced from neighborhood and world market are provided from
HyperCity which offers the dwelling of Amritsar danger to an enjoy a real worldwide shopping
expertise. It's having merchandise throughout class comparable to food, grocery gadgets, residence
equipment, clothing, kids’ toys, video games and sporting events goods.

Mr. Nagesh vice chairman of HyperCity retail India ltd spoke on the inauguration and said we feel
truly blessed to launch HyperCity in Amritsar and offer best Hypermarket experience in India this is
our foray in to north India. There's more to notice which is truly leveraged in our distinct delivering
of satisfactory merchandise throughout classes at an incredible rate and has been positive that at it is
going to resonate with the Amritsar patron. The enterprise has given company promise in the
direction of the customers. The brand new HyperCity retailer will provided the individuals of
Amritsar the ordinance of international atmosphere which enables them to shop easily in a giant
today's and present atmosphere the HyperCity placed at Amritsar are delivering over 44,000

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branded products which might be integral for entire family the consumers are equipped to decide on
a extensive type of products in every category variety from contemporary merchandise, dwelling
care products, electronics, meals and grocery and furnishings, attire, tradition merchandise, foot had
been and way more. A style of a scrumptious selection of presidency means, seafood and meals
from all over the arena will also be loved by means of the consumer.
The customers have a chance to explore impressive new and existing every time they walk in to the
store. A range of stylish and modern equipment is available for the customers for their home at a
greater value. The concept rooms fully fitted which offers home solution and ideas to customers.
Health fitness sports an enthusiast people will find an thorough range of sports equipment from top
most brands there is also wide array of trend clothing trimmings and foot ware for the customer to
purchase the whole thing that the customer needs to step out in style are offered by HyperCity.
The HyperCity includes well know worldwide branded wait rose all categories via: fresh basket in
foodstuff, ebano and avorio in home-ware, max it in sports, technix in appliances, city, riverince in
fashion among others. Has developed by HyperCity these are all available exclusively at HyperCity.

LOGO OF HYPERCITY:

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Store images of HyperCity

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2.2 Nature of the business carried:

 Retailing
 Food

 Fashion

 Home solutions

 IT General

 Leisure and activity

 Wellness and Beauty

 Books and melody store locators

 Wait rose

2.3 VISION AND MISSION STATEMENT:

VISION:

“To be an essential part of customer lives, by offering them a high quality shopping experience
through great at ever better prices”.

Mission:

“To sustain profitable growth by encouraging customer to discover an authoritative assortment of

quality products with existing promotions in a globally competitive retail environment and create
through our company an environment where our associates grow within the business”.

HyperCity Philosophy:

The HyperCity has following “I AM BY U” Philosophy

 I – Immediately acknowledge the customer presence.

 Anticipate their needs and have resources
 Ready and user friendly
 Meet and exceed their need and expectations….go the extra mile!

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 Be friendly! Smile and use their name.

 Find a way to say “YES”
 And always say “THANK U”

Quality policy

We believe that consumers are provided with a good service and a quality product. And also, we are
dedicated to satisfy consumers and maintain a loyal relationship with them.

2.4 Product and Service profile:

Products:
A) Food
1. FMCG
 Food
 Nonfood

2. PERISHABLE
 Fruits
 Vegetables
 Fresh cut

B) General merchandise
 Sports.
 Toys.
 Stationary.
 Home appliance.
 Hi-tech.
 Linen and luggage.
 Home need.
 Jewllery and watches.
 Apparel and foot ware.

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Services provided by HyperCity:

 HyperCity discovery membership:

Now, browsing at HyperCity is an even more beneficial knowledge. The HyperCity Discovery club
brings you excellent savings, distinct promotions, distinctive previews and an entire lot extra. Earn
Discovery prize features and trade in them towards purchase.

 Every day diamonds:

A variety of Diamond flawlessly cut on your pocket. Detect low-cost fee and excellent deals on an
existents range of diamond jewelry.

 Crossword:
Pick your favorite books, journal, movie or the month’s high-quality vendor at HyperCity.

 Home delivery:
HyperCity is committed to extending high standard of client carrier even beyond browsing via our
supply offerings. Our intention is to satisfaction our purchaser by way of timely supply of goods, at
any time when.

 Repairs and Assurance:

Comprehensive after-sale services are furnished by means of individual offerings middle again up
facility on merchandise that has a guarantee or offerings assurance.

 Eating places and cafes:

Sit down for stress-free cup of espresso, opt for a wine, revel in a just right meal and freshly backed
cakes and savories or unwind put up looking at desi café.

Area of operation
The HyperCity India ltd operates
Its business nationally throughout India. The HyperCity playing a vital role covering all the
geographical area of India and their main aim to provide fast moving consumer goods (FMCG) to
every Indian, The following are the major cities where they are operating business.

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Store location of HyperCity

 Malad (Mumbai)
 Vashi (Mumbai)
 Thane (Mumabai)
 Jaipur
 Hyderabad
 Amritsar
 Bangalore

2.5 OWNERSHIP PARTNERSHIP

Hyper City India Limited is a Private limited company. Headed by 9 Directors.
Sl. DIRECTORS DESIGNATION
No NAMES
1 Harsha Saksena Additional
Director
2 Deepak Keshav Director
Ghaisas
3 Nagesh Satya Director
Narayan
4 Govid Sridhar Director
Shrikhande
5 Chandra Prakash Additional
Toshniwal Director
6 Nitin Jagubhai Director
Sanghavi
7 Maya Taparai Additional
Director
8 Amisha Vikash Director
Prabhu
9 Vijai Singh Durga Additional
Director

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2.6 AWARDS AND RECOGNITION OF HYPERCITTY:

INTERNATIONAL AWARDS:
The HyperCity at Mumbai have won the award of value for large format specialty store at the united
state, worldwide design award in New York on 15th January 2007, for the first time an Indian
company has received such a kind of award.
It has voted as one of the India’s top retail store by retail week which is a foremost UK magazine
referred by retailers worldwide. It has voted as one of the 100 shops that an individual need to visit
across the world and it is also featured in the middle of other renowned international companied
such as Blooming deals New York.
The special report written by retail weak carried a weight age for creativity and innovation in retail
as well as recognizing the excellence of retail.

DOMESTIC AWARDS:

 The important award of the most admired food and grocery retailer of the year was bagged
up by the HyperCity and also private land expansion award at the coco cola golden spoon
award held on December 12.2012 at the renaissance hotel Mumbai has also went in to the
hands of HyperCity.

 The best store design in the Hypermarket class at the visual merchandise and Retail design
award 2012 was given to the HyperCity Pune store.

 The Retail forum held on October 2012 has awarded the most accepted retailer in the
HyperCity market category.

 An award of government city debuted retailer of the year 2008 was given to star retailers.

 The most admired retailer of the year for visual merchandise and retail plan- image India
retail forum 2007.

 Value retailer of the year 2007 was awarded to the star retailer.

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COMPETITORS INFORMATION:

MORE:

The mega store more is a one-stop shopping objective for the member of the family among a large
of foodstuffs across fruits and vegetables, foodstuff FMCG products. The more on apparel general
merchandise and CDIT under the brand more currently 9 hypermarkets are operating in Mysore,
Aurangabad, Vadodara, Indore, Bangalore, Mumbai, new Delhi, Hyderabad and Vashi club.

TOTAL:

Total mall and hypermarket is the retail venture of the jubilant group. It was launched in November
2006 it has 3 stores in Bangalore at Mungeshpallya, Mysore road and know at Sarjapur road. It
offers best variety and value on products such as apparel and foot wear, consumer electronics and IT
products.

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RELIANCE RETAIL LTD:

It is a one among the staff of reliance industry ltd with a view to revolutionize the whole retail
industry in India. A country world network of retail out permits mixed layout has been
establishment through them to give world class searching experience to the Indian customers. A
look less give chain that has in fractured to host a couple of price brought services goal main at the
usual man has been developed by Reliance Retail India. It entails a pan-India deliver chain of
supermarkets, hypermarkets, reduction stores, departmental retailers, comfort and distinctiveness
shops and outlets in over 800 cities including metros and main cities like Bangalore, Pune, Chennai
and 2nd tier cities and cities like Bhubaneswar, and plenty of more.

PAI INTERNATIONAL ECTRONICS LTD:

It is a leading product of consumer durable and electronic goods market in Karnataka which started
performing in Indranagar Bangalore in the year 2000 and every year the number of showrooms are
increased and at present Pai international 27 fully fledged showrooms which are set up all over
Bangalore.

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The customer’s are served with at most care and with a motto, “Beat price, Best Brand, Beat
service” offering a wide array of home appliance and electronics of indigenous and internationals
brands like LG, Samsung, Philips, Sony etc. During summer season this plan is introduced to
facilitate their esteem customers with lots of prize worth Rs. 60 lacks.

2.7 FUTURE GROWTH AND PROSPECTS

 Upgrading point of sale system to sustain our long term growth agenda.
 Introduce new customer facing technologies that will enhance customer experience within the
store and drive additional revenue by way of incremental wallet share of the customer.
 We will also take initiatives that help us drive customer loyalty by using analytics to better
understand the customer profile and buying behaviour

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CHAPTER-3

MCKINSEY’S 7S FRAME WORK:

In order to assist managers with the difficulties in the implementation that are associated with the
change in organization the S model was formulated by the consultation of McKinsey and the
business in the late 1970’s.

The seven elements are distinguished in so called hard S’s and soft S’s. The hard element (green
circles) are easy to identify. They can be found in strategy statements, corporate plans, organization
charts and other documentations. The four soft S’s however, are difficult to describe since
capabilities, value and elements of corporate culture are continuously developing and changing. They
are highly determined by the people at work in the organization. Therefore it is much more difficult
to plan or to influence the characteristics of the soft elements.

The 7S model can be used in a wide variety of situations where an alignment perspective is useful, for
example, to help you.

 Improve the performance of a company.

 Examine the likely effects of future changes within a company.
 Align departments and processes during a merger or acquisition.
 Determine how best to implement a proposed strategy

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1. Structure:
Industry desires to be equipped in an exact type of shape that is in general referred to as
organizational constitution. Organizational are structured in a several of approaches, dependent on
their ambitions and tradition. The structure of the corporation on the whole dictates the best way it
operates and performs.

ORGANIZATION STRUCTURE OF THE STORE:

GENERAL MANAGER

Marketing VM HR DGM Accounts Maintains Admin

SOM
(Store Operating Manager)

SM
(Service Manager)

Training Staff Manager

Team leader

Service Associate

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2. SKILL:
1. Communication skill:
These are the skill or the ability to use the language expresses the necessary information to the
others. Communication skill is the set of skills that enables an individual to convey his ideas, views,
or information so that it will enable other persons to receive and understand. It is required in the
organization especially staffs.
It can also matters a lot between the sales people and customers, as they will be involved in selling
the products to customer. Executive employees or staff communicates with the sales people giving
targets.

2. Hard skill:
These are technical skill which is very much important for the sales people as they are involved in
explaining about the product to the customers before interacting with the customer they show know
about the product in details.

3. Human skill:
They are also called as international skills which refers to one’s ability to work effectively with the
others and to build up a very good repo with the other employees in the organization

4. Problem solving skill:

As the name itself suggest that it is concerned with problem solving many problem may come in the
way of organizational activities at the time it is necessary to recognize and design those problems
and provide a suitable solution to those problems track and evaluate results.

3. STYLE:
It stands for the different actions taken by the top management during the course of a given period
of time through reporting relationship among the three levels of manager the style is visible with the
change the strategy and the structure style has to be changed the hyper city follows Top down and
Bottom up style.
Bottom up:
It be informed by the sales people while handling the customer complaints or problems is seen in
customer grievances the manager will.
Top down:
It exists in target given by management to the employees and also giving specific instruction to the
sales people.
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Associate satisfactory index:

On yearly basis it is done where in the services associates share their ideas and complaints
suggestions if good idea is provided then the management accept those ideas and when that is
clicked then they will be given vouchers.

Open forums:
It is done in monthly basis where they consider new ideas for the associate people and there is a
right to express their views and new innovative ideas can be shared.
One to one:
It is done service manager level the management judge the managers at service level on certain
parameter such as relationship with the associate.

4. STRATEGY:
“Without a strategy the organising is like a ship without a rudder.” By Joel Ross and
Michaelkami.

A company plans actions in response to or expectation of changes in its external environment.

Strategy includes vision, mission, objectives, goals, and major action plans and policies.
A strategy mainly concentrates on gaining competitive advantage over the competition, HyperCity
follows the following strategies.

Growth strategy:
The company has opens 2nd such stores at Bannerugatta road hyper city by May 2011. As the first
one being already located at ITPL road, Bangalore other stores are Ahmadabad, Pune and it has
plans to invest INR 2.500 the growing retail of India.
The setting plan of 7 stores in 5 cities which also includes 3 in Mumbai. As the establishment of 8th
stores in Bhopal, the company is able to increase its presence across India. They have planned to
launch of standalone stores of 14000 sq. ft and inside malls which are in smaller size 60.000 to
80.000 sq. ft.

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5. SYSTEM:

The Hyper city follows the following systems

 Employee work either morning shift 7.30 to 6.00 pm
 General shift 11.00to7.30
 Afternoon shift 1.30to 10.00
 Night shift 10.00 to 7.30
 HyperCity maintains the following registers for the smooth functioning.

Floor Movement Register:

Records the in and out time of the employees

Global Count Register:

This register records the opening stock and closing stock of the merchandise available with each
brand.
Employee daily card-
This is the card which is maintained by each employee on daily basis. The card contains in and out
time, which will be signed by Manager daily.
VM register –it is maintained by the visual manager.

Stationary register- which is maintained by the administrator

Information system

Information system that take resource as a input and processes them into information product as
output. It is organized of combination of people, hardware , software, network and data resource.

Information system helps manager in following ways:

 Helps to know details about daily transaction.

 Helps in calculation of profit and loss.
 Helps to take quick decision and accurate decisions
 Helps a manager to know the regularity of the employees.

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6. STAFF:
The human resource management processes used to develop managers, socialization processes, ways of
shaping basic value of management cadre, ways of introducing young recruits to the company, ways of
helping to manage the careers of employees. Hyper city is employing more than 4000 people across
India. There are 280 employees are working in the organization and 10% of them are in the executive
department. The people or Human Resource Management process used to develop socialization,
managers and provides for shaping the basic value of management provides for the recruitment of
young people to the organization and helping to manage the career.

The personnel policies followed by organization are as follows:

Recruitment and selection

There are two types of staff working in central

a) Brand staff:

These are selected by private brands itself and paid by them an incentive in house staff. These are
selected and employed by hyper city itself internal job posting or referrals and also from the
external sources.

b) in house staff:

These staffs are selected and maintained by HyperCity itself. Internal job posting or referals and
also from the external sources

Promotion:

Bronze certificate is given to associates to team leader the process is done through

 Step 1: Group discussion

 Step 2: Test/case studies/role play
 Step 3: Personal interview

Silver certificate is for service managers post

 Step 1: Group discussion

 Step 2: Test/case studies/Role play
 Step 3: Personal interview

Billing bulls for cashiers: is process were if the cashiers don’t make any mistake while billing
the Organization gives him/her cash reward

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Appreciation for associates: were the managers keep the track record of staff if he/she follows
the Rule and regulations of firm and who achieves the targets will rewarded.

7. SHARED VALUE:

Guide line concept, fundamental idea which makes the business to function in a simple manner.
Through people from outside may not see or understand the fundamental ideas but they worth a lot
meaning inside the organization these are not a formal statement of corporate objectives but they are
a set of values and aspirations which goes beyond the conventional activities of an organization.

1. Indianness- self-assurance in ourselves.

2. Management- To be leader, both in notion and in trade.
3. Recognize and Humility- To recognize each character and be humble in our behavior.
4. Introspection- leading to purposeful thinking.
5. Openness- To be open and receptive to new recommendations, acknowledgement and
information.
6. Valuing and nurturing relationship- To developed term relationship.
7. Simplicity and positivity- Simplicity and positivity in our via, trade and motion.
8. Adaptability- To be flexible and adaptable to fulfill challenges.
9. Go with the flow- To admire and have an understanding of the universal legal guidelines of
nature.
10.Experience: To give International Shopping Experience.

Shared values a creating an organization that respects each and every employee, committed to
environment and continuously strives for waste elimination and perfection in everything it does.

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CHAPTER – 4

SWOT ANALYSIS

4.1 INTRODUCTION

SWOT Analysis is a strategic planning technique used to help a person or organization

identify the Strengths, Weaknesses, Opportunities, and Threats related to business competition or
project planning. It is intended to specify the objectives of the business venture or project and
identify the internal and external factors that are favourable and unfavourable to achieving those
objectives. Users of a SWOT analysis often ask and answer questions to generate meaningful
information for each category to make the tool useful and identify their competitive advantage.

SWOT analysis aims to identify the key internal and external factors seen as important to achieving
an objective. SWOT analysis groups key pieces of information into two main categories:

Internal factors — the strengths and weaknesses internal to the organization

External factors — the opportunities and threats presented by the environment external to the
organization

Strengths and Weakness are frequently internally –related, while Opportunities and Threats
commonly focus on environmental placement.

STRENGTHS: Characteristics of the business or project that give it an advantage over others.

WEAKNESSES: Characteristics of the business that place the business or project at a disadvantage
relative to others.

OPPORTUNITIES: Elements in the environment that the business or project could exploit to its
advantage.

THREATS: Elements in the environment that could cause trouble for the business or project

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Use of SWOT ANALYSIS

 It is effective tool for the analysis of environmental data

 It helps to minimize the effect of weakness in any business, by maximizing their strength

 Decide on a key project or strategy to analyse and place it at the top of the page

STRENGTHS:
 The hypermarket format can be extended around 1, 20,000 sq feet area.
 The HyperCity provides the customers of a really international shopping knowledge where
they can comfortable shop in a great spacious modern and existing environment.
 A varied wide and modern range of innovative foodstuffs sourced from both local and
worldwide market provided HyperCity market.
 There are fully fitted concept rooms that offer home solutions and thoughts to customers to
shop.
 There is a very high quality standard of visual merchandising that grabs the attention of
customer.
 It provides fresh cut vegetables’ as well as high tech appliances under one roof at
competitive prices.

WEAKNESSES:
 Due to better scheme and merchandise the loyalty program of competitors is more effective.
 As a reason of better package by competitors low employee retention rate at shop floor level.
 Because of less number of stores bargaining power is low.
 It is not presented in Tire-2 and Tire cities.

OPPORTUNITIES:
 Geographical expansion.
 Untapped segment.
 Luxury segments
 Standalone stores
 Growing middle class in India.
 Expansion into 2-tier Cities

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THREATS:
 There is a major impact on Indian economy spending of customer due to economic
slowdown.
 Competitive rivalry.
 Entry of international player such as wall mart, mother care etc.
 Significant increase in the cost of raw material and transportation.
 Because of government norms and policies there is a delay in store opening.

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CHAPTER-5
ANALYSIS OF FINANCIAL STATEMENT

Ratio analysis is the process of determining and interpreting numerical relationships based on
financial statements. A ratio is a statistical yardstick that provides a measure of the relationship
between two variables or figures.

This relationship can be expressed as a percent or as a quotient. Ratios are simple to calculate and
easy to understand

A ratio is defined as “the indicated quotient of two mathematical expressions and as the relationship
between two or more things”. Here ratio means financial ratio or accounting ratio which is a
mathematical expression of the relationship between accounting figures.

The term financial ratio can be explained by defining how it is calculated?

Basis of Calculation
 A relationship expressed in mathematical terms
 Between two individual figures of group of figures
 Connected with each other in a same logical manner
 Selected from the financial statements of the concerns

Ratio analysis is based on the fact that a single accounting figure by itself may not communicate any
meaningful information but when expressed as a relative to some other figure it will definitely provide
significant information

Ratio analysis is not only comparing the number from the balance sheet, income statements and cash
flow statements, its comparing the values against previous years, other companies, the industry, or even
the economy in general for the purpose of financial analysis.

Sources of information for financial statement analysis:

The sources of information for financial statement analysis are:

1) Annual Report
2) Interim financial statements

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CURRENT RATIO:

The current ratio is a liquidity ratio that measures a company's ability to pay short-term and long-
term obligations. To gauge the ability, the current ratio considers the current total assets of the
company (both liquid and illiquid) relative to that’s company’s current total liabilities.

Current Ratio= Current Assets/ Current Liabilities

TABLE NO 5.1: CALCULATION OF CURRENT RATIO

Year Current Current Ratio

assets liabilities

2015-16 24228.18 20034.25 1.20

2016-17 16520.24 18452.40 0.89

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CHART NO: 5.1: GRAPH OF CURRENT RATIO

CURRENT RATIO

1.2

0.8
1.2
0.6
0.89
0.4

0.2

0
2015-16 2016-17

INTERPRETATION:

The above table shows that, the current ratio for the year 2015-16 is 1.20, and for the year 2016-17 it
is 0.89.

From the above graph we can infer that the current ratio is less than standards that is 2:1 so it
indicates the company it is unable to maintain the favorable amount of current assets in total assets in
order to meet its current obligation. Higher a current ratio is an assurance that the firm will have
adequate fund to pay off liabilities.

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QUICK RATIO:

This is also known as acid test ratio; it establishes a relationship with quick or liquid assets and
current liabilities. It indicates the ability of the company to meet its short-term liabilities from its
current assets without having to sell stock. It is vital index of the firm’s liquidity. The ratio of 1:1 is
considered to represent a satisfactory current financial condition.

Quick Ratio= Quick Assets/ Current Liabilities

TABLE NO 5.2: CALCULATION OF QUICK RATIO

YEAR QUICK CURRENT RATIOS

ASSETS LIABILITIES

2015-2016 10015.33 20034.25 0.49

2016-2017 3974.82 18452.40 0.21

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CHART NO 5.2: GRAPH OF QUICK RATIO

QUICK RATIO

0.5

0.4

0.3 0.49

0.2
0.21
0.1

0
2015-2016 2016-2017

Interpretation:
From the above graph we can interpret that the company is maintaining quick assets less than
standards that is 1:1 it is necessary for the company to maintain more liquid assets to meet its
current obligation.

DEBT EQUITY RATIO:

The debt-to-equity ratio (D/E) is a financial ratio indicating the relative proportion of shareholder
equity and debt used to fiancé the company assets. Closely related to leveraging, the ratio is also
known as risk, gearing or leverage

Debt equity ratio = Long term debt

Shareholder funds

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TABLE NO 5.3: CALCULATION OF DEBT EQUITY RATIO

Year Long term debt Shareholder funds Debt equity ratio

2015-16 29775.74 57763.73 0.50

2016-17 40344.82 54058.73 0.74

CHART NO 5.3: GRAPH OF DEBT EQUITY RATIO

Debt equity ratio

0.8
0.7
0.6
0.5
Debt equity ratio
0.4
0.3
0.2
0.1
0
2015-16 2016-17

Interpretation:

The above table shows that, the Debt equity ratio for the year 2015-16 is 0.50 and for the year 2016-
2017 is 0.74. the hyper city debt equity for the year 2017 is more compared to 2016, they borrowed
more funds as debt for further operations. Higher the debt equity ratio indicates that the company
may not be able to generate enough cash to satisfies its debt obligation, however lower debt equity
ratio also indicate that the company is not taking advantage of increased profits.

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CASH RATIO:

The cash ratio is the ratio of a company’s total cash and cash equivalents to its current liabilities.it
can be calculated as

Cash ratio = cash and cash equivalent/ current liabilities

TABLE NO 5.4: CALCULATION OF CASH RATIO

YEAR CASH AND CUREENT CASH

CASH LIABILITYCASH RATIO

EQUIVALENT RATIO

2015-16 1198.30 20034.25 0.059

2016-17 1103.41 18452.40 0.059

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CHART NO 5.4: GRAPH OF CASH RATIO

Chart Title

0.06

0.05

0.04
0.059 0.059
0.03

0.02

0.01

0
2015-2016 2016-2017

Interpretation:

It measure a company’s ability to meet or satisfy short-term financial obligation immediately and
therefore is good liquidy measure. It indicates there is no fluctuation in Cash ratio of hyper city. For
the year 2016 and 2017 the cash ratio is 0.059 and 0.059 respectively. If a company's cash ratio is less
than one there are more current liabilities than cash and cash equivalents.

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CHAPTER-6

Learning Experience

The major purpose of realistic training is to improve skill in pupil by using supplement to the
academic gain knowledge of industry administration typically. Company projects helps to gain real
lifestyles potential about the industrial situation and business practices. Professors provide us
academic abilities of various subjects within the tuition but we nearly uncovered of such topics
when we get the preparation within the organization. The entire task provided plenty of expertise
and helped to understand concerning the administration practices in real that the way it differs from
those of theoretical competencies and the virtually in the actual existence.

In today's globalize world, where cutthroat competition is established available in the market,
theoretical abilities shouldn't be sufficient. Beside this one need to have sensible competencies,
which might help an individual in carrier behavior and it is actual that, “expertise is the first-class
instructor”.

This undertaking helped to realize the Retail sector in India, its market stipulations as well as current
tendencies in terms of techniques, marketing insurance policies, and consumer resolution making
and wants and desires. Additionally helped to realize the long run growth potentialities and
expectations out there. Organizational be taught helped in figuring out the HyperCity constitution,
work culture, merchandise and offerings, technological advancements. How the insurance policies
are shaped and executed in various departments; success and failure of decisions and making of
contingency plans.

The survey helped in gaining the heartbeat of market, working out its forces, how perceptions are
shaped, and feeling the expectations of patrons. It additionally helped to know the instruments and
procedures of data collection, interpretation of data, how you can method the respondents to get
their responses. Nevertheless, total it used to be both expert and memorable experience being at
HyperCity Retail India ltd Bangalore.

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BIBLIOGRAPHY

Websites

1. www.hypercityindia.com

2. www.google.com

3. www.wikipedia.com

HyperCity info manual(website)

Secondary sources
Hypercity files, datasheets, catalogues etc.

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ANNEXURE
Analysis of Financial Statement
All amount in Rs lack
Particulars As on 31st As on 31st March
March 2017 2016

Equity and
liabilities

Shareholder’s fund 57763.73 54058.73

Share capital -52432.52 -53757.28

Reserve and 5331.21 301.45

surplus

Non-current
liabilities

Long-term 25832.99 22058

borrowing

Deferred tax 0 0
liabilities

25832.99 22058

Current liabilities

Short-term 4605.92 3633.87

borrowings

Trade payment 9905.91 3633.87

Other current 5433.56 4529.72

liabilities

Short-term 88.86 98.09

provisions

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20034.25 18452.40

51198.45 40811.85

Assets

Non-current assets 15545.90 16581.94

Fixed assets 968.01 1087.54

Tangible assets 694.99 92.26

17208.90 17761.74

Long-term loans 5157.82 5019.51

and advances

Other non-current 4609.55 1510.36

assets

26976.27 24291.61

Current assets

Inventories 14212.85 12545.42

Trade receivables 7649.85 1698.38

Cash and cash 1198.30 1103.41

equivalents

Short-term loans 1019.39 1039.79

and advances

Other current 141.79 133.24

assets

24222.18 16520.24

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51198.45 40811.85

Income

Revenue from 105614.26 91120.74

operation

Other income 658.20 387.47

106272.46 91508.21

Expenses

Purchase of stock- 7551.93 77678.74

in-trade

Changes in -1667.43 -2722.55

inventories of stock
in trade
Employee benefit 6938.77 7126.41
expense

Finance cost 3879.32 2891.64

Depreciation and 2879.32 2891.64

amortization
expense
Other expense 17408.03 17737.99

104924.74 100089.66

Profit and ;loss 1347.72 -8581.45

before tax

Tax expense 0.00 0.00

1347.72 -8581.45

Earning per
equity share

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Equity share of
face value Rs.10

Basic -357.89 -1327.18

Diluted -357.89 -1327.18

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