DESTINATION

FOOD COURT
Facts. Success factors. Insights.
 Market places
+ 100% The number of customers using the dining options

and comfort zones

at food courts has risen over the last 10 years:
Customers enjoy food courts.1

The combination of dining and retail corresponds to the human basic needs
of exchange and inspiration. Today, modern food courts are popular points
of attraction in shopping centers for customers to spend time together.
ECE has experienced an absolute food court boom in the last few years and

24%
provides capable support in development and implementation, while taking
into account tenant needs as well as current success factor analyses.

40%
of the visitors stay an hour or more in the food
court, and 90% at least a quarter of an hour:
Food courts are popular rest areas.2

20 food
About
of the visitors also choose their shopping
center by the dining options available:
Food courts are customer magnets.2

Impressive
footfall magnet:
Floors with food courts
often have the highest footfall

courts
in shopping centers.

Over

Food Court
“Food courts are very Floor
important for the ‘feel-good factor’
of a shopping center.
Customers can enjoy themselves have been opened by ECE in the past 11 years;

Visitor magnets
50% were set up in the past three years.
here according to their own interests,
as long as the offers and
the atmosphere are right.”
JOANNA FISHER,
ECE, Managing Director Center Management
and creators of synergies
Not only operators benefits from successful food court concepts,
but also the other tenants in the centers, through

Synergy effects. Food courts are important

sales drivers and enhance the services
of a shopping center.
Image benefits. Food courts are locations
with a high quality of stay and as such
provide a highly attractive environment.
New target groups. Attractive dining options
attract a wide range of target groups and
offer new marketing opportunities.

Source:
1 ECE Customer Survey 2004 and 2014
2 TNS survey regarding food and beverages in shopping centers 2016, n= 1,019
 Food court success recipes
made by ECE
There is no such thing as a single success factor. When designing
and planning a food court, many aspects have to be considered and
brought into a coherent overall concept which is tailored to each center.
In doing so, ECE relies, among others, on a scoring model that evaluates
the decisive criteria and provides an important basis for the actual
potential analysis.

CATCHMENT AREA TENANT MIX ATMOSPHERE

The higher the percentage of visitors with The decisive factor is diversity: Interior, noise level, music concept:
more than 30 minutes of travel time, the the more choice in a food court, the better everything has to be sensitively
better: the center will then increasingly for all retailers. The competitive situation coordinated in order to offer the guest
be used as a culinary meeting place. is also crucial. Regional concepts and the highest possible quality of stay.
A large number of offices or work places in large system providers complement If you feel comfortable, you want to stick
the surrounding area is also beneficial. each other perfectly. around – and consume accordingly.

LOCATION QUALITY 63%

The food courts in shopping centers For every dining concept, the offer has of the surveyed customers value
should be quickly accessible and easy to be right. Quality has always been one a special architectural design.
to find. In addition, they should provide of the most important success factors.
ECE Customer Survey 2015
visitors with pleasant views. Customers also increasingly emphasize regarding food court use, n = 2,598
sustainability when dining.

SATISFACTION PROVIDER
These factors are indispensable
for food-court success:1

Fair value for money

Short waiting time
High seating capacity
Friendliness and cleanliness
“Cashless payment” option

1 ECE Customer Survey 2015

regarding food court use, n = 2,598,
factor analysis leading to overall
customer satisfaction
 17 million
visitors per year in all food courts –
12,000 m2
total leasable area of all food courts -
2/3
lunch visits in food courts (on average)1
400
seats per food court (on average)
50%
of food court visitors are
three times as many as at Oktoberfest equals about 61 tennis courts under 30 years of age (on average)1

Annual turnover
ECE food courts in facts of a food court corresponds to that of
a fashion store with a shop space of
In recent years, ECE has conducted numerous analyses on the subject of at least 1,500 m² (on average)²
“food and beverages in shopping centers”. A strong basis of knowledge, which
is supplemented by center-individual considerations and potential analyses.
All with the target of implementing lasting and successful concepts
for food court operators and tenants.

> 200
food court tenants
*Results from the
ECE Customer Survey
2016 (n=62,970):
in Germany Around 80 % of customers visit the
food court at least occasionally.

Food court visitors spend about 50 %

Food
more time in the shopping center

Analysis
and are also more satisfied with the
services available.

court Furthermore, the more frequently the

food court is visited, the higher the
satisfaction with the center!

8,000
seats in total in all food courts -
43%
of all food court operators are independent tenants –
2,200
meals per day in food courts
6 times
seat usage per day in food courts
2/3
of the customers rate the food court
6 times the size of the largest movie theater in Germany individuality counts (on average) (on average) with very good or good2

Source:
1 ECE Customer Survey 2015 regarding food court use, n=2,598
2 ECE Customer survey 2016 (n=62.970)
 First-class dining:
“Foodtopia“ in
Frankfurt‘s MyZeil
“Foodtopia“ in Frankfurt‘s MyZeil is an
own culinary experience, not a classic food
court. 15 individual concepts with local,
national and international retailers will
redefine the dining options available in
shopping centers, starting in 2018.
“Foodtopia“ is an inspiring destination for
the senses: with breakfast offers in the
morning, a “quick lunch“ at noon, a three-
course meal in the evening and a drink
with a view of the Frankfurt skyline. Three
outdoor terraces and a cinema will round
off the spectacular overall offering in the
future, which will be available for visitors
from 8:00 a.m. until 2:00 a.m.

Panorama with flair:

“FoodSky“ in the Europa
Passage Hamburg
Whoever wants to enjoy the culinary
charm of the cities of Paris, London, Madrid
and Stockholm no longer has to travel there.
It is enough to visit the new food floor in
the Europa Passage Hamburg. 15 outlets
and 5 restaurants form a varied ensemble
above the roofs of the Hanseatic city.
The seating areas take on the flair of
European metropolises, while the view
sweeps far over the Alster. A pleasure that
visitors can also experience on Sundays
and during extended opening hours.
Detailed analyses as a
foundation of knowledge
ECE wants to make strategic decisions on
a sound base of knowledge and therefore
conducts precise surveys and studies on a
regular basis. Another example for this is
Germany‘s largest shopper-type analysis
which identified 8 accurately defined shopper
types and provided important insights for
future, center-individual success strategies.

For more ECE publications go to:

http://www.ece.com/en/media-center/publications

ECE provides support

during development and
implementation
As a large food court operator in Europe,
ECE provides expert support in the form
of a partnership during both the planning
and realization phases. The individual needs
of the tenant play a major role – and the
joint success remains the declared target.

If you are interested in more information

or if you have any questions about food
court concepts, the Technical Key Account
Management is available by phone:
+49 40 60606 – 7608, or send an e-mail to
[email protected]
IMPRINT
ECE Projektmanagement
G.m.b.H. & Co. KG
Heegbarg 30
22391 Hamburg

Phone: +49 40 60606 – 0

Fax: +49 40 60606 – 6230
E-mail: [email protected]

Management Board:
Alexander Otto (CEO)
Joanna Fisher
Robert Heinemann
Henrie W. Kötter
Markus Lentzler
Dr. Andreas Mattner
Claudia Plath
Klaus Striebich www.ece.com