TABLE OF CONTENTS

CH NO. CONTENTS PAGE NO

A Acknowledgement (i)
B Executive Summary (ii)
C Certificate (iii)
1 INTRODUCTION TO THE PROJECT
1.1 Introduction of social media
1.2 History of social media
1.3 Statement of the problem
1.4 Objective of the Study
1.5 Literature review
2 Impact of social media on youth
2.1 Positive impact
2.2 Negative impact

3 Research methodology
3.1 Quantitative research
3.2 Sources of data
3.3 Sampling
3.4 Data collection instrument
4 DATA ANALYSIS AND INTERPRETATION
5 LIMITATIONS,SUGGESTIONS &
5.1 CONCLUSIONS
5.2 Conclusions
5.3 Suggestions
5.4 Findings
5.5 Bibliography

Chap 1. INTRODUCTION TO THE PROJECT

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 1.1 Introduction of social media
Now a day’s social media has been the important part of one’s life from shopping to
electronic mails, education and business tool. Social media plays a vital role in transforming
people’s life style. Social media includes social networking sites and blogs where people can
easily connect with each other. Since the emergence of these social networking sites like
Twitter and Facebook as key tools for news, journalists and their organizations have
performed a high-wire act. These sites have become a day to day routine for the people.

Social media has been mainly defined to refer to “the many relatively inexpensive and widely
accessible electronic tools that facilitate anyone to publish and access information,
collaborate on a common effort, or build relationship” Social media is defined as websites
and applications that enable users to create and share content or to participate in social
networking. It is the one of the most modern and favourite form of Social media including
many features and Social-characteristics in it.

It have many advantages on same channel like as communicating ,texting, images sharing
audio and video sharing , fast publishing, linking with all over world, direct connecting. It is
also a cheapest fast access to the world so it is very essential for all age group of peoples.
Internet use is increasing day by day now days with high rate in all over the world. Majority
of youth is moving quickly from electronic media like as television viewers and radio
listeners to the social media among all age of group people. Now a day’s youth rate is very
much to moving into social media so its impact.

Social networks are one of the most used communications methods of today’s world. It is
amazing how the internet is changing people’s lives. People are able to quickly do research
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and gather data on the web, navigate through websites and most people are able to find
anything on the internet. However, it has a negative aspect due to the fact that it affects
relationships with others, people easily distracted, and it may cause cyber bullying. Many
people can say that social media is one of the most common ways of distraction for students.
It has an effect that is both harmful to the productivity of students and has been proven to
decrease the student’s grades academically; example, a teacher is discussing in front but a
student always play games, watching movies on her/his phone and when the teacher is going
to ask his/her, he/she had nothing to answer, during exams he/she got low grades because of
the addiction on using gadgets, his/her grades decrease and getting distracted. A student
productivity on learning become decrease and decrease, most of them suffer from low grades.
Teenagers across the world may believe that social media has a positive impact on their lives
because it makes communication with friends quick and easy; however, it takes away
meaningful relationship. Example, most of us always want to have many friends and one of
the way to get friends is through social media but we don’t know who’s behind the screen
because we don’t have to face-to-face interaction that have a meaningless relationship.
Students will always have the choice of how well they do in school. They are in control of
their own grades, and what they want to retain. Having the perfect balance between a social
media network and schoolwork can be achieved through self-discipline and suitable
scheduling. Students need to start changing their habits of how much time they spend on
social media. (Conley, Dalton, “Wired for distraction : kinds and social media , “content
time. com). (Dakin, Pauline: Social media affecting teens concepts of friendship intimacy.”)
The authors suggest that is has a positive effect on the health of the students. (Tobi et al.
2013) also further mentioned that this has a positive impact of user confidence. In addition,
(Kimbal and Rheingold 2013) and (Krasnova et al 2008) argued that using social networking
sites increases user happiness and can reduce depression if is controlled (Tandoc, Ferrucci,
and duffy, 2015). In the Philippines, it has been observed too that the majority of the students
nowadays, particularly those in the secondary level, spend most of their time chatting with
their acquaintances, playing online games, and watching videos instead of reading their
lessons, making their assignments and other academic requirements. The darker side of this
that has gained the attention of many parents is that some students are getting lazierand are no
longer interested in going to school. (Impact of social media to students lives, academic
performances, Tabuk City, Kalinga December 11, 2016, Rejie D. Astodelio). The social
networking sites are gaining a lot of popularity these days with almost all of the educated
youth using one or the other such site. On the point of academic performance or excellence,

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Tuckman (1975) posited that, performance is used to label observable manifestation of
knowledge, skills, concepts, and understanding and ideas. (Impact of social networking sites
on academic performance of students, Bohatala.com). Specifically, in Kalamtukan High
School most of the students are engaged in social media that affect the productivity of student
learning. Social media can affect student’s grades in school for it decreases its sympathy on
studying. As we observed student in Kalamtukan High School use cell phone during class
hours that is incorrectly habit of a student. Ex. It’s your habit to play games on your cell
phone and you get weak if you didn’t play games even if teacher is discussing you are still
playing until you didn’t noticed that your teacher is beside you; your teacher may scold or
your grades will affected and also it can cause into a reasons of cheating. As what the
respondents answer us during interview is that the negative effects of social media on them us
a student’s is that they may addict on games, stop studying and it affect their mind. It also
damageour eyes because of radiation, it also a cause of a concentration of studies which you
may get failure or else you will reject your study. Ex. A student is addict on using Facebook,
he is absent from his class just to have Facebook cause of rejecting his studies. If there is
negative, there is also positive impact; social media helps student on their research, make
their homework faster or easy to answer because they just find it on Google or different web.
It is also use in communicating to their friends/classmates if they forget about their project,
they can easily know without wasting any amount for transportation. Most of the student in
KHS use cell phone, this kind of social media help the student specially on math for the can
use of its calculator than buying a scientific calculator, they can thrift their money. Social
media has many uses but it also many effects.
What is Social Media?

Social media refers to interaction among people in which they can

create, share or exchange information and ideas in virtual communities and networks.

 “Social” – refers to instinctual needs humans have to connect with other humans.

 “Media” – what we use to make connections with other humans.

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“Social Media” – Media used for social interaction. Social media is the use of electronic and
internet tools for the purpose of sharing and discussing information and experiences with an
online community.

The “social” in social media implies a conversation. The difference between social media and
the TV is that with the latter, viewers seldom engage with the programme-makers of the show
that they are watching. Only in very recent time have programme makers expanded into the
world of social media.

Some of the popular social media

tools/websites

 Whatsapp
 Twitter
 Face book
 Google+
 Pinterest
 Blogging [Tumblr,Blogger]
 Instagram
 YOUTUBE

1.2 History of social media

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Nowadays, one can no longer imagine how to catch up with friends and contacts without
social networking. Social networking helped us become closer to our friends, even when
they are a thousand miles away. Through the World Wide Web (WWW), we are able to
connect with people from around the world, making it easy to keep in touch with friends
and family. Social networking now is a billion dollar industry, but we can barely
remember when it didn’t exist.

Social Media Before 1900

The earliest methods of communicating across great distances used written

correspondence delivered by hand from one person to another. In other words, letters. The
earliest form of postal service dates back to 550 B.C., and this primitive delivery system
would become more widespread and streamlined in future centuries. In 1792, the telegraph
was invented. This allowed messages to be delivered over a long distance far faster than a
horse and rider could carry them. Although telegraph messages were short, they were a
revolutionary way to convey news and information.

Although no longer popular outside of drive-through banking, the pneumatic post,

developed in 1865, created another way for letters to be delivered quickly between
recipients. A pneumatic post utilizes underground pressurized air tubes to carry capsules
from one area to another.

Social Media in the 20th Century

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Technology began to change very rapidly in the 20th Century. After the first super
computers were created in the 1940s, scientists and engineers began to develop ways to
create networks between those computers, and this would later lead to the birth of the
Internet. The earliest forms of the Internet, such as CompuServe, were developed in the
1960s. Primitive forms of email were also developed during this time. By the 70s,
networking technology had improved, and 1979’s UseNet allowed users to communicate
through a virtual newsletter. By the 1980s, home computers were becoming more common
and social media was becoming more sophisticated. Internet relay chats, or IRCs, were
first used in 1988 and continued to be popular well into the 1990’s.

The first recognizable social media site, Six Degrees, was created in 1997. It enabled users
to upload a profile and make friends with other users. In 1999, the first blogging sites
became popular, creating a social media sensation that’s still popular today.

Social Media Today

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 After the invention of blogging, social media began to explode in popularity. Sites like
MySpace and LinkedIn gained prominence in the early 2000s, and sites like Photobucket
and Flickr facilitated online photo sharing. YouTube came out in 2005, creating an
entirely new way for people to communicate and share with each other across great
distances. By 2006, Facebook and Twitter both became available to users throughout the
world. These sites remain some of the most popular social networks on the Internet. Other
sites like Tumblr, Spotify, Foursquare and Pinterest began popping up to fill specific
social networking niches.

Today, there is a tremendous variety of social networking sites, and many of them can be
linked to allow cross-posting. This creates an environment where users can reach the
maximum number of people without sacrificing the intimacy of person-to-person
communication. We can only speculate about what the future of social networking may look
in the next decade or even 100 years from now, but it seems clear that it will exist in some
form for as long as humans are alive.

1.3 Statement of the problems

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The study was design to analyzed the impact of social media on youth, how social media is
influencing on youth in different aspects of social life, political awareness, religious
practices, educational learning, trends adopting, sports activities and so on.

1.4 Objectives of the study

 To study the behaviour of youth towards social media
 To examine the impact of social media on academic performance among the students.
 To identify the benefits obtained from using the social media.
 To ascertain the average time spent by the students on social Media.
 To study physical and emotional health impact of social media on the youth.

1.5 REVIEW OF RELATED LITERATURE

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1.) The effects of Social Media on student performance

January 1, 2017

Steve Johnson

This research effort is targeted at finding the effects of social media on student’s academic
performance is available. Most of the studies chosen have been published in the past four to
five years.

Tess (2013) presents a very comprehensive literature review paper regarding the role of
social media in higher education virtual and real classes. The review has consulted almost
every popular research database around the world to make this review rich in terms of
covering almost every aspect of explaining the role of different social media in higher
education class.

This research finds Facebook to be the most popular social networking site among students as
reported by same researchers and it has reached a one billion user base in October 2012.

While reflecting on the impact of social networking sites on students’ performance, Tess
(2013) again finds a variety of diverse correlations existing in the literature. Some studies
find significantly negative correlation between students results and use of social media while
others find no correlation or weak correlations. Even a few studies come up with positive
correlations although not very significant. Interestingly, the negative correlations between
SNS’s usage and poor performance have been associated with personality traits or other
behavioural or psychological aspects rather than solely with the use of this platforms.

Rouis, Limayem& Salehi-Sangari (2011) successfully make the observation that extent of
cognitive absorption determines the frequency and duration of social media usage. However,
they add that level of cognitive absorption is in turned defined by self-control and other
personality factors. While multitasking skills do nothing to reduce frequency and use of
social media among students, they moderate the effects of social media on students’
performance by tuning the cognitive absorption.

Junco R. (2012) emphasize a further investigation into the issue to find some more variables
like focus and intervention that may be strongly related to academic performance. The
negative correlation between Facebook usage and academic outcomes may be justified by

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some negative academic impacts related to certain ways students use this social media. He
observes that some specific uses of their social media are related to improved academic
performance while others contribute to lower academic results.

Negussie&Ketema (2014) further investigated if there is any impact of using Facebook while
accessing through different devices. Among a variety of devices, it was found that the
correlation between using Facebook on mobile devices and students grades is highly negative
as compared to using Facebook on other devices. This adverse effect is explained by the fact
that using cell phones for social networking activities may involve multitasking and all
students are not equally efficient in multitasking skills. The study suggests, that students must
be encouraged to use social networking sites for educational purposes instead of blocking
these platforms in the educational premises.

2.) The Positive and Negative effects of Social Media on Mental Health

By Megan Stonecipher

In this day and age, social media constantly surrounds us. People are always on their phones
or laptops updating statuses, posting pictures, liking things, and messaging back and forth
with friends. Although social media is extremely beneficial in several ways (i.e., self-
expression, communicating with long-distance friends, self-identity, emotional support, and
so on), it does have a negative impact on mental health.

Additionally other research has found that the more often you spend on social media and the
more social platforms that you are on can also lead to increase negative feelings and rates of
depression and anxiety.

Based on the results from the 14 health and well-being-related questions, the study went
ahead and displayed the overall net impact of each social media platforms on health and
wellbeing. You Tube was rated the most positive for health and wellbeing, followed by
Twitter, Facebook, Snap chat, and finally Instagram was found to be the most damaging for
one’s health.

In terms of trying the amount of negative impact from social media, the Royal Society of
Public Health and the Young Health Movement are proposing a couple of ideas. The first is
having social media platforms keep the track of the amount of usage done by a user and

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providing pop-ups stating that viewing more content may be harmful. This would most likely
also help lessen the addiction that some people have to social media ,and lessen the rate of
depression and anxiety. Another proposal is having social media platforms highlights when
photos of people have been digitally manipulated (this includes photo shop and filters). This
would help with body image and levels of depression and anxiety.

There is no way to know for sure if the proposed ideas will ever be put into action, so that is
why it is important to be weary of your social media usage and the feelings it may be causing
you. If you feel as if you are constantly checking social media or are feeling anxious or
depressed after viewing your social media, it may be important to take a step back from your
phone or laptop screen and take a break from using social media. It is also as equally
important to spend time evaluating what you are putting on social media as well as some
content may be harmful or damaging to others. Overall though, remember that it is most
important to do what is best for your mental health and wellbeing.

3.) Impact of Social Media on the Youth

By James Mageto (Author)
2017
Social media refers to all applications and websites or blogs that enable people around the
globe to interconnect via the internet, chat, and share content, video call among much other
functionality it offers to its users. For a person to be a member of any social media, he or she
has to first signup and then sign in to access content and be able to share and chat with other
users of that social media platform. Some of the common and widely used social media
platforms include Facebook, Twitter, WhatsApp, Snapchat many among others.
Over the past two decades, social media have gained so much growth and fame worldwide to
an extend that many researchers are now interested in learning more about this social
platforms and their effects on the community. Despite the fact that almost everyone in the
community is connected to at least one social media platform, the youth and teenagers are the
leading and the most fanatic of these social platform to the point that they even social
network while in class or even church. It is to this light that researchers have found that these
social sites impact the lives of our youth in a society a great deal in terms of morals,
behaviour and even education-wise.

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Also, it exposes young teens say below eighteen years to online predators who get to woo thn
into sexual acts such as lesbianism and other general sexual misconducts. It also exposes
these teens to pornographic content being spread in some the social groups online. This in
turn leads to early pregnancies amongst young girls causing them to drop out of school. It
also can lead to contraction of sexually transmitted diseases such as HIV and this can lead to
early deaths of our young generation. The morals of these teens is also immoral literature and
videos.

Spending long hours chatting in social media sites also decreases productivity amongst the
youths. This in turn cases the youths not to be self-dependent and instead of depend on their
parents and families for upkeep. The long hours wasted online on social media can be
channelled to productive activities that can enable one earn a living or even acquire an
education for instance through online research materials.

Social platforms also encourage the spread of wrong information and news majorly aimed at
tainting other people’s names or other groups of interest such as political or religious groups.
This in turn leads to fights and enmity between the concerned parties and this can lead to
divisions amongst tribes or people from different ethnicities and tribes.

It can also lead one to join groups of cults and illuminate people, which in turn can also lead
to frequent killings of people in society especially loved ones as a sacrifice to these cults.

In conclusion, social networking has been proved to have both positive and negative effects
on our youths. Individuals should make a conclusion whether to go on using or stop or even
moderate on their usage. Parents should guide and advise their children on current matters
like the usage of social, its disciplines so as to alert students that they need to be careful in
their social media usage.

Work Cited
“Impact of Social Media on Adolescent Behavioural Health in California”| National
Clearinghouse on Families & Youth. Np., 2011. Web. 20 Feb
4.) How Social Media is influencing your behaviour

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We all know that everyone is a product of their environment. Circumstantial life events,
influences, and surroundings can further change our behaviour. Social media already highly
influences our shopping, relationships, and education. But how large of a role does
networking through social media play into our lives? Maybe more than any of us realize.

Although exceptions exist, research suggests that most social networks primarily support pre-
existing social relations. For the most part, Facebook is used to maintain existingoffline
relationships or solidify offline connections, as opposed to meeting new people. These
relationships may be weak ties, but typically there is some common offline element among
individuals who friend one another, such as a shared class at school. This is one of the chief
dimensions that differentiate social media from earlier forms of public communication such
as newsgroups. Research in this veinhas investigated how online interactions interface with
offline ones. Facebook users engage in “searching” for people with whom they have an
offline connection more than they “browse” of complete strangers to meet.

While social networks are often designed to be widely accessible, many attract homogeneous
populations initially, so it is not uncommon to find groups using sites to segregate themselves
by nationality, age, educational level, or other factors that typically segment society, even if
that was not the intention of the developers.

Social networks can harbour a flow of generally undesirable things such as anger and
sadness, unhappiness, but good things also flow like happiness, love altruism, and valuable
information. “It is the spread of the good things that vindicates the whole reason we live our
lives in networks” Christakis says. “If I was always violent to you…you would cut the ties to
me and the network would disintegrate. In a deep and fundamental way, networks are
connected to goodness, and goodness required for networks to emerge and spread.

5.) The Impact of Social Media on Student Life

Abhishek Karadkar, Correspondent

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Sep. 13, 2015
Today’s world is a global village. Everyone is connected to one another in this vast network
generated by the internet. As said by Marshall McLuhan, a philosopher of communication
theory, “The new electronic independence re-creates the world in the image of a global
village.” This electronic independence is inherently dependent upon the Internet. It
illuminates the lives of thousands of people by spreading knowledge internationally, thereby
making us global citizens.

In the past, the communicating and free sharing of thoughts among people were restricted by
long distance, nationality and/or religion. But now, even these barriers cannot stop the flow
of information and knowledge. The new world of social networking allows free sharing of
thoughts. Online social networks are created by websites such as Facebook, which has
emerged as Humans are social animals. We always like to remain in some group or another,
and we prefer to follow what this group does. All of our traditions and cultures are the
product of this group-oriented facet of human nature. A well-known American psychologist,
Abraham Maslow, stated in his “Theory of Motivation” that the social need of human beings
is the third most important requirement after our physical and safety needs-the third tier in his
hierarchy of needs. Even or self-esteem comes after this social dependence. This is the main
reason billions of people use social networking t stay connected, make friends and satisfy
their social needs.

Actually, many reasons exist that explain why students love to spend time socializing. Firstly,
social networks provide them the freedom to do whatever they want-to upload what they
want and talk to whom they want. They like to make new friends and comment on the lives
of different people. Students can create other online identities that the real world does not
allow. The freedom it gives them to act just by sitting in front of a computer enthrals them,
and they then demand for more freedom. Never before has it been so easy for young minds to
create a digital image of their actions through such a spontaneous medium.

But it has a darker side that has gained the attention of many parents, and even eminent
psychologist, all over the world. One of the biggest problems is the identity crisis constant
socisl networking produces. As said by Professor S. Shyam Sunder, a renowned researcher at
Penn State, “The types of actions users take and the kinds of nformation they are adding to
other profiles are a reflection of their identities.”

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The most important things in a student’s life are studying, learning good habits and gaining
knowledge to become a person with moral character. But today, as we see in various studies,
this optimal learning process is seriously jeopardized by students becoming entrapped by the
ploys of social networking. Students neglect their studies by spending time on social
networking websites rather than studying or interacting with people in person. Actively and
frequently participating in social networking can negatively affect their grades or hamper
their journeys to their future careers.

Chap.2 Impact of Social Media on Youth

2.1 Positive Impact of Social Media on Youth

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 It keeps connected to their friends when they are not able to see each
other always when they want to
 Social media keeps you updates about the important things that are
going across the globe currently or maybe in your locality. It is a great
benefit to know about everything just by the simple click of your
finger.
 The youths have the perfect place to express themselves in such a way
in which they won’t be allowed to do in public. This is something
which makes the youth feel better about them and they hold some
position in society.
 It helps you in developing social skills and the best part is that a
number of friendships can begin from the social website. Youths
generally like make new friends and know about others as much as they
can. All of this is possible with the social media platform
 One more interesting impact of social media on youth is that it feels
fun to interact with peers rather than talking to them face to face

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Now, we tell you five ways that we all have seen technology is having a
negative influence on the young generation.

Positive Impact of Social Media on Youth in different Sectors

Educational Aspects

 Social media enables the teacher to collaborate easily and then

communicate with the students and others
 The students have free as well as easy access to the resources that are
online and gain all the information
 The grades are improved and the percentage of absentees are reduced
 According to a survey, it has been found out that about 59% of the
schools have admitted that their students take help of the social media
for educational purposes. Along with it 50% them use social media in
order to discuss the assignments of the school

Political Aspects

 The participation of the voters has increased. The users of the platform
of Facebook have admitted that they get the inspiration to vote in an
election when they see online their friends have voted too. A survey
reported that those who visited Facebook more than two times in a
single day were more likely to attend a political meeting or rally- 43%
more people said that they are sure to vote.
 Social media gives birth to the idea of change in politics. Social
networking gives the social movement cheap as well as a quick method
for distributing the information and make the people come together

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News/ Awareness

 Around 30% of the people of America get their news from online. The
information in the social networking sites spreads much faster than any
other forms of media.
 More than 50% of people in the world nowadays get the breaking news
from a social media platform
 The social networking sites provide the benefits academic research to
the people along with the online access. This helps the people to get
access to the resources that were unavailable before
 The people who use the platforms of social media get empowered and
informed to change their communities and themselves.

Social Aspects

 With the help of social media, people can communicate with friends
and this enhanced communication online strengthens the relationship
between them. Survey says around 52% of the teens that remain online
say social media have helped them with their friendships and around
88% of the people say that staying online has helped them stay in touch
with the friends they don’t see regularly
 As said earlier, young people always have this tendency to make new
friends. Around 57% of the teens that remain online say that they make
new friends on social media

Jobs for the Youth

 Social media is one of the best ways for marketing products,

connecting with people and find business opportunities

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  It helps the employers to get the employees and those who are in
search of new jobs. Around 87% of the job recruiters have found their
employers through LinkedIn, around 30% through Facebook and 15%
through Twitter
 The social media sites are the reasons for creating thousands of job
opportunities for the people and they have brought new avenues of
income

2.2 Negative Impact of Social Media on Youth

 People of today’s generation give so much importance to social media

nowadays that it has become their priority. They love being in the
social media sites and forget about all the things that should come first
for them like family, sports and schools
 In the platforms of social media, we can only see the virtual side of the
person. This means we can only see the side which they want they want
to show us. Many people try to portray themselves to others which they
are not at all
 Young people have this habit of bullying their peers which is ok to
some extent. But when it comes to cyberbullying, it affects a lot to the
other peer as this can be on the newsfeed of any person and can go viral
easily. Sometimes such things can lead to depression as well as suicidal
thoughts
 There are some young people who are very easy to get influenced.
They may feel the need to change their appearance physically and
compare themselves to every next person they see in the social media

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  There is a very strong temptation in social media. It can become an
addiction for the youth and begin to side-track them

Let us now deep dive into some other positive & negative sides of social
media-

Here are the positive sides of social media

Negative Impact of Social Media on Youth in different

Sectors

Here are some of the Negative Impact of Social Media on youth-

Work/School

 Social media helps the students to cheat on school assignments and for
those who work can get some idea about their work
 If social media is used on a light scale, it will help the students to
improve their grades. However, for those students who are heavy users,
their grades tend to fall incredibly. A study shows that students who are
using Facebook have an average GPA of 3.06 while those who don’t
use Facebook have an average GPA of 3.82
 On average of 106 minutes in every 90 minutes that is spent on
Facebook college students drop their grades to .12
 The social media platform affects the productivity of the employees
to .51%. These workers are generally between the age of 25-34 and
check their social media during work

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Lacking Privacy

 One thing that is seen common among the young people is they often
get too open in the public and share their personal information. Most of
the people don’t read the privacy policies and are unaware that their
information that the information is read by the insurance companies,
advertisers and the IRS.
 They expose themselves to the governmental and corporate intrusions.
The justice department of the US gather hundreds of pieces of
information from the social networks and email every year.

Cyber Bullying

 One of the very prime negative impact of social media on youth as

some of the negative minded individuals use it for bullying someone
 People use it for sending intimidating messages to others that
sometimes create trauma for the others as well
 Misinformation or false propaganda is another negative impact of
social media on youth

So, utilizing Social Media in a constructive and productive manner are the
things for which youth should use it because if they do so, its advantages
are unlimited.

Chap 3. Research Methodology

3.1 QUANTITATIVE RESEARCH: The data is collected by means of a
questionnaire to obtain information from the respondents. This data will be

22
interpreted, analyzed and measured by using computational techniques to derive a
conclusion.

There are 2 types. They are

 Explorative
 Descriptive

3.2 SOURCES OF DATA:

 Primary Data: Questionnaire and also through observations

 Secondary Data: Cases

3.3 SAMPLING

 Sample size: There were totally 100 people

 Sampling method: Random sampling method

3.4 DATA COLLECTION INSTRUMENT

 Questionnaire
 Website

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Chap 4. DATA ANALYSIS AND INTERPRETATION

1) Table showing number of respondents

No. of Respondents
Sr. No. Range
(in %)

A Female 40%

B male 60%

Total 100%

Number of respodent

female
40%

male
60%

male female

Interpretation

While 40% of the respondents were female, 60% of them were males

24
2) Table showing age of respondents

Sr no. Range No. of respondent (in %)

1 18-20 40%

2 21-23 35%

3 24-26 25%

24-26
25%
18-20
40%

21-23
35%

18-20 21-23 24-26

Interpretation

According to the survey, 40% of the respondents belonged to the age group of 18-20
& 35% belonged to the age group of 21-23 respectively and major respondents 25% were
aged between 24-26

3) Are you a member of a social networking sites?

25
 No. of Respondents
Sr. No. Range
(in %)

A Yes 95%

B No 5%

Total 100%

Member of a social networking sites

5%
yes
no

95%

Interpretation

According to the survey, 95% of the respondents are the member of the social networking
sites and very few are not a member of the social networking sites.

4) What social networking sites do you use?

26
 No. of Respondents
Sr. No. Range
(in %)

A Facebook 19%

b Instagram 14%

C Twitter 5%

D Whatsup 38%

E Viber 5%

f Pinterest 3%

g YouTube 9%

i others 7%

Total 100%

social networking sites do you use

7% facebook
10% 19% instagram
twitter
3% whatsup
5% viber
pinterest
14%
youtube
other
5%
38%

Interpretation

Face book, Whatsup, YouTube are the most common websites used among youth.

27
5) On an average, how much time do you spend daily on a social
networking sites?

No. of Respondents
Sr. No. Range
(in %)

A less than 1 hours 10%

b 1-2 hours 22%

C 3-5 hours 33%

D more than 6 hours 35%

Total 100%

time spend daily on a social networking sites

10% less than 1 hours

1-2 hours
35%
22% 3-5 hours
more than 6 hours

33%

Interpretation

According to the survey, they spent on social networking sites per day. 10% spent one hour,
22% spent one-two hour per day, 33% spent 3-5 hours per day and 35% spent more than 6
hours. They were no respondents who spent zero hours on the social networks. The
consumption levels for more than 6 hours are the highest (see Fig).

28
6) Why do you use these social networking sites?

No. of Respondents
Sr. No. Range
(in %)

A To find & share information 40%

b To play games & entertainment 15%

To make professional &

C 35%
business contacts

To keep in touch with family &

D 20%
friends

Total 100%

why do you use these social networking sites

40%

35%

20%
15%

To find & share To play games & To make professional & To keep in touch with
information entertainment business contacts family & friends

Interpretation

Social networking site has been using in many purposes such as a) To find & share
information b) To play games & entertainment c) To make professional & business contacts
d) To keep in touch with family & friends. The figure shows that people uses social
networking site 40 % to find & share information and 15% to play games & entertainment

29
36% To make professional & business contacts and 20% To keep in touch with family &
friends.

7) What are personal benefits of using social networking sites according to

you?

No. of Respondents
Sr. No. Range
(in %)

A help with studies 17%

B staying connected with people 23%

C learn new skills 20%

D entertainment 30%

E sharing common interests 10%

Total 100%

What are personal benefits of using social networking sites

according to you?

30%

23%
20%
17%

10%

help with studies staying connected learn new skills entertainment sharing common
with people interests

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8) Do you think social networks are important?

No. of Respondents
Sr. No. Range
(in %)

A Agree 75%

B disagree 25%

Total 100%

Do you think social networks are important?

25%

agree
disagree

75%

Interpretation

According to the survey, 75% respondents thinks social networks are important and other
25% are not agree with that.

31
9) Do you think privacy policies are effective in social networking sites?

No. of Respondents
Sr. No. Range
(in %)

A Agree 59%

B Disagree 41%

Total 100%

Do you think privacy policies are effective in

social networking sites?

agree
disagree
41%

59%

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10) What do you believe are the disadvantages of using social networking
sites?

No. of Respondents
Sr. No. Range
(in %)

A cyber-bullying 30%

b headaches - eye problems 40%

C unrealistic expectations 20%

D less social interaction 10%

Total 100%

What do you believe are the disadvantages of

using social networking sites?

10% cyber-bullying
30% headaches - eye problems
20% unrealistic expectations
less social interaction

40%

Interpretation

33
11) Have you ever said no to an activity with your family or friend because
of social networking sites?

No. of Respondents
Sr. No. Range
(In %)

A Yes 60%

B No 40%

Total 100%

have you ever said no to an activity with your

family or friend because of social networking
sites

yes
no

40%

60%

Interpretation

According to the surveys, 60% respondent strongly agrees that they said no to
an activity with family or friends because of social networking sites. And 40%
are disagree with that.

34
12) Do you ever ignore a study because of social networking sites?

No. of Respondents
Sr. No. Range
(in %)

A Yes 55%

B No 45%

Total 100%

Do you ever ignored a study because of social

networking sites

yes
no
45%
55%

Interpretation

According to the surveys, in most of the time social media affect our daily activities. Students
are getting more and more time engaged in social media so that affect their studies also. In

35
the study it is found that 45% respondent has agreed that social media affect their study and
55% has strongly disagreed to the fact.

13) Do you become frustrated or angry when a social networking sites goes
down or unavailable?

No. of Respondents
Sr. No. Range
(in %)

A Yes 35%
Do you become frustrated or angry when a social
B No
networking sites goes down or unavailable?25%
c Sometimes 40%

Total 100%
yes
35% no
40%
sometimes

25%

Interpretation

36
According to the surveys, 35% respondents are agreed that they are become frustrated or
angry when a social networking sites goes down or unavailable and 25% are disagree with
that and 40% respondent believe that they become frustrated sometimes.

Chap. 5 LIMITATIONS, SUGGESTIONS & CONCLUSIONS

5.1 Conclusion

After gathering up all the survey results, It was found that these social networking
sites are acting as great medium for view mobilization. People are feeling free in sharing their
thoughts on any issue and even youth is raising their voice against social acts like violation of
Human Rights, corruption, Pornography, child labour etc. These social networking sites are
proving themselves a boon at least in bringing thoughts of people on these social issues. It is
also being generated from the information so obtained that people are getting more aware
about the social issues mainly from Face book. But instead of getting this knowledge the
people generally don’t discuss them and if they do, they just sign off the sites after discussion
and the issue just remains focused on web only.
It was found that women’s are spending less time on these sites yet they are sensitive
towards these social issues. Most of them think that youth can play a positive role in
changing our society which is represent in most of the responses to different queries.

It is explored that most of the youngsters are turning towards this pit hole of spending
hours and money on Social Networking Sites without any cause just because of the main
reason, peer pressure. They want to maintain their status in today’s competitive environment
among their friends. This enables them for rapid adoption of Social Networking Sites for
maintaining their friends, having fun sharing of knowledge and entertainment, etc., In dealing
with the educational impact on college youth, Social Networking Sites has made its influence
on today’s college youth which was evident through the study that college youth opt for

37
Social Networking Sites for educational related matters, as well as for entertainment, fun and
education. The study also shows that the whole concept of Social Networking Sites depends
only on Facebook dominating over the other sites like Twitter, My Space, etc.,

5.2 Suggestions & recommendations:

The below recommendations can be helpful for better use of Social Media:

• For parents and caretakers: Parents and the caretakers have to alert themselves regarding
social media and the means which their teens may use. And they should be aware of the risks to
understand and navigate technology. Family discussions are also one of the recommendations which
will help teenagers in avoiding using internet. Parents should be concerned about the online protection
and sharing of individual information and photos of their teens, as less sharing of personal
information will prevent the risk. Most of the information should be kept private so as to avoid
spammers.

• For community:

Better resources should be owed to schools, libraries and community organizations, to help them in
taking on risk management strategies and to offer education about online security matter. Resources
are required for social services and mental health professionals, who job with minors and their
families in extending their skill, to online spaces and also work with other members of the society, for
identifying at-risk youth and interfere prior to risky performance results in unenthusiastic endings.

• Technological solutions:

Internet providers like Google and Yahoo, and social networking sites, like Face book and YouTube,
must continue in working with parents and policymakers for creating alertness and chances for
privacy defense of youth and to expand technologies which will help teenagers in getting secured.

• Health providers:
38
Medicinal and psychological health suppliers should comprise regular broadcasting to evaluate the
risk for depression which considers teenagers social media use. For instance, assessing the time spent
in using media as well as online activities or inquisitive about online contacts .Tools must be
developed for helping providers engage in these conversations.

• Research Evaluation:

continuous research is required on the achievement of social media based involvements, especially
those focusing on metropolitan and countryside teenagers from lower middle class families and those
with deprived home locations.

5.3 Findings

 Only 5% of the respondents respond that they are not a member of the social media
other 95% of the respondents respond that they are member of the social Medias.

 Majority of the 40% respondents respond that they use social networking sites to find
and share information other 15% respond that they use these social media to play
games & entertainment and other respond that they use social media to make
professional & business contacts and to keep in touch with family & friends

 75% of the respondents think that social networks are important and other 25% are
not agree with that

 In the survey it is found that most of the respondents using social networking sites for
personnel benefits that are staying connected with people learn new skills,
entertainment, sharing common interests.

 40% of the respondent agree that they are become become frustrated or angry when a
social networking sites goes down or unavailable and 60% are disagree with that.

 55% respondent ignored study because of social networking sites

39
5.4 Bibliography

www.google.com

www.wikipedia.in

www.scribd.com

Books

1. Aaltonen, S. Kakderi, C. Hausmann, V. and Heinze, A. 2013. “Social Media in Europe:

Lessons from an Online Survey”. 18th UKAIS Annual Conference: Social Information
Systems. Worcester College. Oxford, UK.

2. Ahmad, Ateeq. 2011. “A Short Description of Social Networking Websites and Its Uses”.
International Journal of Advanced Computer Science and Applications, Vol. 2, No.2 pp. 124-
128

3. Akyildiz, Muge and Argan, Metin. 2011. “Using Online Social Networking: Students’
Purposes of Facebook Usage at the University of Turkey”. Journal of Technology Research.
1, 1-11

40
Questionnaire

1. Are you a member of a social networking sites?

2. What social networking sites do you use?

3. On an average, how much time do you spend daily on a social

networking sites?

4. Why do you use these social networking sites?

5. What are personal benefits of using social networking sites

according to you?

6. Do you think social networks are important?

7. Do you think privacy policies are effective in social networking

sites?

8. What do you believe are the disadvantages of using social

networking sites?

41
9. Have you ever said no to an activity with your family or friend
because of social networking sites?

10.Do you ever ignore a study because of social networking sites?

11.Do you become frustrated or angry when a social networking

sites goes down or unavailable?

42