Day wise schedule

Session Module Learning Expert

Assessment
Prior-Assessment of knowledge, attitude and skills
Day1 Orientation /  General discipline in class room (Do’s and Don’ts)
Session Inauguration  Every trainee to share their introduction with expectations.
1  Motivational Talk
Day1 Economic / 1. Crop Origin, Botany and economic products:
S2 Marketing 2. Fresh product & Processing & Value added products.
Potential and 3. India: Area, Production, Productivity, Prices & value.
Specific State/ 4. State/UT : Area, Production, Productivity,
UTs context: 5. Prices & value, variation across markets.
Scope and 6. Global: Area, Production, Productivity, Prices;
opportunities 7. Domestic market : Supply and Demand;
and Success 8. Export and Import scenario;
stories. 9. Case study of success stories-2
10. Concerns for growers / entrepreneurs!

Day1 Personal skills 1. Improve listening, reading, writing and communication

S3 development skills, team work; reading of signs etc.
2. To learn/ improve IT/ social media and know how to benefit
from Internet and newspapers/media.
3. To improve leadership / social skills common informed
vision, communication, team work, negotiation skills; with
an exercise and success story.
4. To explore leadership roles required in horticulture business
and realign and recalibrate self with new knowledge,
concepts and tools.
5. Managing change and innovation and Taking charge and
leading strategy.
Day1 NHB Scheme Group Discussion and Presentation by each group: DD NHB
S4 Guidelines, 1.Scheme guidelines
Annual Design 2.Flow chart
and Processes 3.Dos and Donts, List of documents to be submitted and
of successful Agenda and Checklist.
implementation 4.Technology standards/ Specifications etc.
and DPR, Bank 5.Issues with Banks.
Appraisal and 6.Common reasons for rejection of Projects at NHB.
Sanction of own 7.Q& A on Queries.
Project
Quiz Today’s learning
Reading 1. Study of NHB Scheme guidelines and come up with queries.
material for 2. Reading material on mango cultivation technologies
next day* 3. Reading material on good practices.
Evening/Nigh  Creation of Whats’ app group of all trainees.
Home work/  Joining of NHB crop specific/Project specific Whats’ app
Assignment# group.
*: To be read in the night before attending next day class.
#: Are evaluated/tested the following day.
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Day2 Selection of 1. Know -Agro-climatic, soil health, and water Horticulturist
S1 cultivar quality, & Marketing
2. Know varieties with their features- High Expert
yielding, advantages and disadvantages
3. Ascertaining market/consumer preference -
choice characteristics of commodity.
4. Understanding ecological challenges of project
land and village.
5. How to select economically profitable and
sustainable cultivar / variety/hybrid.
6. Quality Planting Material-How to confirm/ verity,
treatment, storage etc.
7. Nursery Management
8. Sources of Quality Seeds/Planting material.
9. Knowledge of vegetative propagation.
Day2 Production Types, Site selection, Layout & Design & Size; Agri.Engineer
S2 Technologies Selection based on crop, location, climate +
Familiarise different components & equipment of Fabricator /
GH/ Shade net etc, maintenance of required Erector
environment – RH, Temperature, light, as per crop + Successful
requirement, care, operation & maintenance, Enterpreneur
automation
Cost and Economics of Protected cultivation,
register keeping, Annual Maintenance Contract,
insurance etc.
Selection of fabricator, Do’s and Don’ts
Day2 Production Familiarise technology and components of
S3 & 4 technologies cultivation practices, practical on layout. Row
orientation etc.
Agronomic practices:
 Plant density manipulation vis a vis canopy
characteristics.
 Understanding mango phenology for scheduling
package of practices.
 Initial training and subsequent canopy
architecture modification.
 Soil & Water testing- PH
treatment and its importance.
 Pit preparation and proper site/ field lay out /
design
 Plantation
Discussion Evaluation of Assignment and observations
Quiz Learning on yesterday and today
Reading for Production technology, manual-specific to each
next day trainee based on choice /NHB project
Assignment Difference between Applicants DPR and NHB’s
for next day Model DPR- What are the learning.

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Day 3 Crop (Organic/ 1. Water requirement, critical stages, Horticulturist
less chemical) Irrigation / fertigation & drainage/ soil Plant
S.1 & 2 Production & water conservation/ RWH; irrigation Protection
Sessions Technology- schedule; Expert
Class room and 2. Weed management & Mulching. Soil Expert
Field visit to 3. Nutrient Management (Macro & Micro) /
successful Manuring including Bio-fertilizer: Vermi
entrepreneur compost production- Identify correct
species of earthworm, quality
production technique, finances and
market linkage, food safety issues etc.
4. Integrated Pest, Disease & Nematode
Management- knowing of
pests/diseases/ symptoms, stages of
attack and measures & precautions;
Bio-pesticides, promotion of natural
enemies.
5. Specific crop based Farming System,
Inter/ Mixed cropping;
6. Farm mechanisation& Automation-
Tools and equipment for nursery and
production & harvesting, Annual
Maintenance & Service centre etc.
7. Crop rotation / inter crop.
8. Care to be taken in procuring inputs.
9. Availing extension services at regular
intervals with the visit of experts to
fields.
10. Honey bees- supplementary income
11. What is cluster sprout? Cluster? Salient
features of Cluster?
12. Crop calendar.
S.3 & 4 Visit to Farm- of 13. Sessions including training, pruning,
Farmer etc.
Discussion Evaluation of Assignment and observations
Quiz Learning on 3 days
Reading for next  Post-harvest management practices,
day technologies and infrastructure –
specific to each trainee.
Assignment Technologies for Water, Nutrient and
Integrated Pest and Disease management.
Preparation of Crop calender including Pest,
and disease management

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Day 4 Harvesting, Post- 1. Post-Harvest losses and Waste scenario in PHM Expert
S1&2 Harvest the country and measures to minimise the
Management / same.
Infrastructure- 2. Proper technique & do’s and don’ts of
Harvesting;
to enhance 3. Careful Post-harvest handling / practices
holding life and to including use of crates, reception area,
reduce post- washing/cleaning, sorting, grading
harvest losses (standards), Ripening, Packaging,
labelling, pre-cooling & Preservation &
Traceability
Processing / 1. Fresh product: Minimal processing.
Value Addition 2. Processing / Preservation- & Value
Addition
 By product utilisation
 Use of renewable energy on roof tops for
processing energy
S3&4 Visit to Protected Skill /Hands on training on Harvesting PHM Expert
structure- techniques +Post-harvest practices
HTI/Farm
Visit to Modern Skill /Hands on training on Harvesting
Pack house, cold techniques +Post-harvest practices
storage etc.
Visit to Visit to pack house for understanding
processing unit/ components of packaging line
Value addition
plants
Discussion Evaluation of Assignment and observations
Quiz Learning on 4 days
Reading for next
day
Assignment Technologies for Water, Nutrient and
Integrated Pest and Disease management.
Preparation of Crop calendar including Pest,
and disease management

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Day 5 Producing Quality Food Safety & Certification & Traceability Expert
produce activities: at pre-planting, Crop husbandry,
Harvesting and Post-harvest.
 Good Agricultural Practices-GLOBAL GAP/
INDIGAP
 BRC/IFS/ FSSC/SQF/
 Codex Alimentarius/
 Organic certification
For India based facilities and labs- visit
websites or APEDA website.

Health: Have knowledge of various health

hazards relevant to work place including that
of machinery & vehicles, chemicals usage,
contamination; safety checks, farm personnel
safety measures (protective clothing, gloves
/gadgets) and first aid; Waste disposal,
minimum damage to environment, emergency
protocols for health and safety.
Standards
 GSCP- Global Social Compliance Program;
 Social code: GRASP
 Fair food
 Standards
 EU MRL ;FAO-IPM
 Sea based logistics certification: IFOAM;
Cargo hand book
 GMP- for processed / value added
products
S3&4 Visit Food Testing Appreciate consumer perspective
Laboratory,
Farmers fields,
Markets, Cold
storage,
transportation
etc.
Discussion Evaluation of Assignment and observations
Quiz Learning on 4 days
Reading for next
day
Assignment  Technologies for Water, Nutrient and
Integrated Pest and Disease management.
 Preparation of Crop calendar including
Pest, disease & Nematode management
 Marketing challenges being faced by
trainees in their cluster.

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Day 6 Marketing and Marketing Basics: Marketing
S1 &2 value chain 1. Value Chain Analysis of product / Expert,
development commodity in State / UT- Current scenario APMC
and the best possible solutions Secretary,
2. Identification of markets- Export, Distant Exporter
Market, Local markets- Mandis/ Traders,
Processing units.
3. Demand – seasons / days etc.
4. Market differentiation- Organic, Alcohol
free, Taste etc.
5. Market Driven Production- Concept: What?
How? Challenges? Solutions
6. Promotion strategy: Branding;
Differentiation of product
7. e-marketing
Market Intelligence / Transparency in Market
prices/ Assimilation of Market Information /
1. Knowing end market prices- Local market
and distance market; from reliable
sources, Mandis, competitors through
Media-print, AIR, TV, internet, commission
agents etc.
2. Analyse market information season wise.
3. Use market information to decide on crop,
area to be sown, appropriate post -harvest
decision of drying, grading, bagging,
processing, storage etc., and to decide
where to sell, when to sell, to whom to
sell, and what quantity to sell etc to be
profitable.
4. Arranging cost effective transportation.
5. Also use market information for growing
next crop, area and release of produce
into market etc.
Demand assessment and management:
1. Need to consolidate demand from all
sources- retail outlets, chain, hawkers etc.
2. Assured quantum can be vertically
integrated with producers.
3. Variable demand is linked with indirect or
Mandi based procurement.
4. To know a balance sheet: demand and
supply of commodity if possible.
Causes of market instability and measures to
address
1. Causes: Low cost supplies from new
production areas, Fluctuating demand in
Transport availability, Market
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 manipulation, weather vagaries, local
disruptions (Bandhs etc.) etc.
2. Measures: Building brand loyalty, Efficient
supply chain with dedicated transport on
pre-determined schedules,
Complementary storage option for buffers
for 2 weeks; For perishables- back end
sources and reefer transport, modern pack
houses; Food processing capacity, Export
markets.
3. Measures to check gluts.
Marketing models / Measures to minimise
price spread / enhance price realisation.
1.Direct-
1.Bulk sale- fast tracked without any
pre-cooling with daily dispatches.
2.Bulk or retail outlets- owned/
franchisee.
3.Through wholesale trader / Retail
chain/ Exporter/Importer/ Street
vendors/ vegetable sellers.
2.Marketing with /without legal contract with
buyers, supply chain agents etc.
3. Models:
 NDDB-Mother Dairy/ SAFAL Model-
Front end distribution hub and retail
outlets.
 HOCOMS model: Both back end
ownership of collection centres and
transport and front end distribution,
outlets.
 Big Basket Model.
 Study of pricing / price realisation
across the models
Supply to Distribution hub by Buyer
like HOPCOMs or by FPO as in case of
Mothers; dairy SAFAL.
Private partnership- Success stories
Potential niche Export markets
1. Global Scenario- product wise; Success
story,
2. State/UT s potential, Challenges for
Export markets- sea based;
3. Interaction with Exporters and
Importers.
4. Linkage with Distribution hubs
(Netherland)
Potential niche Domestic markets:
1. Indian Scenario- product wise;
Challenges for Domestic – road based
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 2. List of processors, value added
companies.
Exposure / Networking visits/Trade Fairs/
Exhibitions_ India & Abroad- CDB support
S 3 &4 Field visit Visit to local APMC / Whole sale-Terminal
market/ Retail Chain/Recording of Price
Information/
Discussion Evaluation of Assignment and observations
Quiz Learning on 5 days
Reading for next Agricultural credit -Term loan credit: Process
day and dos and donts
Assignment Explore: http://agmarknet.gov.in/
Documentation of difficulties being faced by
trainees;
Interaction with Bankers and growers

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Day 7 Economics, 1. Estimate cost of production and required Panel of
S1&2 Finance, Credit investment;
&DPR and Project 2. To know about Banks/ Financial 1.Chartered
Management and Institutions; Loan procedure-how to avail Accountant
Risk Management finance/ credit- challenges and prospects. 2.Horticulturist
3. Facilitate in possible solutions on 3.PHM Expert
expeditious and easy access to credit in 4.Bank
trainees context. Manager
4. To prepare a proposal for loan duly 5.One
considering Agro-climatic/soil/ water Fabricator
suitability, Market, Finance and Technical 6.Insurance
viability. Agency
5. Model DPR Templates of NHB.
6. DPR preparation for various schemes
7. Farm record keeping.
8. Economics of enterprise & performance
measurement using 2-3 Financial
indicators.
9. Managing Natural calamities
10. Mitigation, Insurance- risks covered, not
covered, claims, assessment, settlement
etc.
11. Monitoring and Evaluation of project
S 3 &4 Visit to local Bank 12. Understanding credit process.
13. NHB requirement
14. Knowing Dos and Don’ts
15. Role of Bank in NHB Schemes-Market and
Financial feasibility, regular visits to
project, Subsidy claim, JIT, SRF Account
etc.
16. Repayment schedule
Discussion Evaluation of Assignment and observations
Quiz Learning on 6 days
Reading for next
day
Assignment Understanding ones own DPR and Model DPR
format- critical comments.
Role of Banker in NHB Schemes.

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 Day 8 Supply/ Cold- 1. What is Supply Chain and Cold Chain?
S1 chain Advantages.
development both 2. For Local sale: where product selling
for fresh and cycle is < 48 hrs- to have aggregation,
processed staging platforms at village level for
produce sorting and grading and to consolidate
volume for viable truck loads.
Agri/Horti- 3. For Long distance: where product selling
Logistics cycle is > 48 hrs- require aggregation
platforms, pre-conditioning supply &
cold chain management- Modern pack
house, integration with reefer transport.
4. Required infrastructure Gaps,
5. Strategy for phase wise Supply/ Cold
Chain development in trainees context.
6. For domestic market- Local & Distant
7. For export market.
8. Annual Maintenance, Contract of
Infrastructure.
S2 Government List of Institutions for promotion of State Dept.
organisations and Horticulture: State/ UT Govt., DAC&FW- of
Schemes and CDB, NHB, CPCRI, UT Government, Central Horticulture/
applicable laws. Schemes – SFAC, NCDC, MoFPI, APEDA,
NABARD etc. NHB
State/UT
Applicable laws / clearances etc. for Horti- official
business- As may be applicable-
 Crops: IPR, PPVFR, SFAC
 Technology: TM, Patent, licensing. APEDA
 Cold Storage: Fire Safety, Pollution, NCDC
Agriculture Marketing, Conversion of NABARD
Land use etc.
S3 Knowledge and  Maintain statistics- Growers, Area,
Statistics Production, Productivity, Pest and
Diseases, Age of plantation
 What’s app group;
 ICAR/SAU/SHU News letters
 Advisories
 Online news
Market information- State/UT , Domestic

and Export
Radio,
 e-learning
 Kisan Call centres
S4 Technology Technology areas & Providers
Entrepreneurship  Quality Planting Material, Package of
& innovation practices, IPM, Soil and Crop health,
Aerial spraying, Crop monitoring, Pest
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 and Disease Surveillance, Weather
Forecasting
 Advisory services
 Use of IT, Automation- Drones etc.
 Crop wise Experts across India and
State.
 Contacts at CDB/ CPCRI/NHB/ UT
Agri.Dept./ KAU/ ATMA/NHM
 Climate change
Entrepreneurship:
 What it is? Essential elements?
 Entrepreneurship in Horti-business-
salient features.
 Steps involved in setting up an
enterprise and laws to be complied.
 Business avenues in trainees context.
 How to minimise cost of production and
maximise profits.
Innovation
 What is innovation? Innovation in Horti-
business?
Discussion Evaluation of Assignment and observations
Quiz Learning on 8 days
Reading for next Reading material provided from day 1 to 7
day
Assignment  Study of Agenda and Checklist of each
project.
 Examining previous IC and PAC meeting
minutes from NHB website on grounds
of rejection.

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 Day 9 One day Trainee specific Crop Production Technology Mentored by
internship at one Successful
of the successful + enterpreneur
entrepreneur:
Post-Harvest Practices, Technology and
Infrastructure

Producing Quality produce

Finance, Credit & Farm/ Project & Risk

Management

Assignment Identification of Risks and Measures to

overcome these risks for successful and
timely completion of project as per NHB
scheme guidelines, standards and making
profits.

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Day 10 Practical Session Understanding fruiting behaviour of
Session on orchard varieties, it manipulation and orchard
1&2 management management.

S3 Evaluation Training evaluation /Test on 3-4

1 Hour 1. Knowledge Successful
2. Skills entrepreneurs
3. Attitude

Marks in the test are

Total Marks 1. Class room participation 25%
Final Assessment 2. Timely submission of 25%
assignments
3. Final evaluation 50%
Total Marks ( Are recorded in
Completion Certificate )
Feedback 3-4
30 Min Successful
Discussion on entrepreneurs
Feedback
S4 Valediction

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