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History: Canva Is A

Canva is a graphic design platform that allows users to create visual content like social media graphics, presentations and posters using millions of images, fonts, templates and illustrations. Users can choose from professionally designed templates and edit designs using a drag and drop interface. The platform is free to use but paid subscriptions offer additional features. As of 2019, Canva had over 20 million users across 190 countries and a valuation of $3.2 billion after raising funds from investors.

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69 views

History: Canva Is A

Canva is a graphic design platform that allows users to create visual content like social media graphics, presentations and posters using millions of images, fonts, templates and illustrations. Users can choose from professionally designed templates and edit designs using a drag and drop interface. The platform is free to use but paid subscriptions offer additional features. As of 2019, Canva had over 20 million users across 190 countries and a valuation of $3.2 billion after raising funds from investors.

Uploaded by

Andra Elisa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Canva is a graphic design platform that allows users to create social

media graphics, presentations, posters and other visual content. It is available on web and


mobile, and integrates millions of images, fonts, templates and illustrations.[2][3][4]
Users can choose from many professional designed templates, and edit the designs and upload
their own photos through a drag and drop interface. The platform is free to use, and paid
subscriptions like Canva Pro and Canva for Enterprise offer additional functionality.[5] Users can
also pay for physical products to be printed and shipped.[6]
As of 2019, Canva last raised at a $3.2 billion valuation and has over 20 million users across 190
countries.[7]

Contents

 1History
 2Acquisitions
 3References
 4External links

History[edit]

Canva Sydney team

The company was founded on 1 January 2012 in Sydney, Australia by Melanie Perkins, Cliff
Obrecht and Cameron Adams. In its first year, Canva had more than 750,000 users.[8] Social-
media and technology expert Guy Kawasaki joined the company as chief evangelist in April
2014.[9] In 2015, Canva for Work was launched which gave businesses a tool for producing
marketing materials.[10]
During the 2016-17 financial year, revenue increased from $AU 6.8m to $AU 23.5m, with losses
of $3.3m. In 2017, the company reached profitability and had 294,000 paying customers.[11]
In January 2018, Perkins announced that the company had raised $40 million from Sequoia
Capital, Blackbird Ventures, and Felicis Ventures, and it was valued at $1 billion.[12][13][11]
In May 2019, Canva experienced a security breach in which data of roughly 139 million users
was hacked.[14] The exposed data included real names, usernames, addresses and geographical
information, and password hashes for some users.[15]
During May 2019, the company raised another round of funding of $70m from General
Catalyst and Bond and its existing investors Blackbird Ventures and Felicis Ventures, valuing
Canva at $2.5 billion.[16]
It was reported that Canva, among other Australian businesses, supported employees attending
the Global Climate Strikes that took place on September 20 and 27, 2019. The strikes called for
the Australian Government to take greater action on climate change and transition to renewable
energy.[17]
In October 2019, Canva announced that it raised an additional $85 million at a valuation of $3.2
billion, and launched an enterprise product.[7]
In December 2019, Canva announced Canva for Education, a free product offering for schools
and other educational institutions intended to facilitate collaboration between students and
teachers.[18]
Canva received praise in January 2020 for releasing a comprehensible privacy policy written in
both Legal English and common language, with the intention of abiding by their brand mission of
simplicity while making their practices understandable to everyday users.[19]

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