Operators’ solutions
Be innovative, Maintain loyalty, Reduce churn-out, Increase ARPU
Description of Operator’s Market
The Operator’s world has seen dramatic changes these last years. Operators in the early years were
concentrating on user enrollments and subscription to their network. The only revenue for Operators is
the airtime usage. The emerging alternative operators with competitive and aggressive offers have led
to significant churn for incumbent Operators, and the airtime revenue dropped.
In order to maintain their subscriber-base, the Operators have to market in a different way,
introducing loyalty programs, integrate new technologies in order to offer new services, and
differentiate from competition and thus increase their ARPU (Average Revenue Per User).
Operators seek Service Delivery Platforms that allow for rapid development and deployment of new
Added Value Services in order to be competitive and improve their subscribers’ media experience.
Requirements
Operators are in need of Service Platforms that is capable of bringing in new revenues with main
features being:
Integrating seamlessly into their network
Support of SS7 protocols as well as new NGN and IMS infrastructure and protocols
Ability to rapidly develop and deploy new services on one single platform
Integrate new technologies and make them available on the same platform
Platform resilience and redundancy
A platform that evolves which saves the investments
Applying our technology to Operators
Our Service Delivery Platforms offer Operators the ability to design and deploy new services timely.
The productization process for services is greatly shortened when using our platform. Our tools offer a
visual and graphical application design, testing capabilities and easy deployment. The ability to enable
backup application and load-sharing allows for easy update of services while running.
Technologies offered by the platform include VoiceXML/CCXML engine, SS7-ISUP/TUP protocols, Voice
and Video over IP/SIP, DSP, Host based media processing for audio, video, conferencing and fax. Our
platform also allows for Speech driven services with support of market leader Voice Recognition and
Speech Synthesis engines. The architecture of our platform is multi-layered where Network resources
are separated from the application layer, allowing easy scalability on both the network layer resources
as well as application layer.
Operators Solutions
Multimedia Service Delivery Platform
This is the primary requirement for an Operator who wants to be able to deliver rapidly new
multimedia services to its subscribers or enterprises and thus adding value to their traditional offer.
Color Ringback Tone
The goal of this service is change the traditional ringing tone heard when calling another party, into a
music, a specific audio message…etc. From fun to business advertisement, the few seconds waiting
time before answer is used in a more efficient and sometimes funny way to provide a specific
message. Popular within the young generation of users, it has also some benefits for enterprises who
can take this few seconds opportunity to push voice Ads to the callers.
Voucher TopUp service
This self-care service allows prepaid users to top up their account with a purchased voucher. This can
be done via a voice call to a service, or sending an SMS, or using a USSD based application. CaaStor™
offers a common platform for providing such service though any of the channels: USSD, SMS and/or
voice.
Interactive voicemail
The standard service generally attached to any subscriber’s account is the voicemail. The advanced
voicemail provide notification service through SMS, forward to email. The Interactive voicemail goes
beyond and allows direct interaction with the caller while depositing a message, pushing a pre-defined
message to the caller…etc.
Missed Call Alert
Operators revenues are based on connected calls. The missed Call Alerts is a convenient way that
allows the Operator to inform a user that he received a call while he was unavailable. This will in many
cases lead the user to initiate the call back especially when the missed call number is inserted in the
message sent by the Operator. This is a way for the Operator to increase the call completion ratio and
thus increase its revenues.
Loyalty, Promotion Programs
Operators seeking retaining their users and fight against “churn-out” will always offer promotional
programs and bonuses to their subscribers. The threat of churn is particularly important within the
prepaid community. Norma prepaid platform provides for such loyalty program with packages,
promotions and bonuses where bonuses can be automatically activated based on Topup operation in a
certain promotional period, automatic and recurrent bonuses…etc.
VoiceXML/CCXML hosted services
In a outsourcing business, Operators can play a great role towards Enterprises by providing an
infrastructure for hosting the Enterprises’ IVR. This lowers the cost for Enterprises on one side, while
saving their investment in the IVR application when built using VoiceXML standard. Triton provides for
building large hosting platform with ability to run VoiceXML applications located within the same
environment or even fetched from remote Enterprise servers.
