RSEARCHER; T.
GAYATHRI
GUIDE ; Dr.V.GOMATHI
TITLE;A STUDY ON TOURISM MARKETING DEVELOPMENT WITH
SPECIAL REFERENCE TO TIRUCHIRAPALLI DISTRICT, TAMILNADU
ABSTRACT
Tourism plays a pivotal role in promoting goodwill among the people
and thereby fostering socio-economic development of the country. Tourism
as an industry helps to earn huge foreign exchange reserves and creates
direct and indirect employment opportunities to a very large section of the
society. Besides, promoting handicrafts and fine arts of a nation, it helps in
preserving the nature’s beauty, cultural heritage of the land, tradition of soil
and strengthens the process of national integration and universal
brotherhood. It is necessary to make a distinction between different types of
tourism for an analytical purpose. For instance, tourism is usually classified
into two broad categories; international tourism and domestic tourism
defined in terms of territorial boundary of the permanent residence of the
tourist. There need not be any minimum length of the trip to qualify it as a
tour and the critical factor is the movement away from the place of
permanent residence to the destination or destinations not in the same
locality.
Objectives of the Study
To document the growth and development of tourism business in
India, Tamilnadu and Tiruchirapalli District.
1. To identify the potential services offered to tourists by hotel owners
and the level of room occupancy in order to promote tourism in
Trichirapalli district.
2. To analyse the business prospects at the tourist spots.
3. To assess the socio economic status of tourists, their purpose of visit
and problems faced by them at the tourist spots.
4. To assess the level of satisfaction of foreign and domestic tourists in
Trichirapalli district.
Chapter Scheme
The study is divided into seven chapters. The first chapter deals with
introduction of the study. It consists of objectives, statement of the problem
and methodology of the study.
The second chapter deals with related review of literature consisting
of both foreign study and Indian study.
The third chapter deals with growth and development of tourism in
India, Tamilnadu and Tiruchirapalli District. It consists of analysis of tourist
arrival to India, Tamilnadu and Tiruchirapalli, relating into account the
season wise and area wise distribution of tourists.
The fourth chapter deals with perception of hotel owners towards
services offered by them to tourist and the level of room occupancy.
The fifth chapter deals with the perception of commercial shop
owners towards their business prospects.
The sixth chapter deals with the socio economic status of tourists and
their problems and level of satisfaction.
The seventh chapter deals with findings, suggestions and conclusion.
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