REGRESSION

(Table R-1.1) Variables Entered/Removeda

Model Variables Entered Variables Method

Removed

Does price affect

1 . Enter
your purchase ?b

a. Dependent Variable: How often do you buy a mobile phone ?

b. All requested variables entered.

(Table R-1.2) Model Summary

Model R R Square Adjusted R Square Std. Error of the

Estimate

1 .029a .001 -.005 .719

a. Predictors: (Constant), Does price affect your purchase ?

1. R is the correlation coefficient. It tells us how strong the relationship is between

dependent and independent variable. Closer it is to +1, stronger is the relationship.

R is equal to 0.029, implying that there is not a strong correlation between the

independent variable and the dependent variable. It means that the price is not related

to purchase frequency. (Table R-1.2)

2. R^2 expresses the proportion in dependent variable which is explained by variation in

independent variables.

The value of R^2 is 0.001, signifying that .1% of variation in frequency of purchase

of a mobile phone is explained by the price of the product. (Table R-1.2)

(Table R-1.3) ANOVAa

Model Sum of Squares df Mean Square F Sig.

Regression .074 1 .074 .143 .706b

1 Residual 88.458 171 .517

Total 88.532 172

a. Dependent Variable: How often do you buy a mobile phone ?

b. Predictors: (Constant), Does price affect your purchase ?
 H 0: Price of the product and buying frequency is independent of each other

H 1: Price of the product and buying frequency are dependent on each other

The alpha value has been taken as 5%. The p-value comes out to be 70.6% which is more
than the alpha value. Thus, we do not reject the H 0. Therefore, price and buying frequency is
independent of each other. (Table R-1.3)

(Table R-1.4) Coefficientsa

Model Unstandardized Standardized t Sig. 95.0% Confidence

Coefficients Coefficients Interval for B

B Std. Error Beta Lower Upper

Bound Bound

(Constant) 2.865 .225 12.708 .000 2.420 3.310

1 Does price affect
.021 .055 .029 .378 .706 -.088 .130
your purchase ?

a. Dependent Variable: How often do you buy a mobile phone ?

Y = β0 + β 1 x

Y =2.865+ .021 x

Y= Buying Frequency ( Dependent Variable)

β 0= Constant

β 1= Estimated Regression Coefficient that quantifies association between the dependent and

independent variable.

x= Values of independent variable ( Price of the phone)

This shows that price increase by 1 affects a positive change of 0.021 in the buying frequency

of mobile phones. (Table R-1.4)

(Table R-2.1) Variables Entered/Removeda

Model Variables Entered Variables Method

Removed

Does
advertisement
1 . Enter
affect your
purchase ?b

a. Dependent Variable: How often do you buy a mobile phone ?

b. All requested variables entered.

(Table R-2.2) Model Summary

Model R R Square Adjusted R Square Std. Error of the

Estimate

1 .082a .007 .001 .717

a. Predictors: (Constant), Does advertisement affect your purchase ?

1. R is equal to 0.082, implying that there is not a very strong correlation between the

independent variable and the dependent variable. It means that the advertisement and

purchase frequency are not related. (Table R-2.2)

2. The value of R^2 is 0.007, signifying that .7% of variation in frequency of purchase

of a mobile phone is due to the advertisements of the mobile. (Table R-2.2)

(Table R-2.3) ANOVAa

Model Sum of Squares df Mean Square F Sig.

Regression .589 1 .589 1.145 .286b

1 Residual 87.943 171 .514

Total 88.532 172

a. Dependent Variable: How often do you buy a mobile phone ?

b. Predictors: (Constant), Does advertisement affect your purchase ?

H 0: Advertisements of the product and buying frequency is independent of each other

H 1: Advertisement of the product and buying frequency are dependent on each other
The alpha value has been taken as 5%. The p-value comes out to be 28.6% which is more
than the alpha value. Thus, we do not reject the H 0. Therefore, advertisement and buying
frequency is independent of each other. (Table R-2.3)

(Table R-2.4) Coefficientsa

Model Unstandardized Standardized t Sig. 95.0% Confidence

Coefficients Coefficients Interval for B

B Std. Error Beta Lower Upper

Bound Bound

(Constant) 2.774 .171 16.181 .000 2.436 3.112

Does advertisement
1
affect your purchase .061 .057 .082 1.070 .286 -.052 .174
?

a. Dependent Variable: How often do you buy a mobile phone ?

Y = β0 + β 1 x

Y =2.774+.0 6 1 x

Y= Buying Frequency ( Dependent Variable)

β 0= Constant

β 1= Estimated Regression Coefficient that quantifies association between the dependent and

independent variable.

x= Values of independent variable ( Advertisement of the phone)

This shows that the buying frequency changes by 0.061 units due to display of

advertisements. (Table R-2.4)

(Table R-3.1) Variables Entered/Removeda

Model Variables Entered Variables Method

Removed

Does Brand name

1 affect your . Enter
b
purchase ?

a. Dependent Variable: How often do you buy a mobile phone ?

b. All requested variables entered.

(Table R-3.2) Model Summary

Model R R Square Adjusted R Square Std. Error of the

Estimate

1 .065a .004 -.002 .718

a. Predictors: (Constant), Does Brand name affect your purchase ?

1. R is equal to 0.065, implying that there is not a strong correlation between the

independent variable and the dependent variable. It means that the Brand Name

doesn’t very strongly relate with the buying frequency. (Table R-3.2)

2. The value of R^2 is 0.004, signifying that .4% of variation in frequency of purchase

of a mobile phone is due to the advertisements of the mobile. (Table R-3.2)

(Table R-3.3) ANOVAa

Model Sum of Squares df Mean Square F Sig.

Regression .379 1 .379 .735 .393b

1 Residual 88.153 171 .516

Total 88.532 172

a. Dependent Variable: How often do you buy a mobile phone ?

b. Predictors: (Constant), Does Brand name affect your purchase ?

H 0: Brand Name of the product and buying frequency is independent of each other

H 1: Brand Name of the product and buying frequency are dependent on each other
The alpha value has been taken as 5%. The p-value comes out to be 39.3% which is way
more than the alpha value. Thus, we do not reject the H 0. Therefore, the brand name and
buying frequency is independent of each other. (Table R-3.3)

(Table R-3.4) Coefficientsa

Model Unstandardized Standardized t Sig. 95.0% Confidence

Coefficients Coefficients Interval for B

B Std. Error Beta Lower Upper

Bound Bound

(Constant) 2.762 .223 12.369 .000 2.322 3.203

Does Brand name

1
affect your purchase .046 .054 .065 .857 .393 -.060 .152
?

a. Dependent Variable: How often do you buy a mobile phone ?

Y = β0 + β 1 x

Y =2.762+.046 x

Y= Buying Frequency ( Dependent Variable)

β 0= Constant

β 1= Estimated Regression Coefficient that quantifies association between the dependent and

independent variable.

x= Values of independent variable ( Brand Name)

This shows that the 1 unit change in the Brand Name has a positive affect on buying

frequency changes by 0.046 units (Table R-3.4)

(Table R-4.1) Variables Entered/Removeda

Model Variables Entered Variables Method

Removed

Does features
1 affect your . Enter
b
purchase ?

a. Dependent Variable: How often do you buy a mobile phone ?

b. All requested variables entered.

(Table R-4.2) Model Summary

Model R R Square Adjusted R Square Std. Error of the

Estimate

1 .105a .011 .005 .716

a. Predictors: (Constant), Does features affect your purchase ?

1. R is equal to 0.105, implying that there is not a strong correlation between the

independent variable and the dependent variable. It means that the features of the

phone doesn’t very strongly relate with the buying frequency. (Table R-4.2)

2. The value of R^2 is 0.011, signifying that 1.1% of variation in frequency of purchase

of a mobile phone is due to the features of the mobile phone. (Table R-4.2)

(Table R-4.3) ANOVAa

Model Sum of Squares df Mean Square F Sig.

Regression .975 1 .975 1.905 .169b

1 Residual 87.556 171 .512

Total 88.532 172

a. Dependent Variable: How often do you buy a mobile phone ?

b. Predictors: (Constant), Does features affect your purchase ?

H 0: Features of the phone and buying frequency is independent of each other

H 1: Features of the phone and buying frequency are dependent on each other
The alpha value has been taken as 5%. The p-value comes out to be 16.9 % which is higher
than the alpha value. Thus, we do not reject the H 0. Therefore, the features of the phone and
buying frequency is independent of each other. (Table R-4.3)

(Table R-4.4) Coefficientsa

Model Unstandardized Standardized t Sig. 95.0% Confidence

Coefficients Coefficients Interval for B

B Std. Error Beta Lower Upper

Bound Bound

(Constant) 3.324 .278 11.965 .000 2.776 3.872

1 Does features affect
-.085 .062 -.105 -1.380 .169 -.208 .037
your purchase ?

a. Dependent Variable: How often do you buy a mobile phone ?

Y = β0 + β 1 x

Y =3.324−.085 x

Y= Buying Frequency ( Dependent Variable)

β 0= Constant

β 1= Estimated Regression Coefficient that quantifies association between the dependent and

independent variable.

x= Values of independent variable ( Features)

This shows that a change in the Features has a negative impact on the buying frequency

changes by 0.085 units (Table R-4.4)

(Table R-5.1) Variables Entered/Removeda

Model Variables Entered Variables Method

Removed

Does durability
1 affect your . Enter
b
purchase ?

a. Dependent Variable: How often do you buy a mobile phone ?

b. All requested variables entered.

(Table R-5.2) Model Summary

Model R R Square Adjusted R Square Std. Error of the

Estimate

1 .076a .006 .000 .717

a. Predictors: (Constant), Does durability affect your purchase ?

1. R is equal to 0.076, implying that there is not a very strong correlation between the

independent variable and the dependent variable. It means that the relationship

between durability and the buying frequency is not strong. (Table R-5.2)

2. The value of R^2 is 0.006, signifying that .6 % of variation in frequency of purchase

of a mobile phone is due to the durability of the mobile. (Table R-5.2)

(Table R-5.3) ANOVAa

Model Sum of Squares df Mean Square F Sig.

Regression .505 1 .505 .981 .323b

1 Residual 88.027 171 .515

Total 88.532 172

a. Dependent Variable: How often do you buy a mobile phone ?

b. Predictors: (Constant), Does durability affect your purchase ?

H 0: Durability of the phone and buying frequency is independent of each other

H 1: Durability of the phone and buying frequency are dependent on each other
The alpha value has been taken as 5%. The p-value comes out to be 32.3 % which is higher
than the alpha value. Thus, we do not reject the H 0. Therefore, the durability of the phone and
buying frequency is independent of each other. (Table R-5.3)

(Table R-5.4) Coefficientsa

Model Unstandardized Standardized t Sig. 95.0% Confidence

Coefficients Coefficients Interval for B

B Std. Error Beta Lower Upper

Bound Bound

(Constant) 2.687 .269 10.005 .000 2.157 3.218

Does durability
1
affect your purchase .061 .062 .076 .991 .323 -.061 .184
?

a. Dependent Variable: How often do you buy a mobile phone ?

Y = β0 + β 1 x

Y =2.687−.061 x

Y= Buying Frequency ( Dependent Variable)

β 0= Constant

β 1= Estimated Regression Coefficient that quantifies association between the dependent and

independent variable.

x= Values of independent variable ( Durability)

This shows that a change in the durability has a positive impact on the buying frequency

changes by 0.061 units (Table R-5.4)

(Table R-6.1) Variables Entered/Removeda

Model Variables Entered Variables Method

Removed

Does After Sales

1 Services affect . Enter
b
your purchase ?

a. Dependent Variable: How often do you buy a mobile phone ?

b. All requested variables entered.

(Table R-6.2) Model Summary

Model R R Square Adjusted R Square Std. Error of the

Estimate

1 .128a .016 .011 .714

a. Predictors: (Constant), Does After Sales Services affect your purchase ?

1. R is equal to 0.128, implying that there is a weak correlation between the independent

variable and the dependent variable. It means that the relationship between the after

sales service and the buying frequency is not strong. (Table R-6.2)

2. The value of R^2 is 0.016, signifying that 1.6 % of variation in frequency of purchase

of a mobile phone is due to the after sales service of the mobile. (Table R-6.2)

(Table R-6.3) ANOVAa

Model Sum of Squares df Mean Square F Sig.

Regression 1.456 1 1.456 2.860 .093b

1 Residual 87.075 171 .509

Total 88.532 172

a. Dependent Variable: How often do you buy a mobile phone ?

b. Predictors: (Constant), Does After Sales Services affect your purchase ?

H 0: After Sales Service and buying frequency is independent of each other

H 1: After Sales Service and buying frequency are dependent on each other
The alpha value has been taken as 5%. The p-value comes out to be 9.3 % which is higher
than the alpha value. Thus, we do not reject the H 0. Therefore, the after sales service of the
phone and buying frequency is independent of each other. (Table R-6.3)

(Table R-6.4) Coefficientsa

Model Unstandardized Standardized t Sig. 95.0% Confidence

Coefficients Coefficients Interval for B

B Std. Error Beta Lower Upper

Bound Bound

(Constant) 2.612 .206 12.694 .000 2.206 3.018

Does After Sales

1
Services affect your .087 .051 .128 1.691 .093 -.015 .188
purchase ?

a. Dependent Variable: How often do you buy a mobile phone ?

Y = β0 + β 1 x

Y =2.612−.087 x

Y= Buying Frequency ( Dependent Variable)

β 0= Constant

β 1= Estimated Regression Coefficient that quantifies association between the dependent and

independent variable.

x= Values of independent variable ( After Sales Service)

This shows that a change in the after sales service has a positive impact on the buying

frequency changes by 0.087 units (Table R-6.4)

(Table R-7.1) Variables Entered/Removeda

Model Variables Entered Variables Method

Removed

Does Social
1 Factors affect your . Enter
b
purchase ?

a. Dependent Variable: How often do you buy a mobile phone ?

b. All requested variables entered.

(Table R-7.2) Model Summary

Model R R Square Adjusted R Square Std. Error of the

Estimate

1 .104a .011 .005 .716

a. Predictors: (Constant), Does Social Factors affect your purchase ?

1. R is equal to 0.104, implying that there is a weak correlation between the independent

variable and the dependent variable. It means that the relationship between the social

factors and the buying frequency is not strong. (Table R-7.2)

2. The value of R^2 is 0.011, signifying that 1.1 % of variation in frequency of purchase

of a mobile phone is due to the social factors of the mobile. (Table R-7.2)

(Table R-7.3) ANOVAa

Model Sum of Squares df Mean Square F Sig.

Regression .954 1 .954 1.862 .174b

1 Residual 87.578 171 .512

Total 88.532 172

a. Dependent Variable: How often do you buy a mobile phone ?

b. Predictors: (Constant), Does Social Factors affect your purchase ?

H 0: Social Factors and buying frequency is independent of each other

H 1: Social Factors and buying frequency are dependent on each other

The alpha value has been taken as 5%. The p-value comes out to be 17.4 % which is higher
than the alpha value. Thus, we do not reject the H 0. Therefore, the social factors and buying
frequency is independent of each other. (Table R-7.3)

(Table R-7.4) Coefficientsa

Model Unstandardized Standardized t Sig. 95.0% Confidence

Coefficients Coefficients Interval for B

B Std. Error Beta Lower Upper

Bound Bound

(Constant) 2.721 .175 15.556 .000 2.376 3.066

Does Social Factors

1
affect your purchase .073 .053 .104 1.364 .174 -.032 .177
?

a. Dependent Variable: How often do you buy a mobile phone ?

Y = β0 + β 1 x

Y =2.721−.053 x

Y= Buying Frequency ( Dependent Variable)

β 0= Constant

β 1= Estimated Regression Coefficient that quantifies association between the dependent and

independent variable.

x= Values of independent variable ( Social Factors)

This shows that a change in the after sales service has a positive impact on the buying

frequency changes by 0.073 units (Table R-7.4)

(Table R-8.1) Variables Entered/Removeda

Model Variables Entered Variables Method

Removed

Does offers and

1 discounts affect . Enter
b
your purchase ?

a. Dependent Variable: How often do you buy a mobile phone ?

b. All requested variables entered.

(Table R-8.2) Model Summary

Model R R Square Adjusted R Square Std. Error of the

Estimate

1 .082a .007 .001 .717

a. Predictors: (Constant), Does offers and discounts affect your purchase ?

1. R is equal to 0.082, implying that there is a weak correlation between the independent

variable and the dependent variable. It means that the relationship between offers and

discounts offered and the buying frequency is not strong. (Table R-8.2)

2. The value of R^2 is 0.007, signifying that .7 % of variation in frequency of purchase

of a mobile phone is due to the offers and discounts. (Table R-8.2)

(Table R-8.3) ANOVAa

Model Sum of Squares df Mean Square F Sig.

Regression .603 1 .603 1.172 .281b

1 Residual 87.929 171 .514

Total 88.532 172

a. Dependent Variable: How often do you buy a mobile phone ?

b. Predictors: (Constant), Does offers and discounts affect your purchase ?

H 0: Offers and Discounts and buying frequency is independent of each other

H 1: Offers and Discounts and buying frequency are dependent on each other
The alpha value has been taken as 5%. The p-value comes out to be 28.1 % which is higher
than the alpha value. Thus, we do not reject the H 0. Therefore, the offers and discounts
offered and buying frequency is independent of each other. (Table R-8.3)

(Table R-8.4) Coefficientsa

Model Unstandardized Standardized t Sig. 95.0% Confidence

Coefficients Coefficients Interval for B

B Std. Error Beta Lower Upper

Bound Bound

(Constant) 2.711 .225 12.027 .000 2.266 3.156

Does offers and

1
discounts affect your .061 .056 .082 1.082 .281 -.050 .173
purchase ?

a. Dependent Variable: How often do you buy a mobile phone ?

Y = β0 + β 1 x

Y =2.711−.061 x

Y= Buying Frequency ( Dependent Variable)

β 0= Constant

β 1= Estimated Regression Coefficient that quantifies association between the dependent and

independent variable.

x= Values of independent variable ( Offers and Discounts)

This shows that a change in the offers and discounts has a positive impact on the buying

frequency changes by 0.061 units (Table R-8.4)