COLLEGE OF BUSINESS AND ACCOUNTANCY

Dear Respondents,

Good Day!

The undersigned student-researchers are currently working on a quantitative research study entitled “An Assessment of
How Social Media Influencers Affects the Behavior and Lifestyle of Accountancy Students of Wesleyan University-
Philippines”. In view of this, we are requesting your participation in the aforementioned study by answering this
questionnaire. We are humbly anticipating your honest and sincere responses. Your feedbacks are highly appreciated.
Rest assured that all information to be gathered will be treated with utmost confidentiality and will solely be used for
academic and research purposes.

Thank you very much and may our God continue to bless you.

Sincerely,

LOUISSE LANE HERRERA LYKA RIVERA EMERY JOYCE ROXAS

Student-Researchers5

QUESTIONNAIRE
“An Assessment of How Social Media Influencers Affects the Behavior and Lifestyle of Accountancy
Students of Wesleyan University-Philippines”
PART I. PROFILE
Name (optional): __________________________________ Sex: ________________
Year Level: ______________________________________ Date: _______________

Directions: Put a check (✔) on the proper column that corresponds to your response in the following statements.

How often do you consume social media? Which of the following online sites do you frequently
visit?
Less than an hour a day YouTube
One to three hours per day Instagram
Four to six hours per day Twitter
Six hours or more per day Facebook
Only when needed or in the mood Blogs
Others (Please specify)
 COLLEGE OF BUSINESS AND ACCOUNTANCY

On which of the following sites are you subscribed to What is the topic of most of the social media
or follow social media influencers? influencers you follow?
YouTube (Youtubers) Fashion
Instagram (IG models, lifestyle pages, etc.) Make Up
Twitter (Twelebs, popular accounts) Sports
Facebook (Lifestyle pages) Video Games
Lifestyle blogs TV/Series
Others (Please specify) Others (Please Specify)

To what extent do you value truth in the media?

PART II. RESPONSES

1.How may the social media influencers affect the behavior and lifestyle of the accountancy students of
Wesleyan University-Philippines in terms of the following aspects:
5 4 3 2 1
1. Time Management;
SA A MA MD SD
1.a) I spent most of my time online browsing, watching or interacting with my
favorite social media influencers.
1.b) I often leave my work or task unfinished when my favorite social media
influencers posts new content and continue the work after I’m done checking or
viewing it.
1.c) My routine is to view or check what’s new with social media influencers first
so I can be motivated to finish tasks for the day.
1.d) I am willing to adjust my schedule especially when my favorite social media
influencer posts or uploads media contents on fixed hours.
1.e) By following and watching social media influencers, I learned how to manage
my time and other important resources more efficiently.
 COLLEGE OF BUSINESS AND ACCOUNTANCY

5 4 3 2 1
2. Personal Dialogue;
SA A MA MD SD
2.a) I often mimic how my favorite social media influencer converse or
communicates, may it be verbal or non-verbal.
2.b) I enjoy interacting with persons with the same vibe or delivery as my favorite
social media influencer when communicating.
2.c) I often use words, phrases, expressions or dialogue from social media
influencers.
2.d) I am motivated to express myself more as I watch how my favorite social
media influencers express themselves to people.
2.e) Speaking or communicating in the same manner as how my favorite social
media influencer does boosts my confidence level.

5 4 3 2 1
3. Social Connection;
SA A MA MD SD
3.a) I enjoy interacting with persons I share the same interest with when it comes to
social media influencer preferences.
3.b) Because of social media influencers, I was encouraged to go out of my
comfort zone and explore new things.
3.c)Through my engagement with social media influencers, I am able to meet and
socialize with a wide variety of people.
3.d)I often add, follow or interact with people suggested by social media
influencers.
3.e) The more I engage myself with social media influencers, the more I become
secluded from the real world.

5 4 3 2 1
4. Attitude and Perception;
SA A MA MD SD
4.a) I follow social media influencers because their standards live up to my
expectations.
4.b) Through social media influencers, I learned that what is perceived to be true
online is not always the truth.
4.c) If I were to find out that my favorite social media influencers have been paid
to endorse something I love or act in a scripted manner, it will change my
perception of their credibility.
4.d) I often tend to copy how my favorite social media influencer acts or reacts
with certain situations.
4.e) Being engaged with social media influencers changed my perspective in life.
 COLLEGE OF BUSINESS AND ACCOUNTANCY

5 4 3 2 1
5. Personal Choices;
SA A MA MD SD
5.a) If my favorite social media influencer uses or recommends a product or
activity, I am more likely to try it.
5.b) I find out about new trends because of social media influencers.
5.c)Social media influencers affects my clothing and food preferences.
5.d) I often choose what social media influencer suggests over my own preferences
because many people trusts and likes it.
5.e) Social media influencers have my best interests at heart.

6. Pattern of Consumption; 5 4 3 2 1
SA A MA MD SD
6.a) I actively seek out online reviews from social media influencers before
making any purchase decisions.
6.b) If my favorite social media influencer or online personality recommends a
brand, I am more likely to purchase it.
6.c) When I bought something that my favorite social media influencer
recommends and I dislike it, I will never trust their opinion again.
6.d) I often find myself purchasing something whilst browsing online on social
media influencer pages which I did not previously intended to buy.
6.e) I follow social media influencers to discover new products in the market.