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Amla Juice: Feasibility Report BY-Akhil, Onkar and Swapnil

This document provides a log book of feedback sessions for a feasibility report on Amla juice by students Akhil, Onkar, and Swapnil at Van Hall Larenstein university. It outlines 5 feedback sessions where the students received guidance from Mr. Petros and Mr. Ben on various aspects of the feasibility report, including selecting Amla juice over Amla candy as the product, conducting interviews with a sales manager, developing an HOS model, revising their value chain analysis, and refining their potential sales quantities, prices, and margins. The feedback helped the students improve their understanding and the quality of their feasibility report.

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Onkar
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82 views

Amla Juice: Feasibility Report BY-Akhil, Onkar and Swapnil

This document provides a log book of feedback sessions for a feasibility report on Amla juice by students Akhil, Onkar, and Swapnil at Van Hall Larenstein university. It outlines 5 feedback sessions where the students received guidance from Mr. Petros and Mr. Ben on various aspects of the feasibility report, including selecting Amla juice over Amla candy as the product, conducting interviews with a sales manager, developing an HOS model, revising their value chain analysis, and refining their potential sales quantities, prices, and margins. The feedback helped the students improve their understanding and the quality of their feasibility report.

Uploaded by

Onkar
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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AMLA JUICE

FEASIBILITY REPORT
BY-
Akhil, Onkar and Swapnil

Van Hall Larenstein, Velp


Petros Maliotis & Ben Rankenberg
LOG BOOK OF VP FOODS (AMLA JUICE)

Sessions Group activity Report coaching session

1st feedback In this week we did background Mr. Petros and Mr.Ben gave
Date-10 sept 2019 information and introduction guidelines about product. At first,
part of Amla juice we choose amla candy for feasibility
report about after feedback session
we understood that amla candy is not
feasible in the European market for
the consumers. As juice include in
the daily diet and its healthy, we
select amla juice for the feasibility
report.

2nd feedback In this week we prepared During this we discussed About


Date-20 sept 2019 questions that we will be asking production area, sales, future
to sales manager of VP Foods. expectations and about customer
groups.

3rd feedback In this session we came with In the feedback session we had detail
Date-27 sept 2019 HOS model, Mr. petros already discussion with Mr. Ben about amla
explained us HOS model in the background information, HOS
class and how to do it. model that we had prepared, Mr. ben
gave us good suggestion in HOS
model. We were confused about
HOS model but after discussion we
got clear idea regarding HOS model.

4th feedback In this we came up with Value We were told for correction in the
Date-09 Oct 2019 chain, market segmentation, value chain, we didn’t have clear
target consumer profile, idea of retailers. After this feedback
consumer demand analysis. Mr. Ben and Mr. Petros gave us
clear look of value chain and
suggested some retailers.

5th feedback We worked on feedback of Mr. In this feedback session we showed


Date-01 Nov 2019 Ben. Potential sales quantities corrected value chain still we had
and indication of prices and some improvements regarding
potential margins, also retailers.
discussion part of feasibility. Suggestion- It should be more
specific. some correction in HOS
model.

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