Syllabus: M.A. Previous bata Paper Journalistic Language. (English, Urdu, Pashto) Papersil. Reporting. (theory & Practice) (60+40) 100 Paperill, -Sub-Editing. (Theory & Practice) (60440) 100 Paper-lV. Media History & Laws. +00 Paper-V. Mass Communication Theory. 100 en Broadcasting in Pakistan. (Theory & Practice) 100 Paper-Vil. Public Relations & Advertising. 100 Paper-Vill. Development Support Communication (DSC). 400 Paperix. Pakistan Affairs. Paper-Xil. Feature, Column, and Editorial iba 100 Trackelt 100 Paper-Xill. Internship. Total marks 1100 Detailed description of the courses M.A (Previous) Paper-I Mths 100-2 Journalistic Language (English, Urdu, Pushto) Note: This paper is divided into three parts: A) ‘marks), and C) Journalistic Language {0 attempt five question in all with two Journalistic English (40 marks), B) Journalistic Urdu (40 Practice (English/ Urdu/Pushto). The candidates will be required {questions each from part (A) and (B), and one from part (C). Part-A Journalistic English a. Basic structure of English sentences; punctuations; words; phrases; clauses; tenses; comprehension; summarizing; paragraphing; elements of styie. Varieties of English Language: scientific; literary; and journalistic language. ©. Characteristics of journalistic writings 4. Critiquing various pieces of journalistic writings: Feature; column; editorial; reportage; commentary etc. “omparative analysis of various newspapers.Part-B Journalistic Urdua Part-C Journalistic Language Practice (engist/ Ucu/ Pushio) ‘Note: The candidates may attempt this part either in English or Urdu or Pushto. Filing news story on a given topic. b. Suggesting Headines. © Wiling ColumnsiFeatures d. Reviewing boot Adelstein, Michacle E. and Pivel, Jean G. (1976). The Writing ‘Commitment. New York: Harcourt Brace Jovanovich, INC. Bagnall, Nicholas. (1993). Newspaper Language: Joumalism Media Manual. Oxford Focal Press Butterworth-Heinemann Lid, Linacre House, Jordan Hill. EbDAt, Wilma R.; Ebbitt; David R-(1978)- Whter's Guide-and Index te ENGI USA Scott, Foresman and Company. FOr, H. W. (1965). Fowler's Modem English Usage, New York: Oxford University Press. 8 Hannah Jean and Trudgil, Peter. (1994). International English. London, New York Edward Amold, Miskeen Ali Hjazi. (1992). Sahafat/ Zuban. Lahore: Sangimeel Publications Ziaee, Aasi, et al (1986), Tehsin-e-Urdu. Lahore: Maktabai Carvaan “a Marks 100 Paper-ll Reporting (Theor Pracice) " (evs) Note: This paper i vided ino two pats: hear of 60 marks and practice of $0 marks, Candas wi be required to attempt five questions in al, with two questions from each part as comp s; requirements of ‘a. Concept of news: News; news values; types of news; sources of news; reqh ts 0 news; and ethics of reporting e b. Writing news story: Writing styles; procedure; intro; types of intro; and developing ney story ‘c. Writing interview story: interviews: writing procedure; reporting press conferences and press bri of interview; techniques of conducting ings.er Suggested Readings; ‘AR Khalid (1960) Fann-e- Khabar Neveesi Lahore: Makhlaba-- Carvaan, 4. Salam Khurshid, (1981). Fann-e-Sahafa. Lahore: Makhtab-e-Carvaan, Gamison, Bruce; sabijak; M. (1988) Sports reporting: ow: towa' State Universiy PressiAmes, Fedler, Fred (1972). Reporting for the Print Media, New York: Harcourt Brace Jovano. ages S. (1883). New Strategies for Public Affairs Reporting, New Jersey: Prentice-Hall, INC. ew York: The Free Press Publications nson, William A (1984) What Ham's Geoggrey and Soark Oavis (1997). Sractioal Newsa0er Renorhing, Oxtord News Whiing. New Delhi: Anmo! Mencher, Melvin, (1277), News Reporting and Whiting. \owa: W.M.C Brown Publishers. is 0. and Reid, Robert D. (1987). Interpretative Reporting. New York: MMacdougal Macmilian Publishing Company 'eporters ani News Sources. New Delhi: Prentice-Hall of ie Private Limited ers Ethics Ames, town: The lowa State Universitya Teel, Leonard R. and Taylor, Roy. (1992). Into the Newsroom. New Delhi: Prentice Hall of India, Paper-lil Marks 100 Sub-Editing (Theory & Practice) (60+40) Note: This paper is divided into two parts: theory of 60 marks and practice of 40 marks. Candidates willbe required to attempt five questions in all with two questions from each part as compulsory. a. Introduction to Sub-Editing: Nature; scope; need and importance, b. Editing news: '). Learning newspaper style: purpose of stylebook; using stylebook: and preparation of ay inline ———neeecnteneitiil ii). Editing copy: procedure; subbing symbols, ©. Headline writing: Purpose; rules: procedure; kinds; and learning typography. & Sub-Edlfor: Functions; qualities; role as a gatekeeper; sub-editors' tools; and e sub-editing ue ¢. Rewriting: Purpose/reasons; principles; and procedure. 9. Plige ReaDslaton; Need; importance: procedure, and rules, 1h. Proof reading: iyles; procedure: proofing symbols and duties of a proofreader, 1. Photo journalism: Selection of pictures: croppingiscaling: writing captions; use of Pictures in page makeup. J._News agencies: Purpose; functions; national finternational /local news agencies: and working of news agencies. . Journalistic terminologies: Explanation of various terms; Jargons and concepts ‘elating to mass media; identitying media professionals |. Practical exercises based on b, c, ef, g, and h. Suggested Readings: Ahuja, B.N., Chaabra, 6.8. (1978). Ealting. New Delhi: Surjeet Publications. Asiya Sultan Ali and Amena Nudrat. (ed). (2000). Fundamental Concepts of Computer ‘System. Peshawar: The Aays Publishers. Butcher, Judith. (1999). Copy Editing. UK: Cambridge University Press Copperud, Roy H.. Nelson, Roy H. (1983), Editing he News. Inwa: WER 118IR English, Earl and Hach Clarence (1990). Scholastic Joumaism. Ames, lows: iowa State University Press Garcia, Mano R. (1987), _ Contemporary Newspaper Design. New York Prentice-Hal, Siles, Vic and Hodgson, FW. (1990). Creative Professional Publishing /ewspaper Design. Oxford: Heinemann Lewis Greg. (1995). Photo Joumalism: Content ang Techniques. lowa: WCB, Brown and Bench Mark Publishers, IWiskeen Ali Hijaz, (1990), Fann-e- sdarat Lahore Urdu Science Board Peta. Arthur. (1984), The Elements of Edang. New York: Cottier Macmil 4 Oxford Publishing n Publishers Westley. race H. (1800). News Eating. New Den, = Marks 100 Media History and Laws a. A brief history of mass media in Indo-Pak subcontinent with special emphasis on the ‘growth of Muslim Press, b. Eminent Muslim joumalists and newspapers. €. Introduction to media in Pakistan. 4, Development of radio; television, and film in Pakistan, ®. Press in NWFP: History and development {History of media laws in Sub-continent. 9." Media Laws and Regulations in Pakistan h. Press-state relations: Hisiory and development. Suggested Readings: Abdus Salam Khurshid. (196: Journalism in Pakistan. Lahore. United Publishers Ltd ‘Abdus Salam Khurshid, (1992). Sahafat Pakistan.wa-Hind May. Lahore: Maktabai Carvaan,‘Abus Salam Khurshid, (1988), Dastan.-Sahafat: Lahore. Maktabal Carvaer ‘imal Malik. (1982). Sahafat Suda Sarhad Maa. Lahore. B00k Channa ‘Ahuja, B.N. (1988). History of Press, Press Laws & ‘Communications. New Delhi. Surjee! Publications ‘Anwar Al Debivi. (ed). (1991). Urdu Sahofer. Lahore: Book 2 tive AN. (1990). Prass & the Law. Delhi Vikes Publishing House Pvt i Jeved Jabbar, Qazi Faez isa, (1997) Mass Mecia Laws and Singapore. Amic. Regulations in Pakisie Menai Hassan, (1985), Jacis Ablagh.e-Aam. slamabsd: Muctadica Gaumi Zuban Miskeen li jaz. (1980) Pakistan-o-hind Main Musim Sahafet Ke Muktvase- Tareen Tareekn, Lahore: Sang--Meel Publications, a eeeenerericcnnmiaincneeiti Miskeen Ali Hijazi. (1990). Pakistan Main Ablagiyat.: Taraqgi aur Masayil, Lahore: Sang- |-Meol Publications, IM, Altique Siddiqui, (1980). Hindustani Akhbar Navassi (company kay ehed main) Karachi: Indus Publications, Pakistan Nadir Ali Khan, (1983). Urdu Sahafat Ki Mukhtasar Tareekh. Lahore, Book Channal, Panhasarathy Rangaswami, (1991). Joumalism in India, Delhi: Sterling Publishers Pvt ug, PPO. (1988). Rawalpindi: Fedral Law House. ‘S.Natrajan, (1962). A History of Press in india, London. Asia Publishing House. Umer Aamer. (1988). A History of Press in N.W.F.P. Peshawar. Free Lance Research Publications, Zamir Niazi. (1994). The Web of Censorship. Karachi: Oxford University Press.17 Ziaut Islam Janjua. (1989) The Copyright Laws. Lanore: Lahore Law Times Publication, Paper-v Marks 100 Mass Communication Theory @ Introduction to Mass Communication theory. b- Nature and functions, © Eifects of Mass Communication, & Mass Communication as soca institution, © Systems of Mass Communication, ' 9 h Social consequences of Mass Communication, "Social impact of the communication technology. 45 Mass Media and modem society a 0 meena Suggested Readings: a *%08ePh A. (1886). The interpersonal Communication Book. New York: Harper & on. 18 Dominick, R. Joseph, (1990). The Dynamics of Mass Communication. New York: j McGraw-Hill Cot Git: David and Adams, Bridget. (1998). The ABC of Communication. Suey: Nelson and Sons, UK. Hawthorn Jeremy. (1987). Propaganda, Persuation and Polemic. London: Edward Amold ug. ‘Hieber, Eldon Ray etal. (1962). Mass Media ll. New York, London: Longman, ames, Curran, Michael Gurevite’ and Janet Woolacott (eds) (1977). Mass Gemmunication and Society, London: Open University Press, Margerison, Charles J (1996). The Art of Enective Communication, Excel Books. Mattelat, Aemand and Mattelart, Michele. (1988). Theores of Communication, New Delhi: Sage Publications, } . Meduil Dennis, etal (1904). Mass Communication Theey. London: Sage Publications,19 ‘MeQuil, Dennis and Windahi, Sven. (1983). Communication Theories. London Longman Group UK Ltd, “Mechl Hussain. (1998). Jadid Ablagh-e-Aam. Islamabad: Muatadira Qaumi Zuban, Muhammad All Chiragh, (1987), Propagande. Lahore: Sangi-|- Meel Publications. Schramm, Wilbur and Daniel, Lerner. (1978). Communication and Change. Hawaii: Severin, Wemer J. and Tankard, James W. (1992). Communication Theories: Origin, Methods and Uses in the Mass Media, New York Longman, Sulivan.© Tim., Fiske, John, Saundars, Danny., Montgomery, Marti and Hartley, John, (1994). ‘Key Concepts in Communication And Cutual Studes. USA, Canada ROUTLEDGE, Vivian, John. (1961), The Media of Mass Communication. Montana: Allyn and Bacon Wilson, Geral, Hantz Alam and Hanna, Michael S, Dubuque WCB: (1988), IRON ECSODA sn ‘Communication. WCB, Brown & Benchmark lA, USA, \Weght, Charles R. (1886). Mass Communication. A Sociological Perspective. New York: Random House. Paper-Vi ‘Marks 100 Broadcasting in Pakistan, (Theory and Pri & Radio broadcasting: Structure and policies of the Pakistan Broadcasting Corporation (PBC). > b. TV broadcasting: Sirctue and policies ofthe Pakistan Television Corporation (PTVC). © PBCIPTV programmes: Policy, structure, and presentation. + Writing for radio/TV: News and documentaries; scripting: production, and Presentation, © Community broadcasting: Introduction and needs ‘Information technology: Scope and fuute prospects in broadcast journalism, 9. Practical based on (c) and (d),Suggested Readings: Paner-V! Alexander, James P. (1979), Programmed Journalism Editing Ames, lowa:! lowa Slate University Press, Boyd, Andrew. (1990), Broadcast Journalism. Oxford: Heinemann Professional Publishing, Dimbleby, Nick, Dimbleby, Richard and Whittington, Ken. (1994). A Guide fo Production Techniques.UK: Hodder & Stoughton Bath, idrees Siddiqi. (1981). Radio Journalism in Pakistan. Lahore: Ferozsons Ltd Mugheesvddin. (1980). ABC of Radio Journalism. Lahore Mohammed Hussain. (1997). Radio Journalism. Karachi: National Book Foundation, ‘Wulfemeyer, K. Tim. (1984). Beginning Broadcast Whiting. Ames lowa: lowa State University Press, \Wulfemeyer, K. Tim. (1983). Broadcast News wnting. Am Pros lowa: lowa State University York, Ir. (1990). Basic 7.V Reporting. London, Boston: Focal Press Zbar,Paul B., Ome Peter W. (1986), Basic Television Theory and Servicing. New Deli - McGraw-Hill Publishing Mares 101 Public Reianons ana adver’ A. Public Relations (PR) ‘Theory and Practice be Introduction to PR: Definiuon, naiure; scope. ane histo Process of PR: Research; planning PR campaigns; executing PF programs, an evaluation Tools of PR: Print media; spoken media and special events: wring press releases handouts, and press notes. Public Relations ir Pakistan History: govt envate PR: organizations of PR.PR department and PR personnel: Role of PR dep functions, and qualities of PRO, iment; organization; ro 1. Ethics and profession: ism: Definition; code of ethics 9. Practical exercises based on "b" and “c” y B. Advertising 2. Introduction: Definition; development, and purpose b- Comparative study: Advertsing vs PR; sales promation Publicity; and propaganda © Advertising agencies: Structure; function Cente, H. Allen, Cutip.M.Scolt. (1978) Effective Pubic Relations New Jersey: Prentice- Hall INC. Chandan, S.J. eta, (1990), Essentials of Advertsing. New Delhi, Bombay: Oxford & ISH Publishing Co, Pvt Ltd 5 2 = 2 g z : 2 F 3 : i : i “etkins Frank. (1891), Publ Relations. Long Acre, London: Pitman Publishing ~efkins, Frank. (1982). Advertsing: Made Simple. Celouta: Rupa co, Mandell, Maurice (1974), Advertsing. Englewood Ciltis, NJ Prentice-Hall, INC. U.S.A. he Nelson, Paul Roy. (1885). 3he Design of Advertising. lowa. WCE, Wm. Publishers Dubugue. U.S. SA. Siraj (ed) (1990), Talogaat-e.Aama. Islamabad: Alama Iqbal Open University tMPH. and Agee, Warren K. (1989) Public Relations WOM! S., John eta (1982) Advertsing U.S.A: Me-craw-Hit Sens in Marketing Paper-Vi ow Mans 100 ne 26 i : ‘Sage Publications. fe Homik Rober. C. (1988). Development Communication New York: USA. & ateans Nak; We Sie ds) Pepa on Doelamer Conmneson bs stage 89. Communeaion an Soca age, ome: Fae Eon os ein |296) Smal Group Communicatio ation. iowa. USA ‘Mehdi Hasan Naqvi. M. Asohar (exis) (1968: inafat. Pesivawar. Pakistan demy tor Rurai Development i nm, Wibe ture of Communication Between Humans ‘hramm. Wilber and Daniel Lemer: (1978). Communication and Change. Hawai Seema Rani and A. Malaviya. (1991). Cammunication and Rural women, Delhi “pnivar R. Metkote (1981), Communication for Develooment in ihe Third Wortd (Theory nd Practice), London: s age Publications, vhite Shirley A and a ‘Sage Publications Paper- Ix Marks 100 Pakistan Affairs 8. Ideology of Pakistan: Definition and explanation, b. Freedom movement: Historica! evolution, & Pakistan's foreign policy: Formation and impact; Pakistan's relations with the west Neighboring countries, and Islamic world. 4. Political Parties: Types, their role and functions. Systems of government: Patiamentary and Presidential forms of goverment ‘Introduction to various world organizations: UN; SAARC: O10: ECO. Cis; ASEAN; ATO; EU; OPEC; IMF, and World Bank, 9 Current Issues in World Politics: Kashmir dispute; Afghan problem: Middle East peace Process; Gull Imbrogio; crises in Caucasia; lobalization; terrorism: human rights, ard other issues, ‘n Pakistan Economy: Nature and scope of economics; national income and state of \arlous economic sectors in Pakistan; problems of Pakistan economy ‘+ Economic development in Pakistan: Suecessive five-year plans wth ‘Special study of the last one.3 29 int and role of i. Social uplift in Pakistan: Concept of sustainable economic development and rol NGOs. Suggested Readings: Abdul Hamid.(1967). (1856-1947) Muslim Separatism in India A brief Survey. Lahore Burke, S. M. (1969). Pakistan's Foreign Policy: A Historical analysis. Oxford Eckaus, Richard S. (1972), Basic Economics, Boston: Litle, Brown and Company! K. Arf, (ed). (1984). Pakistan's Foreign Policy: Indian Perspective, Lahore: Masud Ahmad.(1983). (1957-1975) Pakistan: A Study of its Constitutional History. Lahore: Muzatfar Hussain Malathvi. (1988). Fundamental of Pakistan Economy. Lahore: Farooq Kitab Ghar, ba Rafialiah Shahab (1980) Fy Vears of ae 30 Waheed-uz-Zaman. (1978). Towards Pakistan. Lahore: Pakistan. Zarina Salama (1992). Pakistan, 1947-1958: A Historical Review. Islamabad: Pakistan Ziring, Lawrence, (1971). The Ayub Khan Era: Politics in Pakistan, 1958-1969. NewYork: usa, Paper-X Marks 100 Communication Research Methods (Tract Introduction to Ma Media Research: Scope and Development. > Various approaches to Mass Media Research: Inductive and deductive approaches, Quantitative and qualitative approaches; applied vs pure research. © Types of Mass Media research: Experimental method; historical method: field survey; content analysis, and case study. d. Sele ‘on Of topic: Determining the relevance; factors affecting selection of problem; 'Merature reviewing; designing hypothesis (es) and research question(s). &- Data collection and reduction, Process and analysis. {Writing Synopsis/Research proposals: Need: Techniques; and procedure. 8 Report writing: Techniques and styles; basics of reference wrtng.Suggested Readings: Berger, Arthur Asa’ (1998). Media Analysis Techniques. London: Sage Publications Bryman, Allan and Burgess, Robert G, (ed). (1994). Analyzing Qualitative Data, London: ROUTLEDGE, Boyd, Oliver, Barrett, Rantanen Teri (1898). The Globalization of News. London: ‘Sage Publications Dearing, James W. and Rogers, Everett M. (1996). Communication Concept: Agenda Setting. London; Sage Publications. Ginneken, Jaap Van (1998), Understanding Global News. London. Sage Publication, Herzog, Thomas, (1996). Research Methods in the Social Sciences. heat College Publishers. ss Fink, Arlene (1995). How to Design Survey. London: Sage Publications. Fink, Arlene (1995). How fo Sample in Surveys. London: Sage Publications. Fink, Arlene (1995) How fo Report on Survey. London: Sage Publications. Kuncnik, Michael! (1983). Communication and Social Change. Bonn: F.E.S. Krueger, Richard A. (1986). Developing Questions for Focus Groups. London: Sage ~ Publications, Krueger, Richard A, King, Jean A. (1998). Involving Community Members in Focus Group. London: Sage Publications Marshall, Peter. (1998), Research Methods, Oxford: How to Books Publishers, McQuail, Denis (1997). Audience Analysis. London: Sage Publications Silverman, David (ed). (1998). Qualitative Research. London: Sage Publications— ee ee Paper- XI Marks 100 ‘Thesis (Track-f) i ‘Note: For details please see paras. (1.2) Of the following note. Paper-xil Note: This paper is divided into two parts: theory of 60 marks and practice of 40. willbe required to attempt five questions in all ath two questions from each part as co A. Feature and Column writing a. Feature writing: Definition; types; sources; style: feature. b. Column writing: Concept: types: and styles of columns; study of 8. Editorial writing . a Concept; types; structure; style, and sources of editorial writing. Functions and responsibilities of editorial writer. Contents of editorial page. ‘Comparative study of the editorial pages of various national newspapers. Practical exercises based on A (a, b): B (a). pace Suggested Readin; ‘Abdus Salam Khurshid. (1991). Fann-e- Sahafat, Lahore: Maktabai Caravan. English, Earl and Hough, Clarence. (1990). Scholastic Journalism. Ames, iowa: low - State University Pross, Louis, Alexander: (1989). Beyond the Facts. New Delhi: Surjeet Publications Mirza Adeeb (1991), Adbi Column, Lahore: Pakistan Books and Literary, Society Maskeen Ali Hijaze (1991), daria Naveesi. Lahore: Sang-bmee! Publications. Miskeen Ali Hajize. (1993). Fann-e- Idarat. Lahore: Urdu Science Board,