Scribd
Upload
65 views

Sheet 6: Course Introduction To Information Systems Lecturer Prof - Dr. Essam Kosba TA Eng. Eman Abd El-Aziz

This document provides a matching exercise between key terms related to information systems and their definitions. The terms include human resource systems, interactive marketing, online HRM systems, targeted marketing, financial management systems, marketing systems, and sales force automation. Students are asked to match each term with its corresponding definition and answer two questions about cross-functional enterprise systems and how sales force automation could affect salesperson productivity and marketing management.

Uploaded by

Wassim Elmaghraby
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
65 views

Sheet 6: Course Introduction To Information Systems Lecturer Prof - Dr. Essam Kosba TA Eng. Eman Abd El-Aziz

This document provides a matching exercise between key terms related to information systems and their definitions. The terms include human resource systems, interactive marketing, online HRM systems, targeted marketing, financial management systems, marketing systems, and sales force automation. Students are asked to match each term with its corresponding definition and answer two questions about cross-functional enterprise systems and how sales force automation could affect salesperson productivity and marketing management.

Uploaded by

Wassim Elmaghraby
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
You are on page 1/ 3

ARAB ACADEMY FOR SCIENCE & TECHNOLOGY & MARITIME TRANSPORT

College of Computing & Information Technology

Course Introduction to information systems


Lecturer Prof.Dr. Essam Kosba
TA Eng. Eman Abd El-Aziz

Sheet 6

Match one of the key terms and concepts:

1 Human Resource Systems 5 Financial Management


Systems
2 Interactive Marketing 6 Marketing Systems
3 Online HRM Systems 7 Functional Business
Systems
4 Targeted Marketing 8 Sales Force Automation

1. _____Information systems that support financial managers in the


financing of a business and the allocation and control of financial
resources. Includes cash and securities management, capital
budgeting, financial forecasting, and financial planning.

2. _____Information systems within a business organization that support


one of the traditional functions of business such as marketing,
finance, or production.

3. _____Information systems that support human resource management


activities such as recruitment, selection and hiring, job placement
and performance appraisals, and training and development.

4. _____A dynamic collaborative process of creating, purchasing, and


improving products and services that builds close relationships
between a business and its customers, using a variety of services on
the Internet, intranets, and extranets.
5. _____Information systems that support the planning, control, and
transaction processing required for the accomplishment of marketing
activities, such as sales management, advertising and promotion.

6. _____ Systems that use the Internet to actively recruit for employees
through recruitment sections of their corporate websites and
commercial recruitment services and databases on the World Wide
Web.

7. _____The use of computers to automate sales recording and


reporting by sales people, as well as communications and sales
support.

8. _____is to develop advertising and promotion strategies for a


company’s electronic commerce websites. It includes five targeting
components: community, content, context,
demographic/psychographic, and online behaviour.
Answer the following questions:

1- Why is there a trend toward cross-functional integrated enterprise


systems in business?

2- How could sales force automation affect salesperson productivity,


marketing management?

You might also like