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Introduction of Britannia

Britannia Industries Limited is an Indian food products corporation founded in 1892 in Kolkata. It is now part of the Wadia Group and sells popular biscuit, bread and dairy brands throughout India and overseas. The company has experienced management controversies but enjoys strong market share and profits. Britannia was established by British businessmen and later acquired by Indian owners. It is now led by Chairman Nusli Wadia and has pursued consistent revenue and profit growth through distribution expansion, innovation and cost efficiency. Britannia plans to further expand globally in Africa and the Middle East by 2020.

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Deepthi Anbuchelvan
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310 views3 pages

Introduction of Britannia

Britannia Industries Limited is an Indian food products corporation founded in 1892 in Kolkata. It is now part of the Wadia Group and sells popular biscuit, bread and dairy brands throughout India and overseas. The company has experienced management controversies but enjoys strong market share and profits. Britannia was established by British businessmen and later acquired by Indian owners. It is now led by Chairman Nusli Wadia and has pursued consistent revenue and profit growth through distribution expansion, innovation and cost efficiency. Britannia plans to further expand globally in Africa and the Middle East by 2020.

Uploaded by

Deepthi Anbuchelvan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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BRITANNIA

INTRODUCTION OF BRITANNIA
 Britannia Industries Limited is an Indian food-products corporation.
Founded in 1892 and headquartered in Kolkata, it is one of India's oldest
existing companies. 
 It is now part of the Wadia Group headed by Nusli Wadia. 
 The company sells its Britannia and Tiger brands of biscuits, breads and
dairy products throughout India and in more than 60 countries across
the world.
 Beginning with the circumstances of its takeover by the Wadia group in
the early 1990s, the company has been mired in several controversies
connected to its management. 
 However, it enjoys a large market share and is exceedingly profitable.

HISTORY OF BRITANNIA
 The company was established in 1892 by a group of British businessmen
with an investment of ₹265.
 Initially, biscuits were manufactured in a small house in central Kolkata.
  Later, the enterprise was acquired by the Gupta brothers mainly Nalin
Chandra Gupta, an attorney, and operated under the name "V.K
Brothers." 
 A few years later, control moved through a complicated process, which
is still not fully understood, to Rajan Pillai, a Kerala-based businessman
and a crony of Nusli Wadia.
 The two cronies fell out with each other and an uprorious corporate
drama unfolded.
 It ended after the death of Rajan Pillai in police custody and the
confirmed takeover of control by Nusli Wadia.
 Its subsequent corporate history has also had a full share of
controversies.
KEY PRODUCTS OF BRITANNIA

(PASTE THE PICTURES)

KEY PEOPLE OF BRITANNIA


 Chairman – Nusli Wadia
 Managing Director – Varun Berry
 Marketing head – Ali Harris Shere
 Supply Chain head – Vinay Singh Kushwaha
 R & D and Quality assurance head – Sudir Nema
 HR head – Ritesh Rana

BRITANNIA’S FINANCIAL POSITION


 The performance has been consistent, with a revenue growth of 10%
and Net profit growth of 13% in the quarter.
 the momentum continued in the base business through Distribution
expansion, Heightened Innovation, and Cost efficiency programs. In line
with the goal to become a “Total Foods Company” Brittannia launched
new categories.
 On the commodity front, it is witnessed that inflation is moderate in the
prices of key raw materials. It has progressed well in our journey of
building technologically superior factories.
 Britannia have witnessed slowdown in market place in the recent
months, however this should get neutralised with a favourable monsoon
forecast and stable government post elections”.

Facts about Britannia


 The esteemed jury from Renewable Energy India Awards 2016 selected
Britannia for a special recognition under the Leading RE Investor
category.
 Britannia Industries denied speculation over resignation of its MD Varun
Berry.
Future plans of Britannia
 Britannia plans expansion in Africa and Middle East by 2020
 Britannia is planning to open manufacturing units in new geographies as
part of global expansion plan.
 Britannia to add 50 new products to portfolio by next fiscal.

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