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Cow Culture

The dairy industry in India is poised for a second milk revolution as consumers demand pure milk and dairy products. Milk production in India is 163.7 million tonnes annually, with a market size of $120 billion. However, milk adulteration affects over 68% of dairy milk. Premium milk currently makes up less than 1% of the market but is expected to grow to 5% by 2020. Several existing brands offer premium milk in glass bottles or pouches at prices of Rs. 68-90 per liter through home delivery or stores. A new business will need to define parameters for a sustainable model within this growing premium milk segment.

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60 views5 pages

Cow Culture

The dairy industry in India is poised for a second milk revolution as consumers demand pure milk and dairy products. Milk production in India is 163.7 million tonnes annually, with a market size of $120 billion. However, milk adulteration affects over 68% of dairy milk. Premium milk currently makes up less than 1% of the market but is expected to grow to 5% by 2020. Several existing brands offer premium milk in glass bottles or pouches at prices of Rs. 68-90 per liter through home delivery or stores. A new business will need to define parameters for a sustainable model within this growing premium milk segment.

Uploaded by

Designo Paver
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Cow Culture

Industry Overview & Business Plan

Focalpoint Management Services


Over View of the Industry
• India is at the verge of a 2nd milk revolution – farm to table
movement
• Milk Adulteration in dairy milk is > 68% fuelling the need
for pure milk and dairy products

• Milk Statistics
– 163.7 mt milk production in India ( 16-17)
– $120 bn estimated market size
– $70 bn size of organised sector
– Rs 40-46/- per litre for dairy milk
– Rs 70-100/- per litre for premium milk
– Current premium milk segment < 1% of dairy market, expected
to grow to 5% by 2020

Focalpoint Management Services


Existing Brands
• Milkmor • ViPure
• Milk- 1 lit, 1 variant • Milk – 3 variants
• Ghee – 2 variants • Ghee, paneer
• Home Delivery/ Abd City
• 1 litre returnable bottles
• Milk – Rs 70/- per litre / PET
bottles • Coupon booklets issues/ Abd City

• Zen Milk • Farmery


• Buffalow milk – pouch
• Milk • Cow Milk – glass bottles
• Paneer, Kefir- yoghurt, Manure • Rs 68-70 per litre cow milk
• Rs 72-85/- per litre • Sourced from co managed farms
• South/west Delhi, Gurgaon, Ghaziabad
• Glass Bottles – returnable/ Abd city
• Pride of Cows
• Vedic • Mumbai, Pune, Surat
• Gir cow milk, ghee, butter milk • Cow Milk – Rs 90 per litre
• Select areas of Abd/ Rajkot • PET bottles
• 2000 litre sale
• Glass bottle door step delivery
• Whyte Farms
• Hand milking and traditional methods • Cow Milk – Rs 75/- per litre
• Returnable Glass Bottles
Focalpoint Management Services
• Select Delhi & surrounding areas
Business Model – Parameters to be defined

Focalpoint Management Services


Focalpoint Management Services
Arpita Joshi – 9825045332
Siddhraj Chavda - 9727794332
Focalpoint Management Services

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