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Cafe Coffee Day

Café Coffee Day is India's largest coffee chain with over 1,700 cafes across 245 cities. Founded in 1996 in Bangalore, it has grown significantly and also operates cafes internationally. In addition to its core Café Coffee Day brand, it operates other cafe concepts like CCD The Lounge and CCD The Square. Café Coffee Day has a large social media presence and runs various campaigns and contests on platforms like Facebook, Instagram and Twitter to engage customers. Its target audience is youth aged 16-30 years old.

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Merwyn Fernandes
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349 views72 pages

Cafe Coffee Day

Café Coffee Day is India's largest coffee chain with over 1,700 cafes across 245 cities. Founded in 1996 in Bangalore, it has grown significantly and also operates cafes internationally. In addition to its core Café Coffee Day brand, it operates other cafe concepts like CCD The Lounge and CCD The Square. Café Coffee Day has a large social media presence and runs various campaigns and contests on platforms like Facebook, Instagram and Twitter to engage customers. Its target audience is youth aged 16-30 years old.

Uploaded by

Merwyn Fernandes
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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INTRODUCTION

• Café Coffee day is one of India’s largest


chain of coffee shops spread across all the
big cities
• First opened at – Brigade road, Bangalore in
1996
• Slogan: A lot can happen over Coffee
• Positioning: India’s Favorite Coffee Shop for
the Young and Young at Heart
PRESENCE IN INDIA
• We are India's largest café chain
• We have grown to over 1,700 cafes, located
in 245 cities all over India
• We have more than 47500 vending
machines
• Average Footfalls: 200 per café per day
Café Coffee Day Network
of more than 1700 cafes across India

185 Cafes

172 Cafes 64 Cafes

191 Cafes
INTERNATIONAL CAFÉS
• Our first international café opened in
Vienna in the year 2005
• Today, we have 18 outlets in places like
• Austria
• Nepal
• Egypt
• Malaysia
DIFFERENT TYPES OF OUTLETS

Café Coffee Day CCD The Lounge CCD The Square


Xpress

• For Coffee lovers • High-demand • Premium Café


• Youths locations like • Exclusive for Coffee
• A place to hangout corporates, lovers
institutions and
hospitals
SOCIAL MEDIA PRESENCE
INSTAGRAM
149k followers

Average 1700 likes per post

Average 5 comments per post


FACEBOOK
4.9 million followers

4.9 million likes

3 to 5 comments per post


TWITTER
81k followers

Average 10 likes per post

Hardly any comments or retweets


Competitive
Analysis
Café Coffee Day Starbucks Coffee by Di Bella
Followers: 4.9 mil Followers: 1.1 mil Followers: 89k
Post/day: 1 Post/day: 1 Post/day: 2

Followers: 149k Followers: 145k Followers: 42.8k


Avg. Likes/post: 1700 Avg. Likes/post: 10k Avg. Likes/post: 500

Followers: 81k Followers: 160k Followers: 1.2k


Post/day: 4.9 Post/day: 7.2 Post/day: 1.9
Campaigns
and Contests
#MothersDay Campaign
by
Café Coffee
Day
Campaigns
and Contests Sit Down Campaign
by
Café Coffee
Day
Campaigns
Contest for #Schoolofcool
and Contests Campaign
by
Café Coffee
Day c
Campaigns
and #SHOWYOURFLAVOUR
Contests by
Starbucks
Campaigns
and
Contests by
White cup contest
Starbucks
Campaigns #OKCUPID
and
Contests by
Coffee By
Di Bella

Get your pet to the café and get 20% off


Campaigns
and #GOTWITHDIBELLA
Contests by
Coffee By
Di Bella
TARGET AUDIENCE
• AGE: 16-30
• GENDER: Both Male and Female
• Income Status: Middle class and Upper Middle
class
• Occupation: Students and Working professionals
• Location: Tier 1 and Tier 2 with 3 km radius from
each outlet
• Behaviour: Coffee lovers and youths looking to
hangout
BUYER PERSONAE
Buyer Persona 1

• Name: Noor Parpia


• Gender: Female
• Age: 19
• Family Background: Upper Middle Class
• Occupation: Student
• Location: Andheri
• Details: Coffee lover especially cold coffee, likes to
hangout with friends and is a social butterfly
Buyer Persona 2

• Name: Harsh Sharma


• Gender: Male
• Age: 23
• Family Background: Middle Class
• Occupation: Student
• Location: Kandivali East
Buyer Persona 3

• Name: Kamil Merchant


• Gender: Male
• Age: 28
• Salary: 80k/month
• Occupation: Civil Engineer
• Location: Andheri West
Brand
Mood Board
OUR CAMPAIGNS
#COFFEEWITHCRICKET #CCD
This campaign is based on the ICC ODI CWC
We will ask the audience to come to
CCD or order any CCD drink online

Then take a picture of their drink with the


CWC match they are watching (TV) in
their home or in CCD café

Upload it on social media using hashtags


#COFFEEWITHCRICKET #CDD

Then can show their post and get 20% off on their
next drink and it continues till the CWC ends
Creative 1
Creative 2
Creative 3
#COFFEELINGS #CCD
#COFEELING is combination of 2 words coffee and
feelings
We will ask the audience to share their moods,
feelings or love for coffee on social media

Upload it on social media using hashtag #COFEELINGS #CCD


and the best one will get a shout from official page of CCD
(everyday new customer will get a shout out)

Posts can be anything like memes,


captions, pictures, selfies etc.
WEBSITE SNEAK PEAK

• Good UI and UX
• User friendly
• Attractive
• It also has offers, download app button and Call To Action
• Overall the website is very good
EMAIL MARKETING
Welcome to Café Coffee Day

Email/Newsletter/Subscription offer

Special discounts Checkout our Cart Abundant


and offers product and Offer
services

Campaign awareness Blog Email App Installs

Thank you email

Engaging mail about Remarketing


upcoming products,
campaign, contests
INFLUENCERS

Followers: 207k
Ask her upload picture of her
CCD drink and promote
#COFFEELINGS campaign
INFLUENCERS

Followers: 1.5 million


Ask them to post a blog of CCD and promote
our #COFFEEWITHCRICKET campaign
INFLUENCERS

Followers: 395k
Ask them to upload different pictures
of CCD drinks and coffees.
Audit
Keywords Rank
Top Backlinks
SEARCH ENGINE MARKETING

Café Coffee Day is not doing Google Ads.


Know your coffee
BLOGS

Write about different types of coffee flavours


and give a short brief on how each one is
different from the other.
Benefits of Coffee
BLOGS

Write about benefits of coffee


and can push 2 or 3 CCD’s coffees
BLOGS Why CCD?

Write about how CCD coffees are different than other


coffees.
• Its economical
• Its quality
• Its USP
BLOGS Journey from farms to your cup

Write about the whole process from start to end, how the
coffee from the farms were picked for CCD’s coffee cup.
BLOGS Best summer drinks

Show different types of summer drinks


and push 3 or 4 different Café Coffee Day drinks in it.
CONTENT BUCKET
Campaign Infographics Product Post Blog
#CRICKETWITHCOFFEE • Ingredient of • Coffee • Know Your
#COFFEELINGS different coffee • Offers Coffee
• How much • Food & • New CCD drinks
coffee drink in Snacks • Which coffee
every day in • Contests matches your
India • Quizzes taste
• Interesting facts
about coffee

Memes Video Trending Things Listicles


Post
• People’s feeling • How to make a • Cricket • Top 10 trending
with and without CCD coffee at related post product of the
coffee your home • Rainy month
• How fun and Season • Best Healthy
exciting Café • Father’s Day food product of
Coffee Day café CCD
are
ORM
ZOMATO
FACEBOOK
TRIP ADVISER
QUORA
Social Media Marketing
FACEBOOK AD 1
OBJECTIVE: APP INSTALS
TARGETING ON FACEBOOK
FACEBOOK AD 2
OBJECTIVE: AWARENESS
FACEBOOK AD 3
Display ad
MEDIA PLANNING
Budget (Total) 10,00,000.00

Deal Weightag impressi Frequenc


Target Platform Ad Unit Budget Reach Clicks CPC CPM
Type e on y

Facebook
(18-30 Single
+Instagra CPC 25% 2,50,000. 39,60,000 39,60,000 1 1,50,000. 26.40
years Image
m 00 .00 .00 00

Facebook
(18-24 Single
+Instagra CPC 25% 2,50,000. 93,30,000 46,65,000 2 26.79
years Image
m 00 .00 .00

Facebook
(16-25
+Instagra Caraousel CPC 25% 2,50,000. 46,80,000 46,80,000 1 94500 2.64
Years
m 00 .00 .00

Display
CPC 25% 2,50,000. 52,50,000 595000 3.145
Ads
00 .00
LANDING PAGE

http://bit.ly/2IHaVuR

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