Media and& Information Literacy a.

TV, Radio, print, Internet

(Module 1 Assessment) b. Mass Media Form, Text, Digital, Video
c. Modality, Format, Way of Transmitting, Mass
Long Quiz
Media Form
Name:________________________________________ d. All of the above
Yr.&Sec.:_______________  ____7. This is the means of communication. It can also
Date:__________________ be defined as the main ways that large numbers of
people receive i nformation and entertainment.
Part-1 Multiple Choice a. Information
Direction: Choose the letter of your choice that best b. Modality
answers the question or statement and put it in the c. Media
space provided before each number. d. Tools
 ____1. All the statements
statements are correct
correct except for ___?
___?  ____8. When
When you use media, ______
______ is referred to as
a. Information is essential in communication. the knowledge of specific events or situations that has
b. Communication is from the Latin word been gathered or received
rec eived by communication,
communis, meaning “to share”. intelligence, or news reports.
c. According to Bulan and de Leon, “without oral a. Information
communication, societies could not attain levels b. Modality
of civilization…” c. Format
d. Communication is one of those everyday d. Tools
activities that are intertwined with all of human  ____9. The ability to identify,
identify, understand,
understand, interpret,
life so completely that we sometimes overlook create, communicate, and compute, using printed and
its pervasiveness, importance, and complexity. written materials associated with varying context.
 ____2. This is one of the transmission models which a. Skill
incorporate the concept of noise that refers to b. Inform
anything that interferes with the message. c. Literacy
a. George Gerbner’s Model d. All of the above
b. Harold Laswell’s  ____10. Refers
Refers to the ability
ability to recognize when
c. Westley & Maclean Jr. information is needed and to locate, evaluate,
d. Shannon & Weaver effectively use, and communicate information in its
 ____3. TV commercials aggressively
aggressively convince the various formats.
audience to buy the products that they advertise. a. Media Literacy
What model of communication it best describes? b. Information Literacy
a. Publicity Model c. Technology (Digital) Literacy
b. Ritual or expressive model d. Communication Literacy
c. Reception Model  ____11. The
The ability to read,
read, analyse,
analyse, evaluate and
d. Transmission Model produce communication in a variety of media forms.
 ____4. Example
Example when you
you read a sentence you must
must a. Media Literacy
not only decode the individual words but you also b. Information Literacy
need to interpret the over-all structure of the sentence c. Technology (Digital) Literacy
to make sense of the sentence as a whole. This is an d. Communication Literacy
example of _____?  ____12. The
The ability to read
read and interpret media, to
a. Publicity Model reproduce data and images through digital data and
b. Ritual or expressive model images through digital manipulation, and to evaluate
c. Reception Model and apply new knowledge gained from digital
d. Transmission Model environments.
 ____5. Which
Which among the
the statements is true? a. Media Literacy
a. One of the functions of communication is to b. Information Literacy
inform and made possible through media. c. Technology (Digital) Literacy
b. Without information, communication is d. Communication Literacy
impossible.  ____13. It refers to automatic
automatic response.
c. Media and information are basic elements of a. Automaticity
communication. b. Automatically
d. All of the above c. Automate
 ____6. The following are
are the categories of media: d. Automation

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 ____14. It refers to predictable response. c. Critical Appreciation
a. Automaticity d. Social Responsibility
b. Automation  ____19. Strongly motivated to seek out information on
c. Normalization certain topics, is characteristic of what typology of
d. Normality media literacy?
 ____15. If you are a media and information literate a. Intensive Development
individual you are able to do the following except b. Experiential Exploring
 ____? c. Critical Appreciation
a. Deal with dilemmas and ill-formed problems d. Social Responsibility
that have no fixed or unique solutions  ____20. Seeking out different forms of content and
b. Give and receive criticism constructively narratives, is a characteristic of what typology of
c. Pose worthwhile questions media literacy?
d. All of the Above a. Intensive Development
 ____16. Which 2 factors that can influence you to b. Experiential Exploring
become a media and information literate individual. c. Critical Appreciation
a. Extending the line of thought beyond the range d. Social Responsibility
of first impression; & Articulating a complexion
position Part-2 Essay
b. Clarifying your goals and motivations for Direction: Use separate whole sheet of paper for your
seeking information; & Acquiring more skills in arguments. Just choose 2 items to answer.
discerning, appreciating, and filtering 1.Who is a media and information literate individual?
information 2.How is critical thinking related to media and
c. Agreeing and disagreeing in degrees measured information literacy?
against the merits of the issue and audience; & 3.What you can contribute to your community and to
Evaluating the adequacy of an argument your country if you are a media and information
d. Giving and receiving criticism constructively; & literate individual? You may use the following to guide
Posing worthwhile questions you in developing your arguments:
 ____17. Stage of Media Literacy which characteristic is  Media & Information literacy as practiced on both
developing understanding of differences between: personal and professional level
fiction vs. nonfiction, Ads vs. entertainment… also  Media & Information literacy as expression of
understanding how to connect plot elements by time freedom of speech/expression
sequencing and by motive-action-consequence.  Media & Information literacy as tool for civic
a. Acquiring Fundamentals responsibility and nation-building
b. Language Acquisition
c. Narrative Acquisition
d. Developing Skepticism
 ____16. Stage of media literacy which characteristics is
recognizing shapes, form, size, color, movement, and
spatial relations
a. Acquiring Fundamentals
b. Language Acquisition
c. Narrative Acquisition
d. Developing Skepticism
 ____17. Stage of media literacy which characteristic is
sharpening differences between likes and dislikes for
shows, characters, and action
a. Acquiring Fundamentals
b. Language Acquisition
c. Narrative Acquisition
d. Developing Skepticism
 ____18. Recognizing that one’s own individual
decisions affecting society—no matter how minutely,
is characteristic of what stage of media literacy?
a. Intensive Development
b. Experiential Exploring

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