Scribd
Upload
631 views

Blogs

This document provides information about what blogs are, the purpose of blogs, how they work, and how to start one. It defines a blog as an online journal or informational website where writers share their views in reverse chronological order. The main purposes of blogs are to connect with an audience, boost traffic and leads to a website, and build authority and brand through frequent, engaging posts. Setting up a blog involves choosing a platform like WordPress, hosting, and starting to publish content regularly. Blogs differ from static websites in that they are updated more often and encourage reader interaction through comments.

Uploaded by

rianne ivans
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
631 views

Blogs

This document provides information about what blogs are, the purpose of blogs, how they work, and how to start one. It defines a blog as an online journal or informational website where writers share their views in reverse chronological order. The main purposes of blogs are to connect with an audience, boost traffic and leads to a website, and build authority and brand through frequent, engaging posts. Setting up a blog involves choosing a platform like WordPress, hosting, and starting to publish content regularly. Blogs differ from static websites in that they are updated more often and encourage reader interaction through comments.

Uploaded by

rianne ivans
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 7

Do you know what blogs are? If you don’t, then you’ve come to the right place.

In the
beginning, a blog was more of a personal diary that people shared online, and it goes back
to 1994. In this online journal, you could talk about your daily life or share things you do. But,
people saw an opportunity to communicate any information in a new way. So began the
beautiful world of blogging.

What is a Blog?
Definition of blog
A blog (shortening of “weblog”) is an online journal or informational website displaying
information in the reverse chronological order, with the latest posts appearing first. It is a
platform where a writer or even a group of writers share their views on an individual subject.

What is the purpose of a blog?


There are many reasons to start a blog for personal use and only a handful of strong ones for
business blogging. Blogging for business, projects, or anything else that might bring you
money has a very straightforward purpose – to rank your website higher in Google SERPs,
a.k.a. increase your visibility.
As a business, you rely on consumers to keep buying your products and services. As a new
business, you rely on blogging to help you get to these consumers and grab their attention.
Without blogging, your website would remain invisible, whereas running a blog makes you
searchable and competitive.

So, the main purpose of a blog is to connect you to the relevant audience. Another one is to
boost your traffic and send quality leads to your website.

The more frequent and better your blog posts are, the higher the chances for your website to
get discovered and visited by your target audience. Which means, a blog is an effective lead
generation tool. Add a great call to action (CTA), and it will convert your website traffic into
high-quality leads. But a blog also allows you to showcase your authority and build a brand.

When you use your niche knowledge for creating informative and engaging posts, it builds
trust with your audience. Great blogging makes your business looks more credible, which is
especially important if your brand is still young and fairly unknown. It ensures presence and
authority at the same time.

Blog structure
The appearance of blogs changed over time, and nowadays blogs include different items.
But, most blogs include some standard features and structure. Here are common features
that a typical blog will include:

 Header with the menu or navigation bar


 Main content area with highlighted or latest blog posts
 Sidebar with social profiles, favorite content, or call-to-action
 Footer with relevant links like a disclaimer, privacy policy, contact page, etc.
The above example is the basic structure of the blog. Each item has its own importance and
helps visitors to navigate through your blog.

Blogs and websites


A majority of people still wonder whether there is any difference between a blog and a website.
What is a blog and what is a website? It’s even more challenging to differentiate between the
two today. Many companies are integrating blogs into their sites to perform the same function.

What differentiates blogs from websites?


Blogs need frequent updates. Good examples include a food blog sharing meal recipes or a
company writing about their industry news.
Blogs promote perfect reader engagement. Readers get a chance to comment and voice their
different concerns to the viewer. Static websites, on the other hand, consists of the content
presented on static pages. Static website owners rarely update their pages. Blog owners
update their site with new blog posts on a regular basis.

Key elements that identify a blog post from a static page include a publishing date, author
reference, categories, and tags within a byline. While not all blog posts have all those byline
elements, static website pages do not have any of these items. From a visitor perspective,
the content on a static site will not change from one visit to the next. The content on a blog,
yet, has the potential to offer something new each day, week, or month. Depending on the
blog owner’s publishing schedule.

What is blogging?
In the early 2000s, blogging emerged in all different phases when several political blogs were
born. Also, blogs with how-to manuals began to appear. Established institutions began to
note the difference between journalism and blogging. The number of bloggers in the United
States is set to reach 31.7 million users in 2020.
Definition of blogging
Blogging is the set of many skills that one needs to run and control a blog. Equipping web
page with tools to make the process of writing, posting, linking, and sharing content easier on
the internet.
Why is blogging so popular?
It’s important to mention that blogging grows with each passing day! Hence, to answer the
question ‘what is blogging’ we need to look at the factors behind its rise.

In the early stages, blogs became mainstream, as news services began using them as tools
for outreach and opinion forming. It became a new source of information.
Businesses saw a good way to improve the customer’s level of satisfaction. Through blogging,
companies keep clients and customers up to date. The more people visit your blog, the more
exposure and trust your brand gets.

Personal and niche bloggers, saw the potential to reach more people interested in specific
topics. Through a blog, visitors can comment and interact with you or your brand which helps
you create a network of loyal followers.

Did you know you could earn money through blogging? Once your blog gets enough attention
and fans, you can look into ways of monetizing your blog. Through the blog, you can offer
your services and sell products.
Who is a blogger?
In recent times, bloggers have become famous for various reasons. An alternative career or
job to many, more people are choosing to join the ranks. So who are bloggers? These are
individuals who love sharing parts of their lives with you. They post various topics from arts,
home designs, carpentry, and finance articles. Bloggers are mobile and don’t need to be in
one place. They live on the internet!

Definition of blogger
A blogger is someone who runs and controls a blog. He or she shares his or her opinion on
different topics for a target audience.

Why are many people blogging today?


Would you want to have a blog of your own? Yes! Most people today are creating a blog for
various reasons. Every human being has its story to tell. Hence, through the internet, bloggers
can communicate to a larger group of people.

Why is blogging so popular? Blogs allow you to talk about any topics and express your opinion.
You’ll find some bloggers writing on every activity that took place during the day. These may
range from small issues such as waking up, to major issues like human rights and climate
changes! Remember that as a blogger running your own blog, you need to rely on the topics
that you love and strive to become one of the best blogs on the web.
Are bloggers getting paid?
Bloggers do earn money, but this is not a get-rich-quick kind of profession.

Before you can start monetizing your blog, you need to build both your Google SERPs ranking
and your niche influence. And that takes plenty of time and quality content. Money-making
opportunities won’t present themselves until you’ve gained some credibility in the field. So,
get down to business.

Here’s how you can make good money as a top-ranked niche blogger:

 Selling ad space on your blog privately or via Google AdSense.


 Becoming an affiliate partner privately or through ad networks.
 Selling your own digital products such as eBooks and tutorials.
 Selling memberships for access to exclusive content or advice.
 Using your blog as a content marketing tool for your business.
If you’re starting a blog as a way to market and boost your existing business, you probably
won’t be selling ad space or memberships. But you can create and start offering exclusive
digital products such as eBooks, guides, or online courses as a lead capturing tool in
exchange for visitors’ email addresses. That way, you’ll nudge them one step further down
your sales funnel.

Want to start a blog on your own?


Creating your own personal blog takes a few steps. First, you need to decide on a name for
your blog also called a domain name, and choose the best blogging platform. We recommend
going with the self-hosted platform. There are few choices when it comes to self-hosted
platforms but the most popular is WordPress.org.
Then you need to choose a web hosting service and for new bloggers, we strongly
recommend Bluehost, a company that powers over 2 million websites worldwide. You will get
a Free domain name when you sign up with them and if you don’t like their services, they
offer a 30-day money-back guarantee.
Step One
Click on this link and you will go to the “Exclusive Offer” page reserved for our fans. Once
you get there click on “Get Started Now”.

You might also like