ENTPRENEURSHIP DEVELOPMENT REPORT

ON

Green Ink Consultants

Submitted in partial fulfillment of the requirements for the award

of the Degree of Bachelor of Business Administration Of

Christ University

By

Chahat Gupta (Reg. No. 1820338)

Sanjana Goel (Reg. No. 1820345)

Under the guidance of

Prof. Rajesh R.

School of Business and Management

CHRIST UNIVERSITY

BENGALURU
 DECLARATION

We, Chahat Gupta and Sanjana Goel, hereby declare that the entrepreneurship development
report, titled “Green Ink Consultants” submitted to Christ University, in partial fulfillment of the
requirements for the award of the Degree of Bachelor of Business Administration is a record of
original work done by us during 2019 – 2020 under the supervision and guidance of Prof. Rajesh
R., School of Business and Management and it has not formed the basis for the award of any
Degree/ Diploma/ Associate ship/ Fellowship or other similar title of recognition to any
candidate of any University.

Date: 10th February,2020. Chahat Gupta 1820338

Sanjana Goel 1820345

 CERTIFICATE

This is to certify that the entrepreneurship development report, titled “Green Ink Consultants”
submitted to Christ University, in partial fulfillment of the requirements for the award of the
Degree of Bachelor of Business Administration Honors, is a record of original research work
done by Chahat Gupta and Sanjana Goel, during the period 2019 - 20 of their study in the at
School of Business and Management Christ University, Bangalore, under my supervision and
guidance and the report has not formed the basis for the award of any Degree/ Diploma/
Associate ship/ Fellowship or other similar title of recognition to any candidate of any
University.

Date: 10th February,2020 Prof. Rajesh R.

 ACKNOWLEDGEMENT

We would like to express our profound gratitude to all those who have been instrumental in the
preparation of this Entrepreneurship Development Report. We wish to place on records, our deep
gratitude to our project guide, Prof. Rajesh R., for guiding us through this project with valuable
and timely advice.

We would like to thank Dr. (Fr).Abraham VM, Vice Chancellor and Dr. Jain Mathew, HOD, for
their encouragement.

Last but not least, we would like to thank our parents and friends for their constant help and
support.

Chahat Gupta 1820338

Sanjana Goel 1820345

 TABLE OF CONTENTS
Chapter
No. Topics Pg.no.
INTRODUCTION 1 -10
1.1. Introduction to medium scale enterprises 2
1.2. Introduction to service sector 3
1 1.3. Service sector in India 4
1.4. Industry profile 5
1.5. Company profile 6
1.6. Entrepreneur's profile 7
EXECUTIVE SUMMARY 11 -13
2 2.1. Executive Summary 12
2.2. Purpose of selecting business 13
MARKET SURVEY 14 -22
3.1. Feasibility of the project 15
3.2. SWOT Analysis 19
3 3.3. Competitors 21
3.4. Challenges 21
3.5. Present and future Scenario of the business 21
3.6. Worst Case Scenario & Contingency Plan 22
MARKETING 23-32
4.1. Marketing mix 24
4 4.2. Michael Porter's 5 forces Analysis 29
4.3. STP Analysis 30
4.4. USP 32
HUMAN RESOURCES 33-41
5.1. Organisation structure 34
5.2. No. of employees & qualification of posts 35
5.3. Sources of recruitment 37
5.4. Trainning & Development 38
5
5.5. Salary structure & Fringe benefits 39
5.6. Working hours & conditions 40
5.7. Leave Policy 40
5.8. Retirement Policy 41
5.9. Loan Grant Policy 41
FINANCIALS 42- 56
6.1. Initial investment & investment break up 43
6
6.2. Sources of funds 44
6.3. Depreciation 45
 6.4. Profit & Loss Account statement 46
6.5. Balance Sheet 50
6.6. Cash Flow statement 54
6.7. Rate of return 55
6.8. Payback Period 55
6.9. Break Even Analysis 55
EXECUTIVE PLAN 57-59
7 7.1. Phase wise implementation 58
7.2. Conclusion 59
INTRODUCTION

1
1.1 Introduction to Medium Scale Enterprises
Medium scale service enterprises are those businesses whose investment is above ₹ 2 Crores but
do not exceed ₹ 5 Crores.

The enterprises engaged in providing or rendering of services and are defined in terms of
investment in equipment. The promotion of medium-scale industrial (MSI) sector becomes
inevitable to countries like India due to its inherent strength such as low capital intensity, short
gestation period, the high employment potential, capacity to induce dispersal of industrial
activities and widening of the entrepreneurial base. Advancements in social, economic and
cultural life of human beings in the previous and current centuries brought a significant
improvement in the way people think and live. The dawn of information age brought a notable
change in the way goods, service and ideas are created, delivered and consumed by the people.
In the industrial world at present, more and more manufactures try to communicate and convince
more and more consumers. The complexity and peculiarities of the industrial, commercial, and
economic and government activities reach new peaks the manufacturers and consumers are
found in all parts of the world, stretching beyond the national boundaries. This warrants more
innovative way of doing business in the 21st century.

The Micro Small and Medium Enterprises Development Act, 2006, was a major step forward in
providing a legal frame work, and in defining the specific roles of the related institutions. This
legislation was the result of continuous articulation by business Associations and Chambers.

Medium-scale businesses typically result from the slow and steady growth that results from a
successful small business. As a company earns more revenue, it sets aside the capital needed for
buildings, equipment and more employees, eventually bridging the gap between small business
and large corporations. The Small Business Administration can audit the size of your company
and provide a definitive answer concerning its status as a medium-sized business.

Medium-sized industries apply through their state government, not the federal government, for
such things as business licenses, name registration, zoning licenses and sales tax identification
numbers.

Medium-scale industries use the federal government to apply for Employer Identification
Numbers to file their federal income taxes at the end of the fiscal year.

2
The objectives of Medium Scale Industries are:

1. To gain more profit.

2. To provide employment to more people.
3. To ensure equitable distribution of income and wealth.
4. To solve unemployment problem.
5. To attain self-reliance.
6. To adopt latest technology aimed at producing better quality products at lower costs.

1.2 Introduction to Service Sector

The service sector is difficult to define and to encompass. There are a number of ways to identify
the sector, its divisions, its industries, and the types of jobs within them. The general category of
the service division includes a wide variety of industries, but can be categorized into primarily
consumer-oriented (providing a service directly to a consumer), primarily business-oriented
(providing a service directly to another business) or mixed (providing services to both businesses
and individual consumers).

Alternately, the services division activities can be described by their economic activities as
physical, intellectual, aesthetic, and other experiential activities. Physical activities involve
working with objects; examples include repairing cars, landscaping, cutting hair, or preparing a
meal. Intellectual activities involve providing education or training, such as at a university or
trade school. The aesthetic activities entail providing consumers with artistic or visual
experiences; museums, theatre performances, art shows, and musical performances are examples.
Finally, other experiential activities involve providing customers with recreation, such as in
amusement and theme parks, zoos, or campgrounds.

A final way in which to categorize services is by what is transformed through the service. A
service may transform a physical object, which occurs when something is repaired, altered, or
improved. Having an article of clothing custom-made, a room re-modeled, or an appliance
repaired would involve transforming a physical object. Service division jobs may also change a
consumer. Examples of changes to consumers are education, whereby the consumer learns
knowledge or skills; health care, in which a person's health is improved; or personal services,

3
such as when a hairstylist cuts a consumer's hair. A change to an organization is a third type of
transformation involved in the service industry. For instance, a management consulting firm may
make changes to an organization's structure or business processes to improve it. The final set of
jobs in this categorization captures those professions in which there is no apparent object. For
example, when an attorney provides legal representation to a client, or in professional sports
competitions a service is provided, even though no specific object can be identified.

1.3 Service Sector in India

India has the second fastest growing services sector with its compound annual growth rate at
nine per cent, just below China‟s 10.9 per cent, during the last 11-year period from 2001 to
2014, the Economic Survey for 2013-14 said. Russia at 5.4 per cent is a distant third.

Among the world's top 15 countries in terms of GDP, India ranked 10th in terms of overall GDP
and 12th in terms of services GDP in 2014, it said, adding that services share in world GDP was
65.9 per cent but its share in employment was only 44 per cent in 2014.

As per the survey, in India, the growth of services-sector GDP has been higher than that of
overall GDP between the periods FY2001- FY2014. Services constitute a major portion of
India‟s GDP with a 57 per cent share in GDP at factor cost (at current prices) in 2013-14, an
increase of 6 percentage points over 2000-01.

4
1.4 Industry Profile

A consultant is a professional who provides expert advice and knowledge in various fields such
as finance, human resources, public relations, environment, education, legal matters,
accountancy, etc.

Consultants can be classified as internal consultants and external consultants.

 Internal consultant: someone who operates within an organization but is available to be

consulted on areas of their specialization by other departments or individuals (acting as
clients);
 External consultant: someone who is employed externally to the client (either by a
consulting firm or some other agency) whose expertise is provided on a temporary basis,
usually for a fee. Consulting firms range in size from sole proprietorships consisting of a
single consultant, small businesses consisting of a small number of consultants, to mid- to
large consulting firms, which in some cases are multinational corporations. This type of
consultant generally engages with multiple and changing clients, which are typically
companies, non-profit organizations, or governments.

By hiring a consultant, clients have access to deeper levels of expertise than would be financially
feasible for them to retain in-house on a long-term basis. As well, clients can control their
expenditures on consulting services by only purchasing as much services from the outside
consultant as desired.

Consultants provide their advice to their clients in a variety of forms. Reports and presentations
are often used. However, in some specialized fields, the consultant may develop customized
software or other products for the client. Depending on the nature of the consulting services and
the wishes of the client, the advice from the consultant may be made public, by placing the report
or presentation online, or the advice may be kept confidential, and only given to the senior
executives of the organization paying for the consulting services.

5
1.5 Company Profile

Green Ink Consultants main aim is to change the color of education to “Green”. As it is said that
the new color of business is green, we believe in the concept of „The new color of Education is
Green”. Green Ink Consultants aims to provide environmental friendly education pattern to all
the educational institutions. Increase in exhausting of resources makes it mandatory to adopt new
and eco-friendly methods by which the studying environment is cleaner and greener.

Green education is Smart Education. Green Ink Consultants believes in a high Return on
Investment when the methodology of education implements green aspects in itself. We believe
that every business, service or profession must and should aim at following the green color.
Sustainability is the pathway to achieve success and we at Green Ink help you adopt yourselves
to the concept of sustainability. Green Ink Consultants helps you slice through the confusion to
understand and embrace sustainability as a powerful opportunity. We help you boost your
performance by integrating new environmental, social and economic practices into your daily
operations and business decision making. We are an environment consulting firm and we will
help you your education system to thrive more.

Our environmental objectives are:

 
 To follow and implement the 3Rs- Reduce, Reuse and Recycle.
 
 To provide a lush green learning environment.
 
To completely revamp the prevailing educational system by making it greener.

6
1.6 Entrepreneurs’ Profile

CHAHAT GUPTA

I, Chahat Gupta, am one of the founders of Green Ink Consultants. I always believe in effectiveness that is
completing the given task on or before time and efficiency that is putting the resources into maximum benefit
and cutting the costs. I am a perfectionist in myself and I am a firm follower of discipline. I believe in the
concept that “Change is Constant” and for anyone to survive in the dynamic world he or she must completely
be adaptable and flexible to changes taking place and so is the case for any business. I say one must always
adhere to the give and take policy; as you are utilizing the resources of the environment, it is your duty to give
it back to it by protecting it and making use of energy efficient materials.

Course of Study

Bachelor of Business Administration (2018-2021)

Educational Qualification

Institution Class and Year Of Marks/Percentage Board of Education

Completion Obtained

Pinegro
ve
School Class 10(2016) 95% Central Board of
Secondary Education
CGPA: 10
(CBSE)

Pinegro
ve
School Class 12(2018) 95% Central Board of
Secondary Education
(CBSE)

st
Christ University, BBA,1 Year 79%(Aggregate) Christ University
Bengaluru (2018-2019)

7
 Personality Skills

 Honest

 Trust Worthy

 Loyal

 Hard Working

 Cooperative

 Compassionate

 Punctual

Technical Skills

 Proficient in Microsoft Office

Honour & Activities

 Carried out a 4 day Social Responsibility Project with Rotary India.
 School Head Girl from 2017-2018.
 Made a research paper on “The Impact of Brand Image on Consumer Behaviour”
 Worked with team Milaap under Project Shrishtipath to help the people of backward
areas to arise from extreme poverty.
 Skill Enhancement Coordinator for the year 2019- 20.
 Industrial Review Project on The Banking Sector in India.

“

Personal Details

Date of Birth: 14th January 2000

Blood group: O +ve

Sex: Female

Residential address: House No 100, Street No.5C, Opposite The Classic, Sangrur ,Punjab,
PIN- 148001

8
 SANJANA GOEL

I am another founder of Green Ink Consultants. I am a very cheerful person and believe in the
concept that life is given to us only once and we must enjoy it to the most. I believe that there is
a solution to every problem, only if one chooses to face it. I think that the hurdles in one‟s life
fall by themselves, if one believes in themselves. At the same time, I also take deep concern
towards the protection of environment and nature. I have a competitive nature and strive at
everything and anything to give my best.

Course of Study

Bachelor of Business Administration (2018-2021)

Educational Qualification

Institution Class and Year Of Marks/Percentage Board of Education

Completion Obtained

Loreto
Convent Class 10(2015-16) 91% ICSE

Loreto
Convent Class 12(2017-18) 92% ICSE

Christ University, BBA,1stYear 77%(Aggregate) Christ University

Bengaluru (2018-19)

Personality Skills

 Dedicated

 Self-motivated

 Hard working

9
 Obedient

 Tolerant

 Ability to adapt to changes and develop.


Technical Skills

 Proficient in Microsoft office

 Canva and Pixlr




Honour & Activities


 Carried out a 3 day Social Responsibility Project at, Lucknow.

 District level extempore champion and participated at state level.

 Won several elocution and essay writing competitions at school level.

 Represented school at various cultural & literary fests.

 Conducted an industrial review project on banking industry

 Carried out research on ‘development of indian rupee’.

Personal Details

Date of Birth: 5th September 2000

Blood group: O+ve

Sex: Female

Residential address: 555/ GA 51 Bara Birwa Kanpur Road, Opposite Piccadily Hotel, Lucknow

10
EXECUTIVE SUMMARY

11
2.1. Executive Summary

We have decided to start an environmental consultancy by the name “Green Ink Consultants”.
We have chosen the name “Green Ink” as we are an environment consulting firm and we have
associated the word “Ink” to “Pen” and “Pen” to “Students” thereby associating students to
educational institutions; this thought is also portrayed through our logo (the green body signifies
educational institutions in the form of students, while the pen signifies „green ink‟). Our targets
are the educational institutions in Bangalore. We are an environment consulting agency who will
be involved in suggesting measures to various schools and colleges in Bangalore about how to
become more nature and environment friendly.

We will be having our main office situated in Domlur, Bangalore. We have chosen this location
because from here it would be really very convenient for us to have an access to most of the
reputed educational institutions, and as we grow slowly it would be easier for the educational
institutions to contact us and approach us.

As we are a startup, initially, we would be starting off our business by personally approaching to
these educational institutions and by having a one on one conversation with them and making
them aware about the need for environment protection and sustainability.

We would be mainly focusing on the 4 aspects of environment protection:

1. Optimum Utilization of resources and cutting costs on energy utilization.

2. Water Management by reuse of waste water and rain water harvesting.
3. Paper waste management.
4. Solar energy and its implications. (Exclusive institutions only)

Our solutions for the effective energy management in educational institutions range from basic
solutions of replacement of lights to the solutions involving unconventional energy sources for
energy utilization. Also, we would be acting as a mediator between these educational institutions
and the constructors & developers, like Insolare Inc., Sankalp enterprises, GreenObin and
PRODEGI, from whom we would charge a commission for the brokerage. So, our revenue
would be from the fees of consultation and the commission from the constructors & developers.

12
During the one on one conversation, we would be explaining about these 4 aspects in very
detailed manner and will be highly stressing on its importance and we will be striving our best to
make our clients understand about the need and importance of having a green learning
environment.

2.2. Purpose of selection of business:

We have selected the business due to the following reasons:


Due to the human activities a major transition has been noticed in the working of Mother
Nature, i.e. shift in seasonal timings, increasing draughts in some areas and floods in
others etc. As the human activities are for the benefit of humans, they are termed as
development and cause stated is “For the greater good” and hence the negative impact on
the nature is avoided. Now, due to the continuum of such activities there is an alarming
rate of destruction in our environment and hence is the need now, more than ever, for
humans to adapt to sustainable energy and practices. Many organizations have taken the
responsibility of raising awareness. We, the founders, have always felt an obligation
towards Mother Nature and hence have decide to act accordingly. In this era the biggest
damage caused by humans to our environment is pollution and energy wastage or
improper use of energy. To work towards eradication of our mere negligence we have

 chosen this business.

If an educational institution adopts sustainable practices, then the children studying there
are affected too. From a very early age they might be able to appreciate such practices
and the coming generation would at least be better than us in optimizing energy usage

 and environment protection.

This is a market which  has a huge potential and is untapped till now, giving us an
opportunity to flourish.

13
MARKET SURVEY

14
3.1. Feasibility of the project
Our company Green Ink Consultants provides educational institutions with energy usage
optimization and environment protection services. We provide the institutions with customized
plans, layouts and suggest practices which help them protect their environment and make the
optimum use of their resources. We do not provide them the services to construct or implement
the suggested plans or suggestions; however, we will be acting as an intermediary between the
institutions and construction/ designer companies, if the institutions wish so. We believe that this
project has good feasibility as our target market is untapped and we will be the pioneers. Since
we do not engage in the construction or development of infrastructure, our financial investments
would be less and the major source of revenue would be the fees from educational institutions as
well as commission from the construction/designer companies.

Universities can nowadays be regarded as „small cities‟ due to their large size, population and
the various complex activities taking place in campuses, which have direct and indirect impact
on the environment. The environment pollution and degradation caused by universities in form
of energy and material consumption via activities such and operations in teaching and research,
provision of support services and in residential areas could considerably reduce an effective
choice of organizational and technical measures. Although some environment protection
measures can be seen at some universities, but a more systematic and sustainable approach to
reduce the negative impacts of those activities and making those campuses more sustainable is
highly needed (Habib M Alshu waikhat, 2008). In the current situation of growing rate of
pollution and declining health of the environment the schools need to show positive behavior
towards the protection of the environment. The emphasis here is made on schools because, if at a
young age children develop habits, they seldom leave it. Hence, the inclusion of such practices in
schools would ensure that in future the students have a positive attitude towards protection of the
environment (Kent McIntosh, 2010). Given the global interest of promoting sustainability, an
increasing number of universities are trying to teach their students sustainability. Nonetheless,
many of the university stakeholders and academicians are either unaware of sustainability
practices or have not directly implemented them. In a study made by (Mostafa Nejati, 2013), it
shows that students feel the need of being shown a live example of what their teachers teach
about sustainability. They feel that if they see the positive effects of using or following such
practices, they would adapt to them in a better way.

15
In a study (made by Al-Otaibi a professor in Kuwait) it has been shown that the installation of
solar panels on the roof top of schools has led to a significant decrease in the cost of electricity
used by them. He also says that, school buildings, particularly the roof tops are an important
asset for urban system, because they provide a combination of relatively large, unused, suitable
areas, which would make distributed and effective solar power generation possible on a huge
scale. (Al-Otaibi, 2015) Growing of rooftops on schools not only provides the environment of
the school a positive atmosphere, but also compensates for the rapidly decreasing urban forests
and increase air pollution. These combined with energy conservation practices in schools would
give the school a competitive advantage over other and also cover up for the energy and resource
wastage in the daily activities of the schools. (Taehoon Hong, 2012)Young minds are easy to
mould and hence the responsibility of shaping their habits and behavior lies on the shoulders of
the schools. It is seen in the study made by Susan Moore, the schools which have put up rules
about water wastage and usage, or re-cycle their water, the students are likely to show a behavior
which is positive towards water wastage. Example, if they see an open tap with no one using it, it
is their reflex of turning it off. These students having been not only taught the concept of
conservation, but also practicing it are not likely to be one amongst those who practice activities
of environment degradation, as it becomes a value in their ethics to not to do so. (Susan Moore,
2004)

Just by taking up activities such as gardening and water preservation many schools have brought
to life, i.e. to say that they see an active participation and enthusiasm in students. These activities
bring the children closer to Mother Nature and help them appreciate its beauty. These children
associate their happiness with the lush and green environment and hence in future adapt to
practices promoting protection of environment. (Jonathan Brown, 2013)

It is not easy procuring data from schools and colleges, seeing as they do not usually respond to
surveys (unless physical), we nevertheless asked the management of some schools and
institutions, the following questions:

1. Do you have solar panels in your school/college?

2. Do you have any rain water harvesting system or water treatment plants?
3. Do you have any measures of paper waste management in you institution?
4. Does your institution have smart class rooms?

16
 5. Do you have gardens and play areas in your institution?
6. Do you feel you pay more than required for electricity?
7. Would you avail any services that would help you attain sustainability through paper
waste management, water management, energy optimizing solutions and solar energy?
8. Do you think there is a need for such business?
9. Do you think that inculcating these practices would bring a change in your education i.e.
to say your students?

All the schools who responded with the questionnaire unanimously agreed that there is a need of
such practices, particularly in the field of paper management and energy optimizing. All the
schools felt this too, that if they opt for such practices, it would not only give them a competitive
edge but also bring a change in their daily lives. It was noticed that most of the institutions do not
follow sustainable practices, but some of them do indeed have rain water harvesting systems and
gardens. But, surely their resources are not optimally utilized.

The institutions agreed that they in future are planning to adapt to such practices, if not already
done and would be more than happy to see a firm work towards integrating all these services.
Specially Narayana Co. School, Hebbal, Chinmaya Vidyalaya, Banashankri, Spectra
International School, Nelamangala and B.M.S College of Engineering, Basavanagudi reported
that if any company approaches them, they immediately would accept their services.

SOCIAL FEASIBILTY

Our business is in the favor of environment protection such that the human activities are not
affected negatively. Our business protects the environment, while using its resources optimally
and thus in turn protecting our society.

TECHNICAL FEASIBILTY

Our business involves technical aspects of web development & maintenance, a database for
storing information, which can be used by the R&D dept. and most importantly the designing
soft wares for the engineers. All the above requirements are met by existing soft wares and
technologies. Hence, it is technically feasible.

17
MARKET FEASIBILITY

We are targeting the educational institutions in Bangalore. That being said, there are about 2750
schools and 97 universities with affiliated colleges across Bangalore. We are planning to make 2
teams in our organization, each being led by one of the directors (Manasa and Tarangini) with 3
employees each under them (2 engineers and 1 analyst per team). Our goal is to target at least 4
schools per week (2 by each team) in the first year, making our target almost 210. Taking into
consideration that not all institutions would opt for our services, we have taken a contingency of
about 20 institutions, hence acquiring 190 institutions in 1st year. Seeing that not all the
institutions would want our services or would not be able to cater to the qualifications for
implementation of our ideas or might not be able to cater to the financial needs or that our market
might be covered to a great extent in 5 years, we are planning to set up another branch of our
business in Hyderabad. We would not be closing our business in Bangalore, taking into
consideration the fact that new schools open and the institutions left out might also want to
subscribe to our services.

ORGANIZATIONAL FEASIBILITY

Our company consists of expert environmental engineers, electrical engineers, web developers,
technicians and analysts, apart from the management. The environmental engineers and electrical
engineers handle the part of business with plans, layouts and suggestive practices for the
institutions. The web developers are responsible for the development of our web portal and its
maintenance while the analysts do the research on which institutions would be best suited for our
services and what new kinds of practices can be a part of our suggestions. We would also be
having representatives who develop contacts with the institutions.

FINANCIAL FEASIBILITY

Our business would need an approximate amount of Rs.60 lakhs raised from personal investment
and bank loan. (The whole break up is explained in finances) Seeing that this is not a huge
amount, we can easily gather this investment. We have calculated the expected rate of return to
be about 23% which is very much feasible compared to our investments.

18
3.2. SWOT Analysis
Strengths Weaknesses
 
Size of the organization. Lack of adequate qualified personnel


Expert Personnel.

No direct implementation, i.e. just the
service.

Opportunities Threats
 
3 fold expansion possible Omission of consultation or non-

Untapped market. acceptance by the institutions.
 
Growing awareness about environment Future competition
protection.

STRENGTHS:
 
 Size of the organization:
Since our organization is not very big, we have a quite flexible organization structure and

culture, leading to better brain storming and quick quality decisions.
 
 Expert Personnel:
We recruit the experts in the field of work, e.g. environmental engineers and electrical

engineers, so that we have expert opinion on the plan.
 
 No direct implementation:
We do not provide the institutions with the construction or redevelopment services, we
only provide them with the plans, which save us a lot of money while investing for the

purpose.

WEAKNESS:
 
 Lack of adequate qualified personnel:
Since Environmental Science is a less ventured field in studies, we might face a problem
while recruitment. Moreover, the existing qualified engineers may not want to join our

project, leaving other MNCs which provide jobs for them.

19
OPPORTUNITIES:
 
3 fold expansion:

- Market expansion (Expansion of target market from education institutions to housing

and corporates as well.)
- Service Expansion (If the business is successful, we may expand to involve
redevelopment and construction also under our services.)
- Geographical Expansion (Establishment of offices in other cities also.)
 
 Untapped Market:
Similar services are provided by a few companies for corporates, but none of them have a
target market of educational institutions. Also, very few companies have ventured into

energy usage optimization and protection services.
 
 Growing awareness:
Due to the alarming rate of increase environmental pollution and global warming, many
institutions are working towards raising awareness in the matter and gradually as the need

increases the educational institutions soon might adopt to optimal sustainable practices.

THREATS:
 
 Omission of consultation or non-acceptance by the institutions:
The Educational institutions might not see the necessity of adapting to such practices and
hence might not seek our services or they might directly approach the institutions

offering construction services.
 
 Future competition:
As mentioned earlier, this is a field which as a growing awareness, hence there is a high

chance that in future other companies might venture into this field.

20
3.3. Competitors
At the moment we do not have any competitors for energy usage optimization and environment
protection services, with a target market of educational institutions, in Bangalore or in India.
Similar services are provided by a few companies like PEC Greening India, Conserve
Consultants and Lead consultancy, but they provide services to corporates & real estate sector
but not to educational institutions. Companies such as Tetra tech and Arcadis exist at a Global
level and provide engineering and construction services for a variety of buildings including
schools, but they do not exist in India. It a market with great untapped potential, but with a high
likeliness of future competition, due to raising awareness.

3.4. Challenges
We might face the following challenges in due course:

Lack of adequate qualified personnel in the field.



Making the educational institutions realize the need for sustainable practices.



Due to the confinement of institutions‟ area, (lack of adequate space) we have to come up
with creative solutions for energy optimization and environment protection.

3.5. The Present and Future Scenario of the business

 
Present Scenario
A very few number of educational institutions in Bangalore, follow and have adapted the method
of green practices. Today, where the environment of Bangalore is completely polluted, it
becomes very much mandatory for any school to provide its children a greener environment and
green ink consultants is one such platform which can help these schools and colleges thereby
helping the children. In Bangalore, as of today there are no consultancy firms that provide
environment solutions targeting the schools or the educational institutions; Green Ink
Consultants is one of its kinds in this aspect. This is a boon as well as a bane for us; as being the
first of its kind, Green Ink Consultants may get a really great positive response from the clients
and it might be problematic as the institutions in .the process of adapting to green practices might
omit the phase of consultancy, due to which there may not be a good response as well.

21
 
Future Scenario
Even though people know the importance of preserving our resources and using our resources
effectively, usually they end up neglecting their knowledge while working. If we educate the
future generation from a very young age, these values will be imbibed in them. Hence, in the
future the need for services like ours will increase. Now, we are the one of a kind company in
this field and hence we have a bright future. We have the possibility of expanding geographically
and expanding our business operations. Our market potential is untapped and we are the only
company in this market. We are seeing a possibility of competition in the future, as this market
seems very promising. But, by the time we establish a name in the market, if no company
ventures in the market, we might become the market leaders.

3.6. Worst Case Scenario and Contingency Plan

The worst result of any business would be its non-acceptance in the market, so is ours. Due to
their own reasons, such as they may directly get in touch with companies who provide plans with
solar and may also implement solar panels and plan the layout for these educational institutions,
in such cases these institutions may find it feasible to directly approach these companies as they
do not have to pay any consultation fees to us and even these companies would provide them
with ideas also. The institutions may not identify the need for such practices, they might not have
enough funds for reconstruction or modifications, and they might not have enough space with
them for imbibing the changes by us. If the institutions do not conform to our suggestions, that
too would lead to our failure. Our motive is not just to earn profits, but also to bring about a
change in the operations and practices followed by people.

In case these educational institutions do not want to adhere to the green practices or do not want
to seek advice from us, we would be becoming that company which would handle and take care
of the green and energy efficient aspects of these educational institutions. Like how the giant
corporates outsource their CSR Activities to Green Consultants, even we would make ourselves
open for a similar kind of practice where the educational institutions could completely outsource
the activities which make them greener and more energy efficient to us and we would take the
responsibility of maintaining and handling the green and energy efficient aspects.

22
MARKETING

23
4.1 Marketing mix
1. Product:
Our service is to provide educational institutions with energy optimizing and
environment protection solutions. The institutions can consult us for ideas, layouts or
practices to follow in their premises. We provide customized solutions to the institutions.
However, we do not deal with the implementation or construction or establishment of the
suggestions given. But, we do act as a mediator/broker between the developers and
educational institutions and accept commission from the construction businesses, for the
same. These companies being, Insolare Inc. (for solar panel installation), Sankalp
enterprises (water treatment solutions), GreenObin (paper waste management) and
PRODEGI (energy solutions).
Our services include:

Optimum Utilization of resources and cutting costs on energy utilization.



Water Management by reuse of waste water and rain water harvesting.



Paper waste management.



Solar energy and its implications. (Exclusive institutions only)


2. Place:
Our services are for the educational institutions situated in the city of Bangalore.
Our head office is located in Domlur, Bangalore. We have chosen Bangalore because it
is one of the premier places for education, i.e. it has many educational institutions, which
being our target. Most of the educational institutions are located on the outer skirts of
Bangalore, i.e. Bannerghatta, Hosur road, Whitefield, Sarjapur etc. Indiranagar is a place
which is at a convenient distance from most of these places. Also, it is an area with
developed infrastructure and other facilities.

3. Price:
We follow the one on one pricing policy. We have different rates of fees for different
packages at low rates, following the penetration pricing strategy. Large consultancy
firms like Conserve Consultants charge their clients about Rs.70,000 –Rs.90,000 (for
small projects like ours i.e. at the almost same scale of service and consultation client).
24
 Since, their projects require a lot of on field study and investigations, also taking into
consideration their brand value, for a business like ours we have come with the following
rates.
The rates are as given follows:
Package Rate (Rs.)
Individual 12,000
Duo 20,000
Combo 35,000
*Individual package refers to only one of the 4 services we provide (as mentioned above), Duo refers to a
combination of any two and the combo refers to all the services.

Our pricing policy is structured in such a way that our customers will be benefitted by
taking up the combo package instead of the individual ones and hence motivated to do so.
We are practicing the low cost leader/ leader policy, i.e. we are selling our product at a
low price (at cost/ below cost), to stimulate other profitable sales. This will help our
company to expand its market share as a whole.

4. Promotion:
We are following the concept integrated marketing. Initially we are directly approaching
the institutions and making them aware of our existence, and then gradually we plan to
market their usage of our services, to other institutions along with direct interactions
with them.
We are planning to go through the following, as our promotional
activities: Traditional:


Print ads in educational newspapers.


Pamphlets and brochures distributed in schools personally.

Publishing articles in newspapers & magazines about the importance of
sustainable green practices at school or college level.



Media talks.

25
 Unconventional:
 
 Taking seminars and talks on importance of sustainable practices.

Organizing competitions for children on topics like best use
of waste, recycled
 objects, drawing on recycled paper etc. and awarding them.

 to promote efficient paper management & water
Tie-ups with NGOs
management.

Social Media Marketing:

 
 Promotion through Facebook Pages, Twitter and


Ads on You tube.


Blogs on tumbler, etc.


5. People:
The people involved in our business are mentioned as follows-
Service providers:


Analysts


Environmental & Bio-tech engineers


Electrical engineers


Accountants


Web developers & technicians


Managers (Marketing, Finance, General Manager)


Lawyers (Only for consultation by us)


NGOs which take care of the paper recycling.

Construction businesses. (For providing contacts to our consumers)

Consumers:
 
Educational institutions i.e. teachers, students and their management.

26
6. Process:

Study of the Report with

Approaching the institution's suggestions & plans
institution premises & sent to the
regulations institution.

Final report Feedback by the

submitted with institution on the
legal documents. report's feasibility.

7. Physical Evidence:
The physical evidence that we have provided service to the institution is it (the institute)
implementing the suggested ideas. The legal documents, which satisfy the doubts of the
institution – whether the ideas & measures suggested by us are permissible or not-, also
may serve as the evidence that we have suggested the institutions with the said ideas.

27
Sample of Print Ads:

28
4.2 Michael porter’s 5 forces analysis

Power of
suppliers

Threat of
Industry Threat of
new
rivalry substitute
entrants

Power of
buyers

1. Threat of new entrants:

Since environment protection is a raging issue and not many companies already exist
in the market, our business is subject to threat by new entrants. Since the market
opportunity is huge and the target market is untapped, we might face competition in
the future. If by the time the new company takes shape, we are able to make our name
in the market, the competition would not be destructive.

2. Threat of substitutes:
No company in Bangalore provides educational institutions with energy optimizing
and environmental protection services; hence we face no threat of substitution.

3. Bargaining power of customers:

We provide the institutions with different packages with fixed costs. The institutions
are allowed to choose the package of their convenience. The rates at which we
provide the services are also economical. Moreover we are the only firm in Bangalore
providing this service. Hence, the price pressure from the consumers is minimal.

29
 Since the institutions do not have any substitute in the market, they would have to opt
for our services, (if they want to) making their bargaining power minimal. In future if
profits tend to be sufficient, then we might venture into construction/ implementation
of our suggested plans, as desired by our customers.

4. Bargaining power of suppliers:

The only external parties in our firms are the Lawyers and construction businesses.
We will build a good contact with the construction businesses and provide them with
customers, in exchange for commission. Since this would work on mutual trust, we
would pre-negotiate the terms and conditions of the dealings, in paper. As far as the
lawyers are concerned there are plenty of substitutes available for us. In the future
there is a likelihood that BBMP might bring about a rule of compulsory installation of
solar panels and rain water harvesting systems in school buildings, which could lead
to a positive change in our business.

5. Industry rivalry
No company in Bangalore provides educational institutions with energy optimizing
and environmental protection services; but they do provide corporates with such
services. We have no rivalry in our target market, as no other company works the
same as us. But, we may face rivalry if the above mentioned institutions venture into
the educational institutions target market.

4.3 STP Analysis

Segmentation •Based on Demographic and Geographic factors

Target •Educational institutions

•As brand name associated with revolutionizing sustainable green

Positioning practices and as a propagator of environment protection.

30
 1. Segmentation:
Our segmentation is based on the demographical and geographical factors.
 
 Geographical basis of segmentation:
We have first divided our global market geographically and chosen Bangalore,
India. We chose India because we are Indian citizens and it would be easy for us
to set up the business here as we can get financial help and the process would be
easy. Again, we chose Bangalore, as it is the start-up capital of India and is

technologically and infrastructural developed.
 
 Demographical basis of segmentation:
Then within Bangalore we have classified the market based upon the types of
institutions. The segments so obtained are corporates, housing & apartments,
government institutions, NGOs and educational institutions. The NGOs work
towards spreading awareness about these practices themselves, so there is no
need for them to consult us and there are very few government institutions. Since
the corporate and housing segments already have organizations working for them

with this purpose, we chose the segment of educational institutions in Bangalore.


2. Target Market:
Our target market is the educational institutions in Bangalore. We have chosen this
segment because no company provides them with energy optimizing and environmental
protection services and we saw a need and scope in this segment. There is a lot of
wastage of water in schools in the washrooms, gardens etc. whenever children are
careless enough to leave the tap open. These institutions also use lot of papers for
examination, assignments, projects, and note books, which usually go a waste once used.
The educational institutions need a lot of electricity to run their lights, fans, smart
classrooms etc. and hence spend a lot on paying for it. Considering all these problems, we
found a need in these institutions for energy optimizing and resource protection. Our
promotional activities concentrate on creating awareness amongst the educational
institutions about the need of these activities and practices suggested by us.
Moreover, we feel that if we target this segment we may be able to create a social impact
by coming in touch with young minds, as when they see these practices being

31
 implemented in their lives and the good impact of it, in future they would also want to
follow these.
There are about 2750 schools and 90 universities with affiliated colleges in Bangalore.
We are planning to target 4 institutions a week (i.e. we have 2 teams working on it, so 2
institutions per team per week) in the first year, i.e. about 190 institutions in 1st year.

3. Positioning:
We would like to position our company as a brand name associated with revolutionizing
sustainable green practices and as a propagator of environment protection, in the minds of
students. We would also want our brand to be positioned in the minds of the school and
college management as high quality service at economical rates. Our promotional
activities suggest that we are an organization determined to help the educational
institutions for a better tomorrow, by cutting their costs, maximizing their resource usage
and allocation & by implanting an idea of sustainable practices in the youth.

4.4 USP

“Helping turn Education Green through Sustainable Practices”.

We not only provide services for remuneration, but also indulge in activities to create a social
impact. We take up seminars and talks with students in order to emphasize the necessity of
sustainable practices from a young age.

32
HUMAN RESOURCES

33
5.1. Organization Structure

Managing
Directors

Research & Marketing and

Development Finance

Research and
Marketing
Development
Employees
Employees

Finance
Employees

34
5.2. Number of employees and Qualification of posts

The company will be headed by 2 Managing Directors i.e., the founders of Green
Ink Consultants (Manasa M Joshi and Tarangini Udayashankar).



As we are a service industry, we do not need departments like Production,
Purchase, Logistics, etc.

Research and Development


Our main focus would be on the R&D as we need to discover more new
sustainable techniques that could be implemented by the educational institutions
and also we will need R&D to conduct surveys about the present scenario of the
 educational institutions.


  and Finance Department
The MDs that is, one of us would be heading Marketing
and one of us will be heading the R&D Department.

 There would be 7 employees in the R&D Department.
o Bio- technological engineers- There would be 2 bio-technological
engineers with a minimum work experience of 2 years who would help
the educational institutions to plan the layouts and also would suggest
them locations and ideas to set up environment friendly devices such as
the solar panels, waste paper recycling machines, etc. these engineers
would also identify the best possible methods for an educational

 institution and communicate it to them in an effective manner.
o Environment Engineer- There would be 1 environment engineer with a
minimum work experience of 2 years (as the course ”environment
engineering” is very much new). The duty of an environment engineer
would be to see the positive and negative changes that are taking place in
an environment and also to find out the latest methods through which
environmental degradation can be reduced and would be helpful for the

 educational institutions.
o Electronic Engineer- There would be 1 electronic engineer with a

minimum work experience of 2 years who could suggest energy efficient

35
 methods of usage of electronic devices in educational institutions such as
promoting the use of CFLs.
o Web Developer- There would be 1 web developer or a technician with a
minimum work experience of 1 year who is responsible for maintenance
of our website, promotional activities on website and putting each plan of
being energy efficient on the website. A web developer must hold a
diploma degree in web developing or such any similar course related to
web developing
o Analysts- There would be 2 Analysts with minimum work experience of
1 year whose job would be to conduct survey and research about the
existing educational institutions and whether these institutions are
following environment friendly approaches or no. if some institutions are
partially following some ways to protect the environment, the analysts
are also required to collect such data and analyze which schools need
what type of environment conservation strategies. Analysts would also be
required to prepare reports and documents with regard to the data
collected.

Marketing and Finance

o There would be 3 employees handling the marketing activities of the business

which includes making print ads, advertisements, planning nonconventional
marketing activities, distribution of pamphlets or leaflets with the newspapers
supplied to educational institutions. The marketing employees would also be
required to approach these educational institutions personally and communicate to
them about the business. The marketing employees should have a minimum work
experience of 6 months and must hold a minimum of bachelor‟s degree in
marketing specialization and must have an average aggregate of 70% from a
reputed college or university.
o There would be 2 employees who will be responsible for handling the finance and
funds of our business. These employees would have to prepare accounts on a
daily basis and also must keep a track of expenses incurred and revenue earned.

36
 These employees would also be required to prepare the annual reports of our
business at the end of each financial year and at the beginning of financial year,
they would have to prepare a budget for the year. The employees should must
hold a bachelor‟s degree in specializing in finance background and must have
score of an average aggregate of 70% from a reputed college or university.

5.3. Source of Recruitment

As we are starting a service business, the personnel required is comparatively lesser and
our source of recruitment will fetch us personnel in a simple and easy manner. We would
be recruiting our personnel through the following sources:

E Recruitment
The e-recruiting means searching and screening the prospective candidates
electronically. There are several online job portals such as naukri.com,
monster.com, shine.com, etc. through which we can scan and screen a potential
candidate‟s resume and then call the candidate for the further process.

Casual Callers
These are those job seekers who would have dropped in their applications or
resumes with us earlier. We would be having a file with all the records, resumes
and documents. We can contact such candidates and invite them directly to attend
an interview.
 
Walk Ins

The candidates can directly walk in for an interview by seeing our advertisement.
A notice will also be put up inside the office so that the existing employees can
suggest and refer candidates if they know any. A notice will be put even outside
our office for the outsiders to see and suggest their friends, relatives, colleagues or
they themselves could come for the interview if interested

37
5.4. Training and Development
When an employee learns the job in actual working site in real life situation, and not a
simulated environment, it is called as on the job training. All the employees would
undergo on the job training itself. As we are a small service company as of now, we have
minimum personnel and we highly stress on the need for having an on the job training
method for all of them. The training methods that are adopted by us for our employees
are:

Coaching
Under this type of training, we would be calling an expertise either in the field of
engineering, marketing or finance as we have highest number of employees who
are either engineers, marketing professionals or finance employees. The expertise
would give lecture on various fields by using a presentation or he or she may also
conduct a casual discussion. The expertise would also be conducting a personal
one on one interaction with each of the employees and help them overcome the
problems faced. The coach would also be keeping a check on the employees
performance and provide him with a constructive feedback.

Job Instruction
This method is also known as step by step method and this type of training will be
provided exclusively for the employees of the R&D Department. The trainer
would instruct the engineers in a step wise manner about analyzing the
environment of the educational institution till planning the layout for the
implementation of energy conservation devices.
Analysts would also be trained for analyzing the data and making constructive
reports from the data and this training would be done step by step.

Committee Assignments
This type of training is again for the employees from R&D Department. Under
committee assignments, a group of trainees are given an actual scenario like for
example, it may be a school who has implemented solar street lights; the group‟s
assignment would be what more can it suggest for this particular school to be
more environment friendly and follow energy efficient methods.

38
5.5. Salary Structure and Fringe Benefits
TOTAL
JOB TITLE NUMBER OF SALARY TOTAL YEARLY
EMPLOYEES SALARY SALARY
Engineers 4 32,000 1,28,000 15,36,000

Analysts 2 25,000 50,000 6,00,000

Web developer 1 22,000 22,000 2,64,000

Marketing 3 25,000 75,000 9,00,000

Professionals
Finance 2 25,000 50,000 6,00,000
Employees

Salary Break Up

The salary break up is as follows:

Gross Salary= 40% of Basic Allowance and Dearness Allowance + Rs. 1250 Medical Allowance
+ 59% House Rent Allowance and other allowances.

 The income tax act permits only up to Rs. 1250 for medical allowance.

 Such a salary break up would have an added advantage to our employees with regard to
the payment of income tax.

Fringe Benefits
 
 Medical Claim Policy
Medical Claim refers to the reimbursement given by our company on an employee‟s
health expenses. The families of the employees are also given such kind of a benefit.
General Manager and his family would get a medical claim up to Rs.2 Lakhs and all the

other employees would get a medical claim up to Rs. 1 lakhs.

39
 Food Coupons
In lieu of the canteen facility, employees are given food coupons of some selected

restaurants of fast food joints worth of Rs. 2500 per month.
 Provident Fund

 Employer will contribute 12% of Basic and DA towards provident fund contribution.
Similarly, 12% of Basic and DA from employees‟ salary and paid to provident fund

which will be in credit of respective employees.
 
 Group Insurance
In case of unforeseen death of an employee, his or her dependent family members will be
given Rs. 3 lakhs as benefit for which company will have tie up with an insurance

company.

5.6. Working Hours and Conditions

o Employees are expected to work in general shift which starts at 9 AM and ends at
5:30 PM.
o Company will be working 6 days week and Sunday will be the weekly holiday.

o Company will give 5 National holidays and 5 Festival Holidays in a year with
regard to as festival holidays are concerned, the same will be decided based on the
local preference.
5.7. Leave Policy
 
 Annual Leave
Employees will be given one day of annual leave for every 20 days worked. Employee
can avail this leave in the subsequent calendar year. Unveiled leave in excess of 30 days

will be enchased in the end of the calendar year.
 
 Casual Leave
Employee will be given 12 days of casual leave in a calendar year. In case an employee
joins the company, in between a calendar year, the casual leave will be calculated on a
pro-rata basis. Casual leave cannot be availed for more than 3 days at a stretch. Casual

leave also cannot be clubbed with annual leave.

40
5.8. Retirement Policy:


A 6 month notice must be provided to avail the retirement benefits of the company. 1
 year is preferable
 
Pension payments begin only after the company breaks even


Easy Loan at 3% interest can be taken
prior to retirement for educational, emergency
needs after the company breaks even.

5.9. Loan Grant Policy:

Education loans and medical loans are provided to employees who have worked for Green Ink
Consultants for longer than 1&1/2 years. Also, these loans are only provided after the business
breaks even.

Requirements for employees to avail such loans:

 
 Employees must have worked for Green Ink Consultants for at least1 than 1&1/2 years.

 
Employees can avail a 6% 1-1.5 lakh loan


required but non-payment of interest for more than 6 months will lead to
No collateral is
a cut in salary


Green Ink Consultants can refuse to offer this loan to employees at the will of the
partners.

41
FINANCIALS

42
 6.1. Initial Investment and Investment Break up

PARTICULARS AMOUNT
Office Chairs 1,00,000

Office tables 1,15,000

Website Construction 40,000

Printers 8,000

Wi-Fi/Landline 10,000

Desktops 3,00,000

Server 3,00,000

Cars 20,00,000

Office space on lease for 3 years 27,00,000

Total 55,73,000

Working Notes

 An Office Chair‟s cost is approximately taken as Rs. 6000 and we would need 15 chairs;
so, an approximate amount of Rs. 1, 00,000 has been derived.

 An Office Table‟s cost is Rs. 7500 and 15 tables would be required and thus a total of
Rs.1, 15,000 are arrived at.

 The cost of Website Construction differs upon the size of the website. Charges for
Website Construction differs and is normally based on the size and the quantity of
information to be put on the website; thus our website would be having all the details and
we would be making available of our financials also on our website, thus the estimated
cost for Website Construction is Rs. 40000.

 A complete set of PC would be costing Rs. 20000 and all the 15 employees of our
company would be requiring a PC, thus the estimated cost is Rs. 3,00,000.

 We would be installing a Dell Server and the cost is around Rs. 3,00,000.

43
  Office space for lease in Domlur for a year is Rs.9, 00,000 hence for 3 years Rs.
27,00,000.

6.2. Sources of Funds

There are various ways in which businesses can procure funds. Some of them are mentioned
below:

1. Development banks
2. Insurance companies
3. Angel investors
4. Venture capitalists
5. Bank loans
6. Hire purchase companies
7. Leasing companies
8. Bank overdraft
9. IPO
10. Commercial Bills

We would be raising an amount of Rs. 60, 00,000 from the following-

Personal investment by founders Rs. 30,00,000

Bank Loan Rs. 30,00,000

1. Bank Loan
We are availing a business loan of Rs. 30, 00,000 at an interest rate of 8.8% p.a. for 6yrs
from the Central bank of India, under the Cent Kalyani Scheme, which gives women
entrepreneurs, loans for starting their own businesses.

2. Personal investment
We (Chahat Gupta and Sanjana Goel) are each paying Rs. 10, 00,000 as personal
investment and we will be getting returns from the earnings.

44
6.3. Depreciation
A 5% and 10% annual depreciation on written down value method will be charged on the office
furniture (i.e. Office Chairs and Office tables) and cars respectively.

Particulars Office Chairs Office Tables Cars

Purchase as 1,00,000 1,15,000 20,00,000

01/04/2019

Less: Depreciation (5,000) (5,750) (2,00,000)

Value as on 1/4/2020 95,000 1,09,250 18,00,000

Less: Depreciation (4,750) (5,462) (1,80,000)

Value as on 1/4/2021 90,250 1,03,788 16,20,000

Less: Depreciation (4,512) (5,189) (1,62,000)

Value as on 1/4/2022 85,738 98,599 14,58,000

45
 6.4. Projected Profit and Loss Account Statement

Projected Profit & Loss Statement from 2018-2020

Particulars Amount (In Rs.) Amount (In Rs.) Amount (In Rs.)
2020 2021 2022
Consultancy fees 49,00,000 78,10,000 1,06,00,000
Add: Commission received 2,45,000 3,90,500 5,30,000
Net revenue 51,45,000 82,00,500 1,11,30,000
Less:
Cash operating expenses & losses 50,41,000 61,24,000 72,08,000
Interest on borrowings 2,64,000 2,64,000 2,64,000
Depreciation & amortization 2,10,750 1,90,212 1,71,701
55,15,750 65,78,212 76,43,701
Earnings before tax ( 3,70,750) 16,22,288 34,86,299
Less: Income tax 0 4,05,572 8,71,575
Earnings after tax ( 3,70,750) 12,16,716 26,14,724
Less:
Returns to Directors 0 4,65,015 11,15,154
Retained Earnings ( 3,70,750) 751701 14,99,570
Add: Previous year P & L a/c balance 0 ( 3,70,750) 3,80,951
Closing Balance ( 3,70,750) 3,80,951 18,80,521

Working Notes:

1. Income (Consultancy fees & Commission received):

2020
No of institutions Fees Commission
Net revenue
targeted (Assumption) earned received
Individual Package (Rs. 12,000) 50 6,00,000 30,000 6,30,000
Duo Package (Rs.20,000) 40 8,00,000 40,000 8,40,000
Combo Package (Rs.35,000) 100 35,00,000 1,75,000 36,75,000
2021
No of institutions Fees Commission
Net revenue
targeted (Assumption) Earned received
Individual Package (Rs. 12,000) 80 9,60,000 48,000 10,08,000
Duo Package (Rs.20,000) 80 16,00,000 80,000 16,80,000
Combo Package (Rs.35,000) 150 52,50,000 2,62,500 55,12,500

46
 2022
No of institutions Fees Commission
Net revenue
targeted (Assumption) Earned received
Individual Package (Rs. 12,000) 100 12,00,000 60,000 12,60,000
Duo Package (Rs.20,000) 120 24,00,000 1,20,000 25,20,000
Combo Package (Rs.35,000) 200 70,00,000 3,50,000 73,50,000

*Commission received is the amount received from those companies who will be actually helping the
educational institutions to implement the energy efficient devices. A 5% commission is charged per
project for each institution.

2. Cash Operating Expenses

2020
Lease rental 9,00,000
Salaries 39,00,000
General Expenses ( Print & stationery) 7,000
Establishment expenses 50,000
Travelling Expenses 38,000
Advertisement & promotion 1,46,000
Total 50,41,000

2021
Lease rental 9,00,000
Salaries 49,68,000
General Expenses ( Print & stationery) 10,000
Travelling Expenses 1,00,000
Advertisement & promotion 1,46,000
Total 61,24,000

2022
Lease rental 9,00,000
Salaries 60,36,000
General Expenses ( Print & stationery) 12,000
Travelling Expenses 1,10,000
Advertisement & promotion 1,50,000
Total 72,08,000

47
  
Promotional Expenses

Promotional Activities
Ads in newspapers 15,000
Ads on You tube 1000
Media talks 80,000
Competition 50,000
Total 1,46,000

 
 Salaries:
We would be recruiting 2 engineers and 1 analyst in the second and third year each, for
the optimum efficiency of achieving targets and hence the increase in the amount of

salaries.

No. of Salary per month Salary per

employees (In Rs.) annum
Engineers 2 32,000 7,68,000
Analyst 1 25,000 3,00,000
Total 10,68,000

 
 Travelling Expenses

We are buying 2 Renault Dusters, which has a mileage of 17Kmpl.

Distance Diesel Expense Yearly

Per Litre No of Approx.
travelled per required (In per week Expense
Cost cars values taken
day Lts.) (₹) (₹)
2020 30 Km 2 60 2 720 37,440 38,000
2021 85 Km 5 65 2 1,950 1,01,400 1,00,000
2022 85 Km 5 70 2 2100 1,09,200 1,10,000
* The current price of diesel is Rs.57, so we have assumed the values of the fuel at Rs.60, Rs.65, Rs.70, due the
price hikes every year.

3. Depreciation

Particulars 2020 2021 2022

Office chairs 5000 4750 4512
Office tables 5750 5462 5189
Cars 2,00,000 1,80,000 1,62,000
Total 2,10,250 1,90,212 1,71,701

48
3. Interest on borrowings
We have borrowed Rs. 30, 00,000 from the bank at an interest rate of 8.8% p.a. Hence,
our interest payable will be
8.8/100 * 30, 00,000= Rs. 2, 64,000

4. Income Tax
Income tax for service sector is 25% on the income.

2020 2021 2022

Income ( 3,70,750) 16,22,288 34,86,299
Tax payable 0 4,05,572 8,71,575

5. Dividends and appropriations

Year Particulars Amount (In Rs.) Total

Returns to the directors @ 30% 3,65,015
2020 4,65,015
Transfer to general reserve 1,00,000
Returns to the directors @35% 9,15,154
2021 11,15,154
Transfer to general reserve 2,00,000

49
6.5. Projected Balance Sheet from 2020-2022
Particulars 2020 2021 2022
EQUITY & LIABILITIES
Capital 30,00,000 33,65,015 42,80,169
Bank Loan 25,00,000 20,00,000 15,00,000
Reserves and Surplus - 4,80,951 21,80,521
Total 55,00,000 58,45,966 79,60,690

ASSETS
Non-Current Assets
Office Chairs 95,000 90,250 85,738
Office Tables 1,09,250 1,03,788 98,599
Printers 8,000 8,000 8,000
Desktops 3,00,000 3,00,000 3,00,000
Server 3,00,000 3,00,000 3,00,000
Cars 18,00,000 16,20,000 14,58,000
Current Assets
Miscellaneous expenditure (P&L A/c) 3,70,750 -
Cash at Bank 25,17,000 34,23,928 57,10,353
Total 55,00,000 58,45,966 79,60,690

50
Working Notes
1. Cash Account
Cash at Bank Account for the year ending 2020
Particulars Amount (Dr) Particulars Amount (Cr)
(Rs) (Rs)
To Capital A/c 30,00,000 By Investment A/c 28,23,000
To Bank Loan A/c 30,00,000 By Expenses A/c 50,41,000
To Sales A/c 51,45,000 By Bank Interest A/c 2,64,000
By Bank loan A/c 5,00,000
By balance c/d 25,17,000
Total 1,11,45,000 Total 1,11,45,000
To balance b/d 25,17,000

Cash at Bank Account for the year ending 2021

Particulars Amount (Dr) Particulars Amount (Cr)
(Rs) (Rs)
To balance b/d 25,17,000 By Expenses A/c 61,24,000
To Sales A/c 82,00,500 By Bank interest A/c 2,64,000
By Income Tax 4,05,572
By Bank Loan 5,00,000
By balance c/d 34,23,928
Total 1,07,17500 Total 1,07,17,500
To balance b/d 34,23,928

51
 Cash at Bank Account for the year ending 2022
Particulars Amount (Dr) Particulars Amount (Cr)
(Rs) (Rs)
To balance b/d 34,23,928 By Expenses A/c 72,08,000
To Sales A/c 1,11,30,000 By Bank interest A/c 2,64,000
By Income Tax 8,71,575
By Bank Loan 5,00,000
By balance c/d 57,10,353
Total 1,45,53,928 Total 1,45,53,928
To balance b/d 57,10,353

2. Capital Account
Capital Account for the year ending 2020
Particulars Amount (Rs) Particulars Amount (Rs)
To balance c/d 30,00,000 By Cash A/c 30,00,000
Total 30,00,000 Total 30,00,000

Capital Account for the year ending 2021

Particulars Amount (Rs) Particulars Amount (Rs)
To balance c/d 33,65,015 By balance b/d 30,00,000
By P&L A/c 3,65,015
Total 33,65,015 Total 33,65,015

Capital Account for the year ending 2022

Particulars Amount (Rs) Particulars Amount (Rs)
To balance c/d 42,80,169 By balance b/d 33,65,015
By P&L A/c 9,15,156
Total 42,80,169 Total 42,80,169

52
3. Reserves & Surplus
Reserves & Surplus for the year ending 2021
Particulars Amount (Rs) Particulars Amount (Rs)
To Balance c/d 4,80,951 By P&L A/c 4,80,951
Total 4,80,951 Total 4,80,951

Reserves & Surplus for the year ending 2021

Particulars Amount (Rs) Particulars Amount (Rs)
To Balance c/d 21,80,521 By balance b/d 4,80,951
By P&L A/C 16,99,570
Total 21,80,521 Total 21,80,521

53
 6.6. Projected Cash Flow Statement from 2020-2022
PARTICULARS 2020 2021 2022
Cash flow from operating activities
Difference between opening and closing surplus (3,70,750) 12,57,273 25,71,143
Add : Depreciation 2,10,750 1,90,212 1,71,701
: Profit transferred to capital 3,65,015 9,15,156
: Interest on loan 2,64,000 2,64,000 2,64,000
Cash generated from operations 1,04,000 20,76,500 39,22,000
Less : Income tax paid - (4,05,572) (8,71,575)
Cash flow from operating activities 1,04,000 16,70,928 30,50,425

Cash flow from investing activities

Purchase of fixed assets (28,23,000) - -
Cash flow from investing activities (28,23,000) - -

Cash flow from financing activities

Capital raised 30,00,000 - -
Bank loan taken 30,00,000 - -
Bank loan repaid (5,00,000) (5,00,000) (5,00,000)
Interest on loan (2,64,000) (2,64,000) (2,64,000)
Cash flow from financing activities 52,36,000 (7,64,000) (7,64,000)

Net increase/decrease in cash & cash equivalents 25,17,000 9,06,928 22,86,425

Add : Opening balance of cash & cash equivalents - 25,17,000 34,23,928
Closing balance of cash & cash equivalents 25,17,000 34,23,928 57,10,353

54
6.7. Rate of return
We know that,
Average rate of return = Average Annual Profit * 100
Net investment
Here,
Average annual profit = ((3, 70,750) + 12, 16,716 + 26, 14,724) / 3
= Rs.11, 53,564/-
And, net investment = Rs.55, 73,000
Hence, Average rate of return = (11, 53,564 * 100) / 55, 73,000
= 23%
Therefore, the average rate of return (of profits) is 23% in our business.

6.8. Pay Back Period

Payback period is the amount of time taken by a company to gain back the amount of
money invested in the business.
The profits in the 2nd and 3rd year are Rs.12, 16,716 and Rs.26, 14,724 respectively.
Moreover according to our rate of return (23%) our average profit in the 4 th year should
be approx. Rs.12, 81,790.
Hence, (using extrapolation of values), the approximate payback period would be 4.08
years or 4 years 1 month.

6.9. Break – Even Analysis

We know that,
Break Even Point = Fixed Costs
Sales per unit- Variable cost per unit
Here,
Sales per unit = Rs.49,00,000 / 190 = Rs.25,790/-
Fixed Costs = Rs. (2,10,750 + 2,64,000 + 9,00,000 + 39,00,000 + 1,46,000 +
57,000) = Rs.54,77,750/-
Variable Cost per unit = Rs.38,000/190 = 200

55
 Hence,
Break Even Point = 54, 77,750
25790-200
= 54, 77,750
25590
= 214.05 = approx. 214 Schools.
Therefore we will achieve our Break even when we target 214 schools.
In terms of time period,
Break Even = Break Even Point
Sales volume
= 214.05 / 190 = 1.526 years or 1 year 7 months (approx.)

56
EXECUTIVE PLAN

57
 7.1. Phase Wise Implementation Plan

Phase 1: (5-6 months)

- Presentation of B-Plan to investors and procurement of loans:

Our first step while starting the business would be to approach the above mentioned
investors and pitch our plan and gain their approval and funds for starting the
business.
- Procuring Office space at the desired location.
Our next step would be to lease an office space in Domlur in the name of the
company, but complete the signing of the documents after the incorporation of the
company.
- Finishing the legal proceedings for setting up the business:
After procuring funds, we will proceed towards preparing documents required for
setting up the business, i.e. obtaining Digital Signature Certificate and Director
Identification number for the partners, obtaining name approval and then filing for
incorporation.

Phase 2: (2-3 months)

- Procurement of assets.
- Recruitment of personnel.
- Training the employees.
- Client acquisition by direct marketing in the educational institutions.
- Promotional activities.

Phase 3:

- Market Expansion within Bangalore:

After 5 years of business within Bangalore, we would make a study whether our
business would flourish in other market segments such as apartments as well and then
proceed with expanding our business to those sectors as well.
- Geographical Expansion:
After 5 years of business in Bangalore, we would then proceed to other cities such as
Hyderabad or Pune, as our market in Bangalore would already be covered by us.
58
7.2. Conclusion

„Green Ink consultants‟ is a company that has a large potential to grow. Our motive is to
provide high quality consultancy services to the people and grow through them. We seek to
bring a change in the lives of people by making them aware of the sustainable practices and
activities which would help our mother nature survive.

With a team of 15 (initially) we seek to target institutions and turn them green through
suggesting measures and advising them. We search and recruit the best to yield the optimum
results. With comparatively lesser initial investment than other start-ups and a good rate of
return of about 23% we believe our company has a good financial feasibility. With a wide
open market opportunity we seek to maximize our business opportunity through providing
these institutions and the environment, services.

59
ANNEXURE

60
 8.1. PARTNERSHIP DEED

This Deed of partnership made is made on the 30TH January, 2017 between:

1. Ms. Chahat Gupta D/O of Mr. Sanjay Gupta, residing at , House No 100, Street No.5C,
Opposite The Classic, Sangrur ,Punjab, PIN- 148001, hereinafter referred to as FIRST
PARTNER;
2. Ms. Sanjana Goel D/O of Mr. Manish Goel, residing at 555 GA/51 Bara Birwa Kanpur
Road Lucknow, Pincode-226021, hereinafter referred to as SECOND PARTNER.

Whereas the parties hereto have agreed to commence business in partnership and it is expedient
to have written instrument of partnership.

NOW THIS PARTNERSHIP DEED WITNESSES AS FOLLOWS

1. BUSINESS ACTIVITY
The parties here to have mutually agreed to carry on the business of, providing
consultancy services on energy optimizing and environment protection practices to
educational institutions.
2. PLACE OF BUSINESS
The principal place of business will be situated at No.20, Building no 17, Amarjyoti
Layout, Intermediate Ring Road, Domlur, Bangalore, Karnataka- 560071

3. COMMENCEMENT:
The partnership shall commence on 1st April, 2020 in the name of Green Ink Consultants
and shall continue for an indefinite period, until determined in the manner and upon the
conditions as hereinafter provided.

4. INVESTMENT:
That the capital required for the business of the partnership shall be contributed through a
bank loan where the liability is evenly distributed over both the partners. The partners are
contributing a total of Rs. 20, 00,000, with each one paying Rs.10, 00,000.
 5. OBJECTIVES:


To follow and implement the 3Rs- Reduce, Reuse and Recycle.


To provide a lush green learning environment.

To completely revamp the prevailing educational system by making it greener.

6. PROFIT SHARING RATIO:

That the profits or losses including capital profits/ losses after accounting for all the
expenses and transfer of property as given in clause (6) above shall be divided or borne as
the case may be as under :-
S.NO. NAME IN THE CASE OF PROFIT/LOSS
1. Chahat Gupta 1
2. Sanjana Goel 1

7. BOOKS OF ACCOUNTS:
That all necessary books of account of the partnership firm shall be maintained and kept at
the principal place or places of the business or businesses or at some other place or places
as may be agreed upon among the partners from time to time Annual. Closing of the
business shall be on 31 March each year, when account will be settled and Balance Sheet
and Profit & Loss A/c. prepared and appended by the Partners which shall be final and
conclusive.

8. BANKER:
That the firm shall maintain one or more than one banking account with one or more than
one banks as may be decided by the partners and such account or accounts of the
partnership firm shall be operated upon including the power to over draw any such
account/accounts by the party of second and third part jointly or as per instructions to the
bank from time to time.
9. BORROWING POWERS:
That the firm is entitled to borrow money from banks or financial institutions or raise
funds from the market for carrying on the business of the partnership firm on such terms
and conditions which are beneficial to the partnership firm after the partners unanimously
agree to do so and the same shall be binding upon all the partners. However no partner
shall raise any loan in the name of the partnership for his personal use and in case he does
so he/she none shall be responsible for the repayments and interest thereon if any.

10. RETIREMENT:
The partner wishing to withdraw from partnership firm may do so by giving to the other
partners one month‟s notice in writing and on expiration of such notice period, the
partner shall stand retired without dissolving the firm which shall continue to function
with the remaining partners.

11. DUTIES OF PARTNERS:

That each partner shall be just and faithful to the other partners in all transactions relating
to the partnership business and at all-time give to the other partners true account of all
such dealings.

12. ARBITRATION:
That all dispute which may arise between the parties concerned or in any way connected
with the partnership business and whether during the continuation of partnership or after
its determination and whether in relation to the interpretation of these presents or any
other matter whatsoever touching the partnership affairs, shall be referred to a sole
Arbitrator to be appointed with the mutual consent of all the partners. If no such arbitrator
can be appointed then the dispute shall be settled according to the Arbitration and
Conciliation Act, 1996 and such modification thereof as may be in force at the relevant
time.
13. POWER OF ATTORNEY:
That any or all the parties are hereby authorized to do all acts on behalf of the firm which
are necessary for the smooth conduct of the business and to deal with and act on behalf of
the firm in connection with Bank Post Office, Income Tax, Sales Tax and Other
department or Board Bodies and commercial association. They are in the like
manner authorized to file, conduct and withdraw proceedings, to make statements
as solemn affirmation and otherwise act therein on behalf of the firm in any court of
law, to verify income tax returns and Memorandum of appeals, to get refund etc. And
to refer any matter to arbitration. They are also authorized to operate loan Accounts and
to otherwise pledge the Assets of the Firm and to authorize any person to do all or any of
these acts and also to cancel such Power of Attorney.

14. DEATH/ INSOLVENCY OF A PARTNER:

That in case of death, retirement, insolvency and/or any other such events of any of
the partner, the firm shall not automatically dissolved but continue and the remaining
partners shall be legally authorized to carry on the business with existing or any other
new partner/partners as the case may be without obtaining new registration under the
Trade Tax Act, 1948, or any other law for the time being in force.

15. DURATION OF PARTNERSHIP:

That the partnership shall be “AT WILL” and subject to the Indian Partnership Act, 1932.

16. MUTUAL CONSENT:

That in all matters not covered by the terms of this agreement, mutual consent of all the
partners shall prevail.
That no partner shall without the prior consent in writing of the other partners assign,
transfer or mortgage his share or interest in partnership or introduce any other person as a
partner with him there in.
In witnesses whereof, this deed of partnership is signed sealed and delivered this 10th February,
2020 at Bangalore, Karnataka.

FIRST PARTNER SECOND PARTNER

Sanjana Goel
Chahat Gupta

House No 100, Street No.5C 555/GA 51 Bara Birwa Kanpur road

Opposite The Piccadily Hotel, Lucknow

Opposite The Classic, Sangrur ,Punjab,

Pincode- 148001 Pincode-226021

WITNESS ONE WITNESS TWO

Vrishali Rautaray
Aleena Hossain
Flat no 201, Chira Apartments, SG
Flat no.501, Chandrakala Apartments
Palya ,Bangalore
SG Palya , Bangalore
 8.2. COMMERCIAL LEASE

This Lease is made between Mr. Bharath Naik (“Lessor”), and Green Ink consultants,
(“Tenant”). Tenant hereby offers to lease from Lessor the property located in the City of
Bangalore, State of Karnataka, with a common address of No.20, Building no.17, Amarjyoti
Layout, Intermediate Ring road, Domlur, upon the following terms and conditions.

(This document shall hereafter be referred to as the “Lease”).

TERMS AND CONDITIONS

The foregoing constitutes the entire agreement between the parties and may be modified only by
a writing signed by both parties. The following Exhibits, if any, have been made a part of this
Lease before the parties‟ execution hereof

1. Term and Rent

Lessor leases to Lessee the above property for a term of 3 years, commencing on 01/04/2017
and terminating on 01/04/2020, or sooner as provided herein at the annual rental of 9,00,000
Rupees, payable in equal installments in advance on the first day of each month for that month‟s
rental, during the term of this Lease. All rental payments shall be made to Lessor at the address
specified below.

2. Option to Renew

Provided that Tenant is not in default in the performance of this Lease, Tenant shall have the
option to renew the Lease for one additional term(s) of 9 months commencing at the expiration
of the initial Lease term. All of the terms and conditions of the Lease shall apply during the
renewal term except that the monthly rent shall be the sum of ₹9,50,000 per annum. The option
shall be exercised by written notice given to Lessor not less than 90 days prior to the expiration
of the prior Lease term. If notice is not given in the manner provided herein within the time
specified, this option shall lapse and expire.
3. Use
Tenant shall use and occupy the property for the commercial purpose of business activities of
Green Ink Consultants. The Property shall be used for no other purpose.

4. Care and Maintenance of property.

Tenant acknowledges that the Property is in good order and repair, unless otherwise indicated
herein. Tenant shall, at his own expense and at all times, maintain the Property in good and safe
condition, including plate glass, electrical wiring, plumbing and heating installations and any
other system or equipment upon the Property and shall surrender the same, at termination hereof,
in as good condition as received, normal wear and tear excepted Tenant shall be responsible for
all repairs required, excepting the roof, exterior walls, Each party signing this lease should seek
legal advice prior to executing this lease. This shall be maintained by Lessor. Tenant shall also
maintain in good condition such portions adjacent to the Property, such as sidewalks, driveways,
lawns and shrubbery, which would otherwise be required to be maintained by Lessor.

5. Alterations.

Tenant shall not, without first obtaining the written consent of Lessor, make any alternations,
additions, or improvements, in, to or about the Property.

6. Ordinances and Statutes.

Tenant shall comply with all statutes, ordinances, regulations, covenants, conditions and
requirements of all municipal, state and federal authorities (including owner‟s association and
similar entities) now in force, or which may hereafter be in force, pertaining to the Property,
occasioned by or affecting the use thereof by Tenant.

7. Assignment and Subletting.

Tenant shall not assign this Lease or sublet any portion of the Property without prior written
consent of the Lessor, which shall not be unreasonably withheld. Any such assignment or
subletting without consent shall be void and, at the option of the Lessor, may terminate this
Lease.
8. Utilities.

All applications and connections for necessary utility services on the Property shall be made in
the name of Tenant only, and Tenant shall be solely liable for utility charges as they become due,
including those for sewer, water, and gas, electricity, and telephone services.

9. Entry and Inspection.

Tenant shall permit Lessor or Lessor‟s agents (and/or Lessor‟s lenders and/or their agents and
representatives) to enter upon the Property at reasonable times and upon reasonable notice, for
the purpose of inspecting the same, and will permit Lessor at any time within ninety (90) days
prior to the expiration of this Lease, to place upon the Property any usual “To Let” or "For
Lease” signs, and permit persons desiring to lease the same to inspect the Property thereafter.

10. Possession.

If Lessor is unable to deliver possession of the Property at the commencement hereof, Lessor
shall not be liable for any damage caused thereby, nor shall this Lease be void or voidable, but
Tenant shall not be liable for any rent until possession is delivered. Tenant may terminate this
Lease if possession is not delivered within one hundred twenty days of the commencement of the
term hereof.

11. Indemnification of Lessor.

Lessor shall not be liable for any damage or injury to Tenant, or any other person, or to any
property, occurring on the Property or any part thereof, and Tenant agrees to indemnify and hold
Lessor harmless from any claims for damages, no matter how caused, except for those caused by
the sole negligence or sole unlawful conduct of Lessor.

12. Insurance.

Tenant, at Tenant‟s expense, shall maintain plate glass and public liability insurance including
bodily injury and property damage insuring Tenant and Lessor with minimum.

Tenant shall provide Lessor with a Certificate of Insurance showing Lessor as additional insured.
The Certificate shall provide for a ten-day written notice to Lessor in the event of cancellation or
material change of coverage. To the maximum extent permitted by insurance policies which may
be owned by Lessor or Tenant, Tenant and Lessor, for the benefit of each other, waive any and
all rights of subrogation which might otherwise exist.

13. Eminent Domain.

If the Property or any part thereof or any estate therein, or any other part of the building
materially affecting Tenant‟s use of the Property, shall be taken by eminent domain, this Lease
shall terminate on the date when title vests pursuant to such taking. The rent, and any additional
rent, shall be apportioned as of the termination date, and any rent paid for any period beyond that
date shall be repaid to Tenant. Tenant shall not be entitled to any part of the award for such
taking or any payment in lieu thereof, but Tenant may file a claim for any taking of fixtures and
improvements owned by Tenant, and for moving expenses.

14. Destruction of Property.

In the event of a partial destruction of the Property during the term hereof, from any cause,
Lessor shall forthwith repair the same, provided that such repairs can be made within sixty (60)
days under existing governmental laws and regulations; but, such partial destruction shall not
terminate this Lease, except that Tenant shall be entitled to a proportionate reduction of rent
while such repairs are being made, based upon the extent to which the making of such repairs
shall interfere with the business of Tenant on the Property. If such repairs cannot be made within
said sixty (60) days, Lessor, in Lessor‟s sole discretion and option, may make the repairs within
a reasonable time, this Lease continuing in effect with the rent Downloaded from
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Commercial Lease Law Offices of Todd E. Kobernick proportionately abated as provided in the
preceding sentence, and in the event that Lessor shall not elect to make such repairs, which
cannot be made within sixty (60) days, this Lease may be terminated at the option of either party.
In the event that the building in which the Property may be situated is destroyed to an extent of
not less than one-third of the replacement costs thereof, Lessor may elect to terminate this Lease
whether the Property be injured or not. A total destruction of the building in which the Property
may be situated shall terminate this Lease.
15. Lessor’s Remedies on Default.

If Tenant defaults in the payment of rent, or any additional rent, or defaults in the performance of
any of the other covenants or conditions hereof, Lessor may give Tenant notice of such default
and if Tenant does not cure any such default within 15 days, after the giving of such notice (or if

such other default is of such nature that it cannot be completely cured within such period, if
Tenant does not commence such curing within such 15 days and thereafter proceed with
reasonable diligence and good faith to cure such default), then Lessor may terminate this Lease
and all rights of Lessee under this Lease by such written notice. If it so terminates on the date
specified in such notice the term of this Lease shall terminate, and Tenant shall then quit and
surrender the Property to Lessor, but Tenant shall remain liable as hereinafter provided. If this
Lease shall have been so terminated by Lessor, Lessor may at any time thereafter resume
possession of the Property by any lawful means and remove Tenant or other occupants and their
effects. No failure to enforce any term shall be deemed a waiver. No act of Lessor shall be
construed as terminating this Lease except written notice given by Lessor to Tenant advising
Tenant that Lessor elects to terminate the Lease. In the event Lessor elects to terminate this
Lease, Lessor may recover from Tenant: (a) The worth at the time of award of any unpaid rent
that had been earned at the time of termination of the Lease; (b) The worth at the time of award
of the amount by which the unpaid rent that would have been earned after termination of the
Lease until the time of award exceeds the amount of rental loss that Tenant proves could have
been reasonably avoided; (c) The worth at the time of award of the amount by which the unpaid
rent for the balance of the term of this lease after the time of award exceeds the amount of rental
loss that Tenant proves could be reasonably avoided; and (d) Any other amount necessary to
compensate Lessor for all detrimental proximately caused by Tenant‟s failure to perform its
obligations under this Lease. The term "rent” as used in this Lease shall mean Rent and all other
sums required to be paid by Tenant pursuant to the terms of this Lease

16. Security Deposit.

Tenant shall deposit with Lessor on the signing of this Lease the sum of 15,00,000 Rupees as
security for the performance of Tenant‟s obligations under this Lease, including without
limitation the surrender of possession of the Property to Lessor as herein provided. If Lessor
applies any part of the deposit to cure any default of Tenant, Tenant shall on demand deposit
with Lessor the amount so applied so that Lessor shall have the full deposit on hand at all times
during the term of this Lease.

17. Tax Increase.

In the event there is any increase during any year of the term of this Lease in property taxes over
and above the amount of such taxes assessed for the tax year during which the term of this Lease
commences, whether because of increased rate, valuation or otherwise, Tenant shall pay to
Lessor upon presentation of paid tax bills an amount equal to the increase in taxes upon the land
and building on which the Property is situated. In the event that such taxes are assessed for a tax
year extending beyond the term of the Lease, the obligation of Tenant shall be proportionate to
the portion of the Lease term included in such year. All such tax obligations of Lessee hereunder
shall be added to and become a part of the rent paid under this Lease.

18. Common Area Expenses.

In the event the Property is situated in a shopping center, a commercial building or other
complex in which there are common areas, Tenant agrees to pay Tenant‟s pro-rata share of
maintenance, taxes, and insurance for the common area. All such obligations of Tenant hereafter
shall be added to and become a part of the rent paid under this Lease.

19. Attorney’s Fees.

In case suit should be brought for recovery of the Property, or for any sum due hereunder, or
because of any act which may arise out of the possession of the Property, by either party, the
prevailing party shall be entitled to all costs incurred in connection with such action, including a
reasonable attorney‟s fee.

20. Waiver.

No failure of Lessor to enforce any term hereof shall be deemed to be a waiver.

21. Notices.

Any notice which either party may or is required to give, shall be given by personal delivery or
mailing the same, postage prepaid, to Tenant at the Property (or at the address indicated below),
or Lessor at the address specified below, or at such other places as may be designated by the
parties from time to time.

22. Heirs, Assigns, Successors.

This Lease is binding upon and inures to the benefit of the heirs, assigns and successors in
interest Downloaded from http://www.tidyforms.com Each party signing this lease should seek
legal advice prior to executing this lease. This lease is a sample and does not constitute legal
advice.

23. Subordination.

This Lease is and shall be subordinated to all existing and future liens, mortgages, deeds of trust,
ground leases, hypothecations, security devices and encumbrances (“Security Instruments”)
against the Property now or hereafter placed upon the Property, to any and all advances made
under any of said Security Instruments. Tenant covenants and agrees to execute and deliver,
upon demand, those instruments reasonably necessary to effect such subordination. Self-
executing: The agreements contained in this Paragraph shall be effective without the execution
of any further documents; the power given herein is coupled with an interest and is irrevocable.
Provided, that upon written request from a Lender or Lessor in connection with a sale, financing
or refinancing of the Premises, Lessee and Lessor shall execute such further writings as may be
reasonably required to separately document any subordination, attainment and/or other relevant
terms provided for herein.

24. Time of Essence.

Time is of the essence in the performance of this Agreement.

25. Entire Agreement.

Leasor: Tenant:

Mr. Bharath Naik, Green Ink Consultants,

87, Furn city, No.20, Building no.17, Amarjyoti Layout,

Outer ring road, Bangalore -560037 Intermediate Ring road, Domlur,

Bangalore.

WITNESS ONE WITNESS TWO

Aleena Hossain Vrishali Rautaray

Flat no.501, Chandrakala Apartments Flat no 201, Chira Apartments, SG

SG Palya , Bangalore Palya ,Bangalore

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