Visvesvaraya Technological University: Workshop On Preparation of Iv Semester Model Question Papers
Visvesvaraya Technological University: Workshop On Preparation of Iv Semester Model Question Papers
University
WORKSHOP ON PREPARATION OF IV SEMESTER
MODEL QUESTION PAPERS
The issues related to the preparation of Model question papers of 4 th Semester MBA
were discussed. Individual Teams were formed to prepare the model question papers, before
adjourning for the group discussions by separate team, for three core papers of 4 th semester
MBA and the electives of each specialization
The workshop ended with formal vote of thanks by Prof. G. Nagarajan, who
thanked the University for giving opportunity to host such a workshop. He thanked all the
participants for their active participation in the workshop, and the institute who had deputed
them for the workshop.
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NAGARJUNA COLLEGE OF ENGINEERING & TECHNOLOGY
PARTICIPANTS LIST
Area of
Sl.No Name of the Delegate Designation College/Address Phone No. E-mail
Specialization
01 Prof;Y.S.GANESH Asst. Prof GSSITE FOR WOMEN 0821/2424944 [email protected] HRM & Finance
02 Mr N.MOHAN Lecturer HKBKCE 9448928027 [email protected] MBA (finance)
03 Prof;G.S.RAJU Prof HKBKCE 9988587933 Marketing
Global Academy of
04 Prof;S.VENKATARAMAN Prof 9341228504 [email protected] Finance
Technology
05 Mr PRASAD KULKARNI Lecturer SRI.M.V.I.T 9448216711 [email protected] Marketing & HRM
06 Mr N.S.RAVINDRA Lecturer Dr.AIT 9448444719 [email protected] Finance
07 Prof;D.GOPINATH Prof SRI.M.V.I.T 9448450324 Finance
08 Prof;ANITHA.S.YADAV Asst. Prof P.E.S.I.T 9845788862 [email protected] Finance
Mr M.PRAVEEN
09 Lecturer D.B.I.T 9886991118 [email protected] Finance
BHAGAWAN
10 Prof;N.VENKATESH KUMAR Asst. Prof N.H.C.E 080/66297777 Finance
11 Prof; BEERAN MOIDIN.B.M Asst. Prof P.A.C.E. Mangalore 9448823665 [email protected] Fin & Marketing
12 Mr R.SRIVATS Lecturer JSS ATE 9342869209 [email protected] Marketing
13 Prof;G.S.VENUGOPAL Asst. Prof A.C.I.T 080/65650813 [email protected] Marketing & HRM
14 Dr.K.KARUNAKARAN HOD AMC Engineering college 9886742246 [email protected] Marketing
15 Prof;V.N.M NAIR Prof S.B.M.J.C.E 9980196815 [email protected] Marketing & HRM
Reva Institute
16 Dr.N.MOOGANA GOUD Prof 9886259549 [email protected] Finance
Technology
17 Prof;R.PRABHAGARAN Asst. Prof City Engineering College 9449067177 [email protected] HRD
18 Mrs. SUDHA.B.R Lecturer City Engineering College 9886330940 [email protected] Finance
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NAGARJUNA COLLEGE OF ENGINEERING & TECHNOLOGY
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WORKSHOP PROCEEDINGS ON 5th April 2007
DETAILS OF DISCUSSION:
The following points were discussed in detail and the participants made certain
recommendations.
♦The present system of 8 questions of 20 marks each will be retained. And each main
question of 20 will consist of three sub questions of 3, 7 & 10 marks. However this can be
flexible for some subjects like core Papers and Electives of 4th Semester. This is left to the
decision of the committees in charge of these subjects.
Note: After the detailed discussions at the group level the committees of the following
subjects felt that they will have slightly different patterns.
MARKETING ELECTIVES
4
HR ELECTIVES
ORGANIZATIONAL
3 05MBAHR447
DEVELOPMENT
4 05MBAHR448 TRAINING & DEVELOPMENT
FINANCE ELECTIVES
5
INFORMATION SYSTEM ELECTIVES
PRODUCTION ELECTIVES
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• The need of case study was discussed and it was decided to retain the case study as a
compulsory question in each subject.
• It was recommended that case studies must be contemporary & relevant. The questions
related to case study analysis must provide an opportunity to link with some basic
concepts & theories related to the subject.
• Eight separate groups for each subject, consisting of faculties handling those subjects
met separately and prepared 2 sets of model papers.
1. The examination section of the VTU will procure the “Who is teaching what” from the
various colleges and furnish the same to the BOE.
2. The BOE shall recommend a “list of examiners/paper setters “to the Registrar
(Evaluation) who will communicate further to the paper setters depending on the need
for manuscripts by the examination section.
3. On receiving the question paper manuscripts the same will be made available for
scrutiny by the BOE.
PAPER SCRUTINY
It was felt that an expert panel constituted for that subject must do scrutiny. The paper
scrutiny panel must check whether the paper setter has followed the guidelines provided for
the paper setting. The panel scrutinizing the papers must go through the scheme provided by
the paper setter. The papers without the scheme should not be accepted.
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PREREQUISITES FOR PAPER VALUATION:
• Paper valuators must have minimum of 5 years of teaching experience and must have
taught that specific subject during that calendar year.
• All the faculty members must attend the allocated valuation work without any excuses.
• Maximum of 40 papers can be valued per day
• The faculty must value only the number of papers assigned by the BOE.
• Faculty must uphold ethics while valuing the papers.
CORE PAPERS
1. Questions should be framed from within the syllabus prescribed and modules
provided.
2. Two/three modules should be combined in each set of question carrying 3-7-10 Marks
5. Caselet should be minimum 350 words to maximum 500 words. Caselet should be
close-ended with four questions to answer for which marks should be per question.
There should not be any ambiguity in questions. Suitable weightages should be given
to student’s analysis in the use of application-oriented questions.
8. If any models are considered, the questions pertaining to it should be within the
prescribed textbook model.
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CORE PAPERS
Answer any four questions from question nos 1 – 7. Question no. 8 is compulsory.
(c). Explain the key success factors for the growth and development of IT industry in India in
the light of your knowledge in strategic management? 10 marks
(c). How do you use Porters five force model in analyzing car manufacturing industry?
10 marks
(c). Illustrate a policy, an objective, and functional tactic in textile industrial unit?
10 marks
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5. (a). Mention any three generic strategies? 3 marks
(c). Give an instance of any Indian company following suicidal strategy in marketing their
products? Give reasons as to how their strategies are suicidal? 10 marks
(c). Explain BCG Matrix highlighting its merits and demerits? 10 marks
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Fourth Semester M.B.A Model Question Paper
Master of Business Administration
1) Seven Questions will be in 3 parts ( viz A,B,C) with 3,7,10 marks respectively. In any
question a, b, c parts will be from different modules. These seven questions shall cover
all the modules.
3. From any modules questions for not more than total 30marks will be given.
2) 8th question will be compulsory, and will be based on case study of Indian context. The
case study will be of 350-500 words.
• “FOUR” questions (viz A, B, C, D) of 5marks each will be asked against the case study.
3) Two questions of 10 marks each (viz ‘-c’ part) may be general application oriented,
relating to concepts of T.Q.M. within the syllabus.
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Fourth Semester M.B.A Model Question Paper-I
Master of Business Administration
Note:
1. Answer any Four full questions from 1 to 7.
2. Question Number 8 is Compulsory.
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Fourth Semester M.B.A Model Question Paper
Master of Business Administration
The students should answer any two from Part-A and any two from Part-B
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Fourth Semester M.B.A Model Question Paper-I
Master of Business Administration
PART-B
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Fourth Semester M.B.A Model Question Paper-II
Master of Business Administration
IV SEMESTER MBA - CORE PAPER
05MBA42- LOGISTICS & SUPPLY CHAIN MANAGEMENT
PART-B
4.
a. List the various drivers of supply chain. 3 Marks
b. Compare and contrast traditional and supply chain based sourcing practices. 7 Marks
c. Briefly explain the various factors affecting the supply chain network design
decisions. 10 Marks
5.
a. What is aggregate planning in supply chain? 3 Marks
b. Briefly discuss the various elements to be considered in the supplier relationship
strategy. 7 Marks
c. Discuss the causes for bullwhip effect and mechanism to counter it. 10 Marks
6.
a. What is RFID? Where is it used? 3 Marks
b. Briefly discuss the vendor managed inventory system. 7 Marks
c. Discuss briefly the emerging trends in 3PL in India. 10 Marks
7.
a.Mention the various models considered in the supply chain network design. 3 Marks
b. Discuss the role of ERP in supply chain management. 7 Marks
c. Explain the various strategies decisions in SCM. 10 Marks
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FOURTH SEMESTER M.B.A MODEL QUESTION PAPER
MASTER OF BUSINESS ADMINISTRATION
2
(a) What is a work schedule and what is its purpose? 3 Marks
Explain the nature of BCG product matrix & GE stop light matrix as a planning tool.7 Marks
(b) What is abandonment analysis in Project review? Describe the general procedure of this
analysis. 10 Marks
3
(a) What conditions should the capital budget satisfy in order to be meaningful and viable? 3 Marks
(b) Discuss the influence of Intuition and judgement in capital budgeting. What factors influence
judgement? 7 Marks
(c) Problem on “Special Decision Situations” 10 Marks
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(a) What are the pros and cons of decision-tree analysis? 3 Marks
(b) Distinguish between the physical life and economic life of an asset. How would you determining
the latter? 7 Marks
(c) Problem on “Risk Analysis & Selection of Projects” 10 Marks
5
(a) What are EOT & LOT in Network Techniques? 3 Marks
(b) Explain the ways of evaluating on International Investment Proposal 7 Marks
(c) Problem on “Ranking of Five Projects” 10 Marks
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(a) What steps are involved in determining the project rating index? 3 Marks
(b) Explain the Jury of Executive method and Delphi method of demand forecasting. 7 Marks
(c) Problem on “Estimation of Project Cash flows & calculation of NPV” 10 Marks
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(a) What do you understand by ‘effective rate of protection’? 3 Marks
(b) Explain the five stages of appraisal in the UNIDO method? 7 Marks
(c) Discuss the role of the PAD and the PIB? 10 Marks
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FOURTH SEMESTER M.B.A MODEL QUESTION PAPER
MASTER OF BUSINESS ADMINISTRATION
1)
a) What is current account generally composed of? 3 Marks
b) You are setting up a project in USA. The estimated NFV is $12 million. Your finance officer
started in the report that he has not accounted for foreign exchange risk. He felt that with such a
large NPV, the project should be accepted since even a risk adjusted NPV would likely be positive.
You have the final decision as to whether to accept or reject the project. What is you decision?
Calculate the following rates into outright rates: ii) Indicate their spreads 7
Marks
c) Derive and explain the monetary approach. 10 Marks
2)
a) W hat do mean by International Portfolio Investment? 3 Marks
b) Differentiate between Spot, Forward and Future Contract? 7 Marks
c) Write a note on the following: 5x2 = 10 Marks
1. Foreign bond and Euro bond.
2. Global bond
3. Floating rate notes.
4. American Depository Receipts
5. Zero coupon bonds.
3)
a) What is SWIFT? 3 Marks
b) Briefly explain the meaning and characteristics of GDR? 7 Marks
c) What do you mean by International Capital Budgeting? What is its process?
Explain its factors. 10 Marks
4)
a) What do you mean by SDR? 3 Marks
b) Explain International Fisher effect. 7 Marks
c) Consider the following data 10 Marks
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b. What is the difference between Devaluation and Depreciation of currency? 7 Marks
c. Define International Monetary System? Explain its Evolution briefly? 10 Marks
6)
a) What are the Challenges of today’s Finance Manager? 3 Marks
b) What do you mean by Arbitrage? Explain Triangle Arbitrage with an example. 7 Marks
c) List one situation when Multi National Corporation is exposed to interest rate risk. 10 Marks
7)
a) What do you mean by a Dirty Float? 3 Marks
b) What is the difference between Devaluation and Depreciation of currency? 7 Marks
c) Discuss the advantage and disadvantages of maintaining multiple manufacturing sites in various
countries as a hedge against exchange rate exposure. 10 Marks
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FOURTH SEMESTER M.B.A MODEL QUESTION PAPER – I
MASTER OF BUSINESS ADMINISTRATION
1.
a) What do you understand by Foreign Exchange Market? 3 Marks
b) What is a Future Contract? Explain the salient features of Future contract? 7 Marks
c) What are the important sources and causes for International Financial Flows? 10 Marks
2.
a) Name six major risks in FOREX dealings? 3 Marks
b) From the following imaginary quotes. Derive Bid/Ask DM rates for one unit of FF. 7Marks
$ 0.3302-0.3310 per DM ; $ 0.1180 – 0.1190 per FF
Note: DM means Deutsche Marks and FF means French Francs
c) Name major players in Foreign Exchange Market. Briefly write their roles. 10 Marks
3.
a) What is Translation Exposure? Give an example. (3 Marks)
b) Critically Evaluate Purchasing Power parity Theory. (7 Marks)
c) What do you mean by Interest Rate Swaps? Explain its uses and advantages (10Marks)
4.
a) What do you mean by Spot Rate and Forward Rate? ( 3 Marks)
b) Explain the concept of disequilibrium in Balance of Payment. How does Disequilibrium arise?
How it can be restored? ( 7 Marks)
c) What do you mean by Hedging? Explain its various internal and external strategies ( 10 Marks)
5.
a) What is netting, how it improves MNCs performance? ( 3 Marks)
b) Briefly explain different methods of exchange rate forecast and explain their suitability in Indian
context ( 7 Marks)
c) You are setting up of a project in USA. The estimated NPV is 12 million $. Your Finance office
stated in the report that he had not accounted for Foreign Exchange Risk. He felt that with such
large NPV, the project should be accepted since a risk adjusted NPV is likely to be positive. You
have the final decision to accept or reject the project. What is your decision? ( 10 Marks)
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c). Given the following data.
7.
a) Differentiate between transaction and economic exposure? (3 Marks )
b) How can you manage economic exposure? Give the marketing and production initiatives of
managing economic exposure. (7 Marks)
XYZ Company a US based firm plans to use a money market hedge to hedge its Payment of 30
lakhs of dollar for Australian goods in one year. The US interest rate is 7% p.a while the Australian
interest rate is 12% p.a. The spot rate of Australian dollar is 0.85 US $. Determine the amount of
US $ needed in one year. If a Money market hedge is used? (10 Marks)
20
FOURTH SEMESTER M.B.A MODEL QUESTION PAPER – I
MASTER OF BUSINESS ADMINISTRATION
1.
(a) What is reinsurance? (3 marks)
(b) What is pricing of insurance? Enumerate the distinguishing features of health and group
insurance products. (7 marks)
(c) Explain the steps in the risk management process. (10 marks)
2.
(a) Mention the principle of’ put call parity’. (3 marks)
(b) How are naked calls different from covered calls? What implications do both the types of calls
have in respect to the margins to be kept? (7 marks)
(c) Bring out the role of IRDA in regulating the insurance in India. (10 marks)
3.
(a) A forward contract of 200 shares, currently trading at Rs.112 per share, is due in 45 days. If the
annual risk-free rate of interest is 9%, calculate the value of the contract price. How would the
value be changed if the dividend of Rs.4 per share is expected to be paid in 25 days before the
due date? (3 marks)
(b) How is strangles different from straddles? Explain with the help of suitable diagrams.
(7 marks)
(c) An investor has portfolio consisting of seven securities as shown below:
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4
(a) How interest rate swaps is valued? Explain with an example. (3 marks)
(b) Compare and contrast between forward and future and future contracts with suitable examples.
(7 marks)
(c) Mr.M. Established the following spread on X company’s stock
a) Purchased one 3 – month put option with a premium of Rs. 3 and an exercise
price of Rs. 55.
b) Purchased one 3 – month put option with a premium of Rs. 3 and an exercise
price of Rs. 45.
Determine M’s profit or loss if
i) The price of X stays at Rs. 50 after 3 months.
ii) The price of X falls to Rs 55 after 3 months and
iii) The [price of X rises to Rs. 60 (10 marks)
5
(a) A financial institution quotes an interest rate of 14% per annum with quarterly compounding. What
is the equivalent rate with i) continuous ii) annual compounding?
(3 marks)
(b) Consider a 3-month futures contract on NSE – 50. Assume that the spot value of the index is 1100,
the continuously compounded risk free rate is 10% per annum and the continuously compounded
yield on shares underlying the NSE – 50 index is 3% per annum. Assuming the multiplier to be 50, find
the value of the futures contract. (7 marks)
(c) How is the value of an option with time to expiration determined? What are the various factors
affecting option prices? (10 marks)
6
(a) Write a note on risk evaluation and risk identification. (3 marks)
(b) What is a butterfly spread? Explain with the help of a diagram. (7 marks)
(c) The current price of a share is Rs.50 and it is believed that at end of one month the price will be
either Rs. 55 or Rs 45. What will a European call option with an exercise price of Rs.53 on this
share be valued at, if the risk free rate of interest is 15% per annum? Also calculate the hedge
ratio, applying binominal formulation. (10 marks)
7
(a) What do you understand by the term interest rates? Discuss the various types of interest rates
along with different yield curve. (3 marks)
(b) Consider a 6-month forward contract on 100 shares with a price of Rs. 40. The risk free rate
(continuously compounded) is 10% per annum. The share in question is expected to yield a
dividend of Rs 2 in 4 months from now. (7 marks)
Calculate the value of the forward contract.
(c) Discuss the recent developments in the Indian insurance sector. (10 marks)
22
FOURTH SEMESTER M.B.A MODEL QUESTION PAPER – I
MASTER OF BUSINESS ADMINISTRATION
1.
a) What is arbitrage? 3 Marks
b) Explain different types of risk and what are the measurements of Risk? 7 Marks
c) Explain how the political environment and legal environment affect the process of risk analysis
providing at least two examples of changes in these environments creating a risk that was not
present previously. 10 Marks
2.
a) What is butterfly spread? 3 Marks
b) Suppose you contemplate to buy a call option with strike of Rs. 42 / $ as you expect the
following spot rates with their probabilities
i. Rs / $ 40 41 43 44 46
ii. Probability 0.15 0.25 0.30 0.20 0.10
What should be the options premium to enable you to break even? 7 Marks
3)
a) What is derivate market? 3 Marks
b) Briefly explain the role of different players in derivatives market. 7 Marks
c) Explain the term, life insurance, endowment policy, money back policy & Keyman Insurance
Policy? 10 Marks
4)
a) What is the principle of subrogation? 3 Marks
b) A 10 month coffee futures are available at Rs. 3000 per bag of 60 kg. The storage cost per bag
is Rs. 20 per bag per month. If the continuously compounded interest rate is 9.5% P/A annum.
What is future price of coffee as on date? 7 Marks
c) Explain the various principles of insurance contract. 10 Marks
5)
a) What do you mean by open interest contracts? 3 Marks
b) What do you mean by Risk Management and Risk Control? 7 Marks
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c) What is basis? What happens in normal and inverted markets? Explain hypothesis during
uncertainty. 10 Marks
6)
a) What are the carry type and non-carry type commodities? 3 Marks
b) What do you mean by VAR? Explain its various approaches? 7 Marks
c) Explain margin system under futures and explain daily marking to market margin? 10 Marks
7)
a) What is plain vanilla swap? 3 Marks
b) Differentiate between short hedge and long hedge. 7 Marks
c) What is an exchange-traded derivative and what is a OTC derivative, explain the difference? Name
various products under OTC/Exchange Trade & category. 10 Marks
24
FOURTH SEMESTER M.B.A MODEL QUESTION PAPER
MASTER OF BUSINESS ADMINISTRATION
25
FOURTH SEMESTER M.B.A MODEL QUESTION PAPER – I
MASTER OF BUSINESS ADMINISTRATION
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FOURTH SEMESTER M.B.A MODEL QUESTION PAPER – I I
MASTER OF BUSINESS ADMINISTRATION
1. (a) Distinguish between maximum marginal rate and the average rate of IT (3 Marks)
(b) “Income tax is a tax on income and not on receipt” comment with essential characteristics of
the term Income (7 Marks)
(c) Problem on residential status and incidence of tax (10 Marks)
2. (a) Distinguish between short-term capital gain and long-term capital gain (3 Marks)
(b) Write a short note on (7 Marks)
i. Carry forward and set off of speculation loss.
ii. Carry forward and set of capital loss.
(c) Problem on capital gain (10 Marks)
3. (a) Distinguish between tax evasion and tax avoidance (3 Marks)
(b) Problem on taxable salary (7 Marks)
(c) Write a note on RPF and PPF (10 Marks)
4. (a) State any 6 items includable under the head income from other sources. (3 Marks)
(b) Enumerate and describe any 7 items which are exempt from charge of IT(7 Marks)
(c) Problem on Partner ship firm (10 Marks)
5. (a) What are declared goods under section 14 of KST act? (3 Marks)
(b) Explain the basis for valuation of excise duty (7 Marks)
(c) Discus the nature of custom duty levied under customs act 1962 (10 Marks)
6. (a) What is relief U/s 89(1) and rule 21A? (3 Marks)
(b) Write a note on (7 Marks)
i. VAT, ii. Carry forward of business losses
(c) Problem on income from salary (10 Marks)
7. (a) Explain the permissible deduction in computing income under the head salary (5 Marks)
(b) Problem on computation of professional income (15 Marks)
27
Fourth Semester M.B.A Model Question Paper I
Master of Business Administration
(b) What are the selection criteria for international assignment? (7 Marks)
(c) What are the components of effective pre-departure training programs? (10 Marks)
(b) Outline the differences between domestic and international human resource
Management and the variables that moderate these differences? (7 Marks)
3. (a) What are the key components of an international compensation program? (3 Marks)
(b) What are the reasons for expatriate failure? What are costs associated with
Expatriate failure? (7 Marks)
(b) What are the reasons for the emergence of international HRM? (7 Marks)
(c) Explain the influences of non-cultural factors at individual level and at Organizational level?
(10 Marks)
5. (a) Define hard, soft and contextual goals in assessing managerial Performance? (3 Marks)
(c) What are the performance management issues associated with international Employees?
(10 Marks)
6. (a) differentiate between inpatriate and expatriate? (3 Marks)
(c) You have been asked to accept an international assignment that involves Working in china for two
years for the general trend, your employer will not Provide a past assignment guarantee you realize
that the probability of Unemployment than the assignment is finished rather high. Why would you
accept this international assignment?
28
7.
a) What is “social dumping”? (3 Marks)
b) Outline the two main approaches to international compensation and the Advantages and
disadvantages of each approach? (7 Marks)
c) Language standardization requires sub day employees to become competent in the corporate
language, if they seek a career with in MNC. Discuss ways in which employees can be
disadvantaged by a lack of corporate language competence? (10 Marks)
29
Fourth Semester M.B.A Model Question Paper I
Master of Business Administration
3. (a) what are the reasons for using international assignment? (3 Marks)
(b) Discuss the major factors associated with appraisal of expatriate managerial
Performance? (7 Marks)
(c) What are the merits and demerits of Ethnocentric, Polycentric, Regina centric, & Geocentric HRM
strategies? (10 Marks)
4. (a) What is organizational knowledge and where does it comes from? (3 Marks)
(b) In what ways are IJV’s similar to and different from MNC with regard to cultural issues? (7 Marks)
(c) How would you go about importing and implementing foreign best practices of your company if you
were in charge of such matters? (10 Marks)
30
Fourth Semester M.B.A Model Question Paper - I
Master of Business Administration
31
Fourth Semester M.B.A Model Question Paper
Master of Business Administration
32
Fourth Semester M.B.A Model Question Paper
Master of Business Administration
33
Fourth Semester M.B.A Model Question Paper
Master of Business Administration
34
Fourth Semester M.B.A Model Question Paper
Master of Business Administration
35
Fourth Semester M.B.A Model Question Paper
Master of Business Administration
3. (a) List out the various costs involved in training programme (3 Marks)
(b) Explain the essentials to be followed in designing a training programme?.(7 Marks)
(c) As a HR manager prepare a programme schedule to organize a 3 day training programme for
Management trainees?. (10 Marks)
7. (a) Differentiate between on the job training and off the job training. (3 Marks)
(b) Describe any 3 training techniques. (7 Marks)
(c) Explain the importance of teaching aids in training activities. (10 Marks)
6. (a) Mention the body language and gestures effect on training programme. (3 Marks)
(b) Explain the role played by a trainer in a training programme. (7 Marks)
(c) Discuss the different training skills needed for trainer. (10 Marks)
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FOURTH SEMESTER MBA MODEL QUESTION PAPER
MASTERS OF BUSSINESS ADMINISTRATION
Guidelines
1) The Question paper will consists of 8 questions carrying 20 marks each.
2) Any 5 full questions have to be answered with the 8th question is being compulsory.
3) The question paper will have 3, 7, &10 patterns.
4) Questions should cover all the modules. At least two questions of 10 marks each (20
marks) should be application oriented.
5) The case study should be with reference to Indian context not exceeding 350 words.
Case study will have four questions of 5 Marks each.
37
FOURTH SEMESTER MBA MODEL QUESTION PAPER I
MASTERS OF BUSSINESS ADMINISTRATION
38
FOURTH SEMESTER MBA MODEL QUESTION PAPER I
MASTERS OF BUSINESS ADMINISTRATION
39
FOURTH SEMESTER MBA MODEL QUESTION PAPER I
MASTERS OF BUSINESS ADMINISTRATION
1.
a) What is integrated marketing Communications? (3)
b) Discuss various methods of allocating advertising budget. (7)
c) Briefly explain the reasons due to which companies switch their Ad Agency. Also discuss
how Ad Agencies gain clients. (10)
2.
a) What is an advertising agency? (3)
b) What do you mean by TRP? What are the methods of measuring TRPs? (7)
c) Creative execution refers to the way an advertising appeal is presented. Explain
in detail the various ways of presenting advertising message with suitable examples.(10)
3.
a) What do you mean by cluster? (3)
b) Discuss how objectives can be set using communication effects pyramid with an
Example. (7)
c. Discuss the challenges of International Advertising? What can happen if detailed study of
the international environment is not made? Give examples (10)
4.
a) What is corporate advertising? (3)
b) Explain the significance of the DAGMAR model for setting advertising goals. (7)
c) Discuss issues related to measurement of advertising effectiveness. (10)
5.
a) What is Creative Boutique (3)
b) Discuss the importance of integrating sales promotion with advertising (7)
c) What are events? Discuss in detail various key elements of events (10)
6.
a) Differentiate between Direct Marketing and Personal Selling (3)
b) What product and services do you think are best suited to world wide appeals and why? (7)
c) What are different types of consumer-oriented sales promotion and Trade-oriented Sales
promotion? (10)
7.
a) How Recognition Test is different from Recall Test? (3)
b) Measuring the effectiveness of the promotional program is critical element in the
promotional planning process? Discuss? (7)
c) Discuss the tactical consideration in creating print ads and TV commercials. (10)
8. CASE STUDY (COMPULSORY)
• The Case Study should not exceed more than 350 to 500 Words.
• The sub division question should have four questions of 5 Marks each.
40
FOURTH SEMESTER MBA MODEL QUESTION PAPER II
MASTERS OF BUSINESS ADMINISTRATION
1.
a) What do you mean promotional mix? (3)
b) The integrated marketing communication movement is being driven by changes in the ways
companies market their product & services - Discuss (7)
c) Explain various approaches for setting promotional budget (10)
2.
a) What do you mean by advertising creativity? (3)
b) Explain various methods by which advertising agencies are compensated? (7)
c) Discuss the importance of media in present Indian Scenario with suitable examples. (10)
3.
a) What do you understand by readership survey? (3)
b) Explain the role of Direct Marketing in IMC (7)
c) Advertising exploits the vulnerability of customers – Evaluate Critically (10)
4.
a) What is event management? (3)
b) Advertising is creative only if it sells the product – Comment .(7)
c) What are public relations? How does public relations play an important role in IMC. (10)
5.
a) What do you mean by sales promotion trap (3)
b) Write a note on presetting of finished ads (7)
c) What do you understand by global advertising? Explain the tests used for measuring
advertising effectiveness (10)
6.
a) What do you mean by concept testing (3)
b) Explain the factors that have led to the increase in the importance of sales promotion .(7)
c) Briefly explain the concepts of pricing and promotion in events with an example. (10)
7.
a) What is unique selling proposition? (3)
b) Compare and contrast commercial and non-commercial advertising with examples. (7)
c) Describe various factors that effect the promotional budget allocation decision (10)
P.S.:1. The Case Study should not exceed more than 350 to 500 Words.
2. The sub division question should have four questions of 5 Marks each.
41
FOURTH SEMESTER MBA MODEL QUESTION PAPER I
MASTERS OF BUSINESS ADMINISTRATION
5.
a) What is Brand Imitation? (3)
b) What are the courses of measuring brand equity? (7)
c) What do you mean Brand Positioning? What different strategies of brand positioning?
10)
6.
a) What do you mean by global brand? With examples? (3)
b) If you are brand manager of Nokia Mobile phone, what are the strategies adopted by
you for brand repositioning? (7)
c) What is Brand Personality? How marketers build brand personality? (10)
7.
a) What do you mean by First Mover Advantage? (3)
b) What are the factors to be considered by a Brand Manager for selection of a
good brand Name? (7)
c) What are Brand Extensions / stretching? What are its advantages &
disadvantage?
(10)
8. CASE STUDY 20 Marks
42
FOURTH SEMESTER MBA MODEL QUESTION PAPER
MASTERS OF BUSINESS ADMINISTRATION
43
FOURTH SEMESTER MODEL QUESTION PAPER
05MBAMM418 INTERNATIONAL MARKETING
Time: 3 Hours All full questions carry equal marks Max. Marks: 100
Answer five full questions Answer to question # 8 is compulsory.
44
Fourth semester of MBA MODEL question paper I
2. a) What is the role of Central Registry under SARFAESI act 2002? (3 marks)
b) Explain the different types of credit facilities extended by banks. (7 marks)
c) What is a bank guarantee? Explain the types of bank guarantees
issued by banks . What is invocation of bank guarantee? (10 marks)
4. a) What are the bank licensing requirements under section 22 of RBI act? ( 3 marks)
b) What is the procedure followed by Debt Recovery Tribunals for
dealing with the cases before them? ( 7 marks)
c) Define indemnity. How is contract of indemnity different
from contract of guarantee? What are the rights of an indemnity holder? (10 marks)
5. a) What is the difference between secured loans and unsecured loans? (3marks)
b) What is the procedure for filing complaint before banking Ombudsman?
What are the powers of a Banking Ombudsman? ( 7 marks)
c) Explain the various modes of creating charges as securities against the
loans and advances. (10 marks)
45
8. Case study on Charging of Securities (Lien, set-off, appropriation) (5 marks for theory
(15 marks for case)
46
Fourth semester of MBA MODEL question paper II
1. a) What are the bank licensing requirements under section 22 of RBI act? ( 3 marks)
b) What are the responsibilities of paying banker and collecting banker
under Negotiable Instrument Act? ( 7 marks)
c) Define indemnity. How is contract of indemnity different
from contract of guarantee? What are the rights of an indemnity holder? (10 marks)
3. a)What are the bank licensing requirements under section 22 of RBI act? ( 3 marks)
b) What is the procedure followed by Debt Recovery Tribunals for
dealing with the cases before them? ( 7 marks)
c) What are the provisions of RBI act and banking regulation act affecting
banking companies? ( 10 marks)
47
FOURTH SEMESTER OF MBA MODEL QUESTION PAPER I
STRATEGIC CREDIT MANAGEMENT (05 MBA BI 477)
48
FOURTH SEMESTER OF MBA MODEL QUESTION PAPER I I
STRATEGIC CREDIT MANAGEMENT (05 MBA BI 477)
Time: 3 hours Max marks: 100
2.a) What is debt equity ratio? How do you calculate it? (3 marks)
b) How does an effective Credit portfolio management take place? (7 marks)
c) What are the various types of agricultural loans? Explain the general
appraisal norms for agricultural loans (10 marks)
49