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Secondary Data and Primary Data

This document discusses primary and secondary data collection. It defines primary data as original data collected specifically for the current purpose, while secondary data was previously collected by someone else for a different purpose. Some key methods of primary data collection mentioned are surveys, experiments, focus groups, interviews, and observation. Secondary data sources include internal sources like sales records and external sources like journals, books, and the internet. The advantages of primary data include being targeted and allowing better interpretation, while it is costly and time-consuming. Secondary data is easier to access but may not be specific or timely for the current research needs.

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Ankita Agrawal
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© © All Rights Reserved
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Download as PDF, TXT or read online on Scribd
135 views

Secondary Data and Primary Data

This document discusses primary and secondary data collection. It defines primary data as original data collected specifically for the current purpose, while secondary data was previously collected by someone else for a different purpose. Some key methods of primary data collection mentioned are surveys, experiments, focus groups, interviews, and observation. Secondary data sources include internal sources like sales records and external sources like journals, books, and the internet. The advantages of primary data include being targeted and allowing better interpretation, while it is costly and time-consuming. Secondary data is easier to access but may not be specific or timely for the current research needs.

Uploaded by

Ankita Agrawal
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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PRIMARY & SECONDARY

DATA COLLECTION

Supervised by: Submitted by:


Dr. Navneet Agarwal Sunil Saini
H.O.D. M.Pharm
P`ceutical Chemistry (P`ceutics) Sem-1st

LACHOO MEMORIAL COLLEGE OF SCIENCE AND


TECHNOLOGY (PHARMACY WING)
JODHPUR

JAI NARAYAN VYAS UNIVERSITY, JODHPUR


INTRODUCTION

 Data collection is a term used to describe


a process of preparing and collecting data
 Systematic gathering of data for
a particular purpose from various
sources, that has been systematically
observed, recorded, organized.
 Data are the basic inputs to any decision

making process in business


PURPOSE OF DATA
COLLECTION
 The purpose of data collection is-
 to obtain information
 to keep on record
 to make decisions
about important issues,
 to pass information on
to others
CLASSIFICATION OF DATA

TYPES

PRIMARY SECONDARY
DATA DATA
PRIMARY DATA

 The data which are collected from the field under


the control and supervision of an investigator
 Primary data means original data that has been
collected specially for the purpose in mind
 This type of data are generally afresh and collected
for the first time
 It is useful for current studies as well as for future
studies
 For example: your own questionnaire.
Primary Research Methods & Techniques

Primary
Research

Quantitative Data Qualitative Data

Surveys Experiments Focus groups

 Personal
interview Individual depth
Mechanical
(intercepts) interviews
 Mail observation
 In-house, self- Human
administered observation
 Telephone, Simulation
fax, e-mail, Web
Case studies
Primary Research Methods & Techniques

 Quantitative and Qualitative Information:

 Quantitative – based on numbers – 56% of 18 year


olds drink alcohol at least four times a week - doesn’t
tell you why, when, how.

 Qualitative – more detail – tells you why, when and


how!
Primary Research Categories

 Quantitative Research
 Numerical
 Statistically reliable
 Projectable to a broader population
Quantitative Research Categories

 Sampling Methods:
 Random Samples – equal chance of anyone
being picked
 May select those not in the target group –
indiscriminate
 Sample sizes may need to be

Large to be representative
 Can be very expensive
Quantitative Research Categories

 Stratified or Segment Random


Sampling
 Samples on the basis of a
representative strata or segment
 Still random but more focussed
 May give more relevant information
 May be more cost effective
Quantitative Research Categories

 Quota Sampling
 Again – by segment
 Not randomly selected

 Specific number on each segment are


interviewed, etc.
 May not be fully representative

 Cheaper method
Qualitative Research Categories

 Qualitative Research
 In-depth, insight generating
 Non-numerical
 ‘Directional’

 Common Techniques
 Personal interviews (depth, one-on-one)
 Focus groups (8-12) and mini-groups (3-
6)
METHODS

 OBSERVATION METHOD
Through personal
observation
 PERSONAL INTERVIEW
Through Questionnaire
 TELEPHONE INTERVIEW
Through Call outcomes,
Call timings
 MAIL SURVEY
Through Mailed
Questionnaire
SECONDARY DATA

 Data gathered and recorded by someone else prior


to and for a purpose other than the current project
 Secondary data is data that has been collected for
another purpose.
 It involves less cost, time and effort
 Secondary data is data that is being reused. Usually
in a different context.
 For example: data from a book.
SOURCES

 INTERNAL SOURCES
Internal sources of secondary data are usually
for marketing application-
 Sales Records

 Marketing Activity

 Cost Information

 Distributor reports and feedback

 Customer feedback
SOURCES

 EXTERNAL SOURCES
External sources of secondary data are usually
for Financial application-
 Journals
 Books
 Magazines
 Newspaper
 Libraries
 The Internet
Advantages & Disadvantages of
Primary Data

 Advantages
 Targeted Issues are addressed

 Data interpretation is better

 Efficient Spending for Information

 Decency of Data

 Proprietary Issues

 Addresses Specific Research Issues

 Greater Control
Advantages & Disadvantages of
Primary Data

 Disadvantages
 High Cost

 Time Consuming

 Inaccurate Feed-backs

 More number of resources is required


Advantages & Disadvantages of
Secondary Data

 Advantages
 Ease of Access

 Low Cost to Acquire

 Clarification of Research Question

 May Answer Research Question


Disadvantages & Disadvantages of
Secondary Data

 Disadvantages
 Quality of Research

 Not Specific to Researcher’s Needs

 Incomplete Information

 Not Timely
Data Collection Flow

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